When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020Kristina Azarenko
eCommerce is growing every single year.
Now is the best time to utilize SEO as one of the most powerful sources of traffic and revenue.
In this talk, I'll show you how to build high-quality sub-category pages targeting long-tail keywords that sell.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
How Online Stores Can Quickly Build Sub-categories Targeting Long-tail Keywor...Kristina Azarenko
In this talk, Kristina will share an 8-step framework for eCommerce stores that will help to efficiently create sub-categories based on the existing filters. These sub-categories will capture long-tail keywords with buying intent, something that online stores usually miss or don’t have time for.
The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020Kristina Azarenko
eCommerce is growing every single year.
Now is the best time to utilize SEO as one of the most powerful sources of traffic and revenue.
In this talk, I'll show you how to build high-quality sub-category pages targeting long-tail keywords that sell.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Building a Search Intent-Driven Website Architecture (SEO Mastery Summit 2022...LazarinaStoyanova
In this talk, given for SEO Mastery Summit 2022, I:
- propose a continuous improvement planning approach for web architecture
- highlight the importance of goal-driven site architecture planning
- highlight the relationship between site goals, user personas, and search intent
- demonstrate ways of considering search intent in both page planning and structure planning
- highlight the benefits of having an intent-driven website architecture
- highlight different ways to troubleshoot for intent mismatch
- recommend some further reading to get set you on a path of success ✨
If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
SEO Automation Without Using Hard Code by Tevfik Mert Azizoglu - BrightonSEO ...Tevfik Mert Azizoglu
#xpath
#googlesheets
#zapier
– How can non-coder SEOs make their own mini SEO tools?
– Is coding knowledge essential for SEO automation?
This presentation is about how you can create custom SEO automation that includes complex functionalities like crawling, data extraction, and building reports automatically by using those outputs.
#importxml
#n8n
#openai
#seoautomation
Links: https://twitter.com/mertazizoglu/status/1512471375352639491
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
5 Retail Principles to Rule your E-commerce SEOAleyda Solís
The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Aleyda Solís
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
Similar to SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #CommerceNow (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Craft the Perfect Message: Unveiling Customized Marketing Software Solutions ...chrisbrown798789
Shemon Software Solution specializes in Customized Marketing Solutions, offering tailored digital marketing strategies to enhance brand visibility and drive business growth.
Best Deaddiction Center to get Rid out of addiction
Shri Shuddhi Nasha Mukti kendra helps individual understand their addiction and provide medical treatment, therapy and counseling......
The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower.
As the world becomes more complex, the brands that are winning provide the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond.
Attendees will learn:
• The common mistakes brands make that drive complexity
• How the world’s simplest brands create loyal fans through SIMPLE experiences
• The 6 key behaviors you can instill in your team today to create SIMPLE experiences that’ll help you acquire and retain more customers
In today's fast-paced business world, providing excellent client service is crucial for success. This report, "Client Service Management: Principles and Insights for Excellence," explores the basic principles and practical tips needed to manage client relationships effectively. Good client service goes beyond just solving problems; it’s about building strong, lasting relationships that keep clients happy and loyal. In this report, you will find clear explanations and real-life examples that will help you improve how you interact with and support your clients. Whether you’re experienced or new to client service, the insights here will guide you in delivering outstanding client experiences and service models
Happy learning
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Step-by-Step Guide to Social Media Advertising.pdfnivedhithas9
A Step-by-Step Guide to Social Media Advertising involves creating a strategic plan that includes identifying your target audience, choosing the right platforms, crafting engaging content, setting a budget, and analyzing performance metrics to optimize future campaigns. This approach ensures effective and efficient promotion of products or services on social media platforms.
How to nail customer success with the reinvention of HubSpot serviceHubSigneBjrklund
We are so excited to dive into the reinvention of ServiceHub together with John Currivan, GTM Enablement facilitator from HubSpot and former Customer Success Specialist! John knows ALL the advantages of ServiceHub and will share with us how to utilize the features to provide the best customer experience.
We often encounter companies that simply ‘forget’ to build a customer retention strategy in their quest for new customers, and that’s a shame. Think about how much revenue lies in upsell, cross-sell, and renewals of your existing customers.
Do you know exactly when your customers’ contracts need renewal? Do you have an onboarding or activation strategy to keep your customers on your platform?
In this user group, we want to emphasize the importance of customer success and show you how to utilize the ServiceHub features to retain and delight your customers! Together with John, we will highlight the 3 most important elements to succeed with a customer success strategy:
- Onboarding
- Activation
- Retention
Get inspired on how to level up your Customer Success and receive expert insights from an experienced HubSpotter
Learning from Roger Wakefield, is a game changer. Roger has gone from a completely unknown plumber to be the biggest brand in the world in the trades. In this presentation you will learn 3 key steps to start making money on YouTube today! You will learn what it takes to beat the algorithm, the secret thing most people don't do, and how to build an evergreen system to make more money now. This is one session you do not want to miss.
Key Takeaways:
1. What it takes to beat the YouTube algorithm.
2. The #1 Secret most people don't do on YouTube.
3. How to start making money on YouTube now.
Lynzee Giamalva - Personal Brand Exploration Kitladylynzee
I have developed a brand identity kit for my personal brand for an assignment in the Digital Marketing Bachelors of Science Degree Program at Full Sail University.
Search Engine Optimization (SEO) or as we like to call it: Online Community B...Joseph Skibbie
Join Joe Skibbie, founder of JRS Mar/Com, for a dive into SEO on June 25 at 9 AM. Discover practical strategies to enhance your online visibility and attract your target audience. In a digital landscape dominated by Google searches, understanding SEO is essential for standing out and driving web traffic.
