Automation Demystified

Mike King's HubSpot's Inbound 2015 talk about how technical skills are no longer optional for marketers.

Is there a state of technical SEO? Or is it simply a function of what’s happening with tech in broader disciplines like data/analytics, digital marketing, and web development? Join this session to get Mike King’s take on the state, or rather, statelessness of technical SEO. He’ll share the things you need to know to build an authentic picture of your technical SEO program and get on Google’s level.

The document discusses the future of search and how businesses can capitalize on emerging search opportunities. It outlines that search is becoming more predictive, personalized and conversational through technologies like Google Assistant. It recommends that businesses create targeted, utility-driven content for specific audiences and contexts, use structured data to trigger featured snippets, ensure mobile-friendliness, integrate search marketing channels, and use tools like Google Search Console to measure search performance.

Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.

This document provides a summary of key strategies for effective video content marketing. It emphasizes the importance of defining goals, understanding audiences through personas, researching appropriate channels, testing concepts, and gaining buy-in from stakeholders. Specific tips include using paid media to test videos, focusing on viewer engagement over views, aligning content with the user journey, and presenting ideas through compelling business cases backed by data and stories. The overall message is that success requires a holistic content strategy rather than isolated tactics.

This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.

This document provides tips for designing websites with SEO in mind. It discusses using personas and keyword research to understand user intent. The information architecture and content strategy should be mapped to semantic groups and keyword opportunities. Technical implementation includes ensuring images have alt text for accessibility, using responsive designs and standard meta data. Case studies demonstrate how this approach improved rankings and conversions for clients.

Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.

The document discusses modern link building strategies and tactics. It provides tips on using tools like Ahrefs and Majestic for competitive analysis. It also recommends observing international and local markets for link opportunities. Specific tactics mentioned include targeting brand websites with review content, news sections for discounts, and sponsored sub-forums. The document also lists tools for tasks like getting link metrics, finding broken links, prioritizing opportunities, and prospecting for links.

May the mobile force be with you! There have been some big changes in mobile SEO, and the tactics that helped you yesterday may be as useless as a Stormtrooper’s blaster tomorrow. Instead, tap into the secret and subversive force of mobile marketing. From app indexing to mobile-friendliness, to predictive search and AMP, this session will explain the new skills that are required to be a mobile marketing hero.

Time to speed-up your SEO workflows! In this talk, I will show you how to: + Build simple Python Web apps to automate your tasks via the mighty Streamlit framework + Deploy them in one click and for free, so you can share them with your teammates (or the word!) I'll finish the talk with some exciting use cases!

On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance

Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This slideshow focuses on how you can be more Agile and implement technical SEO recommendations that add value.

Vincent Terrasi presented on building a machine learning model to predict webpage rankings in search engine results pages (SERPs) with 92% reliability. The model analyzed data from SEMrush, Majestic, ScreamingFrog, OnCrawl, and Visiblis to identify the most important ranking factors for specific topics without human intervention. OVH was then able to instantly check if new webpages would rank first in Google or compare pages' predicted positions. Dan Taylor discussed utilizing Cloudflare Workers to implement technical SEO elements like Hreflang, redirects, and meta robots tags through serverless functions. Testing showed these could be deployed at scale with minimal DevOps while being detected by Google. However, workers

RankBrain debuted last year as Google's third most weighted ranking signal and is currently leveraged for obscure long tail queries. However as RankBrain is perfected and refined, it will likely be used on more queries and weighted more heavily, and even displace links and on-page SEO factors as Google’s #1 SEO ranking factor in the distant future: SEO judgement day. This session will reverse engineer how RankBrain actually works, exposing four critical vulnerabilities and share unusual, yet completely white-hat ways to benefit from future Rankbrain updates. The biggest SEO ranking factor shift of all time is underway, moving away from links and keywords towards Rankbrain user engagement signals. Attend this session if you want your rankings to live. Join the resistance today!

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.

The document discusses keyword research and strategies for understanding user intent. It provides tips for mapping keywords to user journeys and personas to gain deeper insights. Various tools for keyword research are also mentioned, including APIs that can be used to gather additional data without coding. Pivot charts and other visualizations are suggested to analyze keyword opportunities based on metrics like search volume and difficulty.

