The State of the Web: Pagination and Infinite Scroll

Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.

Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.

From implementing AMP to moving to HTTPS or doing a rebrand, there are many scenarios in which we need to move our URLs: In this session I'll go through the most common scenarios sharing tips, steps, do's and dont's as well as tools.

The document discusses the complexities of JavaScript SEO. It summarizes the results of experiments testing how search engines like Google crawl and index various JavaScript frameworks. The experiments found that while some JavaScript is indexable, frameworks that rely on inline JavaScript are indexed better than those using external JavaScript files or Ajax calls. It also notes that crawlers have limited resources, so JavaScript-heavy sites may not be fully crawled or indexed.

The document discusses how to use XPath to extract useful information from e-commerce websites for SEO purposes. It provides examples of common uses of XPath like extracting schema code, scraping product information, and auditing backlinks. The document also offers tips for scraping e-commerce sites, including analyzing empty categories, comparing on-page elements, and identifying out of stock products. Throughout, it emphasizes using tools like XPath, Google Sheets, and Screaming Frog to simplify scraping tasks.

My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.

Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.

The document discusses technical SEO best practices and common mistakes for e-commerce websites. It covers topics like site architecture, duplicate content, rich snippets, video/image search optimization, mobile optimization, and making dynamic content visible to search engines. Specific techniques are presented for each topic to improve search rankings and organic traffic. Common pitfalls are also outlined to avoid technical SEO issues.

A talk about getting JavaScript heavy sites crawled and indexed in Google. Presented at BrightonSEO Spring 2021

Google is rolling out mobile-first indexing, and websites are going to be affected. However, there’s no need to panic. In this talk Rachel explains exactly how mobile-first indexing will actually impact work, and what SEOs can do to not only help their websites survive the new indexing system, but thrive. We’ll cover areas for potential site performance decreases to watch out for, the key checks you need to run on your site, and more.

Emily Grossman's talk about PWAs from BrightonSEO September 2017 Video slides have been replaced by a screenshot with links to the videos or their original sources.

On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance

What have we learning from 9 months of SEO split testing? What works and what failed? How do you run your own tests? All of that and a free tool. Hooray free. If you want something a little more comprehensive, all these tests were run by me with DistilledODN our split testing platform. Find out more here! - https://odn.distilled.net/

The document discusses three tips for optimizing website speed: 1) Using new image formats like WebP that are smaller in file size than JPEG and PNG, 2) Optimizing custom webfonts to reduce file size and number of HTTP requests, and 3) Implementing HTTP/2 to enable multiple requests over a single connection and reduce latency. It also covers critical path rendering which involves optimizing the resources needed to render the initial view above the fold.

Slide deck to accompany a talk on 'Schema.org and the changing world of Rich Results' delivered by Geoff Kennedy at the first SEOEdinburgh Meetup on 26th Feb 2020 in Akva, Edinburgh.

The document discusses and debunks several common SEO myths. It provides evidence from Google sources like Matt Cutts that PageRank is not the most important metric, that linking out to other quality sites is good for SEO, and that the meta keywords tag does not impact rankings. The document advises focusing on quality content and links rather than obsolete or misleading tactics.

A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies. Slides broken into sections: 1. Technical SEO 2. On-page and Content 3. Social Media 4. Reporting and Analytics 5. Business Concerns

You've seen enough talks to know the importance of internal links. But what next? How exactly do you go about improving your internal linking. This presentation looks at the issues, the opportunities and the actionable steps to take.

Carl presentation during the "Learn SEO from the Pro Training" organized by Cebu Digital Link and Cebu Wordpress Meetup which was hosted at The Company Cebu.

Search engine optimization (SEO) is important for websites to get traffic from search engines. It is more cost effective than advertising. To rank highly in search engines, sites need relevant, high quality content and optimized pages that search engine bots can easily access and understand. Key factors for ranking include having important keywords in pages and links from other reputable sites. Both white hat techniques like optimized content and black hat spammy tactics can affect rankings, but only white hat SEO is sustainable. Common problems to avoid include non-crawlable or duplicate content. SEO requires understanding user search behavior, technical website issues, and producing helpful content.

