How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
How to go viral on a budget using Digital PR.pptxAlexHickson3
The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
The Value of Featured Snippets (BrightonSEO 2023).pdfNiki Mosier
The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.
SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022Lidia Infante
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
RESOURCES
Competitor identification template - https://bit.ly/SEOCompetitors
SEO gap analysis template - https://bit.ly/SEOGapAnalysis
Leverage AI To Maximize SEO Efficiency While Keeping QualityUbaid Raza
Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality.
Credit: Aleyda Solis.
https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLD PPTVenkatasaiMalla
Search engine optimization (SEO) is an important tool in digital marketing. SEO involves optimizing websites to rank higher in search engine results pages. It has become more important as people conduct many searches online each year looking for information. SEO has evolved over time as search engines develop new features like knowledge panels. Effective SEO follows best practices like providing high-quality content, optimizing site speed and ensuring mobile-friendliness, while avoiding black hat techniques that violate search engine guidelines. SEO copywriting is important to appeal to target audiences and encourage desired actions. Digital marketing more broadly uses various online channels to connect with customers.
Concordia Universtiy Seo Services SeminarGreg Bennett
The document discusses the importance of search engine optimization (SEO) for marketing efforts. It provides an overview of SEO best practices, including conducting keyword research, optimizing content and site architecture, and focusing on both on-page and off-page optimization factors. The goal of SEO is to understand how search engines work and evaluate keywords to create relevant content that search engines can easily access and understand.
The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.
This document discusses optimizing an SEO strategy for machine and human factors. It recommends taking a human-centered approach to SEO by optimizing for consumer discovery through on-search engine result page optimization, voice engine optimization, and focusing on relevancy, accessibility and putting the user first. Key tactics include improving site engagement, leveraging structured data, optimizing for Google Assistant and Amazon Alexa, and addressing common questions through featured snippets and content. The overall message is that SEO has evolved and strategies must optimize for how people discover and interact with information across different platforms and devices.
Internet Marketing for Hosting Companies | NVI (February 4th 2009)iProspect Canada
1. The document discusses strategies for online profitability through paid search, SEO, social media, and affiliate marketing. It provides tips on keyword research, landing pages, link building, social media promotion, and managing an affiliate program.
2. Budget recommendations are provided for small, medium, and large companies, allocating percentages to paid search, SEO, social media, and affiliates.
3. Smart SEO tools like LinkScape and RankSense are introduced that can provide added value for web hosting clients.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
SEARCH ENGINE OPTIMIZATION AS A TOOL IN MODERN DIGITAL MARKETING WORLDVenkatasaiMalla
This document is a project report submitted for a Bachelor's degree in Business Administration. It discusses search engine optimization (SEO) as a tool in digital marketing. The report includes declarations, certificates, acknowledgements, an executive summary, table of contents, and sections on the introduction, history of SEO, marketing, differences between traditional and digital marketing, the components of an SEO strategy, SEO research, types of SEO, relationships with Google, SEO as a marketing strategy, the scope of SEO, a SWOT analysis, objectives, limitations, literature review, and conclusions.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
A digital marketing agency provides digital strategy and marketing services including developing digital strategies, defining business objectives, search engine optimization, paid advertising, email marketing, and building relationships. Digital strategies involve understanding the audience, developing a content strategy, optimizing websites for search engines, and promoting content. Key factors for success include quality content, research on target audiences and keywords, and building trust and links from other websites and social media. Measurement of strategies includes metrics like click-through and conversion rates.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
2. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
SEO is continuously evolving and becoming
more complex
3. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
It’s true that we have
now tools to help us
automate the SEO
process although
SEO is too complex
to entirely do it
HTTPS://WORDLIFT.IO/BLOG/EN/SEO-AUTOMATION/
4. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
… we also now have tools to proactively monitor to identify
SEO f*ck ups…
CONTENTKING AND LITTLE WARDEN
5. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
But then somehow there are always #SEOhorrorStories!
HTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/THE-WORST-TECHNICAL-SEO-NIGHTMARES-AND-HOW-TO-AVOID-THEM
6. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Better
user search
experience
and higher
retention and
growth
Shift and
sophistication
in user search
behavior
Search
algorithm and
presentation
improvements
There are more resources but search is more sophisticated…
7. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Higher
SEO maturity
across most
profitable
industries
The
evolution of
Websites Tech
Stack (JS)
Growing
competition and
barriers to entry
…requiring more maturity to compete in a complex landscape
8. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
This only makes the SEO process more difficult to execute…
and achieve results
You need
to be able to
influence change
and align
multidisciplinar
y efforts
You need to
be agile to
identify always
changing
opportunities
You need to
be fast and
consistent to
move faster than
competitors
9. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
HTTPS://TWITTER.COM/ALEYDA/STATUS/1371100587849355264
And it seems that
I’m not the only
one who thinks this
10. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
It’s possible to minimize these challenges by also evolving our
SEO to be more competitive w/ 3 core characteristics
Be fast and agile
Influence to earn
support
Be consistent and
error free
11. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Let’s see how by leveraging
principles and frameworks
that can be applied to SEO
12. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Influence to earn Support?
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
13. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
FAST SITE
SPEED
STRUCTURED
DATA THAT SPECIFIES
CONTENT
MEANING
BACKLINKS INTERNAL LINKS
MULTIDEVICE
FRIENDLY
INDEXABLE
CONTENT
AUDIENCE
SEARCH
BEHAVIOR
RELEVANT,
COMPREHENSIVE TEXT,
VIDEO & IMAGE
CONTENT THAT
FULFILLS SEARCH
INTENT
CRAWLABLE
NAVIGATION &
CONTENT
SECURE
WEBSITE
NO INTRUSIVE
AND STABLE
LAYOUT
CONTENT EXPERTISE,
AUTHORITATIVENESS,
TRUSTWORTHINESS
PR/SOCIAL/CONTENT MARKETING
CONTENT STRATEGY/COPYWRITING/
CONTENT MARKETING/WEB
DEVELOPMENT
WEB DESIGN/WEB
DEVELOPMENT/DEVOPS
AUDIENCE RESEARCH / MEASUREMENT
POPULARITY
RELEVANCE
CRAWLABILITY & INDEXABILITY
On one hand, our recommendations impact and need the
alignment and support of many other areas for execution…
14. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
…on the other,
SEO needs
resources approval
from decision
makers who don’t
understand
technicalities but
about revenue
16. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Use Robert Cialdiani’s 7th principle of
influence, “unity” to gain support across
areas and by decision makers
….
17. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Cialdiani’s is a highly respected psychologist and best selling
author, that established 6 initial principles for persuasion
HTTPS://CXL.COM/BLOG/CIALDINIS-PRINCIPLES-PERSUASION/
18. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
HTTPS://CXL.COM/BLOG/CIALDINI-UNITY/
… he then added a
7th principle: Unity,
which is sense of
belonging. Use it to
influence change &
gain support, via the
most important
aspect we all share
and look to: goals
19. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Establish your SEO goals by following a top-to-down
approach to connect and “unify" them to business ones
COMMUNICATION SOFTWARE COMPANY
Biz Goals
[What Decision
Makers care
About]
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE
PROFESSIONALS
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS
SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND
PRODUCTS PAGES
….
SEO goals
[What SEOs care about]
TAKE INTO TOP 3 POSITIONS OF CURRENT
TOP 10 FOR MID-BOTTOM OF THE FUNNEL
QUERIES TARGETED BY SOFTWARE
LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10
PILLAR PAGES OF
COMMS SOFTWARE
FOR REMOTE
PROFESSIONALS
20. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
… this will allow you to show the impact that your SEO goals
will have to the business ones, & why you need support
COMMUNICATION SOFTWARE COMPANY
Biz Goals
[What Decision
Makers care
About]
SEO goals
[What SEOs care about]
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE
PROFESSIONALS
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL
CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS
SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND
PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT
TOP 10 FOR MID-BOTTOM OF THE FUNNEL
QUERIES TARGETED BY SOFTWARE
LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10
PILLAR PAGES OF
COMMS SOFTWARE
FOR REMOTE
PROFESSIONALS
….
