#CMC2019: Advanced SEO: Competitive intelligence, Web Scraping, and More.

Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.

This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.

An introduction into headless websites and the considerations that SEOs and performance marketers should keep in mind when optimising them.

Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.

What have we learning from 9 months of SEO split testing? What works and what failed? How do you run your own tests? All of that and a free tool. Hooray free. If you want something a little more comprehensive, all these tests were run by me with DistilledODN our split testing platform. Find out more here! - https://odn.distilled.net/

Delivered at Brighton SEO on 7th April 2017, this talk covered what the canonical tag is, considerations when using it, and some alternative uses.

This document discusses various rendering strategies and their impact on Core Web Vitals metrics. It begins by defining the Core Web Vitals metrics - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It then examines different rendering strategies like client-side rendering, server-side rendering, static rendering, and rehydration. For each strategy, it outlines potential issues that could lead to poor Core Web Vitals and provides mitigation tactics to address those issues. The goal is to help understand how rendering strategies affect page speed and provide ways to optimize for Core Web Vitals.

This talk will focus on the key considerations that need to be made for technical SEO in new international markets. From choosing the correct domain structure for your needs, to ensuring your new website is setup to start ranking from day one, this talk will cover learnings from successful, and a few unsuccessful, global website launches and what to do to ensure optimal performance once live.

My #BrightonSEO talk on the best way to refine your crawl bloat and prune your remaining content effectively. Follow me at @WhitworthSEO for more tech seo nonsense.

The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.

Slide deck to accompany a talk on 'Schema.org and the changing world of Rich Results' delivered by Geoff Kennedy at the first SEOEdinburgh Meetup on 26th Feb 2020 in Akva, Edinburgh.

This document discusses JavaScript SEO and provides best practices. It begins by noting many websites are not ready to handle the responsibilities that come with powerful JavaScript frameworks. It then discusses issues like partial indexing for sites relying heavily on client-side JavaScript rendering. The document provides tips on troubleshooting JavaScript indexing issues using the Google Search Console. It also emphasizes the importance of server-side rendering and principles like progressive enhancement. Overall, the key message is that while challenges remain, there is hope for properly optimized client-side rendered JavaScript sites to rank well in Google with continued improvements to crawler and rendering capabilities.

Tom has long been fascinated with how the web works… and how he could break it. In this presentation, Tom will discuss some of the times that he has discovered security issues in Google, Facebook and Twitter. He will discuss compromising Search Console so that he could look up any penalty in the Manual Action tool, how he took control of tens of thousands of websites, and how he recently discovered a major bug that let him rank brand new sites on the first page with no links at all. Tom will outline how these exploits work, and in doing so share some details about the technical side of the web.

Time to speed-up your SEO workflows! In this talk, I will show you how to: + Build simple Python Web apps to automate your tasks via the mighty Streamlit framework + Deploy them in one click and for free, so you can share them with your teammates (or the word!) I'll finish the talk with some exciting use cases!

My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.

SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with- - Google Analytics - JavaScript History API & URLs - Soft 404s - JavaScript links - Heavy code & assets on first load - No metadata for Facebook Twitter and other sharing platforms. - Spider traps & loops - Duplicate Content - Tracking parameters causing issues - Fragments, or Hashbangs - No sitemap Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.

Various browser changes that will impact SEO over the coming 6 months, and we should be aware, and prepare accordingly.

This document discusses strategies for link building at scale with a small team. It begins by outlining the basic link building process of prospecting for relevant pages, finding contact details, and outreaching. Various prospecting methods are described like using Google, Scrapebox, and Ahrefs' Content Explorer. The presentation emphasizes building relationships through helpful outreach rather than manipulative tactics, and using systems and documentation to scale efficiently with a small team by dividing tasks like prospecting, research, and outreach.

The document outlines a 4 step SEO checklist: 1) Research keywords and analyze competitors. 2) Optimize website structure and content for keywords. Add technical elements like sitemaps and metadata. 3) Build links from relevant websites and directories to establish reputation. Create shareable content. 4) Track rankings, traffic, revenue and ROI to optimize conversions.

