What is SEO? Why should you consider it as a career? And what skills will be most beneficial to you as a college student getting started in the industry?
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.
7 Key Elements for an Effective SEO Strategy - Webfor
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
eWise SEO in Sunnyvale is a Search Engine Optimization company, specializing in Website Design for Sunnyvale, San Jose, San Francisco with premium and affordable Internet Marketing for all businesses. Contact eWise SEO in Sunnyvale for more info.
The document discusses how to create a website that generates leads. It recommends optimizing the website for search engines through techniques like search engine optimization (SEO). Key steps include choosing relevant keywords, optimizing page titles and descriptions, and avoiding duplicate or low-quality content that could hurt SEO rankings. The #1 mistake most websites make is failing to effectively capture visitor information through forms or other methods. With the right online strategy, a website can become a lead generation machine for businesses.
- SEO strategy involves choosing keywords, writing quality content, optimizing page URLs and titles, updating keywords based on trends, improving user experience on both desktop and mobile, and hiring an SEO expert or becoming an expert.
- Keywords are important for SEO as they help websites rank for relevant search terms. Quality content engages users and encourages them to stay on the site. Page URLs and titles should include keywords.
- User experience should be optimized for both desktop and mobile users. Hiring an expert can help audit SEO performance and advise on improvements. Regular keyword research, content updates, and analysis of progress are also important.
The document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It explains how search engines work by crawling, indexing, and providing access to content. On-page SEO optimization includes title tags, H1 tags, internal linking, and keyword optimization. Off-page factors like links are also important. Google Analytics can measure website traffic and conversions. PPC allows bidding for search ad placement and is quantifiable but more expensive than SEO, which provides long-term exposure and branding.
SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
This document provides an overview of search engine optimization (SEO). It defines SEO as the process of getting organic search engine traffic and discusses the need for SEO to increase a site's visibility. The document also lists major search engines like Google and Bing, common SEO tools, techniques for optimization, and factors that affect search engine rankings. It notes both advantages of increased traffic and awareness from SEO as well as potential disadvantages like unwanted attention.
There are two parts to SEO - on-site and off-site elements. On-site involves keyword research, creating quality content matched to keywords, optimizing titles and descriptions. Off-site involves link building over time from high-quality sites using a variety of anchor text. Regular audits of site speed, errors and Google's tools are also important. The ultimate goal is to deliver value to users and build authority in order to increase traffic and rankings.
SEO Raisers is one of the leading SEO companies in Chandigarh. We offer high quality search engine optimization services which lead to more and more traffic towards a particular business and bring a particular website in the top rankings of search engines with respect to particular specified keywords.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
One Tool to Rule Them All- Seamless SQL on MongoDB, MySQL and Redis with Apac...
This document provides an overview of Apache Spark, a fast and general engine for large-scale data processing. It discusses how Spark can be used to query and summarize data stored in different data sources like MongoDB, MySQL, and Redis in a single Spark job. The document then demonstrates a Spark job that retrieves weather station data from MongoDB and MySQL, aggregates it, stores the results in Redis, and retrieves the top 10 results.
This curriculum vitae summarizes the personal and professional details of Ronald De Castro, a Filipino pumpman with 12 years of experience. He holds qualifications including Navigation Watchkeeper II and training in firefighting, safety, and offshore operations. His work history includes positions on various tankers and FPSOs as a pumpman and cargo operator since 2008. He seeks further work worldwide and has authorization to travel internationally.
This document is a script for a pilot episode of a Western television show titled "Red Sun Dawn". The summary consists of 3 sentences:
The pilot episode is set in colonial Louisiana as the United States takes control from the French and Spanish. It follows Blake Harrington, a young man who works on a ranch, and witnesses a slave trade passing through town. Blake has a disturbing nightmare and discovers a family murdered by fire, though the corrupt town governor dismisses it as an accident.
Este documento discute cómo aumentar tu valor profesional a través de las redes. Sugiera que para aumentar tu valor debes ofrecer algo valioso, transmitir confianza, generar emociones y demostrar tus habilidades. También recomienda construir una red a través de canales como eventos en vivo, blogs, redes sociales y publicaciones para aumentar tu visibilidad y que te conozcan y te recomienden.
Hyperlipidemia, or high lipid levels, is a common disorder that increases the risk of heart disease. It results from abnormalities in lipid metabolism or transport. The main causes are lifestyle factors like obesity and lack of exercise, as well as medical conditions like diabetes. Drugs used to treat hyperlipidemia work by inhibiting cholesterol biosynthesis, sequestering bile acids to reduce cholesterol absorption, altering cholesterol metabolism, or inhibiting absorption of dietary cholesterol. Statins are the most commonly used class that lower LDL cholesterol by inhibiting HMG-CoA reductase. Other drug classes include bile acid sequestrants, fibrates, and niacin. Combination therapies may be used for more severe or treatment-resistant cases of
La muestra "Ayer y Hoy" se presentó en el ECA de San Rafael el 4 de octubre de 2016. La exhibición contó con fotografías de Luis Gelman y fue producida por ACADA Producciones.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!
This document provides guidance on social video marketing on YouTube. It discusses why YouTube is an important platform, common mistakes to avoid, and how to develop an effective strategy. The key aspects of a strategy are to define goals, identity, and value proposition. Videos should aim to inspire, educate, and entertain audiences. Proper use of features like titles, descriptions, playlists, and analytics are also covered. The overall message is that social video marketing requires nurturing communities over time, rather than only seeking viral hits.
