Understanding The Power of Search Engine Optimization

Presentation slides from the Women in Tech SEO / ReadingSEO Mash up Event in Reading, 14th November 2019. Covering seasonal SEO and how to manage your pages for the best wins.

The document provides an overview of really basic search engine optimization (SEO) fundamentals. It discusses how search engines work to help human readers find relevant content, and the importance of signals from humans like links and user engagement. The presentation covers both on-site tactics like optimizing site structure, meta tags and internal linking, and off-site tactics like getting links from larger, more trusted sites. The goal is to help search engines understand a site's content and provide it to the right people.

If your company is falling into one of these common traps, you’ll benefit from this 30 minute webinar. Recent updates to the Google algorithm have outpaced your Search Engine Optimization. You’re behind the times- you’re getting penalized in the search rankings for the SEO you paid for in 2004 You’re not creating content, at least not content that generates ranking-boosting links and likes . Your team has the bandwidth to create content or syndicate it, but not both. You don’t know which search terms are really performing for you, and so your conversion rates from search aren’t moving the needle. Mike Turner, Webmarketing123’s Director of Business Development, will bring his humor and years of search marketing expertise to this high-impact, complimentary webinar.

The document discusses local SEO ranking factors based on a study conducted by Dan Leibson. It identifies several key on-page and off-page ranking factors for local search results, including citations, links, websites, location, and Google My Business profiles. The presentation provides recommendations for prioritizing local SEO efforts on the most important ranking factors and links to additional resources for further information.

The document discusses how search engines like Google work. It explains that search engines use web crawlers or spiders to index websites by following links and reading content. The spiders send this indexed information back to be stored in a central database. When a user searches, the search engine compares the query to this index to find relevant results. Google in particular runs on thousands of computers to allow parallel processing for fast searching of its large index. It uses Googlebot to crawl and fetch pages which are then indexed and stored for query processing. PageRank and other factors are used to determine the most relevant results.

Learn about how Voice Search with products such as Amazon Echo, Google Home, Siri, and Cortana are changing the way people search, and how you need to change how you're optimizing your website in response to this growing trend. Presented at the Raleigh SEO Meetup conference on May 15, 2018.

On-site SEO involves optimizing elements within your own website to improve rankings. This includes optimizing content, titles, descriptions, images, site speed, and structured data. Off-site SEO focuses on external factors like backlinks, social signals, and third-party mentions to increase authority. The document provides best practices for both on-site and off-site optimization and discusses factors that influence search engine results pages.

How to be prepared for link building in 2018! By former Google Search Quality team member and SEO expert Fili Wiese, presented at BrightonSEO.

With Google doing so many algorithm changes in last few years SEO has all changed now. Learn all about the next generation of SEO techniques, tips and guidelines to help you get more organic visitors

Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/ To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search. In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients… Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/

Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale

This document summarizes the results of the 2021 Local Search Ranking Factors survey conducted by Whitespark. According to the survey: - For local/pack rankings, Google My Business is the top contributing factor at 33%, followed by reviews, on-page factors, and links. Citations have declined as a contributing factor. - For local organic rankings, on-page factors like content and links are most important, led by the quality/authority of inbound links at 32%. - The top individual factors for local pack/finder are the primary GMB category, keywords in the business name, and proximity. For local organic, link quality and authority, on-page content volume, and keyword-optimized

As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.

SEO basics with Alex Miranda of Pr Underground. Tips on Google Plus Local, Search Engine Optimization, Penguin 2.0 update Visit me at: http://www.prunderground.com Follow me on Twitter: @mralexmiranda

SEO presentation by Max Thomas of Thunder SEO given at Drupal SandCamp San Diego on Sunday, January 24, 2010.