1. YOU’RE TRYING TO GET THIS
2. TO OBTAIN THIS!
21. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE
FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
….
The top-to-down goals should be also applied to other areas to
establish shared goals, showing why you need to collaborate
TOP-TO-DOWN SEO GOALS
Biz Goals
[What Decision
Makers care
About]
SEO goals
[What SEOs care about]
TOP-TO-DOWN CONTENT GOALS
INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS
IMPROVE KEY REMOTE WORK USER JOURNEY CONTENT
ORGANIC SEARCH TRAFFIC BY 250%
INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE
FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS
GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE
LISTINGS, COMPARISONS, REVIEWS AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP
10 FOR MID-BOTTOM OF THE FUNNEL QUERIES
TARGETED BY SOFTWARE LISTINGS AND
COMPARISONS PAGES
TAKE INTO TOP 10
PILLAR PAGES OF COMMS
SOFTWARE FOR REMOTE
PROFESSIONALS
IMPROVE KEY REMOTE WORK USER
JOURNEY CONTENT SOCIAL TRAFFIC BY 50%
Content goals
[What the Content
team cares about]
….
IMPROVE KEY REMOTE WORK
USER JOURNEY CONTENT
ENGAGEMENT BY 50%
22. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Whenever asking for resources or support use the
unified goals to talk about what they actually care about
WITH DECISION MAKERS WITH OTHER AREAS [EG. CONTENT]
23. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Also remember to
not only ask for
support and
resources, but also
share with them
your “unified”
results making all
involved areas part
of the wins too
24. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Validate your SEO goals by using the SMARTER principles,
to ensure impact, meaningfulness & easier communication
SMARTER
Specific
[Significant]
Measurable
[Meaningful]
Attainable
[Action
Oriented]
Relevant
[Rewarding]
Time-Bound
[Trackable]
Evaluated
[Ethical]
Reviewed
[Rewarding]
25. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
“Grow 250% commercial organic search traffic by taking top
10 to 3 positions mid+bottom funnel queries in 1 year”
Specific [Significant]: Will allow to achieve the desired business goals (+150% sales)
Measurable [Meaningful]: Organic search revenue, traffic and rankings can be tracked
Attainable [Action Oriented]: You’ll have reasonable time to see results (1 year)
Relevant [Rewarding]: It will impact the relevant areas/sections to achieve sales goals
Time-Bound [Trackable]: It should be achieved during a specific time (1 year)
Evaluated [Ethical]: Its evolution will be assessed at the end of each month
Reviewed [Rewarding]: Its activities will be reviewed based on their impact
26. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Run different forecast scenarios to verify attainability
(and different ways to achieve) your SMARTER goals
SEOMONITOR
27. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Do you want to develop the forecasts from scratch yourself?
Take a look at these excellent resources!
HTTPS://MOZ.COM/BLOG/SEO-FORECASTING-IN-GOOGLE-SHEETS
HTTPS://ERUDITE.AGENCY/INSIGHTS/FORECASTING-FOR-SEO-
CREATING-EXPECTATION-AND-SHOWING-RETURN-ON-INVESTMENT/
28. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
In your communications use the “Genchi
Genbutsu” principle to gain support by
allowing others to “see for themselves”
29. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
The “Genchi Genbutsu”
principle means “go and
see… To understand a
situation one needs to
observe what is
happening at the site
where work actually
takes place”
30. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Use it to gain support, when building a case or
recommending, like requesting budget to decision makers
SHOW THE SERPS AND HOW THE
OTHER PLAYER PAGE IS GETTING
THE TRAFFIC! SHOW HOW MUCH
THE TRAFFIC COSTS TOO
31. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
… if you’re talking with decision makers, always show the
impact to the bottom line of not being optimized
SHOW HOW YOU’RE LOSING MONEY WITH NON-OPTIMIZED
CATEGORIES COMPARING WITH OPTIMIZED ONES
32. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Influence to earn Support!
