Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
The Technical Seo Renaissance - Mike King Glen Dimaandal
This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.
The document discusses modern link building strategies and tactics. It provides tips on using tools like Ahrefs and Majestic for competitive analysis. It also recommends observing international and local markets for link opportunities. Specific tactics mentioned include targeting brand websites with review content, news sections for discounts, and sponsored sub-forums. The document also lists tools for tasks like getting link metrics, finding broken links, prioritizing opportunities, and prospecting for links.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Miracle Inameti-Archibong - We made our website a progressive web app and why...SiteVisibility
The document discusses the benefits of progressive web apps (PWAs) over traditional mobile apps. Some key points:
- PWAs provide fast loading, engageing experiences for users regardless of network connectivity. They have app-like capabilities but without large storage requirements.
- PWAs can be accessed via a home screen icon like native apps but are less expensive to develop and maintain than mobile apps. They also have fewer barriers to adoption.
- Metrics like speed and performance are important for PWAs. Tools like Lighthouse can help optimize a site and ensure it meets baseline PWA requirements.
- Case studies found PWAs led to a 50% improvement in load time, 150% increase
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
How Agile Technical SEO Can Add Value To Your SEO Campaign, by Adam GentBranded3
Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.
The Technical Seo Renaissance - Mike King Glen Dimaandal
This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.
The document discusses modern link building strategies and tactics. It provides tips on using tools like Ahrefs and Majestic for competitive analysis. It also recommends observing international and local markets for link opportunities. Specific tactics mentioned include targeting brand websites with review content, news sections for discounts, and sponsored sub-forums. The document also lists tools for tasks like getting link metrics, finding broken links, prioritizing opportunities, and prospecting for links.
Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO
TechSEO Boost 2018: The Statelessness of Technical SEOCatalyst
Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.
Miracle Inameti-Archibong - We made our website a progressive web app and why...SiteVisibility
The document discusses the benefits of progressive web apps (PWAs) over traditional mobile apps. Some key points:
- PWAs provide fast loading, engageing experiences for users regardless of network connectivity. They have app-like capabilities but without large storage requirements.
- PWAs can be accessed via a home screen icon like native apps but are less expensive to develop and maintain than mobile apps. They also have fewer barriers to adoption.
- Metrics like speed and performance are important for PWAs. Tools like Lighthouse can help optimize a site and ensure it meets baseline PWA requirements.
- Case studies found PWAs led to a 50% improvement in load time, 150% increase
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
This document discusses various techniques for improving JavaScript rendering for SEO purposes, including:
- Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags.
- Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering.
- Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
Deep crawl the chaotic landscape of JavaScript Onely
The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.
Build a production ready PWA with Angular and FirebaseÖnder Ceylan
This talk covers how to build, optimise and host your PWA to provide native-like app experiences. It provides guidelines for best practices and platform optimisations. It will also score 100 on Lighthouse PWA audit!
Adding PWA capabilities to your app is easy with adding @angular/pwa via ng cli. However, you need to do more on your app to create best experiences for your users on multiple platforms. This session will cover what you need to do to optimise your PWA for the production with the guidelines of best practices and platform optimisations.
These optimisations include iOS compatibility, web app manifest and ngsw configuration along with firebase server configuration. I'll demonstrate the steps required for delivering a PWA on Firebase which will be available immediately for the audience.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
SEO Checklist for Google Mobile First IndexErudite
Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!
This document discusses various techniques for improving JavaScript rendering for SEO purposes, including:
- Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags.
- Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering.
- Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.
rel canonical audit BrightonSEO September 2018Mark Thomas
Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.
Deep crawl the chaotic landscape of JavaScript Onely
The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.
Build a production ready PWA with Angular and Firebase��nder Ceylan
This talk covers how to build, optimise and host your PWA to provide native-like app experiences. It provides guidelines for best practices and platform optimisations. It will also score 100 on Lighthouse PWA audit!
Adding PWA capabilities to your app is easy with adding @angular/pwa via ng cli. However, you need to do more on your app to create best experiences for your users on multiple platforms. This session will cover what you need to do to optimise your PWA for the production with the guidelines of best practices and platform optimisations.
