Deep crawl the chaotic landscape of JavaScript

As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...

Various browser changes that will impact SEO over the coming 6 months, and we should be aware, and prepare accordingly.

The document discusses three tips for optimizing website speed: 1) Using new image formats like WebP that are smaller in file size than JPEG and PNG, 2) Optimizing custom webfonts to reduce file size and number of HTTP requests, and 3) Implementing HTTP/2 to enable multiple requests over a single connection and reduce latency. It also covers critical path rendering which involves optimizing the resources needed to render the initial view above the fold.

Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.

This document discusses different approaches for migrating a website to a JavaScript framework while maintaining search engine optimization. It highlights the importance of server-side rendering or dynamic rendering to allow search engines to properly index single-page applications. Various solutions are presented, such as Prerender.io for smaller sites or hybrid rendering for larger sites. Key considerations for a successful migration include technical SEO basics, testing the migrated site, and ensuring content is properly indexed.

Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.

Google Tag Manager is, essentially a manager for JavaScript, which means that you can use it to modify and enhance your website - sometimes to test sometimes when you have a CMS that can't do something as simple as a YouTube embed. Also, because of this, understand the risks.

Do you want to find out, how inefficient use of JS is preventing you from passing CWV and what to do about it? Click through!

It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results. Attend this session to learn advanced optimization secrets: •Key elements of a web page that can be extracted for research. •Top discovery tools to quickly find optimized topics, titles and tags. •How to use XPath and Screaming Frog Web Crawler to fuel research. •New tools to analyze content and predict the big five characteristics. •Sneak peek at some new tools for advanced search engine optimization.

Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.

New metrics, new technologies and new challenges. JavaScript, Mobile First, and Performance as a ranking factor.

My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

Emily Grossman's talk about PWAs from BrightonSEO September 2017 Video slides have been replaced by a screenshot with links to the videos or their original sources.

AMP has benefits for driving discussion on web performance and collaboration, but it also has significant limitations and drawbacks. While AMP pages load faster initially due to Google's pre-rendering, regular websites optimized for performance can also load very quickly and provide a better user experience through proper branding and interactivity. Overall web performance optimization should go beyond just AMP by focusing on fundamentals like optimizing images, CSS, JavaScript, and the critical rendering path to make entire websites fast for users on all devices.

Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.

Why pull data out of Google Analytics and into Google docs - creating dashboards with it and analysis of Google updates including Penguin and Panda. Have you been hit using the SiteVisibility Penda tool

A presentation I delivered at Search Marketing Summit in Sydney (May 2019) on JavaScript SEO. Testing and debugging tips. Enjoy.

This document summarizes a talk given by Chris Heilmann at ForwardJS in 2015. Heilmann discusses the state of web development technologies and how developers have focused too much on experimental features that are not ready for production use. This has led to a fragmented web where browsers implement features differently. He argues developers should focus on standardizing and improving existing web standards rather than constantly introducing new technologies. ES6 is highlighted as a priority for improving existing JavaScript.

Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users. But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?

1) JavaScript is widely used on modern websites to make pages more interactive and dynamic. It can impact search engine optimization (SEO) by modifying the HTML that search engines see. 2) Search engines like Google handle JavaScript by executing it to see the final rendered page, but this is complex and resource-intensive. It involves a two-pass indexing process where content is initially indexed from the static HTML then re-indexed after JavaScript rendering. 3) JavaScript can impact SEO positively or negatively depending on how it is used. Examples of positive impacts include rendering important product links or content, while negative impacts include missing metadata, errors during rendering, or slow performance.

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

This document summarizes a presentation on search engine optimization (SEO) for Flash content. It discusses how search engines index Flash, including breakthroughs that allow indexing of text, links, and interactions. It emphasizes the importance of dynamic page ranking and getting links over initial page rank. Testing over long periods is recommended to understand how content is indexed. Tips provided include using descriptive text, metadata, and linking to optimize Flash content for search engines.

Rakuten Technology Conference 2013 "HTML5 in Rakuten" HTML5 Project Team (Creative & Web Design Department) (Rakuten)

This document discusses the rise of technical SEO due to changes in web technologies like JavaScript, AngularJS, and ReactJS. It notes that search engines are now able to crawl sites rendered with JavaScript through headless browsers. It emphasizes the importance of log file analysis and ensuring sites are crawlable, including through proper prerendering setup. The document argues that technical SEO skills are now essential for SEO professionals due to the increased complexity of modern web development.

Max 2009 presentation that I co-presented with Adobe\'s Duane Nickull. This was a featured top 3 MAX presentation. Watch at http://tr.im/JzGf

This is the slide deck on how to perform log analysis with BigQuery. The companion guide is here which has most of this information in written format. https://www.distilled.net/resources/guide-to-log-analysis-with-big-query/

This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.

Slides de la conférence 'L’importance du crawl du JavaScript : pourquoi, comment et pour quels bénéfices ?' lors du SEO Camp'us 2018

This document contains advice from a presentation on JavaScript rendering and SEO. It recommends: 1) Being mindful that Google has not updated its tools yet to reflect improvements in JavaScript rendering. 2) Avoiding client-side JavaScript rendering and instead using server-side rendering or static sites, as client-side rendering can cause indexing issues. 3) Introducing and sticking to a web performance budget and limiting client-side JavaScript for reasons like performance, the crawler's technical limitations, and compatibility with other search engines and social media platforms.

My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.

With JavaScript SEO, we're crawling, rendering & indexing. We want to work together with Devs and SEOs to get the best outcome for the client.

This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.

- GWT (Google Web Toolkit) allows developers to build applications for the web using Java instead of JavaScript. It compiles Java code into optimized JavaScript that runs across browsers. - GWT features include cross-browser compatibility, support for Ajax, widgets, internationalization, unit testing, and more. It produces lightweight, fast JavaScript code. - Google Gears provides additional features for building offline web applications, including local data storage, database support, and workers. It can be used with GWT for offline functionality. - The presenter discusses how GWT and Gears allow building rich web applications using a Java-based approach, cutting development costs and improving productivity over traditional web development. Many companies are now using

This document discusses different options for migrating a website from traditional server-side rendering to a single-page application framework like Angular while maintaining SEO optimization. The main options covered are: 1. Making no architecture changes and optimizing for client-side rendering. 2. Using the AngularJS AJAX Crawling specification, but this is now deprecated. 3. Using a service like Prerender.io that renders the JavaScript in a virtual browser to provide static HTML snapshots for crawlers. 4. Using a newer alternative to Prerender called Rendertron that performs the same rendering but delivers snapshots on demand. 5. Implementing server-side rendering with Angular

This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.

What is JavaScript? Why is it used? Why is JavaScript important for SEO? How does JavaScript affect the website ? What type of takeaways ?

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

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Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

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Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

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How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans. Key Takeaways: Running campaigns on Instagram can be and should be easy and effortless Every post is an opportunity to collect valuable information to empower you to make more strategic choices The power of giveaways on Instagram to drive engagement and first party data

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Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Brand Repositioning Strategy Presentation

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion