Suarez_Victoria_DMBS_PB1_062024_FSUWPFLA
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Victoria delves into who she is, what her brand is about, and expresses her business skills.
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Suarez_Victoria_DMBS_PB1_062024_FSUWPFLA
- 1. Personal Brand Exploration Victoria Suarez Project & Portfolio 1: Week 2 Digital Marketing B.S June 16th,2024
- 2. GOALS CAREER CATEGORY: SEEKING PROMOTIONAL OPPORTUNITIES Short-Term Career Goal: After graduating in 2026, the goal is to transition into a Community Relations Role at Full Sail University. This will involve interacting with peers, broadening the professional network, and researching the role's prerequisites. Long-Term Career Goal: By the year 2036, aspire to establish a marketing and media firm specializing in youth programs and higher education.
- 3. Profession Occupation: Digital Marketing Internet Public Relations Marketing Coordinator 01 02 03 Potential Job Titles: Communications Manager
- 4. Target Audience The groups that use my services would be b2c businesses like Full Sail University and Disney. I feel a strong connection with corporations in education, leisure, and entertainment sectors. With my current network at Full Sail, I have insights on their goals and visions. My passion lies mainly in making a positive impact on youth by delivering meaningful messages that resonate emotionally and intellectually. Recruiters & Hiring Managers at Full Sail, Disney, Educational Institutions
- 5. Competition Work Experience: • Over 15 years of leadership and freelance work • 5 years at Full Sail University • 2.5 years in Marketing Education: • Bachelor of Science in Game Art Notable Experience: • Entrepreneurship: Founder of Mammoth Game Inc for more than 7 years • Credited on 2 Game Art projects Skills & Proficiencies: • Proficient in Microsoft Excel • Experienced with Salesforce • Knowledgeable in Internet Protocol • Skilled in Reporting and Analytics Overall Online Presence: • 400+ Connections • 2+ Referrals • Professional Headshot • Notable Awards and Acknowledgements James Weizel Jimmy Schlemmer Work Experience: • Over 2 years as a Digital Marketing Manager at the Cleveland Institute of Art • 7 months as a Media Strategist at Lake Erie Ink Education: • Holds a B.A in Dance and Arts Management from Baldwin Wallace University Notable Experience: • Vast experience in marketing and communication roles throughout the career Skills & Proficiencies: • Expertise in Social Media Strategy • Proficient in Event Marketing • Skilled in Web Project Management • Experienced in Media Relations Overall Online Presence: • Connected with 400+ professionals • Lacks a Cover Banner • Absence of a professional headshot • Limited online activity • No Recommendations or acknowledgements
- 6. Identity Core Values: 1. Creativity 2. Passion 3. Agility 4. Collaborative 5. Determination Vision: Reach as many students as I can and offer resources and guidance to achieve their goals through marketing and media communication. Super Power: Creating a positive space for others to learn and grow to achieve their goals. Passion: Motivating others to achieve their goals. Golden Circle: Why? Instilling joy, hope, and courage. How? Sharing videos and posts promoting success in small and big ways. What? Digital marketing for educational institutions. Guiding Principle: Christian ethic- I can do all things through Christ who strengthens me!
- 7. Promise & Position I am a dedicated marketing specialist passionate about educating, inspiring, and empowering individuals. My goal is to motivate and unite others in making informed choices that pave the way for their personal, academic, and professional advancement. Position: Community Relations Specialist
- 8. Networking • June 26th, 2024 • 6 PM- 8 PM • Orlando, FL Objective: Meet with professionals in the marketing business. Network and learn new practices of the industry. Industry Events Networking STRIKES! Marketing Analytics You know how educational and entertainment companies struggle to reach the youth and effectively give back to the community? Well, I do is help B2C businesses like Full Sail University create impactful digital marketing campaigns that not only attract prospective students, but also resonate deeply with people’s desire to be successful in their passions. This is done through meaningful messaging and community-focused initiatives. In fact, I’ve helped the admissions department adjust their social media pages to more effectively lead students to apply and get more information of the university. Elevator Pitch Mentorship Seeking a seasoned marketing professional that has had 5 years of experience in the industry specifically helping educational or entertainment companies and upholds Christian values. • June 18th, 2024 • 11 AM- 2:25 PM • Virtual AMA Objective: Build my understanding of analytics and engage with knowledgeable speakers.
- 9. Digital Marketing Volume: Greater than zero. Relevance: Zero Purity: Low Diversity: Greater than zero. Validation: Zero Archetype: The Girl/Guy Next Door Description: My primary brand archetype was Goal. This archetype embodies being relatable, seeking acceptance, and embracing others. These results resonate with me as I am highly goal-oriented in both my personal and professional life. I can leverage this insight to tailor the content I produce, focusing on creating videos that appeal to and engage with an audience that shares this mindset. Focus Variable(s): Relevance & Validation Type of Content: Creating a blog or website to highlight my professional achievements and progress. Primary Tools for Distribution: Utilizing Square space to develop my professional website/blog. Additionally, I plan to design business cards to facilitate networking and drive traffic to my website. Ultimately, this strategy will enhance my validation and relevance ratings. Brand Archetype: Digital Marketing Strategy to Improve ID Scores and Exude Archetype: Online ID Calc. Scores:
- 10. Professional Development Task: Set up WordPress and complete training courses. Org: Udemy Date: Dec 2024 CMS Software Task: Complete Adobe Data Analytics Course Org: Adobe Date: Feb 2025 CRM Software Technical Transferable Networking Task: Join the AMA and attend local events in Orlando and Tampa Org: AMA Date: Sep 2024 Creativity Task: Complete the Creativity, Design Thinking, and Innovation for Business course Org: Udemy Date: Aug 2024
- 11. References: Rivera, J., & Rivera, N. (2024, June 1). Creativity, Design Thinking, and Innovation for Business. Udemy. Retrieved June 16, 2024, from https://www.udemy.com/course/creativity-and-innovation-for- business/?couponCode=OF53124 (n.d.). Adobe Analytics. Adobe. Retrieved June 16, 2024, from https://learning.adobe.com/learning- path/adobe_analytics/curra000000000006152.html (n.d.). AMA Conferences, Events & Training. American Marketing Association. Retrieved June 16, 2024, from https://www.ama.org/