Disposiciones generales de la sobligaciones tributarias
El documento resume las principales disposiciones de las obligaciones tributarias según el Código Orgánico Tributario Venezolano. Explica que la obligación tributaria nace por mandato del Estado y debe ser cumplida por los contribuyentes. Define conceptos como sujeto activo, pasivo, solidario, responsable, hecho imponible y tributo. Finalmente clasifica los tributos en impuestos, tasas y contribuciones especiales.
Este documento describe la escala de Likert, incluyendo su definición, usos, elementos, criterios para configurar los ítems, y ventajas y desventajas. La escala de Likert es una herramienta para medir actitudes y opiniones mediante una escala ordinal de grados de acuerdo/desacuerdo con enunciados. Se compone de oraciones y una serie de ítems que miden el grado de acuerdo. Proporciona una medición gradual de las opiniones pero tiene sesgos como tender al acuerdo y no medir cantidades precisas
O documento discute as causas da crise social atual e propõe soluções baseadas nos ensinamentos espíritas. A crise é atribuída a uma sociedade egoísta que prioriza valores materiais em detrimento dos espirituais. Isso gera insegurança e falta de autoridade, formando um círculo vicioso. Para quebrá-lo, é necessário fortalecer a segurança interior por meio da fé e da caridade, de modo a construir uma sociedade solidária e fraterna.
Sidney Wilson IV has over 15 years of experience as a personal trainer and fitness consultant. He has owned his own personal training business since 2008 and previously worked as a personal trainer at Equinox and NYSC. He specializes in creating customized workout programs, providing excellent customer service, and helping clients achieve their fitness goals.
Retail in India is growing rapidly but also faces many challenges. Organized retail makes up only 3% of the market but is expected to grow significantly. Many large Indian and global companies are investing billions to expand retail operations through new stores, supply chain infrastructure, and partnerships. However, success is not guaranteed as retail requires large investments, real estate costs are high, distribution networks are weak, and many players could lead to overcapacity. The future of India's retail boom remains uncertain.
Este documento proporciona recomendaciones sobre la alimentación para nadadores. Explica que una dieta balanceada debe contener los macronutrientes esenciales como hidratos de carbono, grasas, proteínas, vitaminas, minerales y líquidos. Además, detalla las cantidades recomendadas de cada nutriente y proporciona ejemplos de alimentos ricos en ellos. Finalmente, ofrece consejos específicos sobre la alimentación para nadadores, incluyendo dietas vegetarianas y la importancia de la hidratación
Compliance in Unified Communications & Collaboration- The Financial Sector (1)
This document discusses compliance issues related to implementing Unified Communications & Collaboration (UCC) systems, particularly in the financial sector. It notes that compliance regulations apply not just to data storage and processing but also to all business communications like telephony, video, and instant messaging. The financial industry has additional regulations around call recording and data privacy. Ensuring UCC implementations meet all compliance obligations requires understanding applicable regulations, auditing systems for vulnerabilities, reviewing security measures, and implementing controls like call encryption. Failure to properly secure UCC risks losing sensitive personal data and exposes organizations to potential fines.
1. The document presents the portfolio of Yasminalaaeldin, including projects like a Kidzania city, bank and administration tower, civic center, and NCP bank designed using Revit and Lumion.
2. Manual projects include a private villa, resort, and concept sketches for a kidzania city.
3. Yasminalaaeldin has a bachelor's degree in architecture and experience working in various firms and workshops to develop skills in Revit, Lumion, Photoshop, AutoCAD and other programs.
The document discusses 180Fusion's approach to search engine optimization (SEO) and how they help clients achieve results. It provides an overview of key on-site and off-site optimization factors they consider, such as keyword research, on-page elements, link building strategies, and competitive analysis. It also describes the reporting and analytics tools they use to measure SEO performance and returns on investment for clients over time.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
The internet is packed with content. The pressure of reaching out to every individual in the target group is intense, not to forget the need to convert them into leads or generate higher traffic to the website. While there are more metrics to judge which local SEO company in London works best for you, following the above ones will help you considerably. In a nutshell, reach out to them, seek their work, research their background and make it personal.
Miami SEO services help businesses improve their search engine optimization through various on-page and off-page techniques. On-page optimization involves keyword research and optimized content creation to match users' search queries. Off-page optimization focuses on backlinks from other trusted websites to increase a company's authority. Additional services include technical SEO to improve a website's functionality, paid promotions support, and localization. Regular SEO maintenance is needed to outrank competitors and maintain high search rankings over time.
The document provides an overview of search engine optimization (SEO) presented by Anna Koch of KG Tech, an SEO company in India. It defines SEO as techniques used to increase a website's visibility and rankings in search engines in order to drive more organic traffic and sales. The presentation covers the basics of SEO, how search engines work, benefits of SEO, local SEO, on-page optimization techniques, and services offered by KG Tech such as SEO, social media optimization, and link building.
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
This document is a presentation about search engine optimization (SEO) techniques given by Pete Hooley, an SEO consultant. The presentation covers the basics of SEO, how search engines view websites, keyword research, link building strategies like article submissions and forum posts, and two case studies showing large increases in organic traffic from SEO campaigns.
We drive more leads to your website digital marketing serviceAndolasoft Inc
Andolasoft Offering digital marketing services. As a digital marketer USA, we can maximize the ROI for your company. We also have expertise in digital and inbound marketing services for the branding and growth of your Business.
Optimize Your Window Treatment & Awning Website for SEOWill Hanke
This document provides tips on optimizing a website for search engine optimization (SEO). It discusses modifying parts of a website like meta page titles, heading tags, and meta descriptions to boost organic traffic. It also recommends using free SEO tools like Google Search Console and Screaming Frog to evaluate a site. Additionally, it discusses using lead magnets like free resources to attract visitors and convert them into leads using marketing automation tools like email sequences. Defining customer personas is presented as the first step to building an effective marketing funnel and automation process.
