How to inspire content and dev teams to get the results in search you need.

•

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Hey, In-House SEO - I see you! :) Some top tips for helping content and development teams go the extra mile for SEO. Includes artwork from the amazing @chrisriddell50 with his kind permission.

How to inspire content and
dev teams to get the results
in search you need.
Steven Wilson-Beales | Global
slideshare.net/stevenwilsonbeales
@stevewbeales

@stevewbeales
#brightonseo
Welcome to Global

@stevewbeales
@stevewbeales
#brightonseo

@stevewbeales
A Simple SEO Story
#brightonseo

Working with Content teams
@stevewbeales
#brightonseo

#brightonseo @stevewbeales
The Competition are coming!

Fine Tuning our performance
@stevewbeales
#brightonseo

The Super Amazing SEO Publishing Checklist

The Super Amazing SEO Publishing Checklist
1. Specific Actions
2. What to consider before, during, and after publication
3. Google Trends - primary and secondary keywords
4. Headline, the abstract, the structure of the article, the
url slug
5. Link to related articles

@stevewbeales
#brightonseo
Useful Resources

How to inspire content and dev teams to get the results in search you need.

'I haven’t got time to do SEO’
#brightonseo @stevewbeales

@stevewbeales
#brightonseo
'We haven’t ranked for that before so there’s not a
chance in hell we’ll ever be able to.’

‘Yeah I know SEO. It’s all about making that light in
Wordpress go Green.’

‘We’ve always ranked well for that topic, so we’ll use the
same formula as last year.'
@stevewbeales
#brightonseo

Working with Developers
#brightonseo @stevewbeales

“As a developer, I need to know why I should be
doing your SEO [insert expletive] because otherwise
you are wasting my time - [insert expletive]”
#brightonseo @stevewbeales

@stevewbeales
#brightonseo
Dealing with SEO Frustration

#brightonseo @stevewbeales
Is SEO a Black Box?

@Ahrefs Blog
#brightonseo
Where the hell do you start?

Identify Small projects with BIG impact
@stevewbeales
#brightonseo

The Power of a Successful Case Study
#brightonseo
#brightonseo @stevewbeales

#brightonseo @stevewbeales
Don’t Forget: Attend Measurement Meetings

#brightonseo @stevewbeales
Your SEO HIGH FIVE Plan
A Simple SEO Story
Threats
Super Amazing Publishing Checklist
Find Your SEO Heroes
Tools & Resources
Communication
Understand objections to SEO
Start Small
The Power of a Successful Case Study
Attend Measurement Meetings

@stevewbeales
#brightonseo
jobs.global.com

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How to inspire content and dev teams to get the results in search you need.

1. How to inspire content and dev teams to get the results in search you need. Steven Wilson-Beales | Global slideshare.net/stevenwilsonbeales @stevewbeales

2. @stevewbeales #brightonseo

3. @stevewbeales #brightonseo Welcome to Global

4. @stevewbeales @stevewbeales #brightonseo

5. @stevewbeales A Simple SEO Story #brightonseo

6. Potential Users Casual Users Loyal Users Social Media non-follower Discovery through top positions on search Radio listeners Website visitors App Users Newsletter subscribers Social Media Followers Podcast subscribers A Simple SEO Story #brightonseo

7. Working with Content teams @stevewbeales #brightonseo

8. SEO: It Ain’t Easy!

9. #brightonseo @stevewbeales The Competition are coming!

10. Fine Tuning our performance @stevewbeales #brightonseo

11. The Super Amazing SEO Publishing Checklist

12. The Super Amazing SEO Publishing Checklist 1. Specific Actions 2. What to consider before, during, and after publication 3. Google Trends - primary and secondary keywords 4. Headline, the abstract, the structure of the article, the url slug 5. Link to related articles

13. @stevewbeales #brightonseo Useful Resources

15. @stevewbeales #brightonseo Useful Tools

16. 'I haven’t got time to do SEO’ #brightonseo @stevewbeales

17. @stevewbeales #brightonseo 'We haven’t ranked for that before so there’s not a chance in hell we’ll ever be able to.’

18. ‘Yeah I know SEO. It’s all about making that light in Wordpress go Green.’

19. ‘We’ve always ranked well for that topic, so we’ll use the same formula as last year.' @stevewbeales #brightonseo

21. SEO is an adventure, never a chore!

22. Working with Developers #brightonseo @stevewbeales

23. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales

24. “As a developer, I need to know why I should be doing your SEO [insert expletive] because otherwise you are wasting my time - [insert expletive]” #brightonseo @stevewbeales

25. @stevewbeales #brightonseo Dealing with SEO Frustration

26. #brightonseo @stevewbeales Is SEO a Black Box?

27. @Ahrefs Blog #brightonseo Where the hell do you start?

28. Identify Small projects with BIG impact @stevewbeales #brightonseo

29. The Power of a Successful Case Study #brightonseo #brightonseo @stevewbeales

30. #brightonseo @stevewbeales Don’t Forget: Attend Measurement Meetings

31. #brightonseo @stevewbeales

32. #brightonseo @stevewbeales Your SEO HIGH FIVE Plan A Simple SEO Story Threats Super Amazing Publishing Checklist Find Your SEO Heroes Tools & Resources Communication Understand objections to SEO Start Small The Power of a Successful Case Study Attend Measurement Meetings

33. @stevewbeales #brightonseo jobs.global.com

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