How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
Small Tasks Make Big Changes - Shmulik Dorinbaum.pptxShmulik Dorinbaum
My talk from BrightonSEO 2022 was about taking the whole “BIG SEO PROCESS” and cutting it into small tasks so the SEO process will be better, more accurate, and easier to execute.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
The Value of Featured Snippets (BrightonSEO 2023).pdfNiki Mosier
The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
[BrightonSEO October 2022] On-page SEO: from intention to conversionFelipe Bazon
In this talk from BrightonSEO October 2022 you will learn how to use the Conversion Index, Topical Authority and the Skyscraper Technique to really optimise for the user.
Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
BrightonSEO - NLP for SEOs - How to optimise your content for BERT.pptxJosephineHaagen
How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
How to Create an Airtight SEO Strategy to Beat Any Competitor - Rumble RomagnoliRumble Romagnoli
My talk is not just about keyword research and doing it well. It’s about pride. It’s about honour. It’s about being at the epicentre of business intelligence within your organisation for your organisation.
Content Design & its Role in SEO and Accessibility [BrightonSEO Spring 2023]Chloe Smith
The document discusses how content design impacts SEO and accessibility. It explains that content design means delivering information in the optimal format for users and search engines. It also discusses how users typically scan content in an "F" pattern and how to design content using headings, short paragraphs and other formatting to match this pattern. Well-designed content that provides a good user experience will be rewarded by Google through improved search rankings and user trust. Accessible content design benefits both disabled users and search engines by following best practices like using plain language and clear structuring.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.
Brighton SEO 2023 - ML Lessons For Total Search.pdfMaxFlajsner1
This document discusses using machine learning to optimize paid search incrementality. It outlines limitations with traditional approaches that analyze paid and organic search performance separately or through one-time tests. The presented solution uses machine learning to build a full picture of search data and continuously optimize bids to maximize the incremental value of paid search while minimizing costs. Case studies demonstrate how the approach provides unique insights into paid and organic relationships and answers questions about budget efficiencies.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Leverage AI To Maximize SEO Efficiency While Keeping QualityUbaid Raza
Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality.
Credit: Aleyda Solis.
https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
Understanding The Power of Search Engine OptimizationNikko Marasigan
The document discusses search engines and search engine optimization (SEO). It defines search as the pursuit of information and explains why people search online, such as to find a specific site or make a transaction. It describes what search engines are and provides examples like Google, Bing, and Yahoo. It discusses key on-page SEO factors including title tags, meta tags, keywords, links, and images. It also discusses off-page factors like anchor text, social shares, white hat techniques, and black hat techniques. The document emphasizes that SEO is important for students to learn about as it can help them start blogs and websites to earn money.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Search engine optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). A long title on SEO could cover a wide range of topics, including:
The Importance of SEO for Small Business: How to Drive Organic Traffic and Boost Your Online Presence
The Ultimate Guide to On-Page SEO: Best Practices for Optimizing Your Website's Content
Advanced SEO Techniques: How to Rank Higher and Drive More Traffic to Your Website
Local SEO Strategies: Tips and Tricks for Optimizing Your Business's Online Presence for Local Search
How to Conduct an SEO Audit: A Step-by-Step Guide to Evaluating Your Website's Performance and Identifying Opportunities for Improvement
The Future of SEO: Predictions and Trends to Watch in the Coming Years
SEO vs. PPC: Which One Is Right for Your Business? A Comprehensive Comparison of Search Engine Marketing Strategies
The Impact of Social Media on SEO: How to Leverage Social Media to Boost Your Website's Ranking and Visibility
Mobile SEO: Best Practices for Optimizing Your Website for Mobile Devices and Mobile Search
The Role of Content in SEO: How to Create Content That Ranks Higher and Drives More Traffic to Your Website.
Explore more at: www.arabianluxurytours.com
How to Incorporate ML in your SERP Analysis, Lazarina Stoy -BrightonSEO Oct, ...LazarinaStoyanova
Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.
Similar to SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast #WLSS (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit...Jahit Custom Azka
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit Azka
wa.me/+6281225036194, Pusat Jahit Langganan Rumah Jahit Azka, Pusat Jahitan Modern Rumah Jahit Azka, Jasa Jahit Berkualitas Rumah Jahit Azka, Model Dress Polos Rumah Jahit Azka, Menerima Jahit Segala Fashion Rumah Jahit Azka
Jahit Custom by Rumah Jahit Azka
Mekarsari Rt 01 / Rw 05
Kutowinangun, Kebumen
Jawa Tengah (54393)
Order by WA
Owner : 0812–2503–6194
IG @azkalabel_ / @rumahjahitazka / @azkalabel_catalog / @imperriumboutiqueazka / @jahitcustom.azka
#bestdresspolos #modeldresspolos #bajudresspolos #jahitbahan #dresscantik #jahitsilk #bridesmaiddress #jahitbagus #dresswanita #rumahjahitazka
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit...