From SMX East 2013 - Boot Camp: How To Design Search Engine Friendly Websites by Shari Thurow #SMX #14A

Search engines deliver 55% of the traffic to higher education websites. Social media? 2%. Even more interesting is that 42% of incoming students use either Google or internal site search to find what they need, preferring Google more. And did you know that a website optimized for search engines also improves internal site search results? Double the value! Although SEO has taken a backseat to social media marketing, it’s importance is still very real—and just too important to neglect. Could your site handle a significant loss of traffic? Could your incoming students handle being unable to search and find what they need? In this workshop, Beacon’s experts will teach attendees how to use Google Analytics, Google’s Search Console, and other industry tools to execute key tactics and effectively monitor the right elements in order to defend your current search engine traffic and grow your content’s ability to be found. Beacon is one of the longest active Google Analytics Certified Partners in the country and has been practicing Search Engine Optimization (SEO) for nearly 20 years. During this workshop, you will have direct access to recognized experts in digital marketing for valuable advice and live training that you can take away to immediately improve tracking and results.

Topics Covered: What Is Search Engine Why We Use Search Engines What Is Search Engine Optimization (SEO) The Necessity Of Branding & Exposure Order Of SEO Keywords Classifying the Keywords

The document discusses search engine optimization (SEO) and various SEO techniques. It provides an overview of key on-page SEO elements like keyword research, meta tags, headings, content and images. Tips are given for each element, emphasizing the importance of incorporating targeted keywords throughout the on-page content in order to rank highly for those terms.

What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!

The document provides an agenda for an SEO training session. It begins with introductions and an overview of how search has evolved and how search engines work. It then defines SEO and discusses key on-page and off-page optimization factors such as technical structure, content, and links. Metrics for success and tools for analysis are also reviewed. The training aims to provide actionable tactics for improving search engine visibility and website usability.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

The document provides an agenda for an SEO training session. It discusses how search engines have evolved as search queries have changed over time. It defines SEO as optimizing a website to be accessible to search engines and relevant to users. The presentation covers technical SEO factors like site structure, page speed and security as well as on-page optimization including keywords, copy and links. It also discusses off-page factors like backlinks, social media and reviews that help search engine rankings. The goal of SEO is to help websites rank higher in organic search results.

The document provides an overview of search engine optimization (SEO) training. It discusses how SEO is important for websites to be visible in organic search results. The training covers technical SEO factors like site maps, page speed, and metadata to ensure search engines can access the site. It also discusses on-page optimization like keywords, copy and links. Off-page factors like backlinks, social media and reviews are also reviewed. The training emphasizes the importance of understanding users and creating helpful content. It provides tips for local SEO and tools for ongoing SEO measurement and improvement.

This document provides an overview of search engine optimization (SEO) techniques for both on-page and off-page optimization. It discusses key on-page elements like keywords, meta tags, titles, and content; and key off-page techniques like link building, social bookmarking, and submissions. The document provides guidance on technical aspects of optimization as well as ethical "white hat" techniques that conform to search engine guidelines.

5 SEO Mistakes You Can Fix Today These are five very common SEO mistakes that our SEO Team sees on a regular basis as we review websites. Goal: To walk you through each of these five mistakes and show you step by step how you can IDENTIFY and CORRECT these issues to improve your organic search rankings. We will cover... 1) Duplicate Content Duplicate content is one of the most common mistakes we see on a website especially with Wordpress themed websites. Most webmasters and business owners don't have any idea that they have duplicate content or that it can negatively affect your search rankings. 2) Keyword Theming Keyword theming will help you eliminate keyword stuffing (which Google hates - think negative SEO and penalties) and enable you to get more keyword phrases ranked for an individual page on your website. We will walk you through how it works and how to use the Google AdWords Keyword tool (for free) to start keyword theming. 3) Competitor Tracking Knowing what keyword phrases your competitors are ranking for is great, but identifying the easy opportunities to move ahead of them because Google hasn't indexed specific content types or keyword themes is even better. Yup, we will teach how to do this too so you can start dominating your competitors. (Just don't share this with them) 4) User Experience Optimization It's great to improve your SEO and drive more traffic to your website, but happens once someone lands on your homepage, landing page, or blog? UX is critical to converting traffic to leads and customers. We provide you with good and bad examples as well as best practices regarding One-Click methodology, calls to action, page load speed, and navigation. 5) Images Yes, images play an integral role to your User Optimization, but also to your overall search engine optimization strategy. This isn't just about ALT Text, but you need to start by thinking about the filename of your images before you upload them to your website, how the image size will affect page load speed, and by all means please don't use stock images. Our SEO Team will guide you through all of these and drop in a few more. If you need more help, we are here for you and will provide with a free SEO Website Review. Inbound Marketing Agents SEO Team E: agent@inboundmarketingagents.com W: www.inboundmarketingagents.com P: 615.600.4790

SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.

This document provides an overview of search engine optimization (SEO) training. It begins with an agenda that includes introductions, how search engines work, what SEO is, technical and structural SEO factors, on-page and off-page optimization, content strategy, and a 30-minute SEO checkup. The presentation discusses how search engines and user queries have evolved, and how the search engine algorithms and rankings are constantly changing. It emphasizes the importance of SEO for businesses and provides strategies for optimization including on-page elements, links, content and technical foundations like site maps, page speed, and mobile responsiveness.

Learn the power of social media and the SEO 2014 in this simple step by step presentation to help enable you to derive more out of SEO and Social Media Marketing

Battling it out in the SERPs with your competitors is one thing, but battling it out within your own company to get SEO tasks actioned is the real challenge in our industry. Rachel will talk you through how to prioritise and demonstrate the value of your SEO work in order to get tasks moved up the development queue, as well as receiving the buy-in your team deserves. In this session we will cover how to pick your battles for your SEO projects (and win them), building your case for presenting required actions, as well as how to get things done and prove both the results of your projects and the importance of SEO within your company.

SEOs shouldn't rely on "hope" 🙏 for indexing. If this a key component of your strategy, please know that it doesn't have to be that way 😅 Don't "wait and see" if your pages get Discovered AND Indexed. You can & should be proactive. This deck, originally presented at London SEO Meetup XL, is a tried & tested SEO workflow.

The document provides information on search engine optimization (SEO) including how search engines work, what SEO is, the SEO process, and various on-page and off-page optimization techniques. It begins with an overview of how search engines crawl, index, and retrieve webpages. It then defines SEO and describes the key on-page techniques of optimizing content, keywords, meta tags, and site linking as well as off-page methods like link building, social media marketing, and link wheels. The document also cautions against black hat SEO spam tactics such as hidden text, keyword stuffing, and scraper sites.

SEO involves optimizing website content, code, and links to increase relevance and visibility in organic search engine results. Key factors search engines consider include keywords, page structure with heading tags and metadata, clean HTML/CSS code, and quality backlinks. The goal is to make pages easily crawlable, indexable, and understandable for search engine spiders by following best practices in on-page elements, off-page links, and providing a good user experience.

What is SEO? The mystery ends here! We cover the basics of search engine optimization, including what it is & how important it is to your digital strategy.

This is the SEO tutorial which is presented by Online Net India, a best digital marketing and SEO company in Delhi/NCR, India. It will definitely usable for SEO beginners.

Critical Mass' Richard Deere presents SEO presents search engine optimization challenges, best practices and trends.

Support en anglais diffusé lors de l'événement 100% IA organisé dans les locaux parisiens d'Iguane Solutions, le mardi 2 juillet 2024 : - Présentation de notre plateforme IA plug and play : ses fonctionnalités avancées, telles que son interface utilisateur intuitive, son copilot puissant et des outils de monitoring performants. - REX client : Cyril Janssens, CTO d’ easybourse, partage son expérience d’utilisation de notre plateforme IA plug & play.

Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.

Everything that I found interesting about engineering leadership last month

Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge. You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter. The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.

Today’s digitally connected world presents a wide range of security challenges for enterprises. Insider security threats are particularly noteworthy because they have the potential to cause significant harm. Unlike external threats, insider risks originate from within the company, making them more subtle and challenging to identify. This blog aims to provide a comprehensive understanding of insider security threats, including their types, examples, effects, and mitigation techniques.

Widya Salim and Victor Ma will outline the causal impact analysis, framework, and key learnings used to quantify the impact of reducing Twitter's network latency.

The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.

How do we build an IoT product, and make it profitable? Talk from the IoT meetup in March 2024. https://www.meetup.com/iot-sweden/events/299487375/