This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.

The document discusses the components of an SEO structure. It outlines that SEO requires a long-term strategic plan to specify how to translate search strategy into execution. It also discusses pre-implementation status checks including on-page and off-page analysis as well as technical and social media audits. Finally, it discusses using web analytics tools like Google Analytics and Insights to measure the success of SEO efforts through metrics like organic clicks, impressions, and user behavior.

The document contains code snippets demonstrating basic PHP syntax including variables, arrays, conditional statements, loops and functions. It also shows examples of including external files, making API requests, and writing/reading CSV files. The code retrieves tweet count data from Twitter APIs and writes it to a CSV alongside URL data from another file.

This document provides guidance on creating high quality content at scale for marketing success. It emphasizes the importance of content strategy and understanding audiences. Various tools are recommended for content planning, research, creation and measurement to ensure content meets audience needs and drives business goals. Resources like surveys, public data sets, and freelance platforms can be leveraged to develop audience insights and create compelling content.

The document summarizes research on digital teams at non-profit organizations. It finds that most digital teams are small (1-2 people), located in communications departments, and rely heavily on contractors. Top roles include social media, strategy, and content production. Teams manage many online properties and social media channels but lack necessary staffing and skills. While social media efforts are considered effective, digital programs overall are only somewhat effective and underfunded. However, most organizations plan to increase digital spending next year, indicating recognition of the importance of digital.

This document summarizes Rand Fishkin's presentation on how marketers can keep up with Google in 2017 and beyond. It discusses 5 key things marketers must do: 1) diversify traffic sources to reduce reliance on Google, 2) create a scalable link building strategy with decreasing friction, 3) use searcher intent and changing SERP features to break through Google's results, 4) evolve keyword targeting to match Google's sophistication, and 5) focus on searcher engagement which may be a new key ranking factor. The presentation explores how Google is increasingly using machine learning and user data in its algorithms.

Inbound marketing is a strategic marketing approach focused on attracting customers through helpful and relevant content rather than interruptive ads. By creating content that addresses customer problems and needs, inbound marketing attracts qualified prospects and builds trust in the business. Key elements of inbound marketing include content marketing, driving traffic through search engine optimization and social media, marketing automation using tools like CRM and email marketing, as well as analytics to measure results.

Presentation given by Mark Barrera at the Tuesday, May 11, 2010 Dallas Interactive Marketing & Internet SEO SEM Meetup

This document provides an introduction to marketing automation and outlines various targeting methods that can be used for automated campaigns. It discusses using contact behaviors like website interactions, form submissions, document views, and survey responses to dynamically segment audiences. Common data sources for segmentation include contact demographics, CRM data, and API integrations. The goal is to automate targeted communications that send the right message to the right person at the right time.

Digital marketing involves both paid and unpaid strategies. Paid strategies include pay-per-click (PPC) advertising on platforms like Google Ads and Facebook Ads. Unpaid strategies involve search engine optimization (SEO) techniques like blog posts and link building. When developing a PPC campaign, businesses should conduct keyword research, analyze their target audience, create optimized landing pages, consider top competitors, and regularly test and improve their ad content. Ongoing analysis of PPC data from tools like Google Ads can provide insights to improve future campaigns. The goal is to bring new audiences to a company's website through effective PPC ads and high-quality website content.

This webinar introduces the basics of Google Analytics – from getting started and understanding how it works so you can get your website running with the powerful tools offered through Google Analytics. This webinar highlights the importance of using it for tracking of your website or marketing campaigns so you can make better informed decisions, understand your users, and use that data to provide a better digital experience. We will also explore how you can incorporate Google Data Studio with your Analytics for amazing interactive reports that are sure to impress any board meeting.

The document discusses key metrics for measuring the impact of content marketing. It identifies three pillars - content optimization metrics like shares and comments, customer acquisition metrics like click-through rate and conversions, and subscriber audience metrics like subscribers and retention rate. It emphasizes the importance of showing impact to prove return on investment and secure business buy-in. It provides examples and best practices for tracking different metric types and calculating customer lifetime value and revenue attribution across marketing touchpoints.