Our SEO services help customers find new potential customers through extensive keyword research. We optimize webpage titles, descriptions and keywords to rank for keywords locally and nationally. We determine the correct weighting of keywords on each page using our SEO techniques to maximize search engine exposure and have the pages elegantly mapped and linked on the website.
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.
SEO Sales Presentation for Small BusinessesRich C. L.
An SEO sales presentation for small businesses, to increase lead generation and digital marketing efforts. PowerPoint show includes: history, SEO services, methodology, client results and testimonials, and a call-to-action. If you're looking to benefit from SEO services, feel free to reach me at the number in the presentation. Thanks, and add a like!
SEO and SEM are result oriented and online marketing tools. The former is utilized for pulling organic traffic while the latter is paid advertising tool. Organic traffic via the former adds credibility whereas the latter brings only commercial traffic. On and off page optimizations represent as the SEO components while PPC and CPC are of SEM’s.
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
eWise SEO in Sunnyvale is a Search Engine Optimization company, specializing in Website Design for Sunnyvale, San Jose, San Francisco with premium and affordable Internet Marketing for all businesses. Contact eWise SEO in Sunnyvale for more info.
The document discusses how to create a website that generates leads. It recommends optimizing the website for search engines through techniques like search engine optimization (SEO). Key steps include choosing relevant keywords, optimizing page titles and descriptions, and avoiding duplicate or low-quality content that could hurt SEO rankings. The #1 mistake most websites make is failing to effectively capture visitor information through forms or other methods. With the right online strategy, a website can become a lead generation machine for businesses.
- SEO strategy involves choosing keywords, writing quality content, optimizing page URLs and titles, updating keywords based on trends, improving user experience on both desktop and mobile, and hiring an SEO expert or becoming an expert.
- Keywords are important for SEO as they help websites rank for relevant search terms. Quality content engages users and encourages them to stay on the site. Page URLs and titles should include keywords.
- User experience should be optimized for both desktop and mobile users. Hiring an expert can help audit SEO performance and advise on improvements. Regular keyword research, content updates, and analysis of progress are also important.
The document discusses search engine optimization (SEO) and pay-per-click (PPC) advertising. It explains how search engines work by crawling, indexing, and providing access to content. On-page SEO optimization includes title tags, H1 tags, internal linking, and keyword optimization. Off-page factors like links are also important. Google Analytics can measure website traffic and conversions. PPC allows bidding for search ad placement and is quantifiable but more expensive than SEO, which provides long-term exposure and branding.
SEO (Search Engine Optimization) involves increasing the prominence of a web page within relevant search engine results. SEM (Search Engine Marketing) is a form of internet marketing that promotes websites by increasing their visibility in search results. Key aspects of SEO include on-page elements like keywords, metadata, headings and content; off-page elements like links; and technical elements like site speed and structure. Regular reporting measures metrics like traffic, rankings and indexing to evaluate an SEO strategy's effectiveness.
This document provides an overview of search engine optimization (SEO). It defines SEO as the process of getting organic search engine traffic and discusses the need for SEO to increase a site's visibility. The document also lists major search engines like Google and Bing, common SEO tools, techniques for optimization, and factors that affect search engine rankings. It notes both advantages of increased traffic and awareness from SEO as well as potential disadvantages like unwanted attention.
There are two parts to SEO - on-site and off-site elements. On-site involves keyword research, creating quality content matched to keywords, optimizing titles and descriptions. Off-site involves link building over time from high-quality sites using a variety of anchor text. Regular audits of site speed, errors and Google's tools are also important. The ultimate goal is to deliver value to users and build authority in order to increase traffic and rankings.
Seoraisers - Best SEO Company in ChandigarhSeoraisres
SEO Raisers is one of the leading SEO companies in Chandigarh. We offer high quality search engine optimization services which lead to more and more traffic towards a particular business and bring a particular website in the top rankings of search engines with respect to particular specified keywords.
Local SEO is the way local businesses stand out when it comes to people looking for what they have to offer. So here is the local SEO comes into the picture, previously, traditional marketing was the means by which a company stood out.
One Tool to Rule Them All- Seamless SQL on MongoDB, MySQL and Redis with Apac...Tim Vaillancourt
This document provides an overview of Apache Spark, a fast and general engine for large-scale data processing. It discusses how Spark can be used to query and summarize data stored in different data sources like MongoDB, MySQL, and Redis in a single Spark job. The document then demonstrates a Spark job that retrieves weather station data from MongoDB and MySQL, aggregates it, stores the results in Redis, and retrieves the top 10 results.
This curriculum vitae summarizes the personal and professional details of Ronald De Castro, a Filipino pumpman with 12 years of experience. He holds qualifications including Navigation Watchkeeper II and training in firefighting, safety, and offshore operations. His work history includes positions on various tankers and FPSOs as a pumpman and cargo operator since 2008. He seeks further work worldwide and has authorization to travel internationally.
This document is a script for a pilot episode of a Western television show titled "Red Sun Dawn". The summary consists of 3 sentences:
The pilot episode is set in colonial Louisiana as the United States takes control from the French and Spanish. It follows Blake Harrington, a young man who works on a ranch, and witnesses a slave trade passing through town. Blake has a disturbing nightmare and discovers a family murdered by fire, though the corrupt town governor dismisses it as an accident.
Este documento discute cómo aumentar tu valor profesional a través de las redes. Sugiera que para aumentar tu valor debes ofrecer algo valioso, transmitir confianza, generar emociones y demostrar tus habilidades. También recomienda construir una red a través de canales como eventos en vivo, blogs, redes sociales y publicaciones para aumentar tu visibilidad y que te conozcan y te recomienden.
