SlideShare a Scribd company logo
DBLU
Wahhab
l
Entrepreneurship
Growing My
Business
Short Term Career Goal
To release atleast 7 songs before 2025
A minimum of 1 song a month from
now until December
Market each song indivsualy and learn
the most effective ways to market the
music.
Long Term Career Goals
Introduce the industry to a new genre of
Music.
Work my way up the business side
Own and Run a Record label
Target Positions
Rapper/
CEO
Artist
CEO of Record Label
A&R Director at UMG MENA region
Artist Manager
GROUPS
Arab-
Americans
Egyptians
MENA
Region
Hip-Hop
Fans
Up-and-
coming
artists
Most Exciting
Already Targeted
Most Knowlage
about
Facinating
Need to learn more
TARGET
AUDIENCE

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Kevin Ramos is exploring his personal brand and career path. He grew up in Puerto Rico and currently works as an assistant manager at McDonald's while studying music business. His goals are to land a job as a music analyst and eventually start his own record label company focused on finding new artists. He is building skills in areas like social media marketing, public speaking, and database management to become more competitive.

Personal Branding Sarah Michelle Carpio
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This is a project that I completed on behalf of my Portfolio I course at Full Sail University. Completed in July 2019.

music businessartist developmentartist relations
Competition
BAYOU ESA MIGHTY
Industry experience
6 Years Releasing Music Professionally
Education
2024 Gradutate of Boston University
Note worthy experience
Opened for ST. Levant in this years coachella
Skills
Modeling
Aesthetically pleasing content
Online Presence
84.7k followers on Instagram
No Website
Overall : 8.5/10
Industry experience
8 Years Releasing Music Professionally
Education
Hishschool
Note worthy experience
Over 100k streams for 3 years in a row
Skills
Consitantly releasing content and keeping fans engaged
Online Presence
26.4k followers on Instagram
No Website
Overall : 6/10
IDENTITY
Core Values :
Real
Lyrical
Originality
Uphold Beliefs
Representation
Vision:
Introduce the US market to
Arabic/English Hiphop
Guiding principle
Amplifying my people’s
voice. Representing
Islamic and Arabic culture.
SuperPower
Seamlessly blend
Arabic and English
Hip-Hop
Why?
To reshape the public’s perception
of Arabs and Muslims
How?
By sharing my personality and story
Being the best representation I can be
What?
By creating relatable lyrical music
Passion for
MUSIC
Promise & Position
Create music with a blend of authenticity,
storytelling that resonates with various
audiences, and a fresh take
on the music industry
Promise Position
Bilingual Lyrical
Hip-Hop
Networking
Artist Retreat V8
November 2024
Objective: Spend a week in a
house with 40+ other artists &
work on music everyday
Kissimmee, FL
Continental Showcase
December 2024
Objective: Perform with other
upcoming artists to grow off of
each others fanbases
Cairo, Egypt
Elevator Pitch:
Hip-Hop is dying. People are forgetting the
poetry it originated from and now the
mumble rap Lil Whatevers are taking over. I
make sure to preserve the Lyricism in my
music. Not only that I do it in Arabic and
English.
Mentorship:
I would like to find an experienced Manager.
He doesn’t have to be elite but one that is
dedicated to my craft and his work.
Shares the same Vision

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Laura Hernandez Gil is exploring a personal brand in the music industry. She grew up in a musical family in Colombia and has gained experience in performance, recording, and fan engagement. Her goals are to get an entry-level position at a major music label and eventually become an A&R director. She plans to develop skills in areas like presentation, photography, and negotiation to become a talent representative and help discover new artists.

