Guide to actionable speed audits; getting your developer to work with you

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

Linking to product pages – looks a little spammy and unnatural, right? Not necessarily. From anchor text analysis and technical link prospecting to asset identification and writing killer pitches, this is how to build savvy links to sales pages and get your products ranking.

The document discusses how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content. The spiders send this indexed information back to be stored in a central database. When a user searches, the search engine compares the query to this index to find relevant results. Google in particular runs on thousands of computers to allow parallel processing for fast searching of its large index. It uses Googlebot to crawl and fetch pages which are then indexed and stored for query processing. PageRank and other factors are used to determine the most relevant results.

This document contains the tweets from a presentation about optimizing forums for SEO. Some of the key points discussed include: - Using logical and consistent URL paths to improve crawling and trust. - Improving user experience through good internal linking, navigation and search. - Maintaining high quality content through moderation, relevance and preventing spam/duplicate content. - Building authority through links to expert user profiles and published work.

From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Internationalizing Your SEO. PRESENTATION: Internationalizing Your SEO: Setting Hreflang For International SERP Success - Given by Aleyda Solis, @aleyda - Orainti, International SEO Consultant. #SMX #22A3

Toni Anicic's presentation form EFOS about SEO. Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice). Onsite & offsite SEO. Google Quality Guidelines. Whitehat, grayhat and blackhat SEO.

The document is a slide presentation on developing stronger technical SEO skills. It covers what technical SEO is, why it's important to learn, and where someone should start in developing technical SEO skills. It discusses topics like page speed performance, crawling and indexing, internal link analysis, and structured data. It provides recommendations on areas to focus on like HTTP protocols, DNS configuration, and familiarizing oneself with HTML, CSS, and servers. It also lists some common technical SEO tools. The overall aim is to help guide learning technical SEO without providing specific tips.

This document provides steps for implementing structured data markup on a website at different levels from beginner to advanced. At a beginner level, it recommends using a structured data generator to automatically output JSON-LD markup. At an intermediate level, it advises reviewing Google's documentation to understand required properties and view examples. For advanced implementation, it suggests exploring Schema.org's full documentation to understand type hierarchies and property descriptions. The document stresses the importance of validating markup using Google's structured data testing tool.

This document discusses strategies for building backlinks for long-term search engine optimization results. It addresses questions about how many links are needed and what types of sites would link. Various link building tactics are presented such as researching sites horizontally, vertically and across different geographies. Content asset examples are provided and a formula for attracting links is given. Tools for backlink research are also mentioned. The overall document provides guidance on developing a long-term link building strategy.

In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.

Oliver Brett's BrightonSEO talk on how you can improve user trust of your site via UX tweaks. Provided by Screaming Frog.

The document discusses eCommerce SEO best practices for site architecture, content, duplicate content issues, structured data, social media integration, site speed, and analytics. It provides tips for using flat site structures, meaningful URLs, content on category pages, canonicalization, XML sitemaps, responsive design, and Google Analytics tagging to improve search engine optimization for eCommerce websites.

The document discusses how simple Python scripts can be used to automate SEO checks. It provides an example of a Python script that parses HTML, compares meta data values to expected values, and sends an email alert if there are any discrepancies. This allows SEO tasks to be automated instead of done manually. The document encourages readers to think of other use cases for simple automation scripts and provides resources for learning Python and an example script.

The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.

Haven’t had time to read the SEO Ranking Factors and Rank Correlations 2014 – Google U.S? That’s OK; we’ve got you covered! Check out the slides from our one-hour live webinar, where we will cover the highlights from the report.

Day 2 Session: Essential Steps for Performing an Effective SEO Audit Presentation: Tools of the Trade for Running SEO Audits by Benj Arriola #SMX #24A

This document provides tips on how to analyze competitors to better understand why they may be outranking you in search results. It recommends first examining the search results to understand what types of content are ranking. Tools like SEMRush, SERPstat and Google's AdWords keyword planner can help with this. Second, it suggests auditing competitors by looking at their website code, content, links, social media presence and employees to identify trends that may be contributing to their success. The goal is to gain insights on how to improve your own online marketing efforts.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

My talk June 23rd at SMX Advanced about how to find Search Engine Optimization site issues when the obvious fixes don't work.

Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.

The document discusses optimizing web apps for search engines. It covers indexing web apps by using clean URLs, canonical tags, and server-side rendering. It also discusses optimization techniques like making the app mobile friendly, adding structured data for search results, and improving speed by optimizing images, inlining critical CSS/JS, code splitting, and following the PRPL pattern. The document provides tips on rendering web apps for search engines and users to improve both indexing and user experience.

And end-to-end introduction to building meaningful strategies for organic search. This course addresses: What is an organic search strategy? What you need to know and do before starting a project with a client? The research process Organizing and prioritizing action items Building, editing, and presenting presentation Along with general tips and tricks This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel. Materials Needed: Internet connection / Google search A Creative mind Whiteboard One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc. Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.

Google conducts 800,000 experiments and improvements to search annually to optimize search results for users. In 2021 alone, Google made 5,000 improvements to search. As of August 2022, 92% of all search queries are handled by Google. The document then provides an in-depth overview of how to conduct a comprehensive search engine optimization (SEO) analysis, including competitor analysis, entity analysis, sentiment analysis, search intent analysis, language use analysis, and rank analysis. It recommends leveraging tools like Google APIs, Data for SEO, and GPT-3 to automate the analysis and provide classifications. The analysis is intended to guide content and keyword strategy execution rather than replace it.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.

Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/

5 SEO Mistakes You Can Fix Today These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites. Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings. We will cover... 1) Duplicate Content Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings. 2) Keyword Theming Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming. 3) Competitor Tracking Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them) 4) User Experience Optimization It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation. 5) Images Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images. Our SEO Team will guide you through all of these and drop in a few more. If you need more help, we are here for you and will provide with a free SEO Website Review. Inbound Marketing Agents SEO Team E: agent@inboundmarketingagents.com W: www.inboundmarketingagents.com P: 615.600.4790

The document discusses search engines and search engine optimization (SEO). It defines search as the pursuit of information and explains why people search online, such as to find a specific site or make a transaction. It describes what search engines are and provides examples like Google, Bing, and Yahoo. It discusses key on-page SEO factors including title tags, meta tags, keywords, links, and images. It also discusses off-page factors like anchor text, social shares, white hat techniques, and black hat techniques. The document emphasizes that SEO is important for students to learn about as it can help them start blogs and websites to earn money.

From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D

Presented during SMX Advanced 2016 the presentation covered what you need to know about Firebase App Indexing implementation, impacts and insights learnt.

Actionable tips on how to get the most from a tight budget, or working with difficult colleagues whose work can disrupt your best SEO efforts. How you can combine yours efforts in keyword research and content management with a keyword register. How low-priced, or free tools can help you deliver a great result. Ash will share a couple of spreadsheets he has used for many years to track dozens of small and large client accounts.

There are many great resources out there on how to create Structured Data markup for your websites, and why this is beneficial for triggering Rich Results in Search. But I understand that getting Structured Data best implemented across your site requires buy-in from stakeholders and developer resources. In my new SMX Munich talk, I give advice on how you can implement an effective process that will ensure reliable testing and implementation of Schema mark-up and how this can benefit your website's goals.

Social Media Maven Kate Frost will share her time-saving tricks, tips, apps and websites that will help you create a more streamlined social media presence for your dealership while also elevating the quality and delivery of your content. Attendees of this informative presentation will learn: How to use these 5 time saving tools How dealers are creating killer content with these tools How to look like a social media rockstar to your boss and be the envy of your competitors How to reach new and existing customers with better branding This jaw-dropping presentation is jam-packed with so much great information you’ll start saving 2-3 hours a week! That is valuable time you can then use to talk to more customers and sell more cars!

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

Last year Erudite published the UK Accessibility Benchmark, which looked at the UK's most popular websites and assessed compliance against WCAG Accessibility Criteria. This talk will dive into some of the most common issues we encountered, and give you practical examples to help you identify and resolve accessibility issues on your own site!

Matt Woods is a CRO consultant who gives tips on optimizing websites for search engines. He discusses the importance of above the fold content that entices users to scroll further. Reviews and trust signals like case studies and certifications can boost conversions. Checkout optimizations include adding a guest checkout, address autocomplete, and hiding unnecessary navigation. Accessibility, speed, and image optimization are also important site-wide considerations.