BrightonSEO April 2019 - I attended Adam Gent's presentation, in which he presented pagination best practices given Google's recent announcement of rel next/prev deprecation. After not being sure about what to do with our pagination, this talk came right on time, and drove us to act based on those best practices, as I believed (and still believe) that pagination is critical to get right by retailers & ecommerce businesses. By the time BrightonSEO 2020 arrives, it will be over a year since the announcement, and I'd like to review the UK retail ecommerce sector, to see how many did something about it, best practices, bad practices, ugly practices, and give some tips based on what we did at SilkFred including how that worked out for us. Download the full write up with embedded slides here: https://bit.ly/ecom-pagination

This document discusses search engine optimization (SEO). It provides the following key points: 1. Google accounts for over 65% of search engine market share, followed by Bing and Yahoo. Good SEO practices like optimizing page titles, using headings appropriately, and submitting sitemaps can help sites rank higher organically in search results. 2. SEO is about usability, not tricks. The document recommends following Google's guidelines and conventions, using user-centric design principles, and prioritizing page speed. 3. Key elements of the search engine pipeline that SEO affects include crawling pages through links and sitemaps, indexing page content and metadata, and ranking pages based on best matching

This document discusses search engine optimization (SEO). It provides the following key points: 1. The main factors search engines consider when crawling, indexing, and ranking pages are things like sitemap.xml files, page titles, meta descriptions, headings, and unique content that is relevant to the page. 2. Common SEO mistakes to avoid include redirects that confuse crawlers, non-accessible content, and dynamically changing content based on location. 3. Tools like Google Webmaster Tools, Bing Webmaster Tools, and Yahoo Site Explorer can help optimize pages for search engines. The document emphasizes thinking like a searcher and using best practices like descriptive page titles.

SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility. Specifically, this session will address issues such as: • Proper implementation of various HTML elements, • Effective use of AJAX and Flash, • Use of redirections (301 vs 302), • Proper URL structuring and rewriting, • Duplicate content and the canonical tag

With 1,000's of new sites being born every minute, how SEO can help you stand out from the crowd? Learn how to unleash your SEO potential in the region. This presentation will be covering key aspects of SEO & how to get started to build online visibility on Google by driving quality traffic. • Things you Must Do for an Effective SEO Campaign • 5 Free Tools to Audit your Website Like a Pro • How to Localize your Website for the Region through Arabic SEO • Most Effective Link Building Opportunities

Talk about the technical side of SEO with best (and worst) practices for optimizing your webpage both for visitors and searchbots.

The document discusses various actionable tools for inbound marketing, including tools for finding link sources, visualizing link and traffic data, automating technical tasks, leveraging crowdsourcing, and using data to improve content and drive growth. It provides links to tools for tasks like link analysis, scraping websites, visualizing networks and keyword data, automating browsers, finding content gaps, crowdsourcing work, and leveraging ratings and reviews. The tools can help marketers better understand traffic, discover site problems, build information architecture, and use data for linkbait and content strategies.

This document provides information on how to properly analyze a website for search engine optimization (SEO) purposes. It discusses key aspects of on-page optimization that should be analyzed, including coding elements like URLs, Google Analytics implementation, and page speed, as well as content elements like titles, meta descriptions and headings. The document also provides background information on search engines, SEO, and ranking factors to help inform the audit process.

The document discusses how WordPress sites can be made SEO-friendly through the use of plugins and best practices for designers, developers, project managers, and content strategists. It provides checklists of considerations for each role and compares popular SEO plugins All in One SEO and Yoast SEO. It also addresses questions around themes, site launches, and single page designs, emphasizing that SEO-friendly means user-friendly through principles like fast load times, clean code, and accessible content structures.

SEO is an essential part of making sure that your websites are found and fully indexed by Google. In this session, we will examine the technical factors that influence how search engines index a website, and audience members will learn how to optimize both websites and CMS for search engine visibility. Specifically, this session will address issues such as: • Proper implementation of various HTML elements, • Effective use of AJAX and Flash, • Use of redirections (301 vs 302), • Proper URL structuring and rewriting, • Duplicate content and the canonical tag

- An HTML sitemap provides a basic navigational structure for a website in page form, usually placed on the 404 page or footer. It creates more internal links to improve SEO and domain authority. - An XML sitemap helps search engines better understand a website structure when crawling. It is generated automatically for WordPress sites or using a sitemap generator. The sitemap URL must be submitted to search engines through their webmaster tools. - The nofollow attribute tells search engines not to consider links as votes for the linked pages. It is commonly used for comment links and ads to avoid passing link juice to unrelated sites. Site owners can check if a link is nofollow by inspecting its HTML code.

A look at the Information Architecture for SEO. A presention given by Naoise Osborne (NVI) at Search Engine Strategies, SES Toronto in June 9th 2009.

This document provides an overview of SEO best practices. It covers: 1. Setting up important SEO accounts like Google Search Console and Google My Business. 2. Conducting keyword research to identify target keywords and search volumes. 3. On-site optimization factors like optimizing content for relevance and user engagement, as well as technical elements like titles, descriptions and linking. 4. Off-site optimization techniques to build backlinks, like getting listed on directories, guest blogging and creative projects. The goal is to help readers understand key elements of SEO and provide strategies to improve search engine rankings.

Learn intermediate to advanced SEO strategy, concepts, and techniques with this in-depth training from my May 2017 session at Demand Quest.

This document discusses various tactics for improving SEO and site performance. It provides tips on keyword research using persona targeting, content strategy, internal linking to distribute link equity, log file analysis to understand crawl budget opportunities, auditing JavaScript sites, gaining real estate in SERPs through featured snippets and domain stacking, speed optimizations like code ordering and preloading/prerendering resources, and using analytics to better predict user behavior.

This document provides an overview of technical SEO best practices. It discusses topics like crawlability, page speed, JavaScript placement, URL structure, pagination, and log file analysis. The key messages are that technical SEO helps search engines understand websites better to improve rankings, but content and user experience should remain the top priorities. Minor optimizations alone will not significantly impact rankings; the focus should be on building quality content and links over time.

Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)

Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.

We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner! We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too! Check out our proposed agenda below 👇👇 08:30 ☕ Welcome coffee (30') 09:00 Opening note/ Intro to UiPath Community (10') Cristina Vidu, Global Manager, Marketing Community @UiPath Dawid Kot, Digital Transformation Lead @Proservartner 09:10 Cloud migration - Proservartner & DOVISTA case study (30') Marcin Drozdowski, Automation CoE Manager @DOVISTA Pawel Kamiński, RPA developer @DOVISTA Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 09:40 From bottlenecks to breakthroughs: Citizen Development in action (25') Pawel Poplawski, Director, Improvement and Automation @McCormick & Company Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company 10:05 Next-level bots: API integration in UiPath Studio (30') Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 10:35 ☕ Coffee Break (15') 10:50 Document Understanding with my RPA Companion (45') Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath 11:35 Power up your Robots: GenAI and GPT in REFramework (45') Krzysztof Karaszewski, Global RPA Product Manager 12:20 🍕 Lunch Break (1hr) 13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30') Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance 13:50 Communications Mining - focus on AI capabilities (30') Thomasz Wierzbicki, Business Analyst @Office Samurai 14:20 Polish MVP panel: Insights on MVP award achievements and career profiling

Everything that I found interesting about engineering leadership last month

Sustainability requires ingenuity and stewardship. Did you know Pigging Solutions pigging systems help you achieve your sustainable manufacturing goals AND provide rapid return on investment. How? Our systems recover over 99% of product in transfer piping. Recovering trapped product from transfer lines that would otherwise become flush-waste, means you can increase batch yields and eliminate flush waste. From raw materials to finished product, if you can pump it, we can pig it.

Blockchain technology is transforming industries and reshaping the way we conduct business, manage data, and secure transactions. Whether you're new to blockchain or looking to deepen your knowledge, our guidebook, "Blockchain for Dummies", is your ultimate resource.

This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator. Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/ Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.

Is your patent a vanity piece of paper for your office wall? Or is it a reliable, defendable, assertable, property right? The difference is often quality. Is your patent simply a transactional cost and a large pile of legal bills for your startup? Or is it a leverageable asset worthy of attracting precious investment dollars, worth its cost in multiples of valuation? The difference is often quality. Is your patent application only good enough to get through the examination process? Or has it been crafted to stand the tests of time and varied audiences if you later need to assert that document against an infringer, find yourself litigating with it in an Article 3 Court at the hands of a judge and jury, God forbid, end up having to defend its validity at the PTAB, or even needing to use it to block pirated imports at the International Trade Commission? The difference is often quality. Quality will be our focus for a good chunk of the remainder of this season. What goes into a quality patent, and where possible, how do you get it without breaking the bank? ** Episode Overview ** In this first episode of our quality series, Kristen Hansen and the panel discuss: ⦿ What do we mean when we say patent quality? ⦿ Why is patent quality important? ⦿ How to balance quality and budget ⦿ The importance of searching, continuations, and draftsperson domain expertise ⦿ Very practical tips, tricks, examples, and Kristen’s Musts for drafting quality applications https://www.aurorapatents.com/patently-strategic-podcast.html

In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.

CIO Council Cal Poly Humboldt September 22, 2023

Revolutionize your transportation processes with our cutting-edge RPA software. Automate repetitive tasks, reduce costs, and enhance efficiency in the logistics sector with our advanced solutions.

Invited Remote Lecture to SC21 The International Conference for High Performance Computing, Networking, Storage, and Analysis St. Louis, Missouri November 18, 2021