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
33. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Be fast and agile?
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
34. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
You have limited resources within a restrictive timeline to
release way too many changes! What do you do?
35. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Use the Eisenhower matrix, a productivity framework to
prioritize tasks by categorizing using urgency and importance
36. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
IMPACT
EFFORT
1.
To Execute
Now
Don’t
Do
2.
To Assess
&
Prioritize
2.
To Assess
&
Prioritize
To maximize your SEO productivity use the same principle to
prioritize your SEO activities based on impact and effort
37. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
IMPACT
EFFORT
1.
To Execute
Now
Don’t
Do
2.
39. To Assess
&
Prioritize
2.
To Assess
&
Prioritize
Assess and prioritize those with high impact/high effort
and low impact/low effort
Recommendation Impact [1-10] Effort [0-10] To Prioritize Higher
Medium impacting with
high effort
6 4 12
Low impacting with high
effort
4 4 8
Low impacting with very
high effort
4 2 6
Very low impacting with
very high effort
2 2 4
40. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
What happens when you have activities that seem to have
similar effort and impact?
41. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
HTTPS://FS.BLOG/2016/04/SECOND-ORDER-THINKING/
Use second-order thinking to select the one that will ultimately
have more positive implications towards goals achievement
42. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
What will be the task
ultimate impact towards
the site functionality
and business beyond
SEO? Choose that with
the most positive one, it
will allow you to gain
easier support too
HTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/SEO-PRODUCT-TRIANGLE/
43. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Remember the R of smarter goals! These and the activities
tied with them should be reviewed every month…
SMARTER
Specific
[Significant]
Measurable
[Meaningful]
Attainable
[Action
Oriented]
Relevant
[Rewarding]
Time-Bound
[Trackable]
Evaluated
[Ethical]
Reviewed
[Rewarding]
44. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
How are your activities impacting goals? Are they still “making
the boat to go faster”? Do they need to be updated?
HTTPS://WWW.YOUTUBE.COM/WATCH?V=Q_CSUBQYKZI
45. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
This will allow you to
change what is not
impactful anymore and
identify opportunities to
leverage
46. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Be fast and agile!
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
47. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Be consistent and error free?
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
48. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
No SEO process can
be successful without
effectively managing
time, quality, and
budget, which is why
we need to integrate
Project Management
principles while
avoiding bureaucracy
49. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
HTTPS://WWW.IPMA.WORLD/5WS-1H-A-TECHNIQUE-TO-IMPROVE-PROJECT-MANAGEMENT-EFFICIENCIES/
Start by asking the 5Ws
(and the H) that should
be answered by every
project that manage
efficiencies when
planning and executing
activities
50. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Answer the 5Ws and H in each of your SEO recommendations,
facilitating actionability and prioritization
WHAT IS IT ABOUT
WHY IS IT IMPORTANT
HOW IT SHOULD BE IDEALLY
WHO SHOULD IMPLEMENT
WHERE HAS IT BEEN FOUND
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screen
shot
SCENARIO 1
HOW CAN IT BE FIXED?
Screen
shot
SCENARIO 1
Screen
shot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
WHEN SHOULD IT BE DONE
51. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
RECOMMENDATIONS
AFFECTED
AREAS
SEO
EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IMPLEMENTATION
DIFFICULTY
VALIDATED
PRIORITY
PAGE
PERSON IN
CHARGE
IMPLEMENTA
TION DATE
LAUNCHING
DATE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES
THAT GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO LOW 1 1 MARIA 01/08/2021 15/08/2021
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO MEDIUM 2 5 MARIA 15/08/2021 30/08/2021
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS BLOG
VERSION
MEDIUM MEDIUM LOW NO YES NO MEDIUM 4 10 JAVIER 30/08/2021 15/09/2021
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO MEDIUM 3 15 JAVIER 15/09/2021 30/09/2021
WHAT WHY
WHERE WHO WHEN
HOW
… use the 5Ws and H to plan and coordinate the
SEO activities effective execution and progress
52. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Use the RACI model to establish the SEO process
responsibilities & who you’ll need to coordinate with
RACI
Who is RESPONSIBLE
for the job?
Who is ACCOUNTABLE for final
decisions and ultimate ownership?
Who is CONSULTED before a
decision or action is taken?
Who is INFORMED that the
decision or action has been taken?
53. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Establish and agree on
minimum viable
requirements
to accept the
implemented tasks as
“done” for which you can
use agile’s User Stories
to specify what you need
to get done
HTTPS://WWW.ATLASSIAN.COM/AGILE/PROJECT-MANAGEMENT/USER-STORIES
54. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Define and agree on a communications protocol to avoid
“missing” important information
WHAT WHERE WHEN WHO
Non-Urgent, Non-Complex
SEO Tasks Coordination
Jira On-going YODA, LEIA, REY
Non-Urgent SEO Tasks Clarification Slack On-going YODA, LEIA, REY
Urgent and complex SEO Tasks
Coordination
Zoom On-demand, within 24h YODA, LEIA, REY
SEO Tasks planning and review Zoom Every two weeks YODA, LEIA, REY
…. …. … …
55. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
SET RECURRING CRAWLS
WITH SEO CRAWLERS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENT KING)
WEB PLATFORMS SEO
CONFIGURATION CHECKS
SEARCH TRENDS TOOLS
RANK TRACKERS
WEB ANALYTICS TOOLS
VALIDATION
MONITORING
MENTIONS & BACKLINKS ALERTS MENTIONS/BACKLINKS TOOLS
WEBSITE SEARCH CRAWLING ISSUES ALERTS WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
SPAM OR MANUAL ACTIONS ALERTS GOOGLE SEARCH CONSOLE
HEALTHY SEO FRAMEWORK
Set a “healthy SEO” framework within the company with
manual and automated workflows to avoid errors & friction
56. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Establishing an SEO evangelization program to improve SEO
understanding across teams by doing trainings…
๏ Personalize training to each team
๏ Add relevant company’s examples
๏ Don’t blame, acknowledge is team effort
๏ Record and show to every team member
when onboarding
๏ Do monthly Q&As with relevant teams
57. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
Developing consistent
SEO checklists to be
used across teams
whenever there’s a
change on the Website…
58. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
NO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
Implementing automated
workflows within the Web
platform to follow SEO
best practices that are
doable to automate, and
facilitate the validation
59. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE
SEO VALIDATION:
OK?
YES
NO
FIX
FIX
ON-GOING SEO
VALIDATION: OK?
Agreeing on a validation workflow before
and after releasing any change
60. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
RYTE & SITEBULB
Setting Recurring SEO Automated Validations
Pre & Post Web Releases with scheduled crawls
61. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
LITTLE WARDEN & CONTENTKING
Enabling automated monitoring w/ alerts for configuration
or content changes to be delivered to PM system…
62. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
RYTE, SEOMONITOR AND GOOGLE ANALYTICS
… As well as Web rankings and traffic changes alerts
63. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE
SEO VALIDATION:
OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
Take into consideration “What If’s” scenarios, establishing
actions within a timeline to be followed in case something fails!
YES
NO
FIX IN LESS
24H
REVERSE
IMPLEMENTATION
64. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Be consistent and error free!
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
65. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
A lot of work?
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
66. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
This makes it worthy! especially in complex scenarios…
67. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
… showing also the impact to the bottom line!
68. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
SEO is continuously evolving and becoming
more complex, but we can shift accordingly
to thrive as SEO specialists
69. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
It’s about minimizing SEO challenges by also evolving our
SEO work to be more competitive w/ 3 core characteristics
Be fast and agile
Influence to earn
support
Be consistent and
error free
70. #SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
#SEOSUCCESS BY @ALEYDA FROM #ORAINTI AT #WTSFEST
Thanks! Questions?