Brighton SEO - Luis Bueno Tabernero - How to do an ASO Audit like in the 90's...Luis
Do you want to learn how to do an ASO Audit? Luis Bueno Tabernero, SEO & ASO Consultant, tells you step by step how to analyse an app from ASO perspective thanks all he learned watching 90's movies.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
Automate The Technical SEO Stuff by Michael Van Den Reym
In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.
The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.
The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
Hreflang tags: everything you need to know to start implementing themSara Moccand-Sayegh
The takeaway:
1. Why/What/How of hreflang
2. Some examples of practical application
3. Canonical VS hreflang
4. Common hreflang mistakes
5. Is hreflang a ranking factor?
The document discusses how to get teams doing user experience (UX) work as part of digital marketing. It addresses common excuses for not doing UX and provides low-cost and quick solutions. The key recommendations are to create an informal UX team with advocates from different disciplines, ensure UX work is reliable by testing with real users, and consider international UX needs as cultures navigate sites differently.
How to go viral on a budget using Digital PR.pptxAlexHickson3
The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
The Value of Featured Snippets (BrightonSEO 2023).pdfNiki Mosier
The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
How to be the ultimate double agent- PR and Link Builder Isa Lavahun BTNSEO S...Isa Lavs
Traditional PR professionals are doing a lot of the heavy lifting when it comes to link building – without even realising it. This presentation reveals some practical tips on how to tweak ‘traditional’ PR practices, that will help supercharge securing those valuable links and show the SEO value of their work.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Leverage AI To Maximize SEO Efficiency While Keeping QualityUbaid Raza
Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality.
Credit: Aleyda Solis.
https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32
Seo Tactics for the Tourism Industry @ WTM Africa 2017 - Andre Van KetsAndre Van Kets
With such a strong focus on Social Media these days, many tourism companies forget to focus on arguably the most powerful digital marketing tactics: SEO. Andre motivates why SEO is vital for travel companies, explains the fundamentals of how search engines like Google work, and shares some very practical tactics on how the tourism industry can improve their Google rankings through good SEO.
Special thanks to my references... in order of appearance :)
Google Basics
https://www.google.com/analytics/
https://analytics.google.com/analytics/academy/
https://www.google.com/webmasters/
http://www.google.co.za/business/
https://www.reachlocal.com/sites/default/files/ondemand/attachments/reachlocal_5in15_webinar_5_google_my_business_basics_that_get_you_found.pdf
Tech
http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/
https://springnest.com
https://search.google.com/search-console/mobile-friendly
https://security.googleblog.com/2014/08/https-as-ranking-signal_6.html
https://www.bluecorona.com/case-studies/https-seo
Keywords
https://www.link-assistant.com/news/landing-page-optimization.html
https://adwords.google.com/KeywordPlanner
http://www.keyword.io/
https://www.quicksprout.com/university/how-to-use-the-keyword-planner-for-adwords/
Links
https://support.google.com/webmasters/answer/66356?hl=en
https://www.majesticseo.com
https://moz.com/products/pro/seo-toolbar
Content
https://moz.com/blog/how-to-rank
https://www.slideshare.net/samuelscott/how-to-integrate-pr-into-seo-strategy
https://moz.com/blog/how-to-create-content-that-keeps-earning-links
https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html
Secret Ingredients
https://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/
Extra Bonus - Free Online Course
https://skl.sh/moz
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
[Webcast] The Shift for Driving Search Marketing Success - Part 2 AIS Media, Inc.
FACT: On April 21st, Google rolled out its new mobile-friendly algorithm update which will now base your site's ranking on mobile compatibility. Ignoring these new rules puts your website at risk. Will your site be ready or lose rankings?
It's time to change the way your SEO is managed.
Join us for this eye-opening overview and learn to manage for this new paradigm.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
This document discusses search engine optimization (SEO) strategies for improving website visibility and driving online action and conversions. It covers key on-site and off-site optimization factors like technical elements, content creation, social media engagement, backlinks, and analytics to measure success. The goal is to help companies understand how to build successful SEO programs and decide if their efforts can accomplish their goals.
How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.
