Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
Migration Best-Practices: Successfully re-launching your website - SMX New Yo...
This document provides best practices for successfully migrating a website from HTTP to HTTPS. It recommends a granular, multi-step approach including thorough planning, documentation, testing, and preparation work. Key steps include updating internal and external links, XML sitemaps, structured data, headers, and more to reference the new HTTPS URLs. It also covers monitoring rankings, using search console tools, and redirecting URLs with 301 redirects after all changes are made before the official migration go-live. The goal is to minimize any potential negative SEO impacts from the migration.
Are you struggling to implement Bing Universal Event Tracking (UET)? You're not alone. UET is not intuitive, so I'm breaking down insights on how to implement UET across your website so you'll be ready for the retirement of the existing campaign analytics and ready for the launch of Bing Remarketing.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...
This document discusses various rendering strategies and their impact on Core Web Vitals metrics. It begins by defining the Core Web Vitals metrics - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It then examines different rendering strategies like client-side rendering, server-side rendering, static rendering, and rehydration. For each strategy, it outlines potential issues that could lead to poor Core Web Vitals and provides mitigation tactics to address those issues. The goal is to help understand how rendering strategies affect page speed and provide ways to optimize for Core Web Vitals.
Creating a Rest API is simple these days. To be able to change your API and still keep it working for all consumers is much harder. When using Consumer Contracts, you can let your API evolve and verify you can still uphold the contract of your consumers. In this presentation I will be demonstrating this by using Spring Cloud Contract.
Google Tag Manager - 5 years. What have we learned?
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
6 Critical SEO Steps for Website Redesign Webmarketing123 slides
The document outlines 6 critical steps for optimizing a website for search engine optimization (SEO) during a redesign project. The steps are: 1) Don't reinvent the existing keyword rankings, 2) Create a keyword roadmap by grouping pages thematically, 3) Include social media signals by adding sharing buttons, 4) Select a content management system (CMS) that supports customization and SEO features, 5) Clarify the call to action with a clear path to conversion, and 6) Optimize pages for visitors by reviewing analytics and reducing bounce rate. Getting an SEO expert involved early in the redesign process can help avoid expensive changes and traffic losses after launch.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Bastian Grimm provides best practices for successfully relaunching a website through migration. He emphasizes thorough documentation, testing, and addressing all technical details. Common problems with migrations include missing or incorrect redirects. Post-migration, it is important to monitor performance, check for errors, and ensure proper indexing of the new site.
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...
This document discusses SEO best practices for JavaScript-heavy websites. It recommends using clean URLs that return HTML snapshots rather than fragment identifiers or hashbangs. It also suggests automatically loading all content within 5 seconds without requiring user interactions, avoiding JavaScript errors, and not blocking crawlers via robots.txt. Tools mentioned for testing renderings include Google Fetch & Render, Fetch & Render As Any Bot, Chrome DevTools, ScreamingFrog, Botify, and Scalpel.
SEARCH Y - Bastian Grimm - Migrations Best Practices
1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur.
2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated.
3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stox
The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.
Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine C...
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices.
All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight my favorite SEO plugins, tools, and resources along the way.
My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
If you’re planning a redesign, make sure to integrate SEO at all critical levels – from site architecture and keyword mapping to the overall visitor experience. We’ve conducted hundreds of website redesigns and boiled down the best practices to help you succeed.
In this live webinar, we will walk you through the blue print of a successful website design that not only protects your current SEO rankings, but will boost them as well. Register today!
This document discusses optimizing an SEO strategy for machine and human factors. It recommends taking a human-centered approach to SEO by optimizing for consumer discovery through on-search engine result page optimization, voice engine optimization, and focusing on relevancy, accessibility and putting the user first. Key tactics include improving site engagement, leveraging structured data, optimizing for Google Assistant and Amazon Alexa, and addressing common questions through featured snippets and content. The overall message is that SEO has evolved and strategies must optimize for how people discover and interact with information across different platforms and devices.
The document discusses various tactics for "Barnacle SEO", which involves gaining visibility and links to a website through external sources. It provides many specific tactics across different platforms like Google, YouTube, Medium, SlideShare, Quora, Pinterest and more. The key message is that websites should pursue links and mentions from authoritative sources across multiple channels to improve their online presence and visibility beyond just search engine rankings. Diversifying link acquisition efforts can provide a competitive advantage over other businesses.
AMA Atlanta Marketing Series: SEO 101 with Stephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
App indexing allows apps to be discoverable through search engines like Google by deep linking relevant app content to webpages. It involves implementing deep links within mobile apps, using the App Indexing API for platforms like Android, and mapping webpages to corresponding app screens. Doing so provides opportunities to improve an app's visibility in search and can positively impact the ranking of associated websites. While technical implementation requires supporting HTTP URLs, adding API calls, and mapping links, app indexing's future benefits for discoverability are growing as apps become more integrated into search.
Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO Strategies
The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.
Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search
Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?
MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEO
Everyone knows PPC and SEO compliment one another - increased visibility in search results help increase perceived authority and drive more clickthroughs to your site overall. But are you actively leveraging the wealth of PPC data available to build on your existing SEO strategy? The key to effectively using this information lies in understanding how to test SEO tactics and how to apply the results to your on-page strategies. This session will delve into actionable strategies for using PPC campaign insights to influence on-page SEO and content strategies. Key takeaways include:
- How to us PPC campaigns to test effective meta data
- How to use PPC keyword data to determine content gaps
- How to use PPC data to define striking distance ranking opportunities
- How to use PPC campaign data to determine conversion rate optimization opportunities
What is SEO? Why should you consider it as a career? And what skills will be most beneficial to you as a college student getting started in the industry?
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
click here -
https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
Paid Media Targeting in a Cookieless Future - Kevin Lee
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Unlocking the Potential of AI and XR - A Step-by-Step Guide to Strategic Int...
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
An Odyssey into Composable Digital Solutions - Brian McKeiver
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Importance of SEO to support holistic marketing strategies and the rise of n...
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
How Can German Auto Repair Shops Benefit From Digital Marketing
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
Google Tag Manager Can Do What? | SMX LondonBuiltvisible
Most search marketers are familiar with using Google Tag Manager for analytics, conversion tracking, remarketing and other tasks that provide insights into what visitors are doing on a site. But with a little imagination, GTM can be an incredibly powerful platform that can elevate your SEO efforts.
Tom Bennet, Head of Product Development, demonstrates how this largely unknown and powerful functionality can be used to help you make better business decisions.
SMX Advanced 2018 Solving Complex SEO Problems by Patrick Stoxpatrickstox
Patrick Stox is a technical SEO consultant who writes for Search Engine Land and speaks at conferences. He discusses various tools and techniques for investigating a drop in search traffic, including checking for changes to content, tags, redirects, links, and what Google is seeing versus users. Some issues that could cause problems are things not working together like blocking crawling or noindexing pages, multiple conflicting tags, or rules that redirect Googlebot differently than users. The key is to thoroughly examine all possible areas that could have changed using various Google Search and other SEO tools.
Historically, SEO was a very technical discipline. Over time, that shifted as Strategists began touting the death of SEO and claiming all you need is great content. Today, SEO is going back to those technical roots. From simple data markup to more complex proprietary technologies like AMP; now more than ever SEOs & marketers have to be technical masters. Learn why it's important to embrace these technical roots, what technologies we should be learning now, and how to stay ahead of the curve.
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
Migration Best-Practices: Successfully re-launching your website - SMX New Yo...Bastian Grimm
This document provides best practices for successfully migrating a website from HTTP to HTTPS. It recommends a granular, multi-step approach including thorough planning, documentation, testing, and preparation work. Key steps include updating internal and external links, XML sitemaps, structured data, headers, and more to reference the new HTTPS URLs. It also covers monitoring rankings, using search console tools, and redirecting URLs with 301 redirects after all changes are made before the official migration go-live. The goal is to minimize any potential negative SEO impacts from the migration.