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast #WLSS
1. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identifying Opportunities to Grow Your Results Fast
SEO LOW HANGING FRUIT
2. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Achieving SEO
success is Hard
HTTPS://TWITTER.COM/ALEYDA/STATUS/1422869276537536513
3. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
SEO is continuously
evolving and
becoming more
complex to achieve
results…
4. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Because it takes time to see the impact of execution
and to gain support & release them in the first place!
5. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
IMPACT
EFFORT
1.
To Execute
Now
Don’t
Do
2.
To Assess
&
Prioritize
2.
To Assess
&
Prioritize
It’s then
fundamental to set
a framework to
prioritize your SEO
activities, based on
impact and effort
6. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
IMPACT
EFFORT
1.
To Execute
Now
Don’t
Do
2.
2.
To execute first those SEO activities with high impact
& low effort.. and see results faster!
Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher
High impacting with low
effort
9 9 18
Medium impacting with
high effort
6 4 12
Low impacting with high
effort
4 4 8
Low impacting with very
high effort
4 2 6
Very low impacting with
very high effort
2 2 4
7. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
I’ve created this SEO Recommendations Prioritization
Template in Google Sheets to help you to prioritize
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/15DD2VFZE203ZIKD-VTQLG3WG-YQY9A-HS5J7AT-S4JA/VIEW
8. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
IMPACT
EFFORT
1.
To Execute
Now
Don’t
Do
2.
2.
Low hanging fruit should be the
first to prioritize, as they have the
highest impact with the lowest
effort!
However, there are low hanging fruit we should assess
ASAP due their highest impact, lowest effort…
9. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
… of highly prevalent, strategy agnostic opportunities
that can be done in parallel to the SEO analysis workflow
Rankings, Keyword &
Competition Research
Content Audit
Technical Audit
Link Popularity
Audit
SEO Strategy &
Prioritized SEO
Roadmap
SEO
Process
Goals
Initial SEO Analysis for an SEO Process
Parallel Low Hanging Fruit Assessment
Low Hanging Fruit
SEO Opportunities
Assessment
SEO Roadmap
Implementation
Low Hanging Fruit
SEO
Recommendations
Low Hanging Fruit SEO
Implementation
Week 1 Week 2 Week 3 Week 4 Week 5
10. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
… and allow to see results even faster! Helping you to
address some of biggest challenges in the SEO process
Mitigate client
impatience towards
results
Show value of SEO
implementation to
gain further support
Minimize
concerns of
complex
implementations
starting with
easiest actions Help you to
establish a good
coordination base
for more complex
implementation
later on
11. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Let’s go through
some of the top
Low Hanging Fruit
to prioritize their
assessment
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
12. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Improving the
CTR of Top
ranked pages
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
13. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
For what popular,
relevant terms are
your pages already
ranking well but have
a low CTR? Identify to
improve!
14. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Non-Relevant Term
for your Site
Poor SERPs CTR
Relevant Term for
your Site
Non-Relevant Ranked
Page
Content
Cannibalization to fix
between many
similar/relevant
pages
Lack of content to be
created for the query
topic
Non-Relevant /
Unattractive Titles
and Meta
Descriptions to
Optimize
Relevant Ranked
Page
SERP features
inclusion that you’re
not leveraging but
could
There are some frequent scenarios that you can
identify and fix more easily and quickly
SERP features
inclusion that you’re
not leveraging but
can’t use
More ads inclusion
that lower CTR
Search intent satisfied
directly in search
results, generating a
non-click
High Priority
Medium Priority
No Priority
15. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Which can have
an important
impact in your
top queries CTR
and ultimately,
organic search
traffic
16. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identify CTR opportunities for free w/ Search Analytics
Add-On for Sheets importing metrics by device and page
HTTPS://GSUITE.GOOGLE.COM/MARKETPLACE/APP/SEARCH_ANALYTICS_FOR_SHEETS/1035646374811
17. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Segment per device & apply conditional color formatting
to identify differences in queries & pages behavior
18. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Get the terms
for which you’re
ranking in the
top 10 already
and have worse
CTR with the
highest
impressions
19. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
HTTPS://DATASTUDIO.GOOGLE.COM/REPORTING/8FBF65E6-9C0A-4627-95AC-F858BFAC89E2
You can also use this GDS Dashboard I shared to identify
top queries CTR opportunities per page/device/country
20. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
How to know if your
CTR is poor? Take as
a reference Advance
Web Ranking CTR
per device, industry,
search features and
query intent
HTTPS://WWW.ADVANCEDWEBRANKING.COM/CTRSTUDY/
21. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
RYTE & SEOTESTING.COM
If you want to
automate this
process use tools
like Ryte &
SEOtesting.com
that integrate
with GSC and
offer “CTR
Opportunities”
reports
22. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identify which are the meaningful terms that you
want to target ranking with the relevant page
23. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Why the relevant pages for these important terms w/
high potential have such a poor CTR? Let’s assess!
24. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
=IMPORTXML(B2,"//title")
=IMPORTXML(B2,”//meta[@name=‘description’]/@content")
=IMPORTXML(B2,"//h1")
Verify how descriptive and long these pages’
title tags, meta descriptions and H1s are…
25. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
SEARCH(search_for, text_to_search, [starting_at])
Validate if the title tag, meta description and H1
include the terms for which you want to rank
26. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Are these Titles &
Descriptions
shown in ranked
SERPs or are they
being replaced by
worse ones? Verify
and compare in
bulk with SEOWL
Rewrite checker
for free
HTTPS://WWW.SEOWL.CO/TITLE-REWRITE-CHECKER/
27. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
SISTRIX
… or with Sistrix for
any of your ranked
pages, where you
can segment those
queries w/ highest
search volume and
better rankings too
28. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Google will show Headings now more instead of title
tags when they are as or more descriptive and shorter!
29. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Unfortunately, this
change means a
worse CTR for pages
in some scenarios, as
in those for which a
call to action seen as
not highly unique/
descriptive by
Google is removed
30. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Optimize them to become descriptive, attractive, but
short avoiding replacement & improving CTR
Before the Update After the Update
Updated Title Tag
31. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identify SERPs inclusions opportunities vs. competitors
scraping w/ IMPORTXML / IMPORTFROMWEB & XPATH
32. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Get the ranked pages for those top queries with poor
CTR to assess in Google sheets vs. competitors
33. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Obtain & assess SERPs titles & descriptions of best
ranked pages, & see how they’re optimized vs. yours
34. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
For example, this
remoters page show
“part time” jobs too
but this is not
specified in the title
nor the description,
vs. the best ranked
page, and its CTR (and
potentially, ranking)
could improve if it
started to mention it…
35. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Verify if these SERPs are including features like
Featured Snippets or Carrousels that you can leverage
36. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
You can identify these opportunities too by using tools
like SEMrush w/ SERP features filtering for any site…
SEMRUSH
37. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Validate which
of these have a
higher impact in
your search
results that are
relevant for your
to leverage
38. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Prioritize those actions that will improve your SERP
visibility for highest impact queries with current content
Poor SERPs CTR
Non-Relevant /
Unattractive Title
Tags and Meta
Descriptions to
optimize
Add a Table of
Content / Index to
generate Featured
Snippet
Include or fix
structured data
implementation to
generate rich result
Featured Snippet Rich Results
Content generation
in the relevant
format
News/Videos/etc. Carrousels
SERP features
inclusion that you’re
not leveraging but
could
39. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
SITEBULB
If you already have
schema implemented
but you’re not yet
generating rich
results: crawl,
validate & fix using
an SEO crawler like
Sitebulb that allows
to easily troubleshoot
against Google
requirements
40. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
In the case of featured snippets, it’s about changing
already existing content organization and structure…
41. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
… with very fast results if you’re already in one of the
top positions for popular queries, like in this case
43. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identify relevant popular terms with poor CTR that you
want to target but you’re not ranking with right page
44. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Validate if you should differentiate & optimize further,
consolidate or create new content for better performance
Differentiate and optimize
the cannibalized pages
content in case is relevant
to keep them and target
to different queries
Create a new page with
relevant content that
address the query to be
ranked
Content cannibalization
between many different
relevant pages to fix
Lack of content that should
created for the specific search
Consolidate the
cannibalized pages in case
the meant to be targeted
queries are the same with
similar content, whether
301 redirecting or
canonicalizing to the best
performing one
45. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
For example, the
Remoters page that ranks
for “remote only
companies” despite not
being focused on this
query which is relevant to
rank and has good
popularity.. a new page
could be created for it!
46. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
HTTPS://STRATEGIQ.CO/HOW-TO-IDENTIFY-KEYWORD-CANNIBALISATION/
Identify these
cannibalization
issues with search
console data using
Hannah Rampton’s
free Data Studio
Explorer
47. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
RYTE & SEOTESTING.COM
.. or leverage paid
tools features like
Ryte’s &
SEOtesting to
identify those
pages ranking for
same queries
48. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Selecting those that perform better to be kept, and 301-
redirecting and merging those that are not
49. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Monitor the impact by using SEO tests frameworks like
Ryte or SEOtesting.com to track (& share) the outcome
RYTE & SEOTESTING.COM
50. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Improving
internal linking
of those pages
that are almost
ranking well to
grow their
popularity
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
51. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
For queries for which you have more relevant content
than the competition but with lower link popularity..
52. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Obtain the backlink data from the Google Search
Console and Third-Party Tools, like SEMRush
GOOGLE SEARCH CONSOLE & SEMRUSH
53. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identifying those
pages with
backlinks triggering
errors or
erroneously
redirecting to be
fixed asap!
54. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Obtain also internal linking data by using both Google
Search Console & your own site crawls
GOOGLE SEARCH CONSOLE, RYTE & SITEBULB
55. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Integrate backlinks metrics with pages and queries
using VLOOKUP+IFERROR functions in Google Sheets
=IFERROR(VLOOKUP(B2,backlinks!$A$2:$J$2830,2,false),”")
56. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
=IFERROR(VLOOKUP(B2,internallinks!$A$2:$J$2830,2,false),"")
Do the same with internal links data to integrate in the
same sheet than backlinks and rankings metrics
57. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Identify the pages that aren’t yet in the best positions
for popular queries, w/ poor internal links & backlinks
58. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Start linking them from those pages with higher
backlink popularity in a relevant way
59. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Improve internal linking to these pages with a
secondary navigation system from different site areas
60. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Monitoring
search trends
and content
freshness to
update their
relevance.. and
improve
rankings
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
61. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
If we’ve learned something since last year, is that
preferences and trends can change really fast…
HTTPS://TRENDS.GOOGLE.COM/TRENDS/EXPLORE
62. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
It’s critical to identify to keep the relevance of current
content and expand reach for more traffic w/ new one
Change of search behavior or
search trend
Update existing content to
keep its relevance towards
changing topics
Create new content to answer
more effectively to new search
queries and reach more users
HTTPS://TRENDS.GOOGLE.COM/TRENDS/EXPLORE
63. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
For example,
what happened
to me with the
remote work
trends piece that
is updated every
start of the year…
Annual update
of content
New search behavior
64. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
This page stopped
ranking for a long
tail of queries
connected towards
the main topic as it
hadn’t been updated
after the big remote
work shift that
happened in March
last year..
65. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
New Content
Update
Once it was updated to include the new Covid related
information, its rankings and traffic improved again…
66. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
RYTE
You can identify
clicks anomalies
in Search
Console
automatically
using tools like
Ryte, that will
also send alerts
about them..
67. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Set Google Analytics alerts to be notified
when organic search traffic trends drop…
GOOGLE ANALYTICS CUSTOMS ALERTS
68. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
… as well as rankings drops for targeted tracked
queries with rank tracking tools like AWR
ADVANCED WEB RANKING ALERTS
69. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Manually validate to check change in impressions/
rankings/ctr between periods with Search Console
70. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
=IFS(B2>C2, "Increased", B2<C2, "Decreased", TRUE, "Didn't Change")
Use the IFS function in Google Sheets to compare to
easily check if it has increased or decreased
71. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Verify which popular relevant terms have dropped in
impressions, CTR or rankings and analyze vs. content
72. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Automate this
by using tools
like SEOtesting
and Ryte too!
RYTE AND SEOTESTING.COM
73. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Avoid these drops
proactively identifying
the change in search
behavior in your sector
leveraging tools that
offer new queries
trends gathering
industry data…
SEOMONITOR TRENDS
74. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
RYTE AND SEOTESTING.COM
As well as by
leveraging your
own Search
Console
Data looking for
new queries
searches!
75. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Improving
internal linking
towards pages
which are almost
ranking at the top
that lack
popularity
Improving CTR of
pages already
ranking in top 10
results
Monitoring
search trends to
keep and recover
relevance and
freshness of
content and rank
better w/ it
It’s about validating “low hanging fruit” that you’ll
have chances to see results faster, w/ lowest of efforts!
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
76. #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
Thanks! Questions?
#SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #WLSS 2021
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder