5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019

As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...

This document provides information on search engine optimization (SEO). It discusses Google's 200 ranking factors and types of spam to avoid, such as off-site spam and in-page spam. It covers SEO terminology like crawling, indexing, and algorithm updates. On-page optimization techniques are presented, including metadata, titles, headings and keyword density. The importance of internal and external links is explained. Tools for various SEO tasks are listed, including Google Webmaster Tools, Google Analytics, and the Google Disavow tool. Quizzes are included to test knowledge.

Managing Director of iPullRank, Mike King, talks about how to leverage automated testing to ensure that developers engaged in Continuous Integration don't end up accidentally breaking the optimizations in place for SEO

My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.

Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content! Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.

This document provides a summary of Michael King's presentation on the technical SEO renaissance. It discusses how SEO has evolved over time from basic tricks to a more technical focus as search engines have advanced. Key points include the growing importance of JavaScript, single page applications, HTTP headers, log file analysis, headless browsing, scraping techniques, content optimization using entities, internal linking structures, page speed optimizations, and preloading directives. The presentation argues that technical skills are now essential for SEOs to understand new developments and effectively optimize websites.

The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.

While providing a dynamic and fast user experience, JavaScript-based sites (SPAs/PWAs) are not always “SEO friendly.” Therefore, it is crucial for developers to understand how search engines crawl, parse, eventually render, and index dynamic websites, to make sure bots get the experience they developed and the content of the site.

It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is so much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. Join this session to learn how to integrate technical SEO into all areas of your SEO program.

Ari Nahmani covers the latest in advanced technical SEO at SMX Munich (Muenchen) 2016. Discussions of the deprecated HTML snapshot, Javascript crawlability and indexing, new frameworks, prerendering, server side rendering, prerender.io, isomorphic javascript, and other technical issues related to the future of protecting your index health.

My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.

The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.

This document discusses crawl optimization and how to manage a website's crawl budget. It defines crawl optimization as controlling what content search engines can and cannot crawl and index. The document explains that a site's crawl budget is related to its PageRank, with higher ranked pages receiving more frequent crawls. It then presents a case study where an ecommerce site saw a spike in crawled and indexed pages that hurt organic performance. Investigating found the robots.txt file was missing, allowing unnecessary pages to be crawled. The document outlines various ways to identify and prevent crawl wastage like faceted navigation parameters and internal search results pages.

This document provides an overview of 11 advanced uses for the SEO tool Screaming Frog. It begins with an introduction to Screaming Frog and its history of updates. It then discusses using Screaming Frog to crawl tricky sites like those with JavaScript, large sites, or password protection. Other sections cover scheduling crawls, integrating APIs like Google Analytics and Ahrefs, and performing post-crawl analysis of things like pagination, Hreflang, and XML sitemaps. Later sections discuss visualizations, auditing structured data and page speed, and using Screaming Frog for content marketing tasks like scraping news sites. The document concludes with some bonus uses like reviving old Google Search Console reports and scraping SERP features.

Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.

Hamlet Batista is presenting on advanced data-driven SEO. He will discuss diagnosing common SEO problems like link equity, robots.txt files, XML sitemaps, duplicate content and stale content. He will also cover performing competitive analyses, improving content and keyword strategy, and measuring SEO progress. Attendees can receive a complimentary SEO ebook by providing their business card or emailing Hamlet after the presentation.

SMX Advanced Europe, June 2021 - With the advent of new technologies and the massive use of Javascript on the internet, search engines have started using Web Rendering Services to better understand the content of pages on the internet. What are the difficulties in building a WRS? Are tools we use every day replicating what search engines do? In this session, Giacomo will drive you on a discovery journey digging in some techy implementation details of a search engine like web rendering service building process, covering edge cases such as infinite scrolling, iframe, web component, and shadow DOM and how to approach them.

This document discusses the potential risks of progressive web apps (PWAs) to search engine optimization (SEO). It notes that while PWAs aim to provide a native app-like experience, they can negatively impact SEO if not implemented properly. Specifically, over-reliance on JavaScript redirects and client-side rendering makes it difficult for search engines to understand the site structure. The document outlines the steps taken to recover SEO performance for a client whose organic traffic dropped by 47% after deploying a PWA, including implementing proper 301 redirects, full page caching, and ensuring the site works without JavaScript. The key lessons are that PWAs and SEO can be compatible if search engine crawlers can understand the site

This document discusses top tools and hacks for optimizing offers and websites. It provides summaries of 5 tools: 1. Event Tracking with Google Tag Manager to measure targeted user actions. 2. Funnel Tracking with Heap Analytics to identify key areas of improvement by tracking user pathways. 3. Session Replay and Heatmaps with FullStory to see the user experience and capture log files of errors. 4. Experimentation with Freshmarketer to test design changes across all users through split testing and custom segmentation. 5. Automated Web Testing with Ghost Inspector for peace of mind through scheduled testing, issue alerts, and playback of failed tests.

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend $1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

The document discusses setting up and using Google Analytics to track key metrics about a website. It provides step-by-step instructions for setting up a Google Analytics account and inserting the tracking code on website pages. It emphasizes that web analytics can provide objective data about what users actually do on a site, which can help inform improvements and demonstrate site value to senior management. It also outlines some best practices for using Google Analytics and limitations to be aware of.

The document provides an agenda for an SEO training session. The agenda includes a 30-minute SEO checkup check-in, real-time SEO checkups, discussions on intermediate and advanced SEO topics, and a Q&A session. Intermediate SEO topics cover common SEO myths, CMS options, dealing with duplicate content, and SEO tools. Advanced topics include link building, website migrations, Google algorithm updates, recovering from penalties, and international SEO. The document also provides information on building a crawlable website, accelerated mobile pages, and schema.

There is a lot to cover about SEO for large websites/enterprise. In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.

The document discusses tag management and how it is becoming essential for digital marketers. It describes how Mediahuis implemented a tag management system to help manage their growing portfolio of websites and tags. They first used Google Tag Manager but later switched to Tealium to get better support and capabilities as their needs increased with the merger of multiple media companies. The document provides examples of the challenges of tag management at Mediahuis and how a TMS helped provide more control, consistency and agility.

Innovation Through Marketing and Technology MBA 640 UMUC How to Access Google Analytics for Beginners Tutorial UMUC MBA 640 Innovation Through Marketing and Technology Overview These instructions will give you access to the Google Analytics for Beginners tutorial, which will help you complete the last step in the Digital Marketing Analytics project. The tutorial will teach you how to navigate through Google Analytics, which you will use to analyze data and answer questions in the project. Access to the tutorial is free, but you will need to respond to a few questions in the Google Analytics Academy before you are granted access. You must answer the first three questions; you can skip the remaining questions (recommended). You should review all content in the four units to be able to understand Google Analytics. There is an assessment at the end of each unit, which will not count toward your grade in this project. However, you should try to excel at these assessments before moving on. The knowledge gained from this tutorial is essential to your success in the final step in this project. Below is a table of contents for the tutorial, showing the length of each video so you can manage your time this week. Plan on completing all four units in Week 6. Table of Contents 1. Introducing Google Analytics 1.1. Why Digital Analytics (3:19) 1.2. How Google Analytics Works (2:39) 1.3. Google Analytics Setup (4:56) 1.4. How to Set Up Views with Filters (your own pace) 2. The Google Analytics Layout (your own pace) 2.1. Navigating Google Analytics (your own pace) 2.2. Understanding Overview Reports (your own pace) 2.3. Understanding Full Reports (5:30) 2.4. How to Share Reports (your own pace) 2.5. How to Set Up Dashboards and Shortcuts (4:12) 3. Basic Reporting 3.1. Audience Reports (5:21) 3.2. Acquisition Reports (5:32) 3.3. Behavior Reports (3:06) 4. Basic Campaign and Conversion 4.1. How to Measure Custom Campaigns (3:35) 4.2. Tracking Campaigns with the URL Builder (4:37) 4.3. Use Goals to Measure Business Objectives (7:32) 4.4. How to Measure Google Ads Campaigns (6:30) 4.5. Course Review and Next Steps (3:42) Instructions for Google Analytics Tutorial Accessing Google Analytics Tutorial 1. Open a Google Chrome browser. 2. Type Google Analytics for Beginnersin the search box. 3. At the search results screen, select the item that matches the screen capture by clicking on the title. (It may or may not be the first item in your search results, if not scroll down until you find the one highlighted below.) 4. You will arrive at the Google Analytics Academy. You can skip the initial video, an introduction to the tutorial, which is not necessary for this course. 5. Scroll down and click the Register button. 6. You will arrive at the Welcome to Analytics Academypage, which asks three questions. Before moving on you may want to bookmark this page. Anytime you want to exit the tutorial, you can re-enter using this bookmark and then cli.

This presentation about Google Tag Manager will help you learn what is Google Tag Manager, benefits of Google Tag Manager, how Google Tag Manager works, and finally a demo on how to get started with Google Tag Manager. Google Tag Manager is a free tool offered by Google that helps every marketer to deploy and track tags on your website. With Google Tag Manager all tags are managed in one place allowing an individual to install tags without manually editing their website code. In short, it is an effective and efficient way to manage our website tracking code with less effort. Below topics are explained in this Google Tag Manager presentation: 1. What is Google Tag Manager? 2. Benefits of Google Tag Manager 3. How Google Tag Manager works 4. How to get started with Google Tag Manager Why learn Digital Marketing? Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace. What skills will you learn from this Digital Marketing course? This course will enable you to: 1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy 2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing 3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more. 4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing 5 Create the right marketing messages tailored to the right audiences Who should take this Digital Marketing course? Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions. Any of these roles can benefit from Digital Marketing Specialist training: 1. Marketing Managers 2. Digital Marketing Specialists 3. Marketing or Sales Professionals 4. Management, Engineering, Business, or Communication Graduates 5. Entrepreneurs or Business Owners 6. Marketing Consultant Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training

This is the slide deck on how to perform log analysis with BigQuery. The companion guide is here which has most of this information in written format. https://www.distilled.net/resources/guide-to-log-analysis-with-big-query/

In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.

The document discusses various tips for building automation tools and processes. It recommends starting with simple automations around common tasks to reduce repetitive work. Tracking issues and requests across teams can help identify good candidates for automation. Providing self-service tools allows teams to work more independently while maintaining oversight through logging and metrics. Overall, the key is to start small, involve different teams, and evolve automation over time to match growing needs.

This document provides tips on how to win at search engine marketing (SEM). It emphasizes focusing on search engine optimization (SEO) and content marketing over pay-per-click (PPC) advertising. Some key points covered include keeping technical elements like site speed, security, and metadata optimized; focusing on unique, keyword-rich content; understanding search intent; and staying up-to-date on trends like mobile-first indexing and site speed penalties. Ongoing optimization, social sharing, and monitoring analytics and search console are important for success with SEM.

This document provides tips on how to win at search engine marketing (SEM). It emphasizes the importance of search engine optimization (SEO) and ongoing content creation and social sharing. Key points include focusing on technical SEO basics, keyword research, unique content optimized for intent, understanding search trends like prioritizing mobile and site speed, and segmenting traffic sources like image search. Ongoing optimization is important as Google's algorithm and competitors evolve constantly.

Innovation Through Marketing and Technology MBA 640 UMUC How to Activate the Google Analytics Demo Account UMUC MBA 640 Innovation Through Marketing and Technology Overview These instructions will activate the Google Analytics software in your Chrome browser via the demo account available for free from Google. (It is highly recommended you use Chrome as a browser; Google Analytics may not have full functionality in other browsers.) You will gain access to a demonstration account with data from the Google Merchandise Store, which in this project represents CompanyOne's data. In this demo account, you will not be able to edit or delete data; the sole purpose is for you to learn how to analyze the data to make marketing decisions. You will only activate the Google Analytics demo account once. All future use of Google Analytics will bypass the activation process. Instructions for Activating Google Analytics Activate Google Analytics 1. Open a Google Chrome browser. 2. Place your cursor in the address bar, type analytics.demo.account and hit Enter (If you are not currently logged in, it will ask you for an email address and a password. Your email address must be a personal Gmail account or your UMUC student email account). 3. The Google search results appear. Select the demo Google Analytics account by clicking on the link, as in the screenshot below. 4. Scroll down until you see ACCESS DEMO ACCOUNT and click the link. 5. Google Analytics is now activated on your computer. The next time you need to access Google Analytics, open Google Chrome and type analytics.google.comin the address bar. Innovation Through Marketing and Technology MBA 640 UMUC How to Access Google Analytics for Beginners Tutorial UMUC MBA 640 Innovation Through Marketing and Technology Overview These instructions will give you access to the Google Analytics for Beginners tutorial, which will help you complete the last step in the Digital Marketing Analytics project. The tutorial will teach you how to navigate through Google Analytics, which you will use to analyze data and answer questions in the project. Access to the tutorial is free, but you will need to respond to a few questions in the Google Analytics Academy before you are granted access. You must answer the first three questions; you can skip the remaining questions (recommended). You should review all content in the four units to be able to understand Google Analytics. There is an assessment at the end of each unit, which will not count toward your grade in this project. However, you should try to excel at these assessments before moving on. The knowledge gained from this tutorial is essential to your success in the final step in this project. Below is a table of contents for the tutorial, showing the length of each video so you can manage your time this week. Plan on completing all four units in Week 6. Table of Contents 1. Introducing Google Analytics 1.1. Why Digital Analy.

SEO training session 2 at Demand Quest in Minneapolis, September 2017. Intermediate and advanced SEO concepts and techniques.