Francisco_Vivas_BUS_PB1_2023-01 copy.pdf
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Francisco Vivas is a Latin singer and songwriter from Puerto Rico who operates under the brand "From the O". He explores establishing his personal brand and career path in the music industry. His goals are to inspire others through his music, have a well-established brand by 2030 branching beyond singing, and build credibility to book a tour by 2025. He plans to network at industry events, leverage social media for digital marketing, and continue his education in music business and entertainment business.

musicinspirationpassions
Personal Brand Exploration- Valeria Alvarez
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Valeria Alvarez is exploring a career in the music business. In the short term, she aims to get a job as an assistant in artist development at Sony Music. Long term, she wants to work as an A&R representative, artist manager, or music business consultant. She is building her portfolio through her studies at Full Sail and hopes to become a GRAMMY U representative. Valeria is analyzing her digital marketing strategy and networking opportunities to help advance her career goals in the music industry.

artist managementmusicmusic business
Online ID Scores
Digital
Marketing
Volume: Low
Purity: Low
Relevance: High
Validation: Average
Diversity: Low
Archetype Type: Creator.
A creative archetype has the unique ability to
see the world in a different light and think
outside the box and can amaze and influence
others.
Digital Marketing Strategy to
Improve ID Scores
Focus Variable(s): Volume, Purity
Type of content: Short-form videos.
Creating a series talking about the latest
news in Hip-Hop from artists I aspire to
compete with
Distribution: Instagram, Tiktok. Create
30-1 minute Videos.
Professional Development
Technical Transferable
Task: Learn basic Audio Recording
on Friuty Loops
Org: UDEMY
Due Date : November 2024
FL Studio
Task: Learn basic Photoshop
on Adobe
Org: UDEMY
Due Date : December 2024
PhotoShop
Task: Elevate my Songwriting techniques
and work efficiently
Org: Masterclass
Due Date : February 2025
Song Writing:
By John Legend
Task: Improve my stage presence
Org: MasterClass
Due Date : November 2024
The Art of
Performance
References
Part II: Knowing Your Brand - Personal Branding For Dummies
[Book]. (n.d.). Www.oreilly.com. Retrieved June 17, 2024, from
https://learning.oreilly.com/library/view/personal-branding-
for/9781118238189/08_9781118238189-pp02.html
Marriner, L. (2019, August 24). The Ultimate Guide to Improving
Online Presence for Artists & Musician. PSS Audio Services.
https://www.prolificsoundsolutions.com/post/the-ultimate-guide-
to-improving-online-presence-for-artists-musicians
Crafting Rap Artist Online Presence Guide. (2023, January 29).
https://www.jbzbeats.com/how-to-create-a-professional-online-
presence-as-a-rap-hip-hop-artist/
Alicia Keys MasterClass Review: Is it Worth it? (n.d.). Codeless.
Retrieved June 17, 2024, from https://codeless.io/masterclass-
review/alicia-keys-masterclass-review
The 10 Best Online Music Production Courses of 2023. (n.d.).
Intelligent. Retrieved June 17, 2024, from
https://www.intelligent.com/best-online-courses/music-
production-courses/
Zoladz, L. (2015, December 29). What I Learned From Usher’s
Online Class on “the Art of Performance.” Vulture.
https://www.vulture.com/2015/12/masterclass-on-art-of-
performance-with-usher.html
Plush Recording Studios | Orlando’s premier music studio. (2021,
December 1). Plush Recording Studios | Orlando’s Premier Music
Studio. https://plushrecordingstudios.com
Chapter 2: Why People Buy What You’re Selling - Book Yourself
Solid Illustrated: The Fastest, Easiest, and Most Reliable System
for Getting More Clients Than You Can Handle Even if You Hate
Marketing and Selling [Book]. (n.d.). Www.oreilly.com.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1

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DBLU brand exploration keynote for P&P1.pdf

