Three site speed optimisation tips to make your website REALLY fast - Brighto...Bastian Grimm
The document discusses three tips for optimizing website speed: 1) Using new image formats like WebP that are smaller in file size than JPEG and PNG, 2) Optimizing custom webfonts to reduce file size and number of HTTP requests, and 3) Implementing HTTP/2 to enable multiple requests over a single connection and reduce latency. It also covers critical path rendering which involves optimizing the resources needed to render the initial view above the fold.
Migration to a JS Framework without Losing Your Rankings and MindMaria Cieślak
This document discusses different approaches for migrating a website to a JavaScript framework while maintaining search engine optimization. It highlights the importance of server-side rendering or dynamic rendering to allow search engines to properly index single-page applications. Various solutions are presented, such as Prerender.io for smaller sites or hybrid rendering for larger sites. Key considerations for a successful migration include technical SEO basics, testing the migrated site, and ensuring content is properly indexed.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
Can Google properly crawl and index JavaScript? SEO Experiments - Results and...Onely
The document discusses the complexities of JavaScript SEO. It summarizes the results of experiments testing how search engines like Google crawl and index various JavaScript frameworks. The experiments found that while some JavaScript is indexable, frameworks that rely on inline JavaScript are indexed better than those using external JavaScript files or Ajax calls. It also notes that crawlers have limited resources, so JavaScript-heavy sites may not be fully crawled or indexed.
Implementing schema.org in the JSON-LD format with Google Tag ManagerEoghan Henn
Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More. Mel Sciorra
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Attend this session to learn advanced optimization secrets:
•Key elements of a web page that can be extracted for research.
•Top discovery tools to quickly find optimized topics, titles and tags.
•How to use XPath and Screaming Frog Web Crawler to fuel research.
•New tools to analyze content and predict the big five characteristics.
•Sneak peek at some new tools for advanced search engine optimization.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
The document discusses various techniques for improving page speed, including optimizing critical rendering path and first meaningful paint, inlining critical CSS and JS, using async and defer attributes, prioritizing important resources, using server-side processing, font-display, responsive images, HTTP/2, resource hints, and tools like Chrome Developer Tools. The goal is to have 80% of content viewable within the first few seconds by prioritizing what is needed for initial render.
Rendering SEO Manifesto - Why we need to go beyond JavaScript SEOOnely
Want to make sure that your content gets properly accessed by search engines and ranks high? Look no further! In this beginner-friendly introduction to batch-optimized rendering, Bartosz will guide you through how Google is rendering websites on a large scale. You’ll gain groundbreaking insights based on Google’s patents and documentation. Join Bartosz to get a new perspective on technical SEO and use it to get more traffic!
Getting Started with Python and Machine Learning for SEO | BrightonSEO Octobe...Ruth Everett
Find out how Python and Machine Learning can be used to save you time and help you understand your website better.
This session will cover how advancements to Python and Machine Learning are changing the game for busy SEOs, discuss the positive impact they can have and provide you with plenty of ready-to-use scripts you can use to save time with your technical SEO efforts.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Rendering SEO (explained by Google's Martin Splitt)Anton Shulke
This document discusses how search engines like Google render and digest web page content. It notes that Google places more importance on text appearing above the fold, without needing to scroll. The document also references Google patents from 2012-2018 that focus on page layout. It indicates that Google limits the CPU consumption used to render pages, and that the prominence and location of content within the rendered page layout is important. Finally, it poses the question of whether optimizing for rendering and search engine processing can help websites rank better in search results.
11 Advanced Uses of Screaming Frog Nov 2019 DMSSOliver Brett
This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.
What have we learning from 9 months of SEO split testing?
What works and what failed? How do you run your own tests? All of that and a free tool. Hooray free.