These optimisations include iOS compatibility, web app manifest and ngsw configuration along with firebase server configuration. I'll demonstrate the steps required for delivering a PWA on Firebase which will be available immediately for the audience.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
TechSEO Boost 2018: Implementing Hreflang on Legacy Tech Stacks Using Service...Catalyst
One of the challenges faced at enterprise SEO level is often the legacy platforms and tech stacks that you inherit. Finding a cost-effective way of implementing international SEO best practice is often a barrier to internationalisation. Edge technology is creating new opportunities to optimise websites independently of the inherited technological barriers. In this session, SALT.agency’s Dan Taylor will explore their findings from implementing Hreflang using cutting edge technology to remove these barriers.
TechSEO Boost 2018: Programming Basics for SEOsCatalyst
Learn to code! You’ve heard it before, but starting seems like a monumental undertaking. It’s not. And, even a basic understanding of programming can pay off immensely. You’d be surprised by how much more efficiently and effectively you can work with your developer counterparts once you have a few easy concepts down. In this session, Catalyst’s Paul Shapiro will help get you started. Paul will discuss the fundamental components that make up a computer program and how you can easily leverage them to improve your work as an SEO. You’ll learn about basic concepts like loops, variables, if-else statements, functions, and arrays (they sound scarier than they are!), how to identify specific marketing tasks you do today that can benefit from basic programming skills and knowledge, how to pick your first programming language, and more.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
How To Tackle Enterprise Sites - Rachel Costello, Technical SEO, DeepCrawlDeepCrawl
How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
How to inspire content and dev teams to get the results in search you need.Steven Wilson-Beales
Hey, In-House SEO - I see you! :)
Some top tips for helping content and development teams go the extra mile for SEO.
Includes artwork from the amazing @chrisriddell50 with his kind permission.
The Toughest Battles in SEO are Internal - Rachel Costello, Technical SEO, De...DeepCrawl
Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.
The Future of Technical SEO | Women in Tech SEO 2019 | Rachel CostelloRachel Costello
In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.
Technical SEO for e-commerce at home and abroad.
Topics include: Infinite scroll, Faceted navigation, Content and Keywords, Handling 'out of stock' products, Seasonal refreshes of content, Product options and Hreflang tags.
Internal Search Optimization, or iSEO as I like to call it.
The process of optimizing your site’s internal search results
To help users find information
Via a query
As fast as possible
And
To take them to the most relevant results.
When you think about it, it’s sort of a combination of SEO, paid search, and UX skills all wrapped up in one and this is what I’m going to dive into today.
Presented at PubCon 2015 (Las Vegas)
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
Understanding The Power of Search Engine OptimizationNikko Marasigan
The document discusses search engines and search engine optimization (SEO). It defines search as the pursuit of information and explains why people search online, such as to find a specific site or make a transaction. It describes what search engines are and provides examples like Google, Bing, and Yahoo. It discusses key on-page SEO factors including title tags, meta tags, keywords, links, and images. It also discusses off-page factors like anchor text, social shares, white hat techniques, and black hat techniques. The document emphasizes that SEO is important for students to learn about as it can help them start blogs and websites to earn money.
This document discusses optimizing an SEO strategy for machine and human factors. It recommends taking a human-centered approach to SEO by optimizing for consumer discovery through on-search engine result page optimization, voice engine optimization, and focusing on relevancy, accessibility and putting the user first. Key tactics include improving site engagement, leveraging structured data, optimizing for Google Assistant and Amazon Alexa, and addressing common questions through featured snippets and content. The overall message is that SEO has evolved and strategies must optimize for how people discover and interact with information across different platforms and devices.
This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
Is it easier to be an SEO for a small business or a big business?Authoritas
The document discusses whether it is easier to be an SEO for a small business or a big business. It explores the advantages and challenges of each. For small businesses, SEOs have more flexibility and wear multiple hats, but have smaller budgets. For big businesses, SEOs have higher domain authority and larger budgets but less flexibility. Ultimately, the document concludes that it depends on the individual SEO's skills and that SEOs can learn from each other regardless of business size.
Managing filters and facets on your ecommerce website - Bristol SEO and Readi...Sean Butcher
Presentation on things to be aware of from an SEO and usability perspective when you use filters and facets on your ecommerce website, including tips for ensuring you don't fall foul of crawl budget issues, thin and duplicate content, aren't blocking important pages etc.