Hyperlipidemia, or high lipid levels, is a common disorder that increases the risk of heart disease. It results from abnormalities in lipid metabolism or transport. The main causes are lifestyle factors like obesity and lack of exercise, as well as medical conditions like diabetes. Drugs used to treat hyperlipidemia work by inhibiting cholesterol biosynthesis, sequestering bile acids to reduce cholesterol absorption, altering cholesterol metabolism, or inhibiting absorption of dietary cholesterol. Statins are the most commonly used class that lower LDL cholesterol by inhibiting HMG-CoA reductase. Other drug classes include bile acid sequestrants, fibrates, and niacin. Combination therapies may be used for more severe or treatment-resistant cases of
La muestra "Ayer y Hoy" se presentó en el ECA de San Rafael el 4 de octubre de 2016. La exhibición contó con fotografías de Luis Gelman y fue producida por ACADA Producciones.
YouTube Marketing and Social Video SEO 101 – Relationships That Convert!Grant Crowell
This document provides guidance on social video marketing on YouTube. It discusses why YouTube is an important platform, common mistakes to avoid, and how to develop an effective strategy. The key aspects of a strategy are to define goals, identity, and value proposition. Videos should aim to inspire, educate, and entertain audiences. Proper use of features like titles, descriptions, playlists, and analytics are also covered. The overall message is that social video marketing requires nurturing communities over time, rather than only seeking viral hits.
Disposiciones generales de la sobligaciones tributariasLuisa Barrios
El documento resume las principales disposiciones de las obligaciones tributarias según el Código Orgánico Tributario Venezolano. Explica que la obligación tributaria nace por mandato del Estado y debe ser cumplida por los contribuyentes. Define conceptos como sujeto activo, pasivo, solidario, responsable, hecho imponible y tributo. Finalmente clasifica los tributos en impuestos, tasas y contribuciones especiales.
Qué es la escala de likert y como utilizarlaMCMurray
Este documento describe la escala de Likert, incluyendo su definición, usos, elementos, criterios para configurar los ítems, y ventajas y desventajas. La escala de Likert es una herramienta para medir actitudes y opiniones mediante una escala ordinal de grados de acuerdo/desacuerdo con enunciados. Se compone de oraciones y una serie de ítems que miden el grado de acuerdo. Proporciona una medición gradual de las opiniones pero tiene sesgos como tender al acuerdo y no medir cantidades precisas
O documento discute as causas da crise social atual e propõe soluções baseadas nos ensinamentos espíritas. A crise é atribuída a uma sociedade egoísta que prioriza valores materiais em detrimento dos espirituais. Isso gera insegurança e falta de autoridade, formando um círculo vicioso. Para quebrá-lo, é necessário fortalecer a segurança interior por meio da fé e da caridade, de modo a construir uma sociedade solidária e fraterna.
Sidney Wilson IV has over 15 years of experience as a personal trainer and fitness consultant. He has owned his own personal training business since 2008 and previously worked as a personal trainer at Equinox and NYSC. He specializes in creating customized workout programs, providing excellent customer service, and helping clients achieve their fitness goals.
Retail in India is growing rapidly but also faces many challenges. Organized retail makes up only 3% of the market but is expected to grow significantly. Many large Indian and global companies are investing billions to expand retail operations through new stores, supply chain infrastructure, and partnerships. However, success is not guaranteed as retail requires large investments, real estate costs are high, distribution networks are weak, and many players could lead to overcapacity. The future of India's retail boom remains uncertain.
Este documento proporciona recomendaciones sobre la alimentación para nadadores. Explica que una dieta balanceada debe contener los macronutrientes esenciales como hidratos de carbono, grasas, proteínas, vitaminas, minerales y líquidos. Además, detalla las cantidades recomendadas de cada nutriente y proporciona ejemplos de alimentos ricos en ellos. Finalmente, ofrece consejos específicos sobre la alimentación para nadadores, incluyendo dietas vegetarianas y la importancia de la hidratación
Compliance in Unified Communications & Collaboration- The Financial Sector (1)Steven Pearson
This document discusses compliance issues related to implementing Unified Communications & Collaboration (UCC) systems, particularly in the financial sector. It notes that compliance regulations apply not just to data storage and processing but also to all business communications like telephony, video, and instant messaging. The financial industry has additional regulations around call recording and data privacy. Ensuring UCC implementations meet all compliance obligations requires understanding applicable regulations, auditing systems for vulnerabilities, reviewing security measures, and implementing controls like call encryption. Failure to properly secure UCC risks losing sensitive personal data and exposes organizations to potential fines.
1. The document presents the portfolio of Yasminalaaeldin, including projects like a Kidzania city, bank and administration tower, civic center, and NCP bank designed using Revit and Lumion.
2. Manual projects include a private villa, resort, and concept sketches for a kidzania city.
3. Yasminalaaeldin has a bachelor's degree in architecture and experience working in various firms and workshops to develop skills in Revit, Lumion, Photoshop, AutoCAD and other programs.
The document discusses 180Fusion's approach to search engine optimization (SEO) and how they help clients achieve results. It provides an overview of key on-site and off-site optimization factors they consider, such as keyword research, on-page elements, link building strategies, and competitive analysis. It also describes the reporting and analytics tools they use to measure SEO performance and returns on investment for clients over time.
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
The internet is packed with content. The pressure of reaching out to every individual in the target group is intense, not to forget the need to convert them into leads or generate higher traffic to the website. While there are more metrics to judge which local SEO company in London works best for you, following the above ones will help you considerably. In a nutshell, reach out to them, seek their work, research their background and make it personal.
Miami SEO services help businesses improve their search engine optimization through various on-page and off-page techniques. On-page optimization involves keyword research and optimized content creation to match users' search queries. Off-page optimization focuses on backlinks from other trusted websites to increase a company's authority. Additional services include technical SEO to improve a website's functionality, paid promotions support, and localization. Regular SEO maintenance is needed to outrank competitors and maintain high search rankings over time.
The document provides an overview of search engine optimization (SEO) presented by Anna Koch of KG Tech, an SEO company in India. It defines SEO as techniques used to increase a website's visibility and rankings in search engines in order to drive more organic traffic and sales. The presentation covers the basics of SEO, how search engines work, benefits of SEO, local SEO, on-page optimization techniques, and services offered by KG Tech such as SEO, social media optimization, and link building.
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
This document is a presentation about search engine optimization (SEO) techniques given by Pete Hooley, an SEO consultant. The presentation covers the basics of SEO, how search engines view websites, keyword research, link building strategies like article submissions and forum posts, and two case studies showing large increases in organic traffic from SEO campaigns.
Search Engine Optimization has changed over the years> Websites with high-quality content that engages and informs the visitor will rank high, while websites with poor quality content will be penalized.
SEO involves optimizing websites to increase their visibility and rankings in search engines. This document discusses how SEO can generate more traffic, leads, and sales for businesses by improving their search engine results page (SERP) rankings and click-through rates (CTR). It also outlines the key components of an SEO strategy, including keyword research, on-page optimization, content generation, link building, and analytics tracking. The document argues that SEO is an important strategy for businesses to employ since people increasingly use search engines to find products and services online.
Search engines use keywords entered by users to find websites containing relevant information. Key strategies for improving search engine optimization (SEO) include optimizing on-page factors like titles, headers, images, and content as well as off-page factors like links and anchor text. Keyword research is important to identify the best keywords for a website to target to increase search traffic. Tools can help with tasks like keyword discovery, tracking rankings, and analyzing page optimization. Mobile compatibility is becoming increasingly important for SEO success. With proper optimization over time, websites can improve their search engine rankings.
This document provides an overview of search engine optimization (SEO) strategies and best practices. It discusses the importance of understanding target audiences, and how SEO has evolved from a focus on singular keywords to prioritizing long tail keywords and user intent. Both white hat and black hat SEO techniques are covered, emphasizing the importance of high-quality, relevant content and links. Key factors for on-page and off-page optimization are also summarized.
Search Engine Optimization or SEO can be confusing for businesses that are new to the practice. This presentation will explain the process, basic strategies, and best practices.
SEO (search engine optimization) involves optimizing websites to increase their visibility in search engine results. It works through disciplined business practices rather than magic. The key aspects of SEO include making your website visible to search engines, creating keyword-rich content to attract relevant traffic, and generating links from other websites to boost rankings. Done effectively over time through high-quality content marketing, SEO can drive a large amount of targeted traffic with no additional advertising costs beyond the initial setup.
As a growth hacker learn how to combine the science behind optimising your website using SEO and using the inbound marketing tools to help you achieve your growth goals, whether you are a startup or an established business.
In this presentation we cover:
Rules for growth
Buyer behaviour
Digital Push & Pull
Inbound Marketing
SEO (Search Engine Optimisation)
This document discusses the benefits of hiring a SEO agency versus handling SEO in-house. It notes that while an in-house team has advantages, some companies cannot support it due to resources or budget. SEO agencies can provide an outsourced solution in these cases. Even companies with in-house teams may benefit from an agency to handle large or complex websites, or to provide additional expertise and new perspectives. The document then lists the key benefits an agency can provide, such as improved rankings, increased traffic, better customer experience, brand awareness, and higher conversion rates.
Nova Scotia Web Media Consultants Supernova Studios Presents SEO 101. Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.
This document discusses digital marketing and search engine optimization (SEO). It defines digital marketing as promoting brands using digital channels like websites and social media. The objectives of digital marketing are to reach the targeted audience, engage customers, and maximize return on investment. SEO, a part of digital marketing, refers to optimizing on-page and off-page ranking factors to achieve high search engine rankings. Key on-page SEO factors include titles, headings, images, links, and content. Off-page factors include links and link popularity. The document provides examples of search engines and discusses why SEO is important for driving relevant traffic to websites.
This document discusses optimizing an SEO strategy for machine and human factors. It recommends taking a human-centered approach to SEO by optimizing for consumer discovery through on-search engine result page optimization, voice engine optimization, and focusing on relevancy, accessibility and putting the user first. Key tactics include improving site engagement, leveraging structured data, optimizing for Google Assistant and Amazon Alexa, and addressing common questions through featured snippets and content. The overall message is that SEO has evolved and strategies must optimize for how people discover and interact with information across different platforms and devices.
The document discusses various tactics for "Barnacle SEO", which involves gaining visibility and links to a website through external sources. It provides many specific tactics across different platforms like Google, YouTube, Medium, SlideShare, Quora, Pinterest and more. The key message is that websites should pursue links and mentions from authoritative sources across multiple channels to improve their online presence and visibility beyond just search engine rankings. Diversifying link acquisition efforts can provide a competitive advantage over other businesses.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
App indexing allows apps to be discoverable through search engines like Google by deep linking relevant app content to webpages. It involves implementing deep links within mobile apps, using the App Indexing API for platforms like Android, and mapping webpages to corresponding app screens. Doing so provides opportunities to improve an app's visibility in search and can positively impact the ranking of associated websites. While technical implementation requires supporting HTTP URLs, adding API calls, and mapping links, app indexing's future benefits for discoverability are growing as apps become more integrated into search.
Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO StrategiesStephanie Wallace
The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.
Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search
Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?
MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace
Everyone knows PPC and SEO compliment one another - increased visibility in search results help increase perceived authority and drive more clickthroughs to your site overall. But are you actively leveraging the wealth of PPC data available to build on your existing SEO strategy? The key to effectively using this information lies in understanding how to test SEO tactics and how to apply the results to your on-page strategies. This session will delve into actionable strategies for using PPC campaign insights to influence on-page SEO and content strategies. Key takeaways include:
- How to us PPC campaigns to test effective meta data
- How to use PPC keyword data to determine content gaps
- How to use PPC data to define striking distance ranking opportunities
- How to use PPC campaign data to determine conversion rate optimization opportunities
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
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Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
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Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
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A Look Into Search Engine Optimization
1. A Look Into
Search Engine Optimization
Stephanie Wallace
Director, Search Engine Optimization
@SBenhart
2. WE ARE A HUMAN-CENTERED DIGITAL AGENCY.
We believe that great work comes from understanding the needs, wants and perceptions of your
audience.
This human-centered approach informs everything we do. It's why our work does more than just
win awards. It generates results.
This presentation includes an overview of our capabilities and highlights what makes us truly
unique as a company within our industry.
21. Crawling & Indexing
Search engines send
SPIDERS out to
crawl the web.
The SPIDERS analyze your
website content, semantic
markup, and trust signals to
determine what your site about
and relative authority.
The SPIDERS
consolidate the
webpages and parse
that index each time a
user searches.
Quality & relevance determine
where your website appears in
SERPs.
22. Providing Answers
• The more popular &
relevant a site, page
or document, the
more valuable the
information must be
23. Ranking Factors
• Google evaluates over 200 ranking factors, each
weighted differently
Source: http://moz.com/blog/ranking-factors-2013
25. What is SEO?
• The process of
optimizing a website
to appear naturally in
Search Engine
Results Pages
(SERPs)
• Non-paid listings
• Sustainable results
28. On-Page
• Optimizing the content within the site based on
keyword themes that convey relevance & authority
29. Off-Page
• Every link and reference online counts as an
endorsement for your website and brand
• More endorsements lead to greater perceived
authority
30. SEO vs. SEM
• SEM refers to the
combined marketing
tactics of paid search
and SEO
• Also referred to as
CPC (cost per click)
or PPC (pay per click)
53. Practice
• Learn the fundamentals of link building and work to get
endorsements for your new site
We share relevant
information that will
benefit our users. Will
you link to me?
Your website looks
authoritative! Sure, I’ll
add a link to you!
63. TO LEARN MORE OR FOR ANY QUESTIONS, PLEASE CONTACT:
Stephanie Wallace
Director, Search Engine Optimization
404.885.1201
swallace@neboagency.com
Thank You
Editor's Notes
Hi, welcome to all of you and thank you for having me tonight. I’m excited to talk to you guys about SEO.
My name is Stephanie Wallace, and I’m the director of SEO at Nebo, a digital marketing agency in Atlanta.
First, just a little bit about Nebo so you have some background on our company and what we do. We are a full service digital agency. That means have a team of experts in everything digital from SEO to Paid Media, Digital PR, Design, Development, and so forth.
What sets Nebo apart is that we believe that great work comes from truly understanding your audience and crafting a strategy that doesn’t just sell to them, but that works to solve their problems and inspire trust. We take a very human centered approach to every campaign or project we take on.
This approach has worked very well for us, especially in terms of our SEO engagements.
We’ve been lucky enough to receive over 100 awards in the past 2 years. And 3 of the past 4 Years we have been honored to win the AMY award for best SEO campaign – which is one of the most prestigious digital marketing awards
We have also worked with a lot of great clients – both b2b and b2c, and small startups to fortune 5000 companies.
But enough about me & Nebo! I would assume you all have varying levels of understanding what SEO is and means. So can anyone here tell me what they think SEO is? So some of you know more than others, and that’s fine! That’s why you’re all here tonight
So we’ll talk about the industry and why it’s worth your consideration as well as the history of seo and what is SEO exactly, and more importantly what it’s not. Lastly we’ll touch on how you can get involved now and where to get started to jump into a career in SEO.
Also, I may use some acronyms or phrases that you guys aren’t familiar with, it’s a bad habit of SEOs in general, so feel free to stop me & ask questions along the way.
Especially with a group this size, we can keep it more conversational
Why consider a career in SEO? Finding an experienced SEO specialist that is good at what they do and looking for a job is like finding a Unicorn!
No one has any experience in SEO and the industry as a whole is growing exponentially each year from client budgets being allocated to SEO to the size of the workforce so there is really unlimited opportunity in the industry right now.
Towards the end we’ll talk about how can you get involved and get a job but this really is one of those industries where we are primarily hiring people with little to no experience and training them. So if you have experience or some basic skills that we’ll touch on, you’re almost guaranteed that an agency will want to hire you.
If you have experience from an Internship then the likelihood you’ll get a job upon graduation increases even more – and there are a lot of agencies in Atlanta and they all offer internships.
So what would you even do all day? I love SEO because it’s a really healthy mix of technical stuff, research and creativity. You have to be part data scientist – part creative artist
But we also get to make a huge impact for the companies we work with. For example, PURETALK USA is no contract cell phone company – so as you can imagine it’s a very competitive market place. With our SEO campaigns we helped them through the the launching of a new website and helped establish a brand voice through a targeted content strategy. As a result, we were able to increase transactions & revenue from organic traffic over 98% year over year in 2014. SO what we do really impacts bottom lines.
SEOs also have one of the best work life balances according a 2014 study by Business Insider
Data scientists ranked the highest – but that sounds boring - and SEOs were a close second.