Are you struggling to implement Bing Universal Event Tracking (UET)? You're not alone. UET is not intuitive, so I'm breaking down insights on how to implement UET across your website so you'll be ready for the retirement of the existing campaign analytics and ready for the launch of Bing Remarketing.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
This document discusses various rendering strategies and their impact on Core Web Vitals metrics. It begins by defining the Core Web Vitals metrics - Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. It then examines different rendering strategies like client-side rendering, server-side rendering, static rendering, and rehydration. For each strategy, it outlines potential issues that could lead to poor Core Web Vitals and provides mitigation tactics to address those issues. The goal is to help understand how rendering strategies affect page speed and provide ways to optimize for Core Web Vitals.
Creating a Rest API is simple these days. To be able to change your API and still keep it working for all consumers is much harder. When using Consumer Contracts, you can let your API evolve and verify you can still uphold the contract of your consumers. In this presentation I will be demonstrating this by using Spring Cloud Contract.
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
6 Critical SEO Steps for Website Redesign Webmarketing123 slidesDemandWave
The document outlines 6 critical steps for optimizing a website for search engine optimization (SEO) during a redesign project. The steps are: 1) Don't reinvent the existing keyword rankings, 2) Create a keyword roadmap by grouping pages thematically, 3) Include social media signals by adding sharing buttons, 4) Select a content management system (CMS) that supports customization and SEO features, 5) Clarify the call to action with a clear path to conversion, and 6) Optimize pages for visitors by reviewing analytics and reducing bounce rate. Getting an SEO expert involved early in the redesign process can help avoid expensive changes and traffic losses after launch.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
Migration Best Practices - SMX London 2018Bastian Grimm
Bastian Grimm provides best practices for successfully relaunching a website through migration. He emphasizes thorough documentation, testing, and addressing all technical details. Common problems with migrations include missing or incorrect redirects. Post-migration, it is important to monitor performance, check for errors, and ensure proper indexing of the new site.
Max Prin - SMX West 2017 - What to do when Google can't understand your JavaS...Max Prin
This document discusses SEO best practices for JavaScript-heavy websites. It recommends using clean URLs that return HTML snapshots rather than fragment identifiers or hashbangs. It also suggests automatically loading all content within 5 seconds without requiring user interactions, avoiding JavaScript errors, and not blocking crawlers via robots.txt. Tools mentioned for testing renderings include Google Fetch & Render, Fetch & Render As Any Bot, Chrome DevTools, ScreamingFrog, Botify, and Scalpel.
1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur.
2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated.
3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stoxpatrickstox
The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.
Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine C...Pam Ann Marketing
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices.
All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight my favorite SEO plugins, tools, and resources along the way.
Migration Best Practices - Search Y 2019, ParisBastian Grimm
My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.
The Essential Guide to Website Redesign - SlidesDemandWave
If you’re planning a redesign, make sure to integrate SEO at all critical levels – from site architecture and keyword mapping to the overall visitor experience. We’ve conducted hundreds of website redesigns and boiled down the best practices to help you succeed.
In this live webinar, we will walk you through the blue print of a successful website design that not only protects your current SEO rankings, but will boost them as well. Register today!
Similar to SMX London: Google Tag Manager Can Do What? (20)
This document discusses optimizing an SEO strategy for machine and human factors. It recommends taking a human-centered approach to SEO by optimizing for consumer discovery through on-search engine result page optimization, voice engine optimization, and focusing on relevancy, accessibility and putting the user first. Key tactics include improving site engagement, leveraging structured data, optimizing for Google Assistant and Amazon Alexa, and addressing common questions through featured snippets and content. The overall message is that SEO has evolved and strategies must optimize for how people discover and interact with information across different platforms and devices.