Similar to Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit...Jahit Custom Azka
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Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Digital marketing metrics every one must know in 2024
Goodbye SEO fck ups! Learn to set an SEO Quality Assurance Framework
1. Goodbye SEO F*ck Ups!
Learn to set an SEO Quality
Assurance Framework
Aleyda Solis | Orainti
SLIDESHARE.NET/ALEYDASOLIS
@ALEYDA
2. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
SEO Execution Mistakes are sadly way too common
in our day-to-day!
https://www.slideshare.net/aleydasolis/the-worst-technical-seo-nightmares-and-how-to-avoid-them
3. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
85% of SEOs have
had at least one
moderate-to-high
SEO incident last year
https://www.contentkingapp.com/research/state-of-seo-qa/#frequency-seo-incidents
4. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
https://www.contentkingapp.com/research/state-of-seo-qa/#frequency-seo-incidents
From indexability or crawlability issues,URLdeletion,
links to content or metadata mistakes
5. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
https://www.contentkingapp.com/research/state-of-seo-qa/#frequency-seo-incidents
Many of these SEO incidents are expensive errors!
6. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
We delay
impactful new SEO
releases to fix
continuous issues
7. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
https://www.slideshare.net/aleydasolis/the-most-damaging-seo-mistakes-issues-in-2021-and-how-to-avoid-them-engagepdx
Lack of
resources &
support from
decision-makers
to fund SEO
SEO Execution
Errors &
Mistakes due to
a lack of
alignment Slow and
inconsistent
execution of
high priority
SEO actions
SEO errors are not
only a cause of
SEO failure but
aggravate others
8. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
I asked around and a high share SEOs efforts go to fix
already existing stuff rather than building new one
https://twitter.com/aleyda/status/1506606557966045184
9. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
FIX
Eliminating/minimizing Tech Debt to avoid crawlability/
indexability/Page Experience issues that will hold the site pages
back from ranking well
IMPROVE
Optimizing existing site content for already
targeted relevant queries to Improve their
rankings, traf
fi
c & conversions
BUILD
Creating Content to
Target New Relevant
Queries through user
search journey aligning
with product/marketing
initiatives to achieve
business goals
The Pyramid of SEO Success Needs
We’re stuck fixing and improving,rather than building
which is how we actually get results to the next level
10. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
It shouldn’t be only a matter of catching errors faster,
you should prevent them in the first place
11. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
https://twitter.com/aleyda/status/1415224977113165827
Awell-aligned
consistent,fast,
and error-free SEO
execution is a must
12. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
SEO monitoring should be part of a broader SEO quality
assurance effort,along with education & validation
EDUCATION
To prevent SEO
mistakes
VALIDATION
To avoid launching
SEO Errors
MONITORING
To catch SEO
incidents fast
1 2 3
13. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
VALIDATION
MONITORING
MENTIONS & BACKLINKS ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
SPAM OR MANUAL ACTIONS ALERTS
“NO F*CKUPS” SEO QUALITYFRAMEWORK
RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS
Let’s see how to
implement an
SEO Quality
framework
14. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
EDUCATION
To prevent the SEO mistakes
#SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
15. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
SEO education of
stakeholders and
decision-makers is the
first step to SEO success
Sets realistic
expectations
and get more
buy-in from
decision-
makers
Obtain more
involvement
and support
from
stakeholders
Generate fewer
mistakes in
SEO related
executions by
team members
SEO EDUCATION
16. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
https://twitter.com/aleyda/status/1502561151267356673
However,only 1/3 of
SEOs always include
SEO training or
education in processes
17. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Don’t ask! Include the
price into your SEO
process budget by
default,it will pay off
18. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Add an Online SEOTraining forTech,Content,and any
involved teams in execution to kick-off the process…
19. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Personalize the
training based on
the team/
audience profile
Feature real
scenarios &
examples from
your SEO audit &
research
Don’t blame or
have a negative
focus,
acknowledge
efforts so far
It’s critical that you do it to show the value of SEO in other
teams’ goals,create understanding & minimize issues
20. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Record your SEO
training so videos
can be played to
new team members
21. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Run monthly SEO Q&As (Coffee Hours) to clarify any
arising SEO doubts from involved team members
22. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Develop a Company
SEOWiki w/ Content &
Tech SEO Best Practices
that you can easily refer
23. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Use every SEO audit & report to evangelize,explaining
the relevant SEO actions impact towards goals
Goal: X% of [METRIC] by [DATE]
Audience: [ROLE]
KPI: [KPI NAME]
[DESCRIPTIVE KPI PROGRESS SUMMARIZING
HEADING]
Introduction explaining
what happened and if the
expected results have been
achieved or not.
Why [THE RESULT IS THE
ONE IT IS]?
Explain why this happened,
good or bad.
How to achieve the expected goal?
Summarize the proposed next steps to start, continue
or stop executing to achieve the expected goal.
RESOLUTION
CONFLICT
SETUP
KPI CHART
RECOMMENDATIONS REPORTS
24. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
This is why is critical to agree and set top-to-down
SEO goals that all stakeholders actually care about
25. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Start your “NO F*CKUPS” SEO Quality Framework with
a consistent base of SEO education & evangelization
COMPANY CONTENT OPTIMIZATION & TECH SEO
GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/
[STAKEHOLDERS] TEAMS
RECOMMENDATIONS AND REPORTS FEATURING SEO
CONCEPTS & IMPORTANCE TOWARDS GOALS
INCLUDE A “WHY DOES THIS
MATTER” SECTION IN AUDIT &
REPORTS
CREATE PERSONALIZED
GUIDELINES WITHIN WIKI/PM
PLATFORM
DO LIVE (AND RECORD)
WEBINARS & Q&AS WITH
INVOLVED TEAMS
26. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
VALIDATION
To avoid launching SEO errors
#SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
27. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
https://twitter.com/aleyda/status/1506632302549471239
Some SEOs only validate before,or after releases,
and don’t do it on an on-going basis
28. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
But you should never ever assume
“assumption is the mother of all mistakes”!
29. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
Set & agree on teams
usage of content & tech
configuration checklist
for common workflows
30. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Those checklists won’t
serve for much if they’re
not used! Get alignment
of all involved areas
HTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/SEO-PRODUCT-TRIANGLE/
31. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Integrate feasible
automated SEO validation
within theWeb platform
w/ plugins & Dev support
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
NO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
32. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
NO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
It’s a must to validate the
output across different
scenarios and establish
rules for every new one
Metadata following descriptive patterns
Out of stock redirects & internal linking
….
Minimum words for Products Description
Maximum of categories assigned to product
33. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Setarelease validationworkflow with devs,
crawlingbefore launching & afterward in production
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE
SEO VALIDATION:
OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
FIX
34. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
RYTE, SCREAMING FROG, SITEBULB, JETOCTOPUS
ScheduleWebcrawlsto
validate andcompare
releases,evenif noSEO
taskisincluded
35. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
…there should be an “ongoing SEO validation” to identify
potential unintended SEO changes from each release
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE
SEO VALIDATION:
OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
FIX
36. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
RYTE, SCREAMING FROG, SITEBULB, JETOCTOPUS
Always select to store both raw & rendered HTML,not
only to checkJS reliance but to refer to old code if needed
37. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
RYTE, SCREAMING FROG, SITEBULB, JETOCTOPUS
Compare before/after
crawls to identify major
configuration changes
between the two
38. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
HTTPS://WWW.PIPEDOUT.COM/RESOURCES/DIY-UNIT-TESTING-FOR-SEO/
Is theWebsite too big & dynamic to identify changes
easily? Check each page type with your own "unit tests”
By Dominic Woodman
39. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Takeintoconsideration“what-ifs”scenarios,toestablish
clearactionswithrelevantteammembersifincidentsarise
PRE-RELEASE SEO
VALIDATION: OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE
SEO VALIDATION:
OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
YES
NO
FIX IN LESS
24H
REVERSE
IMPLEMENTATION
40. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Your SEO validation is
only going to be as
strong as your alignment
with the team in charge
41. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES
INTEGRATED VALIDATION
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION
CHECKLIST FOR COMMON WORKFLOWS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION
PRE & POST WEB RELEASES
Strengthen your “NO F*CKUPS” SEO Quality Framework
with a seamless SEO validation workflow
SET RECURRING CRAWLS
WITH SEO CRAWLERS
WEB PLATFORMS SEO
CONFIGURATION CHECKS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL
ACTIVITIES
42. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
MONITORING
To catch SEO incidents fast
#SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
43. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Errors will still happen from time to time! Set a monitoring
