SMX London: What Really Matters for SEO Success

This document discusses the importance of building customer-driven products and outlines ways to improve a company's customer development process. It notes that acquiring customers is getting more difficult due to increased competition and saturation in the market. To build better products, companies need to understand their buyers through techniques like buyer personas, customer development conversations, and testing. Data shows that focusing on retention and monetization has a bigger impact on growth than acquisition alone. The document provides examples of frameworks to quantify buyer preferences, willingness to pay, and develop stronger persona-product fits to ensure companies are building products their target customers truly value.

Find out 3 Easy and Often-Missed Google Analytics reports that can you can use to help make your business money. Originally presented at Search Marketing Expo (SMX)

Featuring speakers from Microsoft Store, Citrix, Access Intelligence Trevin Chow, Director of Product Management, Microsoft Store Ravi Venkatesan, Conversion Analyst, Citrix Stacy Hill, Analytics Manager, Access Intelligence Moderated by: Clarissa Bukhan, Technology Partner Manager, Optimizely This session will highlight how Optimizely's Audience integrations allow you to deliver personalized experiences to your visitors. We'll hear from a panel of Optimizely customers about how they've used Optimizely’s integrations with first and third-party data platforms, such as BlueKai, Demandbase, and Lytics, to create custom audiences for targeted testing and personalization.

Eva gives a quick introduction to useful, high-converting audiences and how they prevent wasted spend, she explains how businesses of any size can use remarketing to leverage high quality site content, increasing return traffic and cementing brand awareness. Next, she takes an in-depth look at why, when and how to build Custom Affinity audiences, taking targeting decisions away from Google and putting it back in the hands of the advertiser for maximum ROI.

Branch Product Update By Alex Austin, Co-founder and CEO of Branch Branch co-founder and CEO Alex Austin takes us on a tour of new and exciting developments at Branch, including cross-platform, cross-channel People-based Mobile Attribution.

This document discusses the importance of keyword research for SEO and provides tips on how to conduct keyword research. It recommends brainstorming keywords, gathering keyword data from tools like Google AdWords and Trends, and interpreting the data to identify targeted keywords and create an optimization plan. The document also covers optimizing web pages and Google AdWords campaigns for keywords, using the Google Search Console to monitor keyword performance, and generating website content through blogging to attract more keywords.

Amazon Appstore - Driving Growth & Engagement through Triggers and Rewards Programs By Ankur Prasad, Head of Marketing for Amazon Appstore at Amazon Join Amazon's Ankur Prasad, Head of Marketing from Amazon Appstore, and learn how their team has successfully driven user growth and engagement through triggers and rewards.

Presentation by Janna Bastow, co-founder & CEO of ProdPad. Delivered at the Turing Festival in Edinburgh on Thursday 18 August 2016.

In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.

Featuring speakers from Mode Analytics, American Medical Association, Upwork, Optimizely Benn Stancil, Chief Analyst, Mode Analytics Alek Toumert, Senior Digital Analyst, American Medical Association Jason Lin, Senior Director, Web Marketing, Upwork Rohan Karunakaran, Customer Success Manager, Optimizely Whether you're just getting started or are ready to take things to the next level, getting internal support and executive buy-in is instrumental in the success of any optimization program. In this interactive session, speakers will share stories from the trenches and best practices for gaining executive support and internal engagement. You'll learn how to use data to turn any naysayer into an experimentation evangelist, and build a culture where employees are encouraged to learn together, fail forward and take risks safely.

This document provides 7 reasons why businesses should invest in SEO: 1) SEO strategies continue to work effectively despite changes in search algorithms; 2) As search engines evolve quickly, SEO methods will remain effective as long as keywords are used; 3) SEO can offer a good ROI without expensive advertising campaigns; 4) Competitors are using SEO, so businesses must also use it to maintain their ranking; 5) Maintaining a healthy content profile is important for SEO success as search algorithms change; 6) Most potential customers now search online, so SEO helps businesses be found; 7) Local and mobile search optimization work together given the rise of mobile internet usage.

Presentation by John Peebles, CEO of Administrate. Delivered at the Turing Festival in Edinburgh on Thursday 18 August 2016.

The document discusses optimizing local search engine optimization (SEO) for brands with and without physical locations. It notes that one-third of all mobile searches are related to location and local searches have increased significantly. The document recommends features for local optimization, including location finders, local landing pages, schema markup, and reviews integration. It emphasizes the importance of geographical and local SEO pages for brands without owned locations. The best practices suggested include building a fully optimized local experience on-page for each market with seamless integration.

This document provides an overview of using Google Analytics to measure the success of a website. It discusses setting up a Google Analytics account and filtering IP addresses to get clean data. It explains how to analyze audience overview data like sessions, users, pageviews and session duration. It also covers analyzing traffic sources, devices used by visitors, top pages on the website, and setting up goals to track important events and conversions. The overall purpose is to justify investment, understand what is working well and areas needing improvement, and improve results by measuring website usage and success metrics.