Similar to Inbound 2017: Back to Our Roots with Technical SEO (20)
The document discusses various tactics for "Barnacle SEO", which involves gaining visibility and links to a website through external sources. It provides many specific tactics across different platforms like Google, YouTube, Medium, SlideShare, Quora, Pinterest and more. The key message is that websites should pursue links and mentions from authoritative sources across multiple channels to improve their online presence and visibility beyond just search engine rankings. Diversifying link acquisition efforts can provide a competitive advantage over other businesses.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
App indexing allows apps to be discoverable through search engines like Google by deep linking relevant app content to webpages. It involves implementing deep links within mobile apps, using the App Indexing API for platforms like Android, and mapping webpages to corresponding app screens. Doing so provides opportunities to improve an app's visibility in search and can positively impact the ranking of associated websites. While technical implementation requires supporting HTTP URLs, adding API calls, and mapping links, app indexing's future benefits for discoverability are growing as apps become more integrated into search.
Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO StrategiesStephanie Wallace
The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.
Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search
Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?
MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace
Everyone knows PPC and SEO compliment one another - increased visibility in search results help increase perceived authority and drive more clickthroughs to your site overall. But are you actively leveraging the wealth of PPC data available to build on your existing SEO strategy? The key to effectively using this information lies in understanding how to test SEO tactics and how to apply the results to your on-page strategies. This session will delve into actionable strategies for using PPC campaign insights to influence on-page SEO and content strategies. Key takeaways include:
- How to us PPC campaigns to test effective meta data
- How to use PPC keyword data to determine content gaps
- How to use PPC data to define striking distance ranking opportunities
- How to use PPC campaign data to determine conversion rate optimization opportunities
What is SEO? Why should you consider it as a career? And what skills will be most beneficial to you as a college student getting started in the industry?
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Fundamentals of Brand Selling & Growth Strategy for Creative.pdfKwabena Oppon-Kusi
A guide to assist creatives into the world of marketing positioning and growth marketing. This was presented to a group of spoken word artists who asked the question...'how can I turn my creative skills or brand into a viable business?' The document seeks to bring creatives the knowledge of marketing and how they can leverage existing tools and opportunities to grow as brands and businesses. I recommend this for all creatives who would like to tap into the creative economy and become profitable
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
In today's digital age, LinkedIn has emerged as a game-changing platform for professionals seeking to amplify their careers and thought leadership. However, many struggle to showcase their capabilities and establish themselves as thought leaders. This engaging session led by Kabrina Ashley, a seasoned speaker and business consultant and former Disney trainer, will unravel the secrets to becoming a LinkedIn leader. Discover why embracing LinkedIn as a thought leadership tool is pivotal for career advancement, not just for individuals, but also for the companies they represent. From creating compelling content to sharing your expertise authentically, you'll receive practical tips to spark engagement, build a loyal following, and position yourself as a go-to expert in your field. Leave with a clear roadmap on how to get started, and most importantly, with the confidence to showcase your unique brilliance to the world.
Key Takeaways:
>The Power of Influence: Understand why becoming a LinkedIn thought leader matters for your career growth and company visibility.
> Storytelling Excellence: Learn how to craft engaging narratives that seamlessly blend your personal and professional experiences, connecting with your audience on a deeper level.
> Content Creation Mastery: Gain insights into creating impactful content that resonates with your target audience, showcasing your expertise and thought leadership.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Navigation Optimization: The Overlooked Path to Higher ConversionsVWO
Poor navigation can silently sabotage your conversion rates. Users who can't easily find what they need often leave in frustration, leading to increased bounce rates and abandoned purchases.
In this Webinar, Jyoti Malik of Blue Bagels will walk you through a comprehensive framework for identifying and resolving navigation issues.
Learn how to create a seamless, intuitive navigation experience that enhances user satisfaction and boosts conversions. Don't miss this chance to turn your website’s navigation into a powerful tool for success—reserve your spot now!
Search Engine Optimization (SEO) or as we like to call it: Online Community B...Joseph Skibbie
Join Joe Skibbie, founder of JRS Mar/Com, for a dive into SEO on June 25 at 9 AM. Discover practical strategies to enhance your online visibility and attract your target audience. In a digital landscape dominated by Google searches, understanding SEO is essential for standing out and driving web traffic.
Whether you’re aiming to outshine competitors, generate leads, or expand your social media reach, this event will equip you with actionable insights. With expertise and a data-driven approach, you’ll learn how to define your target keywords, understand your audience, and optimize your SEO efforts effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Craft the Perfect Message: Unveiling Customized Marketing Software Solutions ...chrisbrown798789
Shemon Software Solution specializes in Customized Marketing Solutions, offering tailored digital marketing strategies to enhance brand visibility and drive business growth.