If you want something a little more comprehensive, all these tests were run by me with DistilledODN our split testing platform. Find out more here! - https://odn.distilled.net/
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
This document discusses various rendering strategies and their impact on Core Web Vitals metrics. It begins by defining the Core Web Vitals metrics - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It then examines different rendering strategies like client-side rendering, server-side rendering, static rendering, and rehydration. For each strategy, it outlines potential issues that could lead to poor Core Web Vitals and provides mitigation tactics to address those issues. The goal is to help understand how rendering strategies affect page speed and provide ways to optimize for Core Web Vitals.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
This document discusses JavaScript SEO and provides best practices. It begins by noting many websites are not ready to handle the responsibilities that come with powerful JavaScript frameworks. It then discusses issues like partial indexing for sites relying heavily on client-side JavaScript rendering. The document provides tips on troubleshooting JavaScript indexing issues using the Google Search Console. It also emphasizes the importance of server-side rendering and principles like progressive enhancement. Overall, the key message is that while challenges remain, there is hope for properly optimized client-side rendered JavaScript sites to rank well in Google with continued improvements to crawler and rendering capabilities.
This document summarizes and compares several popular web application frameworks: Ruby on Rails, Grails, Flex, and Google Web Toolkit (GWT). It discusses the REST support and one-to-many capabilities of each framework. It also compares performance and supported platforms. The document concludes that the choice of framework depends on the specific application requirements and recommends prototyping with each framework before selecting one.
Stapling and patching the web of now - ForwardJS3, San FranciscoChristian Heilmann
This document summarizes a talk given by Chris Heilmann at ForwardJS in 2015. Heilmann discusses the state of web development technologies and how developers have focused too much on experimental features that are not ready for production use. This has led to a fragmented web where browsers implement features differently. He argues developers should focus on standardizing and improving existing web standards rather than constantly introducing new technologies. ES6 is highlighted as a priority for improving existing JavaScript.
Doing Modern Web, aka JavaScript and HTML5 in the Enterprise NYC Code CampChris Love
This document discusses doing modern web development with JavaScript and HTML5 in the enterprise. It begins by introducing the author and their background. It then discusses resources like podcast interviews and JavaScript libraries the author has created. The document goes on to summarize some key differences between enterprise and non-enterprise development. The main part of the document discusses what a modern web app is, how to structure one for the enterprise, and technologies like HTML5, CSS3, JavaScript, and APIs. It emphasizes the importance of making enterprise JavaScript apps maintainable, scalable, testable, and deployable. It also provides recommendations for managing a JavaScript app project.
This document summarizes a presentation given by Deepu K Sasidharan of XebiaLabs at DevoxxFR 2018 about frontend options for Java developers. It discusses why many Java developers dislike frontend work, myths about the frontend landscape, and how to make Java developers enjoy JavaScript. It also provides a brief history of Angular, React, and Vue.js, highlights of the speaker's favorite and least favorite features of each, and recommendations for choosing a framework. The document concludes by discussing options for starting new projects with Angular and React using tools like the Angular CLI and Create React App, and introduces JHipster for generating full stack applications.
FFWD.PRO - It's not you, It's me (or how to avoid being coupled with a Javasc...Marco Cedaro
General purpose Javascript frameworks are the ones that made the language popular in the past, but right now it is a risk to think about our application development and architecture just in relation to our favorite framework.
This talk highlights risks and suggest some techniques (from design patterns to snippet of code) to avoid being coupled to a specific framework
This document summarizes a presentation on search engine optimization (SEO) for Flash content. It discusses how search engines index Flash, including breakthroughs that allow indexing of text, links, and interactions. It emphasizes the importance of dynamic page ranking and getting links over initial page rank. Testing over long periods is recommended to understand how content is indexed. Tips provided include using descriptive text, metadata, and linking to optimize Flash content for search engines.
This is a talk I gave at IPC 2014 in Munich.
It's about how to build durable web apis based on the experience gained at Namshi while we were developing our SOA architecture
- Universal apps allow code to run on both the server and client for benefits like SEO and perceived performance
- They render HTML on the server and initialize the single page application with the same server-rendered data
- Frameworks like React support universal patterns, requiring code to run in both Node.js and browser environments
- Challenges include ensuring environments match, handling performance of rendering large amounts of content, and testing both initial page load and subsequent single page application interactions
Front End Development for Backend Developers - GIDS 2019Matt Raible
Are you a backend developer that's being pushed into front-end development? Are you frustrated with all JavaScript frameworks and build tools you have to learn to be a good UI developer? If so, this session is for you! We'll explore the tools for frontend development and frameworks too!