This document discusses using the Natural Language Toolkit (NLTK) for keyword research and analysis. It provides instructions on installing NLTK and other Python libraries, preparing keyword data, and running scripts to classify and cluster keywords to identify trends and topics. The document demonstrates how to automate aspects of keyword research using NLTK to help analyze large datasets.

Miracle has over 10 years of experience supporting major brands with technical SEO, content, and data strategies. They help clients achieve business goals and strategic directions for the next 1-2 years through data-driven insights. Data helps anticipate trends, engage in industry conversations, and make decisions backed by facts rather than feelings.

Practical guide to using Screaming Frog custom extractions to find new SEO opportunities and automate data collection tasks.

Find out what you can do to identify EAT related facets of your site that could be holding you back, and how to formalize an audit process to identify and remedy this.

Measuring the success of your SEO campaign is important to ascertain whether your time, money and efforts are allocated effectively. Miracle will be sharing tips and takeaways on tracking and data analysis to ensure you are collecting the right data and presenting information that matters to stakeholders

Progressive web apps (PWAs) provide app-like experiences through the browser while taking advantage of the web's capabilities. PWAs load quickly, work offline, and can be installed on the home screen. Studies show PWAs significantly outperform mobile apps in speed and user experience. As mobile usage grows, PWAs allow developers to build once and deploy everywhere without app stores.

This talk explains why performance optimisation works and how positive physical neural responses drive this. We take a look at what improves user experience and the perception of speed in an offline state and how this can be translated to the web in order to drive performance and growth.

As an agency we're constantly exploring how to give our clients a competitive edge in the mobile-first index era - super charging mobile performance is a must and PWA's allow us to do just that. See the benefits, criteria and the kind of results you can expect from a PWA here.

In this presentation I go through why a wide range of data is useful in understanding the performance optimisation competitive landscape. It helps us know how fast is fast... helps us add context and boundaries to our projects, as well as helps us know when we're doing a good job or when we need to push harder to get faster.

Introduction to Progressive Web Apps (PWA) criteria, what makes a PWA; service worker protocol, using Lighthouse to audit; meta data in web app manifest for homescreen adds. Also features a deep dive into the top 100 Australian retail sites and five key PWA criteria.

Hreflang is a convoluted solution to a common problem and scaling it can be a nightmare. Even Google's John Mueller agrees "it's one of the most complex aspects of SEO". Having pioneered Hreflang sitemaps in 2011 the Erudite team have supported over 3,000 clients and tool users to complete their Hreflang projects successfully. In this presentation Nichola goes through implementation types and differences. How to manage and scale solutions. How to benchmark and communicate project success with global teams. Common errors and quirks.

At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.

Today most consumer website visitors use their mobile phones. A slow and unresponsive experience on a mobile device can be far more offputting than a desktop experience. Such a negative experience in fact, that one of the studies cited in the presentation reveals that a painfully slow website can be more stressful than watching a horror film! So what does matter to developers and technical marketers seeking to deliver a more useful and pleasant experience to visitors? In this deck we examine user-focused performance metrics; the main front and server-side optimisation works to improve the perceived performance of our site. Which tools are best for these new performance metrics. Finally we look at some really positive results that Erudite have achieved for clients, as well as a great way to use Element Visibility in Google Tag Manager, to measure improvements to performance elements with confidence!

This document discusses technical SEO strategies for driving ROI, including structuring content for better crawl and index performance, managing which URLs should be indexed, using robots.txt and other tools to manage robots, and measuring key metrics like ranking keywords, landing pages, conversion rates, and revenue growth. It also covers optimizing page speed through techniques like HTTP/2, image optimization, code audits, and simplifying pages.

A talk about the most significant change to search since the launch of Google and why/how we should be prepared.

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

In 2012 we pioneered the use of hreflang sitemaps within the SEO industry, and in being first found there was a lack of tools and process... so we made our own! Now our hreflang sitemap generator has contributed to our supporting or working directly on over 3,000 unique implementations globally. Here's a few tips on what we learned along the way.

