rel canonical audit BrightonSEO September 2018

https://www.authoritas.com/brightonseo/ Tom Bennet – BrightonSEO April 2016: Site Speed for content Marketers

How does SEO change on large websites? How do you work with mountains of data? How do you find problems when crawling is hard?

This document discusses new techniques for SEO in the modern age. It covers the importance of data-driven approaches like split testing over following best practices. Machine learning is becoming more important for SEO due to its use in search algorithms. A hub and spoke content model is proposed to manage content across multiple platforms. Split testing and machine learning are positioned as essential SEO techniques, with the recommendation to learn categories of machine learning rather than trying to learn the techniques directly.

The document discusses using Screaming Frog, a technical SEO audit tool, to perform various SEO audits and analyses of a website. It describes several specific functions of Screaming Frog including detecting broken links, checking crawl errors, auditing metadata, and finding thin content. It then provides step-by-step instructions for using Screaming Frog to perform tasks like finding images missing alt text, auditing meta directives, auditing site migrations, and tracking link cleanup campaigns.

This document provides an overview of key trends in ecommerce SEO. It discusses moving from chasing keywords and links to focusing on creating quality experiences and content for users. Technical SEO is becoming more important, including optimizing for mobile where 25% of organic traffic comes from. The document also covers challenges like "hidden" search data from platforms like iOS 6 and loss of clickshare to product listing ads. It emphasizes understanding your audience and data trends to effectively implement SEO strategies.

Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven. These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.

Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.

Performance is everything, but many people only do the basics. AMP is just the beginning. Want to go further, faster? Brace yourself for a whirlwind of speed techniques and opportunities - from HTTP2 to PWAs and beyond!

Learn how a messy server can sabotage all your SEO efforts, how to check current server configuration and how to improve and get maximum from them.

It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

Bernard San Juan's presentation on the SEO Summit 2016 touching base on pointers of how to best optimize your site technically.

The document outlines a 4-step process for conducting an SEO competitor analysis: 1) Track keywords, 2) Analyze ranking results to understand competitors' strengths, 3) Identify content outreach opportunities by comparing backlinks, and 4) Analyze topic search and trend data to determine priorities. The goal is to discover competitors, see where they outrank you, and find ways to improve rankings through link building and content optimization strategies.

This document discusses various tactics for improving SEO and site performance. It provides tips on keyword research using persona targeting, content strategy, internal linking to distribute link equity, log file analysis to understand crawl budget opportunities, auditing JavaScript sites, gaining real estate in SERPs through featured snippets and domain stacking, speed optimizations like code ordering and preloading/prerendering resources, and using analytics to better predict user behavior.

This document discusses how machine learning is shaping Google and technical SEO. It addresses how TF-IDF is not the best algorithm and that BM25 and machine learning take other factors into account. Wikimedia Research has released machine learning ranking models on GitHub. The document also discusses how Google may use click-through rate as a ranking factor alongside other signals processed by machine learning algorithms, and how techniques like query disambiguation, semantic relevance analysis, content deduplication, and evaluating click satisfaction should be focuses for technical SEO.

The document provides an audit of an AX Paris website identifying several technical issues that could be negatively impacting the site's search engine optimization. It finds issues such as duplicated content from layered navigation and color options, missing meta descriptions and H1 tags, and keyword cannibalization. The audit provides over 20 recommended high priority fixes, such as improving site speed, blocking duplicated pages from being indexed, rewriting duplicate text and tags, and creating a robots.txt file.

We are pleased to introduce ourselves as reliable manufacturer and supplier of Temperature measurement and control systems. Our manufacturing program includes Resistance Temperature Detectors (RTDs), Thermocouples (J, K, R, S, T, E, and B types), Thermowells (Bar stock, Fabricated and Customized), Temperature Indicators, Controllers, and PID Controllers.

Regalix conducted an SEO audit of the client's website at www.client.com. The audit included checking if the site could be crawled, identifying any canonical URL issues, checking for excessive use of Flash/Frames/Ajax, verifying URLs were not banned by Google, analyzing the site structure and internal linking, and evaluating key on-page SEO elements like titles, descriptions, and keyword usage. Regalix also analyzed the top 5 competitor keywords, competitor traffic and rankings, backlink profiles, and social media presences. Regalix is an expert SEO and digital marketing firm with global delivery centers and services including SEO, SEM, website development, lead generation, and analytics.

The aim of this analysis was to conduct a search landscape analysis. The analysis has been carried out on the Wrangler UK domain, comparing it against the domains of its two direct competitors (Levi’s and Calvin Klein).

This document provides an overview of Google Analytics and search engine optimization (SEO). It discusses key metrics in Google Analytics like visits, page views, bounce rate and exit rate. It also covers setting up goals and funnels. For SEO, it discusses on-page ranking factors, keyword research, blogging for SEO, and challenges with DIY versus hiring experts.

Regalix conducted an SEO audit of the client's website at www.client.com. The audit included crawling the site, checking for canonical and technical issues, analyzing on-site elements like titles and keywords, and benchmarking against competitors. Regalix identified top keywords, analyzed traffic and search rankings, and made recommendations to improve various on-site and off-site SEO factors. Regalix is an expert in SEO and other digital marketing services with global delivery centers.

A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies. Slides broken into sections: 1. Technical SEO 2. On-page and Content 3. Social Media 4. Reporting and Analytics 5. Business Concerns

:Learn how to use Google’s Search Console API to get all of the data you can’t access through Google’s interface. Then the session will then be followed by practical steps on how to visualise the data, and insightful reports that will help you improve your content and organic performance. All you need to know to unleash the true power of Google’s Search Console will be covered, and you don’t have to be a programmer to follow or action any of the things I have learned in the last 3 years dealing with this amazing API.

Deadly sins of multilingual Magento SEO Structure and on-site factors that influence rankings Best practices to ensure fast and smooth indexation Overview of online marketplaces, their types and specific features Analysis of most popular marketplaces: vendor access, payments, order fulfillment Solutions for building a Magento-based marketplace, pros and cons