I may be a little biased, but I am certainly not surprised! I think you have to love what you do to excel in the SEO industry so that means being satisfied and motivated are par for the course.
The history of SEO
Before computers and the internet, before any of us were even born, how did people find things?
In the early 1900s, we used the telephone, spoke to the switchboard operator, and asked to be connected to a doctor, or a pharmacy, or a general store.
These switchboard operators were, in a way, the original search engines.
And as they grew obsolete, they were replaced with phone books.
We would find plumbers, electricians, etc. by looking through this alphabetized book.
We conducted the search ourselves and had little insight into the trustworthiness or quality of the companies listed.
And as technologies evolved and the internet emerged we were faced with a need for a new way to find and categorize the wealth of information that was now readily available
Which led to the birth of Search Engines – Alta Vista being one of the first
when AltaVista launched it had the capability to crawl and categorize more webpages than were believed to even exist at the time.
And now…there are Over 3.5 billion searches everyday on Google
Google has identified more than 30 trillion unique pages on the web
Google bots crawl on average 20 billion sites per dayAnd this is just one search engine – there are thousands of different search engines in existence
Along with this transformation in the way we find what we’re looking, there’s also a new buyer journey
people don’t come in the top and out the bottom anymore, we move through an ongoing set of touchpoints before, during, and after a purchase.
And in this new buyer journey 67% of of research and brand interaction is done digitally. That’s what makes digital marketing so important. Businesses have to consider digital and what strategies will work best for them if they want to succeed.
At their core, how do search engines function?
Each search engine has spiders or bots that crawl the web through links – internal links within websites and across multiple websites.
These spiders analyze each website and evaluate things like content, link quality, and semantic markup to determine what your website is about and how trusted and authoritative it is.
The spiders then consolidate all of these webpages into an index. And every time someone searches on Google the engine runs algorithms that parse through their entire index and decide what pages to show for that search query. Quality & relevance are the key factors in determining which website appears in search results pages.
It’s interesting when people learn how a search engine actually functions it’s like a light bulb goes off. Like we just grew up thinking it was magic.
But if you think about, every time we go to a search engine we’re essentially asking a question – and Google’s mission is to provide the best answers to our questions.
So Google runs this relevancy based algorithm and the more popular a site is and the more relevant a site is to your query or question, the more valuable the information is perceived in providing the best answer
So what are these trust & relevancy signals google evaluates to determine where a site ranks exactly?
There are over 200 ranking factors, each weighted differently. No two websites are the same, nor are any two websites evaluated the same by search engines.
Unfortunately, Google keeps the specific information top secret. Through general information they provide we know that certain things like content and quality of links are very important and Things like keyword usage and pagerank are obvious factors. And we also know that search engines look at things like social signals, clean html code and content markup, even user engagement metrics.
Now that we know how search engines function - What is Search Engine Optimization exactly?
SEO is the process of optimizing and promoting a website to appear higher, naturally, in the non-paid listings of Search Engine Results Pages (SERPs)
Organic results garner 75% of clicks – Think about how many people choose not click on the ads simply b/c they know they are paid ads
There are 3 main tenants of SEO: In-Page, On-Page and Off-Page. And each aspect has a different set of Best Practices to consider.
At a high level In-Page makes up the technical aspect of SEO – it’s about making sure there is a technically strong foundation in place so that the website is easily crawlable by the search engines. This will ensure they can find and index all of the content on a website.
So Technical Best Practices include looking at the backend and development aspects of a website. But the goal of technical SEO is to ensure that the site is built well, uses clean code, and pages we want search engine spiders to find and index are accessible. We also want to ensure we don’t have any low quality pages on the site that should not be included in Google’s index.
Listed here are some of the specific elements we do look at such as hierarchy, URL and link structures, but this is really more granular than we’ll discuss tonight.
Second, On-Page SEO is about optimizing the website and the content on the website. On-page SEO includes everything done to the individual pages of the site so that Google understands what the page is all about.
This starts with Keyword Research which the most important, valuable, and high return aspect of SEO. Best practices tell us that you need to show relevancy for the right target keywords for your site or business. So we do research to determine the best phrases that will drive conversions that we can rank well for, given the competitiveness of the market. And a conversion may be a purchase but it could also be a contact form or email signup or something like that. It’s essentially whatever action you want people to take on the website.
But these keywords are then used to update content within the site such as titles and headings.
The third pillar of SEO - Off-page SEO - is the process of gaining links from other websites that are both relevant to our industry and strong or authoritative websites.
These links to your website are perceived by search engines as endorsements for your company or brand. They see it as this website telling it’s users – and search engines – that they would recommend the site they are linking to.
The more quality, relevant links – endorsements – your website has the stronger it is considered by search engines. And that increased strength in turn, is what helps our website rank better in organic search engine results.
Off-Page Best Practices really vary widely by client and industry – it’s whatever makes the most sense for each unique situation. But the most important thing to remember is that links are not weighted in terms of quantity, they are weighted in terms of quality. So 1 link from NYTimes.com will be much more beneficial than 20 links from my_personal_blog.net. And that’s because New York Times has one of the strongest websites.
I also wanted to touch on SEO vs. SEM – SEM mostly refers to the combined activities of paid search campaigns AND SEO campaigns. So it’s more of an all inclusive term.
and you can see in the example where the ads are specifically called out in search results pages above organic and to the right side. And you may also hear Paid campaigns referred to as CPC or PPC
Any questions so far?
So I’ve probably said it a few times so far – best practices state that this is best, or best practices say to do that.
But why do we always refer to best practices instead of making concrete statements and guarantees about our strategies?
