Modern Day Link Building by Jon Cooper

This document discusses semantic markup basics and recent developments. It covers: - Semantic markup is getting more complex as new types are introduced and implementations require more details. - The latest schema.org release added a HowTo type and reworked some properties. - Upcoming changes may include updates to occupation, education, and employer markup. - The document provides tips on implementing semantic markup and engaging with schema.org developments.

Despite the huge shift to content marketing in recent years, the technical end of SEO has gotten increasingly complex and our tools are not keeping pace. As SEOs, we must develop strong working knowledge of the optimal usage of technology to get implementations accomplished. In this talk, Mike will walk through case studies, the impact of different technical implementations, and how to pull together small solutions when nothing on the shelf works for your needs.

This talk walks you through what it takes get a 100% Lighthouse performance score for your website. It gives you real examples of the types of optimisation you need to do, and more importantly, what it will achieve. You will learn what earns you the most points and where to focus your efforts.

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

Make your LinkedIn profile pop to viewers with a background image that tells your career story. This presentation gives you 10 thematic ideas for your background. They're all quick and easy to implement. Each theme is illustrated with an inexpensive photo downloaded from Canva and properly sized for LinkedIn. You can see a brief companion video on how to use Canva here: Use Canva to Make a LinkedIn Background Image (w/VIDEO) http://buff.ly/1LtX8V4. From Donna Svei, Executive Resume Writer http://www.avidcareerist.com/executive-resume-writer/

There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.

Nichola Stott outlines 9 things webmasters should check for a mobile-first index, including mobile handling, HTTP/2, front-end optimization, tag management, structured data, service workers, URL hierarchy, content experience, and journey experience. Checking these areas can help provide a great user experience for mobile users and improve site speed, which can reduce abandonment rates and help sites rank higher in mobile search results. Stott emphasizes the importance of testing sites using a device lab to avoid making assumptions about mobile performance.

Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.

The document discusses the complexities of JavaScript SEO. It summarizes the results of experiments testing how search engines like Google crawl and index various JavaScript frameworks. The experiments found that while some JavaScript is indexable, frameworks that rely on inline JavaScript are indexed better than those using external JavaScript files or Ajax calls. It also notes that crawlers have limited resources, so JavaScript-heavy sites may not be fully crawled or indexed.

BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.

Mike King's companion discussion to "Digital Body Language" that walks marketers through how they can prepare for Marketing Automation.

Tech-SEO Update: URL Hygiene, Redirects, hreflang, AMP, Rich Cards, HTTP/2, Site Speed, Crawl Gap Analysen, neue Bildformate, uvm.

A pivitol switch in technical SEO over the next few years will see the emphasis shift from making recommendations on website performance and onto the strategy for open data. If APIs and artificial intelligence are coming across as foreign language, chances are you may be missing out on some vital sources of traffic. Geared to that very audience, search expert and Kaizen MD Pete Campbell will explain how brands and publishers can use their in-house data to secure organic visibility across a wide range of apps, platforms and devices. Pete's teachings will extend to pointers for being visible on Siri and Google's 'answers', with both being touted for a larger role in helping users find what they're after.

The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.

On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance

The document discusses different types of duplicate content that can exist on websites, including perfect duplicates, near duplicates, partial duplicates, and content inclusion. It explains that search engines like Google have developed techniques to detect and handle different types of duplicate content differently. For example, perfect duplicates are filtered out before being indexed, while near duplicates or those with different URLs but similar text (DUST) may be indexed but not crawled as frequently to save resources. The document also discusses challenges around detecting different types of duplicate content and how search engines aim to return the most relevant result from a cluster of near-duplicate pages for a given query.

The document discusses how to use XPath to extract useful information from e-commerce websites for SEO purposes. It provides examples of common uses of XPath like extracting schema code, scraping product information, and auditing backlinks. The document also offers tips for scraping e-commerce sites, including analyzing empty categories, comparing on-page elements, and identifying out of stock products. Throughout, it emphasizes using tools like XPath, Google Sheets, and Screaming Frog to simplify scraping tasks.

Dan Petrovic's deck on Data Driven SEO at PeepCon 2.0 in Manila.

The document discusses Nathaniel Alzaga's SEO Shots IV presentation which focuses on the intake process, wireframing process, and competitive analysis for SEO projects. The intake process section details the types of questions asked of clients. The wireframing process section explains how wireframes align goals across different roles and functions. The competitive analysis section notes the importance of checking competitors' rankings, websites, content, backlinks and social media.

A list of eight common technical and on-site SEO flaws that can hinder a site's search engine visibility. We also discuss strategies on how to address them in the most practical ways possible.

Venchito Tampon's presentation at PeepCon. This deck teaches you how to screen quality sites that can provide valuable backlinks that give you a ranking boost.

JJ Pike's presentation at PeepCon. This deck gives you a high level view of the value of web analytics to an online enterprise. It also shows you simple tactics you can immediately apply to make sure your data is clean and accurate.

Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.

Valerie Deveza's presentation deck at PeepCon. Learn how to go beyond simplistic social media tactics that don't get you the traction you're looking for. This presentation shows you sophisticated strategies to get your content and your brand noticed online.

Jason Acidre's presentation at PeepCon. This deck shows you how to strategize and apply powerful link acquisition methods that give your rankings a boost.

A presentation illustrating the value of mobile and video marketing -- and how they can be leveraged for content marketing. This deck includes a case study on how we generated $4 million in revenue using this core method for an information product.

Sheila Dela Pena's presentation at PeepCon. This deck helps you set goals that will measure how well you'red oing in your SEO campaign.

The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.

Kenneth Sytian's presentation at PeepCon. This is a guide on how SEOs and marketers can migrate their sites from HTTP to HTTPS for better security and ranking gains.

The link building game has completely evolved and apparently more competitive than ever in any vertical. The web and its users’ evolution have transformed the practice more as a branding tool – and no longer solely just for search optimization. This presentation will talk about the most effective tactics and approaches for link development today – whether you’re working on a small, medium or enterprise-level campaign, you’re covered.

The document discusses how Google's biggest search competitor is no longer other search engines like Bing or Yahoo, but instead niche search competitors like Amazon, YouTube, Yelp, Pinterest, Zillow, and Quora that have become the go-to search tools for specific categories like online shopping, videos, local businesses, home decor, real estate, and questions/answers. It argues that SEO specialists need to expand their definition of search engine optimization to include ranking well in these niche search engines in order to provide the best guidance to businesses.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search Read all SEO Tips Shared by Matt Cutts in this PPT.

Yep, it’s 2018 and we’re still talking about links. Looking at old tactics & new ones, we’ll look at scalable ways to acquire quality links and how we can better make a business case for our efforts in our overall SEO strategy.