From Digital Analytics to Insights: Data-Driven Decision Making & Changes in Consumer Trends to Effectively Develop Below-the-Line Campaigns / Guest speaking on Nov 25, 2015 at Asia Business Connect's Conference on "Effective Below-the-Line Marketing Strategies"

When it comes to converting leads and making lasting impressions, your website is where the magic happens

The document discusses various topics related to search engine marketing and optimization including: 1) An overview of key areas of search marketing such as paid search, organic search, and landing page optimization. 2) Recent trends in search like video, social media, user-generated content, and blogs that marketers need to consider. 3) Best practices for paid search marketing including keyword research, bidding, analytics, and creative testing. 4) Organic search optimization techniques like keyword selection, content development, site architecture, and link building. 5) Recommendations for optimizing landing pages to improve conversion rates.

We are providing best interview question and answers who are having 3+ years experience in Digital Marketing. Hope these are helpful for you.

Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.

Digital marketing involves using online channels and strategies to promote a company's products and services. This includes building trust, growing client base, measuring success through digital campaigns, and providing greater flexibility. Search engine optimization is important as 80-90% of consumers find websites through search engines, with the top results receiving most clicks. SEO involves optimizing on-page and off-page factors to achieve high search rankings. Key factors search engines consider include keywords, links, content quality, and mobile friendliness. Social media marketing uses platforms like Facebook and Twitter to share content and build an online community to promote a brand.

It takes just 28 Days to build a profit pulling machine from the safety of your own home, even if you feel you lack the talent or skills needed to succeed...Plus what you create, Will Be PANDEMIC PROOF…

The document discusses ways to continue optimizing keywords after initial keyword research, including: 1) Analyzing site analytics like bounce rates to identify underperforming pages and keywords 2) Conducting competitive analysis of top competitors to find new keyword opportunities 3) Performing heuristic evaluations like talking to experts to gain insights beyond data

The document discusses setting up an effective analytics framework. It outlines eight key phases: 1) attributing traffic sources, 2) defining the sales funnel, 3) integrating data, 4) attributing conversions, 5) optimizing conversions, 6) segmenting prospects, 7) analyzing the post-purchase funnel, and 8) ongoing reporting. It emphasizes regularly analyzing data and taking action. The goal is to understand customer behavior and improve revenue. Setting up the right analytics framework requires auditing current data, developing a collection strategy, and ongoing reporting and analysis.

Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.

Marketers have in many instances become adept at producing content, measuring the effectiveness of B2B content remains a challenge.How do you know if your content initiatives are effective? With this in mind, here are a few important metrics that can help determine whether your content marketing efforts are being effective, as well as some tips to improve their effectiveness.

In this presentation, you will learn the components critical to an integrated web and online marketing strategy.

This document provides 50 ideas for search engine optimization and marketing strategies. Some of the key ideas discussed include using keywords and keyphrases to optimize pages, linking to and from other credible sites, analyzing visitor data to develop targeted content and campaigns, creating blogs and social media profiles to build authority, and testing different messaging and designs. The overall strategies aim to engage visitors and move them through the conversion funnel.

This document provides an introduction to growth hacking strategies. It discusses what growth hacking is, which is a data-driven approach to growing a user base through testing and optimization. It outlines the lean marketing funnel framework of acquisition, activation, retention, referral, and revenue. It also provides recommendations for setting up analytics tools to measure experiments and optimize the user experience and funnel. Finally, it discusses tactics like A/B testing, creating landing pages, and inbound marketing that are part of the growth hacking approach.

This document discusses Core Web Vitals and their importance to search engine rankings. It begins by introducing Core Web Vitals and their measurement metrics. It then explains how page speed has long been a ranking factor for Google, especially on mobile. The document dives into details on each Core Web Vital metric and how sites can optimize to improve scores. It also summarizes a study that found the vast majority of sites had poor Core Web Vitals scores prior to the Page Experience update rollout. The document stresses the importance of page speed and stability to users and search engines.

