S wallace-pub con-austin-2018

The document discusses using Python for SEO applications such as data extraction, preparation, analysis, machine learning and deep learning. It provides an agenda and examples of using Python to solve challenging SEO problems from site migrations and traffic losses. Methods demonstrated include pulling data from Google Analytics, storing in DataFrames, regular expression grouping, and training machine learning models on page features to classify page groups and identify losses. Later sections discuss using deep learning with computer vision models to classify web pages from screenshots.

A Deep Dive Into SEO Tactics For Modern Javascript Frameworks

This document summarizes a presentation on SEO tactics for modern JavaScript frameworks. It discusses using application shells for initial HTML rendering, adding SEO meta tags, handling client-side navigation and redirects, and testing search bot capabilities. Examples are provided using ReactJS, NextJS, VueJS and NuxtJS for application shells, meta tags, navigation and redirects. The document also describes experiments conducted to evaluate features supported in Googlebot and Bingbot.

Schema Markup Basics - Pubcon 2017

Carrie Hill

This document discusses semantic markup basics and recent developments. It covers: - Semantic markup is getting more complex as new types are introduced and implementations require more details. - The latest schema.org release added a HowTo type and reworked some properties. - Upcoming changes may include updates to occupation, education, and employer markup. - The document provides tips on implementing semantic markup and engaging with schema.org developments.

Site Speed for Google's Mobile First Index - SMX London 2017

Kaizen

Speed performance is one of the strongest factors in the mobile-first index. In this presentation I share unique, first-party data from my in-depth study on how the UK's 700 biggest online retailers rank in terms of mobile site speed, and what you can learn from their successes and failures. You'll learn how to improve site speed by using technologies such as HTTP/2 and tactics that unlock speed improvements on larger sites.

Quality Content at Scale Through Automated Text Summarization of UGC

The document discusses using automated text summarization techniques to generate quality content at scale from user-generated content like online product reviews. It proposes a technical plan to download Amazon reviews, remove duplicate sentences using neural semantic textual similarity, and then generate frequently asked questions and corresponding FAQ schema by feeding the review text into a neural question generation model. The goal is to leverage user content and machine learning to automatically create helpful content for websites.

Technical SEO for a Mobile First World

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Modern Day Link Building by Jon Cooper

Glen Dimaandal

The document discusses modern link building strategies and tactics. It provides tips on using tools like Ahrefs and Majestic for competitive analysis. It also recommends observing international and local markets for link opportunities. Specific tactics mentioned include targeting brand websites with review content, news sections for discounts, and sponsored sub-forums. The document also lists tools for tasks like getting link metrics, finding broken links, prioritizing opportunities, and prospecting for links.

The Technical Seo Renaissance - Mike King

Glen Dimaandal

This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.

The Thin Line Between Seth Godin & Neil Strauss

Michael King

Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...

Rachel Costello

Are you sending mixed messages to Google? There are many different signals that feed into URL selection for search engines, and when these signals aren’t implemented correctly search engines have to make their own assumptions about your website and what’s important. In this talk, Rachel will share examples where a website’s signals can be ignored or overruled, as well as how to test your site setup. Don’t leave anything to chance – be sure that the most important areas of your site are getting the attention the attention they deserve.

John Warner: Why Google isn't giving update advice anymore

John Warner

Google is likely not providing advice on many algorithm updates because the processes involved in ranking are now too complex. SEOs should focus on building expertise, authority, and trust through industry-specific content, external links, and implementing structured data and schema markup to help machines understand content. As Google's algorithms become more advanced and the processes less understood, SEO will require customized strategies tailored to individual industries and brands.

Query Classification on Steroids with BERT

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Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017

MobileMoxie

The Incredible World Of Voice Search In Less Than 15 Minutes

John Lincoln

John Lincoln presented on the topic of voice search. He discussed key stats on voice search usage, the differences between voice actions and voice searches, popular digital assistants and how they function, and how voice search differs from traditional text-based search. Lincoln also covered optimizing for voice search through local SEO, content, and structured data. He emphasized starting to optimize now for the growing importance of voice interactions.