  • 2. l Entrepreneurship Growing My Business Short Term Career Goal To release atleast 7 songs before 2025 A minimum of 1 song a month from now until December Market each song indivsualy and learn the most effective ways to market the music. Long Term Career Goals Introduce the industry to a new genre of Music. Work my way up the business side Own and Run a Record label
  • 3. Target Positions Rapper/ CEO Artist CEO of Record Label A&R Director at UMG MENA region Artist Manager
  • 5. Competition BAYOU ESA MIGHTY Industry experience 6 Years Releasing Music Professionally Education 2024 Gradutate of Boston University Note worthy experience Opened for ST. Levant in this years coachella Skills Modeling Aesthetically pleasing content Online Presence 84.7k followers on Instagram No Website Overall : 8.5/10 Industry experience 8 Years Releasing Music Professionally Education Hishschool Note worthy experience Over 100k streams for 3 years in a row Skills Consitantly releasing content and keeping fans engaged Online Presence 26.4k followers on Instagram No Website Overall : 6/10
  • 6. IDENTITY Core Values : Real Lyrical Originality Uphold Beliefs Representation Vision: Introduce the US market to Arabic/English Hiphop Guiding principle Amplifying my people’s voice. Representing Islamic and Arabic culture. SuperPower Seamlessly blend Arabic and English Hip-Hop Why? To reshape the public’s perception of Arabs and Muslims How? By sharing my personality and story Being the best representation I can be What? By creating relatable lyrical music Passion for MUSIC
  • 7. Promise & Position Create music with a blend of authenticity, storytelling that resonates with various audiences, and a fresh take on the music industry Promise Position Bilingual Lyrical Hip-Hop
  • 8. Networking Artist Retreat V8 November 2024 Objective: Spend a week in a house with 40+ other artists & work on music everyday Kissimmee, FL Continental Showcase December 2024 Objective: Perform with other upcoming artists to grow off of each others fanbases Cairo, Egypt Elevator Pitch: Hip-Hop is dying. People are forgetting the poetry it originated from and now the mumble rap Lil Whatevers are taking over. I make sure to preserve the Lyricism in my music. Not only that I do it in Arabic and English. Mentorship: I would like to find an experienced Manager. He doesn’t have to be elite but one that is dedicated to my craft and his work. Shares the same Vision
  • 9. Online ID Scores Digital Marketing Volume: Low Purity: Low Relevance: High Validation: Average Diversity: Low Archetype Type: Creator. A creative archetype has the unique ability to see the world in a different light and think outside the box and can amaze and influence others. Digital Marketing Strategy to Improve ID Scores Focus Variable(s): Volume, Purity Type of content: Short-form videos. Creating a series talking about the latest news in Hip-Hop from artists I aspire to compete with Distribution: Instagram, Tiktok. Create 30-1 minute Videos.
  • 10. Professional Development Technical Transferable Task: Learn basic Audio Recording on Friuty Loops Org: UDEMY Due Date : November 2024 FL Studio Task: Learn basic Photoshop on Adobe Org: UDEMY Due Date : December 2024 PhotoShop Task: Elevate my Songwriting techniques and work efficiently Org: Masterclass Due Date : February 2025 Song Writing: By John Legend Task: Improve my stage presence Org: MasterClass Due Date : November 2024 The Art of Performance
  • 11. References Part II: Knowing Your Brand - Personal Branding For Dummies [Book]. (n.d.). Www.oreilly.com. Retrieved June 17, 2024, from https://learning.oreilly.com/library/view/personal-branding- for/9781118238189/08_9781118238189-pp02.html Marriner, L. (2019, August 24). The Ultimate Guide to Improving Online Presence for Artists & Musician. PSS Audio Services. https://www.prolificsoundsolutions.com/post/the-ultimate-guide- to-improving-online-presence-for-artists-musicians Crafting Rap Artist Online Presence Guide. (2023, January 29). https://www.jbzbeats.com/how-to-create-a-professional-online- presence-as-a-rap-hip-hop-artist/ Alicia Keys MasterClass Review: Is it Worth it? (n.d.). Codeless. Retrieved June 17, 2024, from https://codeless.io/masterclass- review/alicia-keys-masterclass-review The 10 Best Online Music Production Courses of 2023. (n.d.). Intelligent. Retrieved June 17, 2024, from https://www.intelligent.com/best-online-courses/music- production-courses/ Zoladz, L. (2015, December 29). What I Learned From Usher’s Online Class on “the Art of Performance.” Vulture. https://www.vulture.com/2015/12/masterclass-on-art-of- performance-with-usher.html Plush Recording Studios | Orlando’s premier music studio. (2021, December 1). Plush Recording Studios | Orlando’s Premier Music Studio. https://plushrecordingstudios.com Chapter 2: Why People Buy What You’re Selling - Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling [Book]. (n.d.). Www.oreilly.com. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml#c02_level1_1