The document discusses various tactics for "Barnacle SEO", which involves gaining visibility and links to a website through external sources. It provides many specific tactics across different platforms like Google, YouTube, Medium, SlideShare, Quora, Pinterest and more. The key message is that websites should pursue links and mentions from authoritative sources across multiple channels to improve their online presence and visibility beyond just search engine rankings. Diversifying link acquisition efforts can provide a competitive advantage over other businesses.
AMA Atlanta Marketing Series: SEO 101 with Stephanie WallaceStephanie Wallace
The second 101 series hosted by AMA Atlanta will cover the basics of Search Engine Optimization. All facets of SEO will be discussed, including: a history of search engines, common terminology, on-page strategy, technical SEO, off-page campaign creation and general best practices. In addition, we'll highlight new trends and SEO opportunities on the horizon. If you're new to search engine marketing and want to learn the basics, or if you want to manage your own SEO campaign, this is the class for you!
App indexing allows apps to be discoverable through search engines like Google by deep linking relevant app content to webpages. It involves implementing deep links within mobile apps, using the App Indexing API for platforms like Android, and mapping webpages to corresponding app screens. Doing so provides opportunities to improve an app's visibility in search and can positively impact the ranking of associated websites. While technical implementation requires supporting HTTP URLs, adding API calls, and mapping links, app indexing's future benefits for discoverability are growing as apps become more integrated into search.
Connect | Search Engine Watch 2016 - Integrating PPC Data with SEO StrategiesStephanie Wallace
The key to effectively using PPC lies in understanding how to test SEO tactics and apply the results. Check out these actionable strategies for using PPC campaign data to influence on-page SEO & content strategies.
Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search
Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?
MozCon 2015 - The Perfect Pair: Using PPC Data to Influence SEOStephanie Wallace
Everyone knows PPC and SEO compliment one another - increased visibility in search results help increase perceived authority and drive more clickthroughs to your site overall. But are you actively leveraging the wealth of PPC data available to build on your existing SEO strategy? The key to effectively using this information lies in understanding how to test SEO tactics and how to apply the results to your on-page strategies. This session will delve into actionable strategies for using PPC campaign insights to influence on-page SEO and content strategies. Key takeaways include:
- How to us PPC campaigns to test effective meta data
- How to use PPC keyword data to determine content gaps
- How to use PPC data to define striking distance ranking opportunities
- How to use PPC campaign data to determine conversion rate optimization opportunities
What is SEO? Why should you consider it as a career? And what skills will be most beneficial to you as a college student getting started in the industry?
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Training devistation provides quality training in digital marketing.
ChatGPT
Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
click here -
https://training.devinstances.com/
address - industrial area, phase 8, F7, MOHALI, PUNJAB
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
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Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
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SMX London: Google Tag Manager Can Do What?
1. #SMX #24B @SWallaceSEO
Stephanie Wallace, Vice President, Owned Media, Nebo
Google Tag Manager Can
Do What?
G O I NG ABO VE & BEYO ND
CO NVERSI O N TRACKI NG
21. #SMX #24B @SWallaceSEO
Use Schema to annotate elements on a page making it easier for search engines to
understand your content.
Structured Data Markup
24. #SMX #24B @SWallaceSEO
Paste the schema markup into GTM to dynamically insert J-SON LD on all pages you
define.
Implementation: Tag Configuration
25. #SMX #24B @SWallaceSEO
Define your trigger pages for this
code to fire on.
Depends on the type of Schema
you’re implementing.
Click Save and Publish your
changes.
Implementation: Trigger Configuration
28. #SMX #24B @SWallaceSEO
Implement directives via GTM to control crawling & indexing with the robots meta tags.
Custom Header Tags
Directive
noindex
Meaning
nofollow
noarchive
noodp
nosnippet
Do not show this page in search results
Do not follow the links on this page
Do not show a “Cached” link in search results
Do not show a text snippet or video preview in SERPs
Do not use business info from Open Directory
Project
34. #SMX #24B @SWallaceSEO
Canonical Tags
Use custom variables in GoogleTag Manager to create auto generated canonical URLs
for every page.
rel=“canonical”
Canonical version
Duplicate version Parameter version
35. #SMX #24B @SWallaceSEO
Create variables for the Page URL Canonical, Page Protocol, Page Hostname Canonical, &
Page Path.
