Search Engine Optimization (SEO) or as we like to call it: Online Community Building

This document provides an introduction to search engine optimization (SEO). It begins with an overview of SEO and an explanation of why SEO is important for getting targeted traffic and exposure. It then describes how search engines like Google work by crawling the web, indexing pages, and using algorithms to determine relevance and rank pages. The document discusses how SEO relates to professional writing and provides examples of job titles in the SEO field. It also offers tips on doing keyword research and provides resources for learning more about SEO and starting one's own website to gain hands-on experience.

This document appears to be a slide deck from a presentation on social media tactics. The presentation discusses understanding the purpose of social media as relationship and engagement building rather than direct selling. It provides many specific tactics for platforms like Facebook, Twitter, LinkedIn, and others, and recommends tools to help with automation, analytics, and content discovery. The overall message is that successful social media involves helping others and building relationships rather than just self-promotion.

WHAT YOU WILL LEARN: • Visitor, Site and Digital Marketing Trends • How to Wake Up Your Website • Personas and Content Targeting • Personas and Site Search in the Real World • 6 Ways to Get the Most Out of Mobile

This document provides an agenda and overview for an online marketing workshop presented by Sam Shetty in April 2013. The workshop covers various topics related to online marketing including search engine optimization (SEO), Google Analytics, pay-per-click (PPC) advertising, social media marketing, mobile websites, and conversion rate optimization. It also discusses trends in online spending in Australia, the changing consumer purchase journey, and how to focus online marketing efforts on consumer needs and goals rather than just promoting the business.

The document summarizes audience building tools and strategies for social media. It discusses three key tools: 1) Strategic Campaign Research which allows searching influencers and content, 2) Social Network Management which automates tasks on YouTube, and 3) Capturing Your Audience through engaging WordPress plugins. The document also provides recommendations on content formation, knowing your audience, and becoming a thought leader to build an audience. Additional resources and services are listed at the end.

Introduction to Growth Hacking: - Principles - Examples (from US and from #FrenchTech) - Theory - AARRR / Metrics - Tools - Must read stuff And plenty other things!

Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like. Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!

Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.

With limited budget and a lean staff, trying to get 3,000 people to attend an annual conference can seem overwhelming since traditional marketing plans don’t typically account for variability. Learn how some associations have thrown out the traditional DIY model in favor of an omni-channel strategy (automated marketing) that leverages marketing platforms. Learn how even a marketing staff as small as three can still deliver results and exceed expectations. Create a framework for your own omni-channel conference marketing plan that creatively combines a social media strategy supplemented by digital advertising.

The document discusses how revenue management and digital marketing can create a symbiotic relationship through collaboration, using common metrics and KPIs, integrating data sources, and enabling continuous improvement. It provides examples of how to optimize marketing mix based on channel economics and understand the ecosystems of the revenue and marketing teams. The goal is to move from siloed reporting to integrated analytics that support holistic business decision making.

My VeloCity Campus session on how to set up a launch page, how to buy ads to generate traffic, test market demand, how to split A/B test. In this session, I covered the essential steps needed to test market demand, build a launch page, conduct keyword research, launch an AdWords campaign and measure and track demand. Extracted from my experiences building a startup during the Next36 as well as during my 14 Day Startup Challenge. More information available on my blog at henrythe9th.com

Part 3 of Boostability's Summer SEO webinar series. As requested by our webinar attendees, we are going to go over some different ways you can research and find how effective your SEO tactics have been in helping your website rise in the ranks!

This document discusses how companies can build talent pipelines by engaging both active and passive job seekers. It recommends that companies simplify the candidate experience, automate communications, and build talent communities to source interested candidates and reduce time-to-hire. Examples are provided of how talent pipelines can be built through mobile and online engagement, targeted communications, and search engine optimized landing pages. Metrics are shown for how one company hired over 200 candidates in the first year from their talent pipeline.

Website design is all about the process. From branding, to target audiences, to choosing the right calls-to-action. Also discuss S.E.O., social integration, and promoting your site once it goes live.

Presented on Thursday, September 19th, 2019 at the W Hotel in Washington D.C. for Advanced Search Summit D.C. If you want to build an army of minions for your SEO efforts, you'll find quite quickly that scaling with industry pros isn't always practical or possible. In this session, Keith Goode, Sr. SEO Strategist at IBM will discuss how enterprise organizations are building centers of excellence focused on democratizing best search practices, instilling a Decisions through Data mindset, and making the entire digital experience practice Agile. Learn how to establish a solid framework, break that framework into actionable efforts, and enable the entire organization to move your search experience forward.

Special thanks to the Network of Executive Women for allowing us the time to share our presentation with them on Monday.

A starter presentation from my session for Nebraska.Code 2018 explaining how to use reporting in Google Analytics to understand how to attract your intended audience and monitor conversion activity at your website.

Consumption rates for video are astounding. When determining who your ideal client is, it’s not a matter of if they watch video (self produced, non-network television), but how much and where? Are you taking advantage of video? Reasons to start: • A picture is worth a thousand words, A video is worth a million • Say more with less • People are reading less and want to know what your brand is saying • Paragraphs of copy are glanced over or labeled as TLDR • Your business needs thumb-stopping content Joe Skibbie of JRS Mar/Com will review current statistics, share wins and losses from clients, and outline what you need to incorporate video into your marketing efforts in 2022.