Presentation by Sam Oh Director of Product Education at Ahrefs, at Mastermind 2019. Sam is a tactical all-in-one marketer and digital strategist. He helps Ahrefs create educational videos and develop creative marketing strategies. Learn more: 97thfloor.com

Glenn Gutmacher presents on bookmarklets at SourceCon Denver. Bookmarklets are browser bookmarks with JavaScript code that allow users to perform actions like customized searches directly from their bookmarks bar. Gutmacher demonstrates how to create bookmarklets in Chrome using the Search Bar extension and in Firefox using the Add to Search Bar and Organize Search Engines add-ons. Examples are provided for creating bookmarklets to search blogs on Blekko and find StackOverflow users in Texas via Google searches. Bookmarklets offer a portable way to perform custom actions across browsers and computers.

My (Jung Kim) Presentation: Plug and Play Tools for the Recruiting Empiricist MidWest TechRecruit Conference | September 18, 2019 | 1871 Chicago

Web scraping, or extracting data from websites, can be done using various techniques and tools. The document discusses web scraping using Python, covering topics like understanding the DOM, common extraction methods like XPath and CSS selectors, and popular scraping tools. Key scraping libraries for Python mentioned are Requests with BeautifulSoup for static sites, and Selenium for dynamic sites rendered with JavaScript. The document provides examples of scraping with tools like Scraper, Screaming Frog, and Grepsr.

SEO involves optimizing websites to be indexed more easily by search engines. On-page optimization includes optimizing title tags, meta tags, headings, images, and keyword analysis. Off-page optimization involves link building. Key on-page techniques include optimizing title tags, meta descriptions, heading structure, image alt text, keyword analysis and density. Important off-page factors are backlinks, Alexa ranking, Google ranking, and domain age. Analytics tools like Google Analytics are also important for SEO.

WordPress is NOT just a blog anymore! For the seasoned WordPress developer or anyone coding in PHP, CSS, and jQuery, we will look at how you can take your theme to the next level. I will explain how theme architecture works, how to extend this architecture with custom template files, and how to create custom functions. I will also walk through the some interested CSS frameworks, like 960grid, implementing intermediate to advanced jQuery features, and how to customize the back end. Finally I will briefly discuss how to take your theme mobile using WPTouch and WPMobile.

Sites with any level of content production quickly build up pages that are outdated, no longer relevant and poor performers. Left unmanaged crawl budget may be wasted on low quality pages, penalties may be lost. In this presentation, Sam wants to show you how to do it in a way that saves you time.

The Advanced Internet Marketing Training Programme Digital Marketing Course provided by DIDM comes along with a guarantee 100% job security and placement as well as lifetime job assistance is also provided.

ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks. ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.

This document discusses how the Scrapebox tool can be used for white hat SEO purposes. It provides tutorials on using Scrapebox to perform keyword research, scrape URLs, find guest blogging opportunities, check the value of harvested links, merge and remove duplicate links, scrape meta data, check if links are dead or alive, see which internal links are not indexed, and get more backlinks from Google. The document recommends using Scrapebox to speed up daily SEO tasks if used properly and for white hat link building and auditing rather than black hat tactics.

Connect with me @gianniskarag Getting traction for your startup is not easy, so it's essential to get your SEO strategy right. Search Engine optimization can significantly improve your startups performance and help you get a piece of the market share from established players. This workshop will cover: Crawling and Accessibility Site speed & Performance Advanced Data & Keyword Research Localization & Internationalization Link building techniques

This document provides an overview of best practices for optimizing a WordPress site for search engine optimization (SEO). It discusses on-page and off-page SEO techniques, including proper site setup, permalinks, meta titles, XML sitemaps, and keyword research. It also recommends plugins for SEO-related tasks like XML sitemaps, analytics, and redirecting old pages. The risks of doing SEO without proper knowledge are also briefly mentioned.

The document provides instructions and requirements for a final project in a Web Content Management Systems and Strategy class. Students must create an original WordPress theme that includes specific elements like widgets, custom post types, and templates. It also covers topics for the next class on search engine optimization (SEO), including on-page optimization techniques like site architecture, keywords, meta tags and content; and off-page factors like links and WordPress SEO plugins. Resources for further SEO learning are provided.

Farid Asadi introduces himself as an inbound marketing manager and UI/UX designer who is interested in SEO and Google Analytics. The document then provides information on key ranking factors for search engines, both currently and how they are predicted to change in the future. It emphasizes factors like mobile friendliness, structured data, site speed, HTTPS usage, and Accelerated Mobile Pages. The document concludes with tips on on-page SEO best practices like keyword targeting strategies and fulfilling user intent.