Implementation: Start with Variables
37. #SMX #24B @SWallaceSEO
Again, using the custom HTML
tag copy and paste this code.
Set code to fire code in the head
section.
Trigger should fire on all pages.
Implementation: Tag Configuration
40. #SMX #24B @SWallaceSEO
Metadata
Add title tags and meta descriptions to your site when this cannot be done any other
way.
<title>ExampleTitle</title>
<meta name="description"
content="This is an example of a
meta description.">
41. #SMX #24B @SWallaceSEO
For a single page, implement the JavaScript as a Custom HTML tag, specified to fire in the
head section.
Implementation: Tag Configuration
42. #SMX #24B @SWallaceSEO
Implementation: Tag Configuration
Does it have to be this
manual?
For a single page, implement the JavaScript as a Custom HTML tag, specified to fire in the
head section.
43. #SMX #24B @SWallaceSEO
Add title tags and meta descriptions to your site in bulk usingVariable LookupTables.
Alternate Implementation: Create a New Variable
46. #SMX #24B @SWallaceSEO
Track Right Clicks
Track right or middle clicks with custom tags to truly measure the number of events on a
website.
Users often right click
to download or open in
a new tab.
47. #SMX #24B @SWallaceSEO
Create a Click ListenerTag using
JavaScript to fire on all non-left
clicks on links.
Set the trigger to DOM ready
pageview.
The page is now “listening” for
the mousedown action from a
right or middle click.
Implementation: Tag Configuration
48. #SMX #24B @SWallaceSEO
Create data layer variables to match the variables to be sent by the listener tag.
Implementation: Create Variables
49. #SMX #24B @SWallaceSEO
Define a new Custom Event trigger ready for ourGoogle Analytics tag to track users
clicking on non-left button links, right-button links, and middle-button links.
Implementation: Trigger Configuration
50. #SMX #24B @SWallaceSEO
Create a new Universal Analytics
event tracking tag to fire on all
right-clicked links.
Use the defined variables to set
up the event and the defined
non-left trigger.
Now you’re tracking in Google
Analytics!
Implementation: Tracking in Google Analytics
51. #SMX #24B @SWallaceSEO
Testing & QA
Testing has shown we are missing somewhere between 1/3 and 1/2 of all clicks on a variety
of links and resources.
55. #SMX #24B @SWallaceSEO
Create a trigger based on
vertical or horizontal scroll
depths of 25%*, 50%, 75% and
100%.
Define pages on which to fire.
*The 25% mark will cause
bounce rate to artificially
decrease.
Implementation: Trigger Configuration
56. #SMX #24B @SWallaceSEO
Create a Universal Google
Analytics event tag to collect
scroll tracking data.
Use the Scroll Depth trigger we
just defined.
Implementation: Tag Configuration
57. #SMX #24B @SWallaceSEO
Testing & QA
To avoid affecting your site’s
bounce rate, when creating
events in GTM configure the
“non-interaction” field asTRUE
for 25%.
Or choose to exclude 25% from
the trigger altogether.
25%
50%
75%
100%
59. #SMX #24B @SWallaceSEO
Use theTimer trigger to measure quality visits based on dwell time rather than average
time on page.
Measure Dwell Time
Trigger Fires
After
X Seconds
GTM Tag Fires,
Event Passes to
Analytics
Visitor
Enters
60. #SMX #24B @SWallaceSEO
Create theTimer trigger.
Define milliseconds between
events and set a limit on number
events to be fired.
Ideal to specify content heavy
pages, similar to scroll depth.
Implementation: Trigger Configuration
61. #SMX #24B @SWallaceSEO
Calculate ideal dwell time intervals per page based on number of words on the page.
Implementation: Trigger Configuration
words
on the page
15 * 1000
150 words
on the page
15 * 1000 = 10 second intervals
62. #SMX #24B @SWallaceSEO
Use thoseTimer triggers to
create Create a Universal Google
Analytics event tag to collect
scroll tracking data.
Define event tracking
parameters.
Select “Enable override settings
in this tag”.
Implementation: Tag Configuration
66. #SMX #24B @SWallaceSEO
Share these #SMXInsights on your social channels!
#SMXInsights
We know that a large portion of
metrics from Google Analytics are
either bullsh*t, spam or plain wrong
GTM can help improve the quality of
metrics we’re tracking
67. #SMX #24B @SWallaceSEO
Share these #SMXInsights on your social channels!
#SMXInsights
Google Tag Manager loads JavaScript
• Google may crawl these changes on a
page, but they are not the only search
engine
Remember these are hacks
68. #SMX #24B @SWallaceSEO
Share these #SMXInsights on your social channels!
#SMXInsights
Google Tag Manager Resources:
• Simo Ahava
• LunaMetrics GTM Recipes
• Moz Blog: SEO Changes Using GTM
72. #SMX #24B @SWallaceSEO
Structured Data Markup Code
<script type="application/ld+json">
{
"@context":"http://schema.org",
"@type": "Organization",
"name": "NeboAgency",
"sameAs": [
"www.neboagency.com",
"https://www.facebook.com/NeboWeb/",
"https://twitter.com/neboagency",
"https://www.linkedin.com/company/nebo-agency/"
],
"brand": "Nebo",
"description": "Nebo is a full-service agency headquartered in Atlanta,GA.We believe great work comes from a deep understanding the needs, wants and desires of your audience.
Discover more about Nebo and our human-centered philosophy.",
"address": {
"@type": "PostalAddress",
"addressLocality": "Atlanta",
"addressRegion": "GA",
"postalCode": "30318",
"streetAddress": "1000 MARIETTA ST NW SUITE 270" },
"telephone": "1.800.908.6326",
}
</script>
73. #SMX #24B @SWallaceSEO
Custom Header Tags / NOINDEX Code
<script>
jQuery('meta[name="robots"]').remove();
Var meta = document.createElement ('meta');
meta .name = "robots";
Meta.content = "noindex";
docuemnt.getElementsByTagName('head')[0].appendChild(meta);
</script>
74. #SMX #24B @SWallaceSEO
Canonical Tag Code
<script>
var c = document.createElement('link');
c.;
c.href = {{Page URL Canonical}};
document.head.appendChild(c);
</script>
75. #SMX #24B @SWallaceSEO
Metadata Code
<script>
jQuery('meta[name="description"]').remove();
jQuery((title').remove();
var md_en = document.createElement('meta');
md_en.name = 'description';
md_en.content - 'This is a test for Metadata replacement with GTM.';
jQuery('head').append(md_en);
var tt_en = document.createElement('title');
tt_en.text = 'GoogleTag Manager Can Do What? | SMX';
jQuery('head').append(tt_en);
</script>
76. #SMX #24B @SWallaceSEO
Right Click Code
<script type='text/javascript'>
if (window.jQuery) {
jQuery('a').mousedown(function(event) {
if (event.which == 3)
dataLayer.push({ "nonleft.linkclick.href": this.href,
"nonleft.linkclick.linktext": this.text,
"event": "nonleft.linkclick.right"});
if (event.which == 2)
dataLayer.push({ "nonleft.linkclick.href": this.href,
"nonleft.linkclick.linktext": this.text,
"event": "nonleft.linkclick.middle"});
});
}
</script>
Editor's Notes
I am going to assume you already know & love tag manager
And we’re not going to cover how to write javascript
Things like version control, security, avoiding collection of PII, etc…
Special features like real time testing and the ability to customize make GTM a game changer.
Implement Schema in JSON-LD format via Google Tag Manager.
For anyone not familiar, Schema is a structured data markup that helps search engines better understand your content
Schema is the vocabulary, Schema.org is the dictionary.