Learning from Roger Wakefield, is a game changer. Roger has gone from a completely unknown plumber to be the biggest brand in the world in the trades. In this presentation you will learn 3 key steps to start making money on YouTube today! You will learn what it takes to beat the algorithm, the secret thing most people don't do, and how to build an evergreen system to make more money now. This is one session you do not want to miss.
Key Takeaways:
1. What it takes to beat the YouTube algorithm.
2. The #1 Secret most people don't do on YouTube.
3. How to start making money on YouTube now.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
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Mastering Modern Marketing: Latest Techniques and Strategies for SuccessMuhammad Talha Rafiq
In this comprehensive presentation, i explore the evolving landscape of marketing and branding. Dive into a detailed analysis of various marketing types, including traditional and digital methods, and discover how businesses can effectively promote and sell their products or services in today's competitive market.
Key Sections Covered:
Definition of Marketing: Understanding the core concept of marketing and its role in business success.
Major Types of Marketing: A deep dive into traditional and digital marketing, along with other specialized forms such as guerilla, emotional, and neuromarketing.
B2B & B2C Marketing: Differentiating between business-to-business and business-to-consumer strategies.
Principles of Marketing: An overview of the seven key principles: product, price, promotion, place, packaging, positioning, and people.
Marketing vs. Advertising: Clarifying the differences and intersections between these two crucial functions.
Marketing Plan Components: Essential elements of a successful marketing plan, including market research, target market identification, competitive analysis, and more.
Case Studies: Real-world examples illustrating the successes and failures of marketing strategies in different contexts.
Additional Insights:
Marketing Research Process: Step-by-step guide to conducting thorough market research.
Target Market Identification: Strategies to pinpoint and engage the right audience for your products.
Product/Service Description: Crafting compelling narratives that align with market needs.
Competition Analysis: Developing a unique selling proposition to stand out in the market.
Mission Statement Creation: Articulating your business’s core values and market contribution.
Marketing Strategies and Budgeting: Effective promotional tactics and budget management.
Setting Marketing Goals and Monitoring Results: Establishing measurable objectives and tracking performance.
This presentation is a must-read for anyone looking to enhance their understanding of modern marketing techniques and apply them effectively to drive business growth.
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🚀 Transform Your Blog Content into Engaging SlideShares! 🚀
I'm thrilled to share a new resource that will help you reach a wider audience by repurposing your blog posts into SlideShare presentations. 📚✨ Discover a step-by-step guide on how to convert your blog content into visually appealing slides using Google Slides. This detailed guide covers everything from outlining your presentation to optimising your slides for maximum engagement. Whether you're looking to boost your online presence or make your content more shareable, this guide has got you covered. Check it out now and start transforming your blog posts into powerful presentations! https://www.onlinevisibilityacademy.com/turning-your-blog-post-into-a-slideshare/
45. @SWallaceSEO | #INBOUND17
LEARN HOW TO WORK
WITH RELATIONAL
DATABASES
SQL
To manipulate data and build queries that communicate with
more than one table
49. @SWallaceSEO | #INBOUND17
PULL PROCESSED
QUERY DATA INTO EXCEL
To browse MySQL Schemas, Tables, Views and Procedures
and perform data operations
MySQL for Excel
75. @SWallaceSEO | #INBOUND17
1. Tag: A snippet of code (usually JavaScript) added to a page
2. Trigger: Defines when & where tags are fired
3. Variables: Receive or store information to be used by tags & triggers;
these impact what data is collected
Basic Components:
Google Tag Manager
83. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
84. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
85. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
86. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
87. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
88. @SWallaceSEO | #INBOUND17
Make site changes without developers
Implement Structured Data Markup
Analyze form abandonment
Track off-site downloads
Measure scroll depth & dwell time
Merge Google Analytics & CRM data
Change
the
World
Google Tag Manager
97. @SWallaceSEO | #INBOUND17
Favorite
Tool
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
98. @SWallaceSEO | #INBOUND17
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
Favorite
Tool
99. @SWallaceSEO | #INBOUND17
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
Favorite
Tool
100. @SWallaceSEO | #INBOUND17
It’s built into your browser
Audits pages as they load to provide recommendations
for decreasing load time & increasing responsiveness
Allows you to view webpages via different devices, all
from your desktop
Has a built in user agent switcher
Developer Tools
Favorite
Tool
108. @SWallaceSEO | #INBOUND17
GTmetrix
Speed
Matters
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
50% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of Kissmetrics.com
109. @SWallaceSEO | #INBOUND17
GTmetrix
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
50% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of DoubleClick by Google
Speed
Matters
110. @SWallaceSEO | #INBOUND17
GTmetrix
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
53% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of DoubleClick by Google
Speed
Matters
111. @SWallaceSEO | #INBOUND17
GTmetrix
Site speed, and in turn page speed, is your first
impression with consumers
47% of users expect a site to load in less than 2
seconds*
53% of users will abandon your site entirely if takes
longer than 3 seconds*
Site speed is a confirmed ranking factor
*Stats courtesy of DoubleClick by Google
Speed
Matters
114. @SWallaceSEO | #INBOUND17
Your log files contain the only data
that is 100% accurate in terms of how
search engines are crawling your site.