Using tags and taxonomies can supercharge ecommerce SEO. Properly labeling products and categorizing them allows for (1) better targeting of long-tail keywords, (2) improved internal linking to distribute PageRank, and (3) helping Google's crawlers discover content more efficiently. Key recommendations include designing three-level categorization for products and using tags to link diverse products. Automating recommendations and dynamic linking based on tags and attributes can further boost performance.

A discussion of how to build content pipelines and workflows in support of Content Strategy that yields better Content Marketing

Welcome to iPullRank's Webinar featuring Hamlet Batista to discuss the topic "Automated Testing for SEO." With so many cooks in the kitchen on any development project, it’s incredibly difficult as an SEO to know everything that is going on to troubleshoot what could go wrong. Automated Testing is a way to put some safeguards in place so that if anything new in your code is rolled out, it doesn’t break something that previously existed in the code, like some previous functionality or something to that effect. In this webinar, we will be touching on important topics such as: -- What is automated testing and why is it important -- The different types of automated testing -- Different automated testing tools -- Expert insights by Mike & Hamlet Signup for our expert newsletter here: https://pages.ipullrank.com/iprnewslettersignup

Aligning value to SEO starts with calculating the return on investment, or ROI. By taking the cost of investment into account, it’s easier to calculate the impact SEO efforts make on the bottom line. In this webinar, we will be diving into why it's important to forecast and calculate ROI for SEO, and how to do so. Because calculating ROI for SEO isn’t as simple as it is for other marketing channels, it’s normal for businesses to value alternative marketing efforts over SEO. Important topics we will be covering include: -- The Importance of ROI for SEO -- How to Forecast SEO ROI -- How to Measure SEO Performance -- How to Calculate SEO ROI

The COVID-19 pandemic changed e-commerce and consumer behavior for good, and businesses need to adapt to these changes in order to stay competitive. In this webinar, we will be diving into the changes within the e-commerce space and how brands should prepare for Black Friday and the upcoming holiday season. Raj Nijjer, VP of Brand Marketing at one of the most successful e-commerce marketing platform, Yotpo, will be joining us to provide valuable insights on how to better approach Black Friday SEO. In this webinar, we will be touching base on topics such as: -- Predicting the Holiday Season -- How the pandemic will impact brick and mortar stores -- Will we see a big increase in online sales compared to the start of the pandemic? -- and MORE Signup for our expert newsletter here: https://pages.ipullrank.com/iprnewslettersignup

Good SEO takes preparation and should not be approached as some sort of last ditch effort. It's time you start thinking about how you should plan your SEO strategies for 2021. Important topics we will be covering include: -- Why should we start planning SEO for 2021 -- The current SEO climate -- SEO trends we expect to continue into 2021 -- How to effectively plan SEO for 2021

When approaching SEO at the enterprise level, there are many challenges and roadblocks that get in the way of effectively implementing the recommended SEO Strategies. In this webinar, we will be touching base on topics such as: -- How does enterprise SEO differ from 'regular' SEO -- What are some of the biggest challenges enterprises face when implementing recommended SEO strategies -- Specific cases of successful implementation of SEO strategies in enterprise brands -- and MORE Feel free to leave any questions or comments you have. Enjoy!

This document provides a summary of marketing implications and opportunities in the age of COVID-19. It discusses how the pandemic has impacted various stakeholders like producers, consumers, and marketing channels. Key points include supply chain disruptions, rising unemployment, changes in consumer behaviors like increased time spent online and shift to video content. It also outlines how brands should change their approach by focusing on search and video, addressing consumer concerns, and creating COVID-19 response content. The document emphasizes the need to audit current strategies and pivot content to focus on providing value to customers during this time.

Michael King will take you through the actionable steps your brand can take to relaunch your marketing strategy post COVID-19 lockdown. This will help you understand what aspect of your business needs the most attention in order to get back on your feet.

Mike King examines the state of the SEO industry and talks through knowing information retrieval will help improve our understanding of Google. This talk debuted at MozCon

The document contains scripts for tracking analytics from Google and DoubleClick. It also contains code for setting custom variables, including setting a user segment variable. The document provides demographic information about a user, "Dinky Danny", including age range, location, gender, and affinity segments related to travel and health/fitness. It also contains brief text fragments about Smurfs.

Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.