User experience is driving change in search as younger generations have different preferences than older users. Generation Z, those born roughly from the mid-1990s onward, expect instant, mobile-friendly results that can be accessed and consumed across all devices. They also prefer visual content and experiences over text-heavy content. To better serve Generation Z, search providers are focusing on accelerating page speeds and delivering more direct, visual results.

If you’ve ever had to analyze a map or GPS data, chances are you’ve encountered and even worked with coordinate systems. As historical data continually updates through GPS, understanding coordinate systems is increasingly crucial. However, not everyone knows why they exist or how to effectively use them for data-driven insights. During this webinar, you’ll learn exactly what coordinate systems are and how you can use FME to maintain and transform your data’s coordinate systems in an easy-to-digest way, accurately representing the geographical space that it exists within. During this webinar, you will have the chance to: - Enhance Your Understanding: Gain a clear overview of what coordinate systems are and their value - Learn Practical Applications: Why we need datams and projections, plus units between coordinate systems - Maximize with FME: Understand how FME handles coordinate systems, including a brief summary of the 3 main reprojectors - Custom Coordinate Systems: Learn how to work with FME and coordinate systems beyond what is natively supported - Look Ahead: Gain insights into where FME is headed with coordinate systems in the future Don’t miss the opportunity to improve the value you receive from your coordinate system data, ultimately allowing you to streamline your data analysis and maximize your time. See you there!

Not so much to say

accommodate the strengths, weaknesses, threats and opportunities of autonomous vehicles

Password Rotation in 2024 is still Relevant

Kief Morris rethinks the infrastructure code delivery lifecycle, advocating for a shift towards composable infrastructure systems. We should shift to designing around deployable components rather than code modules, use more useful levels of abstraction, and drive design and deployment from applications rather than bottom-up, monolithic architecture and delivery.

How do we build an IoT product, and make it profitable? Talk from the IoT meetup in March 2024. https://www.meetup.com/iot-sweden/events/299487375/

To help you choose the best DiskWarrior alternative, we've compiled a comparison table summarizing the features, pros, cons, and pricing of six alternatives.

Manual Method of Product Research | Helium10 | MBS RETRIEVER

Recent advancements in the NIST-JARVIS infrastructure: JARVIS-Overview, JARVIS-DFT, AtomGPT, ALIGNN, JARVIS-Leaderboard

Widya Salim and Victor Ma will outline the causal impact analysis, framework, and key learnings used to quantify the impact of reducing Twitter's network latency.

In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.

This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization. Key Takeaways: * Understand why connection pooling is essential for high-traffic applications * Explore various connection poolers available for PostgreSQL, including pgbouncer * Learn the configuration options and functionalities of pgbouncer * Discover best practices for monitoring and troubleshooting connection pooling setups * Gain insights into real-world use cases and considerations for production environments This presentation is ideal for: * Database administrators (DBAs) * Developers working with PostgreSQL * DevOps engineers * Anyone interested in optimizing PostgreSQL performance Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services

This is a slide deck that showcases the updates in Microsoft Copilot for May 2024

The integration of programming into civil engineering is transforming the industry. We can design complex infrastructure projects and analyse large datasets. Imagine revolutionizing the way we build our cities and infrastructure, all by the power of coding. Programming skills are no longer just a bonus—they’re a game changer in this era. Technology is revolutionizing civil engineering by integrating advanced tools and techniques. Programming allows for the automation of repetitive tasks, enhancing the accuracy of designs, simulations, and analyses. With the advent of artificial intelligence and machine learning, engineers can now predict structural behaviors under various conditions, optimize material usage, and improve project planning.

These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.

Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)

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As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models. This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through: - Standard ways of running dbt (and when to utilize other methods) - How Cosmos can be used to run and visualize your dbt projects in Airflow - Common challenges and how to address them, including performance, dependency conflicts, and more - How running dbt projects in Airflow helps with cost optimization Webinar given on 9 July 2024

Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.

Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality. Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality. Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality. Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank? ** Episode Overview ** In this first episode of our quality series, Kristen Hansen and the panel discuss: ⦿ What do we mean when we say patent quality? ⦿ Why is patent quality important? ⦿ How to balance quality and budget ⦿ The importance of searching, continuations, and draftsperson domain expertise ⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications https://www.aurorapatents.com/patently-strategic-podcast.html