Google AMP - What is it and is it right for your website? SLCSEM, Oct 2016

Jesse Semchuck

What's hot (20)

Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...

The Rise of JavaScript and What it Means for SEO

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Schema Markup Basics - Pubcon 2017

Site Speed for Google's Mobile First Index - SMX London 2017

Quality Content at Scale Through Automated Text Summarization of UGC

Technical SEO for a Mobile First World

Modern Day Link Building by Jon Cooper

The Technical Seo Renaissance - Mike King

The Thin Line Between Seth Godin & Neil Strauss

Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...

John Warner: Why Google isn't giving update advice anymore

Query Classification on Steroids with BERT

Solving Complex JavaScript Issues and Leveraging Semantic HTML5

Ashley Berman Hale "SEO Alchemy: Location-Based Mobile Search" - MozLocal 2017

The Incredible World Of Voice Search In Less Than 15 Minutes

Google AMP - What is it and is it right for your website? SLCSEM, Oct 2016

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PubCon Vegas: Sustainable SEO

The document discusses various tactics for "Barnacle SEO", which involves gaining visibility and links to a website through external sources. It provides many specific tactics across different platforms like Google, YouTube, Medium, SlideShare, Quora, Pinterest and more. The key message is that websites should pursue links and mentions from authoritative sources across multiple channels to improve their online presence and visibility beyond just search engine rankings. Diversifying link acquisition efforts can provide a competitive advantage over other businesses.

Inbound 2017: Back to Our Roots with Technical SEO

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This document discusses optimizing an SEO strategy for machine and human factors. It recommends taking a human-centered approach to SEO by optimizing for consumer discovery through on-search engine result page optimization, voice engine optimization, and focusing on relevancy, accessibility and putting the user first. Key tactics include improving site engagement, leveraging structured data, optimizing for Google Assistant and Amazon Alexa, and addressing common questions through featured snippets and content. The overall message is that SEO has evolved and strategies must optimize for how people discover and interact with information across different platforms and devices.

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The document discusses Progressive Web Apps (PWAs) and how they can help address issues with mobile apps like battery drain, storage usage, and need for constant updates. PWAs provide an app-like experience to users through a web browser by making use of service workers, web app manifests, and other modern web technologies. The document outlines how to develop and optimize PWAs, including ensuring they are search engine friendly through best practices like providing unique URLs for content and using schema.org structured data. It emphasizes that PWAs can provide app-like functionality without compromising the benefits of the web.

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Rachel Costello

Google is rolling out mobile-first indexing and websites are going to be affected - but there’s no need to panic. In this talk, Rachel will explain exactly how mobile-first indexing will actually work and what SEOs can do to not only help their websites survive the new indexing change, but thrive and be successful in the mobile space. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and what you need to do to make sure your site is ready.

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As with many of the unconfirmed/unnamed algorithm changes, March’s “Fred” update caused much chatter and debate among technical SEO’s across the industry. In my talk, I willl examine the update’s main areas of focus and which sites have been adversely and positive impacted. Now the dust has settled, we have a good picture at Banc of just what the Fred update has meant for the web and Google’s result pages. Come to my talk to find out what comes to light when one really digs into the data and how you can apply this to your own SEO campaigns. In addition to this, I wil explore the newly updated search quality evaluator guidelines and their relationship with the Fred update, if indeed there is one at all. If you’re still not quite sure what happened in March and are struggling to turn around a decline in organic performance since the update, then you may well find some answers from my talk!

Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stox

patrickstox

The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.

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PubCon, Lazarina Stoy. - Machine Learning in Search: Google's ML APIs vs Open...

LazarinaStoyanova

The document discusses Google's ML APIs versus OpenAI's APIs and their applications for SEO and digital marketing tasks. It provides examples of how natural language processing APIs from Google and OpenAI can be used for tasks like text analysis, sentiment analysis, document classification, translation and content transformation. While both Google and OpenAI APIs are useful, the document recommends choosing the right API for each specific task based on its capabilities and limitations in order to get the best results.

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AiMA Oct. 2016 Search SIG Event

Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?

A Look Into Search Engine Optimization