Search Engines Change…
A LOT
What should work doesn’t always work.
What works for one website may not work for another.
Best practices are considered the most effective SEO tactics and strategies that demonstrate positiveoutcomes – today.
But these are always evolving and changing and there is no one-fits-all framework.
It’s also important to talk about what SEO isn’t because there are a lot of misconceptions about what it is we do exactly and the industry as a whole.
It’s not just about keywords and links. Obviously these play a part in SEO strategies but there’s more to it than that.
There was a time when you could include the phrase “atlanta marketing” on your website 1000 times and rank #1 just because of that. Search engines are smart and they’re looking for quality content to deliver to users.
It’s about increasing your shelf space with organic visibility and growing your brand trust with consumers.
There are some common SEO myths you may hear people reference
SEO as an industry is often compared to the snake oil salesman of the wild west – they’ll promise you anything to get your money., You want to rank #1 for “cars”? Sure! We can do that!
But SEO is not a way to gain the system – there is a perception that SEO is about manipulation but it’s really about effectively speaking to your audience.
TINSTAAFL - there is no such thing as a free lunch.
As I say we’re not snake oil salesman, there are still a lot out there giving us a bad name. It’s extremely common for a company to get spammy emails from someone promising number one rankings in Google for only $100.
But chances are any actual SEO work they would do would be black hat, or what’s considered manipulation tactics. And like I said Google is smart. They do catch on and they do penalize websites for taking shortcuts.
And, maybe most importantly, SEO takes time. There’s a misconception that you can do SEO once and be done with it.
But there is no such thing as “set it and forget it” – SEO is an ongoing, iterative process and it’s a constantly changing. This is a fast paced industry. What works today may not work next month or next year. Google made over 500 algorithm updates last year alone and that’s up from 300 the year before. So you have to stay on top of those changes.
Where do you start to get a career in SEO?
There are some fundamental skills you can familiarize yourself with to set you apart form the thousands of applications agencies receive.
Gain an understanding of the basic principles of web development & HTML. That’s not to say you should be able to code an entire website. I like to say that I can’t exactly write code, but I can manipulate code. I can change basic functionality and appearance.
Also get experience with a variety of Content Management Systems = Wordpress, joomla, and magento are a few of the more common ones.
You have to be able to write. This is a fundamental skill for any career really but we do ask for a writing sample before we hire anyone at Nebo.
Moz’s Beginners Guide to SEO is an in-depth tutorial on how search engines work and optimization best practices. It provides pretty comprehensive information on fundamental strategies for making websites search engine friendly. This is available online for FREE and as a downloadable PDF.
This is valuable because it’s straight from the source. Google is telling you what you can do to help your site rank higher in organic search results.
Google provides a detailed overview of search engine optimization basics and best practices and how to improve your site’s interaction with both users and search engines. This is also free and you download the PDF online.
Put some of what you’re learning into practice. Build a WordPress blog - it’s free, so why not.
This will give you a place to test SEO tactics and strategies
You can also learn the fundamentals of link building and practice building links to your new wordpress site. Think of it as doing PR for your website – now that you have this site with great content that you wrote you want to promote it. So you work to find other websites that are related and that may benefit from telling their users about the great content on your Wordpress site. Then you reach out and explain to that website owner why your site is awesome and ask for a link.
It may sound silly but the first time you actually get a link – it’s one of the most exciting and satisfying things to ever happen.
Is anyone here familiar with Google Analytics? It’s a FREE website statistics tool that tracks visitors to your site and their engagement with the site. Their approach is to show high-level, dashboard-type data for the casual user, as well as more in-depth data if you want to dig into the report set.
It is FREE as I mentioned so you can also set it up when you build your Wordpress site and familiarize yourself with it. This isn’t something you need to be an expert in by any means to get a job, but being familiar with it – knowing what it is, maybe knowing your favorite report, will really set you apart in the interview process.
Google Webmaster Tools is another FREE statistics tool from Google that provides detailed reports on indexation status and visibility within Google’s search results.
This tool is essential for SEOs – so again being familiar with it can really help you stand out among in interviews. Given that it’s also free you can set it up with your worpdress site and play around in it. It has tools that allow you to do everything from submit a sitemap to Google directly to seeing what keyword searches people are typing into Google when your site is appearing.
Lastly, you should familiarize yourself with the Google Adwords Keyword Planner. This is a keyword research tool that provides a list of potential keywords related to a specific website or keyword idea. It is a free tool and it should be the first thing you use when you start practicing on-page SEO on your new site because it will help you define your keyword themes and essentially what you should be optimizing your site for.
Chances are I won’t tell you anything new about how to write your resume. But I do have a few key thoughts as someone responsible for selecting resumes and interviewing candidates – First - Customize your resume AND cover letter for the job you’re applying for. You won’t get in the door without doing so.
Also, Social Media is not a skill. My grandmother managers her own Facebook profile too. It’s not something to include on your resume.
Make sure your linked in profile is up to date. This is the first place I go to see more about a candidate if I like the resume.
I will also say go to the resume review events or mock interview or recruiting events your school hosts. Nebo attends them regularly, mostly at at GA Tech and GA State, but it’s a way to find new talent.
Once you get the interview make sure you do your homework on the company – do you have an understanding of all of the services we off? Do you understand the company's philosophies? have you read recent blog posts?
And Send thank you letters! I am constantly surprised at how few thank yous I receive. Not just from recent grads either, seasoned professionals forget. And at Nebo you do not get a 2nd interview if you don’t send one.
And lastly - remember the Unicorn! There is really unlimited opportunity in the SEO industry and if you put into practice some of the things we discussed I can almost guarantee you a killer job as a fresh college graduate.