On Monday, March 20, 2017 Taboola led the second session of “All Things Taboola." Lena and Jon from the agency team went through the platform, Backstage, and took the audience through steps on how to launch their first campaign. They were joined by content specialist, Sean Surdovel, who explained exactly what creative, headline, image and landing page best practices to use to boost performance. Part of an agency? Sign up for Taboola Partners at http://go.taboola.com/agency-program/ Start your campaign now! signup.taboola.com

The document discusses key performance indicators (KPIs) for mobile app marketing and provides examples of KPIs to measure across different areas like campaigns, in-app events, screen flows, conversion funnels, user testing, demographics, bug tracking, and app store analytics. It emphasizes that mobile is different and recommends using a HEART framework to define goals, identify signals, and select metrics to measure progress towards goals. The framework focuses on Happiness, Engagement, Adoption, Retention, and Task Success.

Check out the slides from our sold-out October 2019 Beer + Learn on Programmatic Advertising. Learn the basics of applying targeted digital advertising to reach the exact set of job titles, regions, revenue size, skillsets, and more that you want in your sales pipeline.

How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!

The document discusses various tactics for "Barnacle SEO", which involves gaining visibility and links to a website through external sources. It provides many specific tactics across different platforms like Google, YouTube, Medium, SlideShare, Quora, Pinterest and more. The key message is that websites should pursue links and mentions from authoritative sources across multiple channels to improve their online presence and visibility beyond just search engine rankings. Diversifying link acquisition efforts can provide a competitive advantage over other businesses.

PubCon Austin 2018: Back to Our Technical Roots How do we align our technical SEO efforts with Google's goal of providing the best user experience?

Missed #BrightonSEO or want to look through all the awesome stuff that you've learned? Here are the main takeaways of the conference!

SEO for Travel Companies in 2018. What's changed, what you need to know and do. These slides cover landscape changes and the current state of SEO for Travel Companies in 2018. It covers aspects of technical SEO for travel companies, content creation specific to the travel sector, as well as how to boost authority signals and link building for travel companies in 2018.

This document summarizes an online course about search engine optimization (SEO). It discusses doing keyword research to understand what potential customers search for. Keywords are categorized by the buyer's journey and optimized on pages by including them in page titles, URLs, headings and content. Internal and external links are included to related pages and resources. Pages should be optimized for mobile and promote a good user experience. Building relationships with industry leaders can help earn backlinks, increasing a site's authority. Successfully optimized pages will mimic customer language, address their interests, and optimize and promote content around targeted keywords.

"How to Survive & Thrive After Mobile-first Indexing" Presentation from SearchStars - Swedens largest search marketing conference.

nvesting in voice search optimization will, without a doubt, offer a progressive and safe investment for your ad campaign and marketing strategy or business. A recent study found that choice search in eCommerce results in $1.8 billion in Amazon revenue. And researchers predict that this number will increase by up to $40 billion by 2022.

PR Newswire Director of Emerging Media, Michael Pranikoff presents "PR In A Web 2.0 World" (updated 10-08)

Eager to enhance your website's visibility and attract more organic traffic? Explore the Top SEO Trends to Embrace in 2024 and keep pace with the competition! From optimizing for voice search to prioritizing user-centric content, this presentation shares the strategies that will skyrocket your search engine rankings. Take action now – click here to delve into the full presentation and elevate your SEO game! Full blog here - https://digitalmarketingphilippines.com/top-seo-trends-to-embrace-in-2024-infographic/

The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality. Credit: Aleyda Solis. https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32

The document provides an overview of search engine optimization (SEO) best practices. It discusses keeping up with changes in search algorithms, the importance of optimizing sites for mobile, and ranking factors like fresh content and backlinks. Key recommendations include developing a content management plan with keywords optimized for search, and conducting keyword research to identify opportunities and gaps to improve organic search rankings. Ongoing testing and monitoring of analytics is also advised to refine SEO strategies.

Check out this presentation from Will Scott, CEO and co-founder of Search Influence at New Orleans Entrepreneur Week 2016.

The documents provide statistics from surveys on internet usage in the United States in 2012. The surveys found that 81% of all adults used the internet, with slightly more men using it than women. Usage was highest among those aged 18-21 and 30-49 and decreased with age. Usage also decreased with lower income and education levels. By 2014, more people were expected to access the internet from smartphones than desktop computers.

How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.

Rather than chasing after the latest search trends or churning out content just to try and target a wider audience of new customers, you need to take a step back. Instead, start by assessing your website’s onsite journey and the experience it’s currently delivering to the people who are already interested enough in your brand to click through to it. In this talk, Rachel will share her own tried-and-tested methods of improving onsite user experience, conversions and keyword rankings by utilising CRO and UX techniques to get actionable insights into user behaviour and any roadblocks impeding the customer journey. Examples of some of the methods that will be covered are customer feedback collection, website heat mapping, customer journey mapping, website crawling, A/B testing and more. Learn how to reverse the decision-making process and build your retail strategy around the customers you actually have by opening up a dialogue with them, rather than building your business around the types of users you think you have.

At the enterprise level, it takes more than just functional expertise to run a successful SEO program. Much of your time, energy and effort must be focused on building relationships, educating and communicating with non-SEO experts in your organization. In December 2014 at the annual Digital Summit in Dallas, I shared my first-hand experience in launching an in-house SEO program and tips on how to approach gaining buy-in for your strategy.