Historically, this code was added inline.
Using Schema.org, create your snippet of Schema in J-SON LD format.
Implement structured data markup using Google Tag Manager.
Be sure to name your tags appropriately to easily keep track
Paste the schema markup that you have already written into GTM to dynamically insert J-SON LD on all pages you define.
And define your trigger - which pages you want this code to fire on. For something like standard organization schema we can select All Pages
And Click Save!
And of course, don’t forget to Publish your changes.
Once live, you can easily check to see that it’s firing correctly using Google’s structured data testing tool.
There is no easier way to implement additional code on your site
A single script for thousands of pages with the same data type.
Implement noindex tags, nofollow tags & more via Google Tag Manager.
Implement noindex tags, canonical tags & more when inline edits aren’t feasible.
Noindex, nofollow, noarchive, canonical, even NOODP when that was a thing
Historically, these were changes that had to be made inline – edits to the live code on your site. But not anymore.
Start by selecting “New Tag” and name it so you can easily track all of the different tags on your site
the type will be a custom HTML tag - b/c we want to add a snippet of custom code to the header of each page.
Simply Copy/paste the schema markup that you have written
Specify within the Javascript to fire code in the head section.
And define your trigger - which pages you want this code to fire on. For something like standard organization schema we can select All Pages
And Click Save! And of course, don’t forget to Publish your changes.
Be cautious with the trigger here – you don’t want to accidentally NOINDEX your whole site!
Once live, you can easily check to see that it’s firing correctly using Google’s structured data testing tool.
There is no easier way to implement additional code on your site
A single script for thousands of pages with the same data type.
Implement auto-generated, sitewide canonical tags via Google Tag Manager.
Define www or not in hostname
Define HTTP or HTTPS
Remove query parameters
Simply Copy/paste the schema markup that you have written
Add title tags and meta descriptions to your site via GTM.
This is made possible by Google’s recent advancements in rendering client-side scripting, but keep in mind that there’s a big ”if” here. You can use GTM to update your metadata, IF your site doesn’t have a lot of other JavaScript complexity going on. Google’s only going to deal with so much JavaScript before it moves on, so it’s the simpler websites that can get away with this.
Simply Copy/paste the schema markup that you have written
The trigger is that page with which you are updating…
Simply Copy/paste the schema markup that you have written
For a single page
This is admittedly pretty hacky…and John Mueller has cautioned against it. But sometimes it’s the only way.
you didn’t have CMS access, or, worse yet, your client was using a homegrown website that couldn’t be easily updated
Track right or middle clicks to truly measure the number of events on a website.
Built in Click Triggers in GTM only track traditional clicks and linkclicks.
Track right or middle clicks to truly measure the number of events on a website.
DOM ready pageview - DOM ready trigger fires when browser has built the skeleton of the page = parsed HTML and CSS. So the page may not look that good yet, but there is something rendered to a page.
The Regex is because in the Listener Tag – you are listening for both right and middle clicks. The Regex will capture both.
The Regex is because in the Listener Tag – you are listening for both right and middle clicks. The Regex will capture both.
Measure engagement that matters with scroll depth.
Capture how far down a given page users scroll to improve engagement tracking.
Get more insight than standard time on page metrics.
Ideal for content heavy pages.
How users are really interacting with your content, even if they bounce.
This works best when content fills most of the page, top to bottom
Set for content heavy pages
*The 25% mark will cause bounce rate to artificially decrease as “non-sticky” users may trigger an event.
You have to think about the average length of content – if users don’t scroll at all will the 25% event fire anyway?
Measure interaction with your content beyond bounce rate.
Use the Timer trigger to measure quality visits based on dwell time rather than average time on page.
Often, quality visits may still be considered a bounce with traditional measurement.
This works best when content fills most of the page, top to bottom
Set for content heavy pages
5 seconds, 15 seconds?
If I leave you with one thing – I hope it’s the thought that Google Tag Manager can be a Game Changer for you.