Log File Analyzer
115. @SWallaceSEO | #INBOUND17
Upload your log files to uncover how
search engines are crawling & parsing
your site.
Log File Analyzer
119. @SWallaceSEO | #INBOUND17
Log
Analysis
Too many response code errors create crawl budget
waste, which can negatively impact your rankings
Ensure search engines are crawling everything you
want indexed
Correcting the problems found in your logs will lead to
higher rankings, more traffic, & more conversions / sales
Log File Analyzer
120. @SWallaceSEO | #INBOUND17
Log
Analysis
Too many response code errors create crawl budget
waste, which can negatively impact your rankings
Ensure search engines are crawling everything you
want indexed
Correcting the problems found in your logs will lead to
higher rankings, more traffic, & more conversions / sales
Log File Analyzer
121. @SWallaceSEO | #INBOUND17
Log
Analysis
Too many response code errors create crawl budget
waste, which can negatively impact your rankings
Ensure search engines are crawling everything you
want indexed
Correcting the problems found in your logs will lead to
higher rankings, more traffic, & more conversions / sales
Log File Analyzer
132. @SWallaceSEO | #INBOUND17
Many of the tools & platforms you already use have
APIs you can leverage
APIs can help make existing data convenient &
consumable
Scale productivity by automating robotic processes
APIs
Integrate
133. @SWallaceSEO | #INBOUND17
Many of the tools & platforms you already use have
APIs you can leverage
APIs can help make existing data convenient &
consumable
Scale productivity by automating robotic processes
APIs
Integrate
134. @SWallaceSEO | #INBOUND17
Many of the tools & platforms you already use have
APIs you can leverage
APIs can help make existing data convenient &
consumable
Scale productivity by automating robotic processes
APIs
Integrate
138. @SWallaceSEO | #INBOUND17
AMP
AMP has been integrated into
primary search results pages.
AMP design & compatibility
should be a consideration if
organic traffic from Google
represents a significant
amount of total visits.
144. @SWallaceSEO | #INBOUND17
All About
Mobile
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
145. @SWallaceSEO | #INBOUND17
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
All About
Mobile
146. @SWallaceSEO | #INBOUND17
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
All About
Mobile
147. @SWallaceSEO | #INBOUND17
Nearly 60% of searches are performed on Mobile
Speed matters: users expect sites to load in 2 seconds
or less
Advice from Google’s Gary Isles:
“Pay attention to AMP. It’s going to be really big.
Figure out…how to implement it.”
It will most likely* become a ranking signal
*Yes, this is speculation…but trust me!
AMP
All About
Mobile
151. @SWallaceSEO | #INBOUND17
Progressive Web Apps are
user experiences that have
the reach of the web.
They are reliable, fast, &
engaging.
Always fresh.
PWAs
152. @SWallaceSEO | #INBOUND17
Universal - available on iOS
and Android.
Push notifications.
Connectivity independent to
ensure PWAs work with low
quality or no connection.
PWAs
155. @SWallaceSEO | #INBOUND17
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
Progress
156. @SWallaceSEO | #INBOUND17
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
Progress
157. @SWallaceSEO | #INBOUND17
Progress
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
158. @SWallaceSEO | #INBOUND17
You don’t need one: most websites don't need to be
able to behave like an app
If you have an app it may be worth switching to a PWA
You may need one: your site offers real-time data
You may need one: your audience is likely to pull
content to browse offline, such as a news app or a blog
publishing many articles a day
PWAs
Progress