system to catch,fix them fast & learn to avoid them
44. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Monitor it all: From Crawlability and Indexability,
Rankings,Traffic,to Backlinks & ManualActions
MENTIONS & BACKLINKS
SPAM & MANUAL ACTIONS
ORGANIC SEARCH TRAFFIC & CONVERSIONS
SEARCH TRENDS CHANGES
WEB RANKINGS & SERPS CTR
CONTENT OPTIMIZATION
CRAWLABILITY & INDEXABILITY CONFIGURATIONS
45. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
LITTLE WARDEN & CONTENTKING
Use real-time SEO monitoring platforms like ContentKing
or LittleWarden to identify On-Page SEO changes
46. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
LITTLE WARDEN & CONTENTKING
Configure your Real-time monitoring to catch when really
meaningful tech & content configurations change…
47. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Too many pages updating all the time? Monitor Critical
URLs of each type with your own criteria to be alerted
LITTLE WARDEN & CONTENTKING
48. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
…configure the alerts so they go to the relevant email,
slack or project management tool to not be missed
LITTLE WARDEN & CONTENTKING
49. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Don’t have a budget for it? Not a problem! Schedule daily
crawls comparing configurations per page type …
+ +
HTTPS://WWW.PIPEDOUT.COM/RESOURCES/DIY-UNIT-TESTING-FOR-SEO/
=
50. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
ZAPIER
… andsetazaptosendamessagealertwhenever
therelevantcellsintheGoogleSheetschange
51. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
ADVANCED WEB RANKING
Do the same with your rank tracker to set alerts for
meaningful ranking and SERP features changes
52. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Set custom insights notifications for organic search visits
& transactions decrease with GA4
GOOGLE ANALYTICS
53. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
As well for search trends changes by using GoogleTrends
along with Glimpse,to identify search behavior change
GLIMPSE & GOOGLE TRENDS
54. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
BUZZSUMO
Configure alerts too for new mentions and backlinks,
for opportunities or potential reputation issues
55. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
And send Search Spam or manual actions notifications
alerts to slack or PM software to not miss any message
GOOGLE SEARCH CONSOLE & ZAPIER
56. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
WEB CONTENT & TECHNICAL CONFIGURATION
CHANGES ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
ORGANIC SEARCH TRAFFIC & CONVERSIONS
DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE
ALERTS
MENTIONS & BACKLINKS ALERTS
SPAM OR MANUAL ACTIONS ALERTS
It’s about catching critical SEO configurations and KPIs
changes fast…to take action before it’s too late
WEB ANALYTICS TOOLS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENTKING)
WEB SERVER LOG MONITORING
TOOL AND SEARCH CONSOLE
RANK TRACKERS
SEARCH TRENDS TOOLS
MENTIONS/BACKLINKS TOOLS
GOOGLE SEARCH CONSOLE
57. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
WEB CONTENT & TECHNICAL CONFIGURATION
CHANGES ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
ORGANIC SEARCH TRAFFIC & CONVERSIONS
DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE
ALERTS
MENTIONS & BACKLINKS ALERTS
SPAM OR MANUAL ACTIONS ALERTS
..and use the identified issues at the monitoring phase
to refine your SEO validation & education efforts
WEB ANALYTICS TOOLS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENTKING)
WEB SERVER LOG MONITORING
TOOL AND SEARCH CONSOLE
RANK TRACKERS
SEARCH TRENDS TOOLS
MENTIONS/BACKLINKS TOOLS
GOOGLE SEARCH CONSOLE
EDUCATION
To prevent SEO
mistakes
VALIDATION
To avoid launching
SEO Errors
MONITORING
To catch SEO
incidents fast
1 2 3
ERRORS/ISSUES
58. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
SET RECURRING CRAWLS
WITH SEO CRAWLERS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENT KING)
WEB PLATFORMS SEO
CONFIGURATION CHECKS
SEARCH TRENDS TOOLS
RANK TRACKERS
WEB ANALYTICS TOOLS
MENTIONS/BACKLINKS TOOLS
WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
GOOGLE SEARCH CONSOLE
INCLUDE A “WHY DOES THIS MATTER”
SECTION IN AUDIT & REPORTS
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
VALIDATION
MONITORING
MENTIONS & BACKLINKS ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
SPAM OR MANUAL ACTIONS ALERTS
RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS
This is how you say goodbye to major SEO F*ck Ups:
Setting & using an SEO Quality Framework
59. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
#SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Too much work?
60. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
This makes it worth it!Achievable with consistent,and
error-free SEO execution,without bugs holding you back
61. #SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO
Thanks! Questions?
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
#SEOQUALITY BY @ALEYDA FROM #ORAINTI AT #BRIGHTONSEO