1) JavaScript is widely used on modern websites to make pages more interactive and dynamic. It can impact search engine optimization (SEO) by modifying the HTML that search engines see.
2) Search engines like Google handle JavaScript by executing it to see the final rendered page, but this is complex and resource-intensive. It involves a two-pass indexing process where content is initially indexed from the static HTML then re-indexed after JavaScript rendering.
3) JavaScript can impact SEO positively or negatively depending on how it is used. Examples of positive impacts include rendering important product links or content, while negative impacts include missing metadata, errors during rendering, or slow performance.
Building a full-stack app with Golang and Google Cloud Platform in one weekDr. Felix Raab
This document discusses building a full-stack application called MemeMail using Golang and Google Cloud Platform within one week. It describes choosing Google Cloud over other cloud providers for its ease of use. It then discusses the frontend implementation using Vue.js with a simple state mutation approach. The backend is built with Golang on App Engine using Cloud services like Datastore and Cloud Build for CI/CD. It emphasizes keeping the architecture simple rather than over-engineering for an MVP within a tight deadline.
This presentation has been presented at the Flex User Group in Berlin [1] on July 5th, 2012. I basically tried to cover the current state of Apache Flex, its possible future role in 2050 and compared Apache Flex with other Web technologies. I also tried to summarise my current work at Apache Flex. Hopefully, you'll find this presentation inspiring, too ;)
[1] http://www.flash-kiez.de
Rapidly Building and Deploying Scalable Web ArchitecturesKeith Fitzgerald
The document provides an overview of how Keith Fitzgerald and his team of 4 developers were able to rapidly build and deploy the scalable web product TicketLeap using various cloud technologies. It discusses how they used Git for source control and bug tracking, Continuous Integration for testing, Trello for backlog management, Heroku for hosting, PostgreSQL/MongoDB for persistence, S3 and CloudFront for static assets, and common frameworks like Rails, Django, and Node. It emphasizes that architectures can scale rather than specific technologies, and that launching a product that can scale from the start allows a team to iterate quickly.
Web technologies are evolving at such a frenetic pace that it becomes almost mandatory to learn on your own. A lot of us still depend on other people to do this learning for us, and we tend to use their answers to solve our everyday problems.
Inconsistent implementations, rapidly evolving specs, questionable performance impacts and maintenance implications mean we cannot always depend on others for answers but must involve ourselves actively in the process of developing specifications for new Web technologies. But how do we go about it?
There are some simple rituals we can all do, which can have us be better-informed and also better inform the people and groups who are most directly involved in the development of new Web technologies.
Internal training presentation about how I go about advocating Yahoo to the outside world and what gets me pretty excited about our developer offers at the moment.
The Technical Seo Renaissance - Mike King Glen Dimaandal
This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.
Similar to SMX Munich 2018 - Current State of JavaScript SEO (20)
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
22. ...if you care about
SEO, you still need to
have server-rendered
content.
Jeff Whelpley
Angular U conference, June 22-25, 2015, Hyatt Regency, San Francisco Airport
“Angular 2 Server Rendering”
ele.ph/angularU
23. ...we are generally able
to render and
understand your web
pages like modern
browsers.
64. JavaScript vs. Crawler budget (crawl demand)
Oh no!
(…) Also, crawling &
indexing is currently
a bit slower than
static HTML (...)
ele.ph/crawldemand
78. Rich media cautions
Graceful degradation
Down-level experience
enhances discoverability
avoid housing content
inside Flash or JavaScript
– these block crawlers
form finding the content
123. TAKEAWAYS!!!
Google is too close
to their technology
to see its flaws
(they are still #1 in
JS rendering tho).
Developers are
confused af…
SEO is the only way
to look at the Big
Picture.
Facebook surveys
are useless ☺
Eat vegetables!