Whether you’re aiming to outshine competitors, generate leads, or expand your social media reach, this event will equip you with actionable insights. With expertise and a data-driven approach, you’ll learn how to define your target keywords, understand your audience, and optimize your SEO efforts effectively.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Learn everything you need to know to make your content:
Relevant - your content needs to be managed throughout its entire lifecycle
Optimized – the search engines and social networks are a key channel for your content Leveragable – the content needs to serve multiple roles and be used to inform other pieces of the content universeProfitable – the success of the content should be partially measured by its impact on your organization’s bottom line
Key Takeaways:
From a content strategy perspective, you'll understand exactly what to do, how to do it right and why its the right way to do it...for your company and your audience!
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Unlocking Everyday Narratives The Power of Storytelling in Marketing - Chad P...
SEO for E-commerce in 2020 - Top Technical SEO Challenges & How to Fix them #CommerceNow
1. #seoforecommerce by @aleyda from @orainti
HOW TO
WIN SEO
FOR
ECOMMERCE
IN 2020
#seoforecommerce by @aleyda from @orainti
2. #seoforecommerce by @aleyda from @orainti
Organic search is the main traffic driver for
e-commerce and shopping sites after direct one
https://www.similarweb.com/
3. #seoforecommerce by @aleyda from @orainti
However e-commerce sites have characteristics
that make it challenging to optimize them
Complex
taxonomy
Highly dynamic
inventory
High number of
products
4. #seoforecommerce by @aleyda from @orainti
… as they can end up causing common SEO issues!
Content
indexing,
duplication and
cannibalization
issues
Internal linking
challenges
Crawl budget
issues
5. #seoforecommerce by @aleyda from @orainti
Ecommerce sites can
be amazing sites to
sharpen your SEO skills
Not sure if it’s fun… or SEO fun
6. #seoforecommerce by @aleyda from @oraintihttps://twitter.com/thetafferboy/status/1232068982045323265
…Particularly your
technical SEO ones
7. #seoforecommerce by @aleyda from @orainti
Let’s see how!
Optimizing products
pages with limited
control and highly
dynamic inventory
Internal linking and
indexing of facets with
non-standardized
attributes
Crawl budget
issues
Internal linking
challenges
Content
indexing,
duplication and
cannibalization
issues
1. 2.
8. #seoforecommerce by @aleyda from @orainti#productseo at #smxwest by @aleyda from @orainti
Optimizing
products pages
with limited
control and
highly dynamic
inventory
#seoforecommerce by @aleyda from @orainti
9. #seoforecommerce by @aleyda from @orainti
All paths of your site lead to your products pages,
which can make or break conversions
10. #seoforecommerce by @aleyda from @orainti
Your products
pages are
valuable
to attract bottom
of the funnel
searches
11. #seoforecommerce by @aleyda from @orainti
Product pages
tend to be also
highly shared
and a magnet
for backlinks
12. #seoforecommerce by @aleyda from @orainti
… which can end up making them some
of your top URLs traffic wise too
14. #seoforecommerce by @aleyda from @orainti
Which at an
aggregated
basis, doesn’t
only hurt your
Website
crawlability,
products
rankability and
user experience
…
15. #seoforecommerce by @aleyda from @orainti
…But also
ultimately, makes
you lose traffic
and conversions
that you could
otherwise refer
to other products
16. #seoforecommerce by @aleyda from @orainti#productseo at #smxwest by @aleyda from @orainti#seoforecommerce by @aleyda from @orainti
Automated validation for
consistent indexing and internal
linking is required through your
products lifecycle
17. #seoforecommerce by @aleyda from @orainti
Establish
minimum
descriptions
requirements
within the system
when products
are listed
18. #seoforecommerce by @aleyda from @orainti
Don’t allow the same product to be listed twice by the
same vendor to add it in many categories or locations
19. #seoforecommerce by @aleyda from @orainti
If you’re also a
marketplace and there
are too many identical
products from different
vendors, enable a single
product URL for the
same product
20. #seoforecommerce by @aleyda from @orainti
Define a number of maximum relevant categories to
connect with products, but don’t add them to the URLs
21. #seoforecommerce by @aleyda from @orainti
Use characteristics to differentiate products metadata &
descriptions to be specific to target & rank with them
22. #seoforecommerce by @aleyda from @orainti
Each product should be listed in at least a full
categories>sub-categories>facets path that is indexable
23. #seoforecommerce by @aleyda from @orainti
These categories/facets should be linked through their
canonical URLs, avoiding the usage of parameters
Don’t link to
canonicalized
Category URLs
24. #seoforecommerce by @aleyda from @orainti
Linking and including in the XML sitemaps
the original products URLs too
Don’t link to
canonicalized
Product URLs
26. #seoforecommerce by @aleyda from @orainti
When the product goes out of stock, it should be then
eliminated from listings, internal search & XML sitemap
Don’t
link
27. #seoforecommerce by @aleyda from @orainti
If it’s a
temporary status
or you’re unsure,
the product page
should remain
indexable
recommending
related products
until it comes
back or during a
minimum time
28. #seoforecommerce by @aleyda from @orainti
Giving also the
option to users
to be notified
when the
product comes
back in stock
again
29. #seoforecommerce by @aleyda from @orainti
Feature a message explaining
why the user is redirected
If it’s permanent & the page has backlinks, traffic or
conversions, 301-redirect to indexable parent category
30. #seoforecommerce by @aleyda from @orainti
Avoid 301-redirects to generic or non-relevant
categories that won’t keep the old page relevance
31. #seoforecommerce by @aleyda from @orainti
Another option is 301-redirecting to similar product
but it can cause high volume of chain redirects
32. #seoforecommerce by @aleyda from @orainti
Avoid 302
redirects to make
sure you pass the
old product page
value while
making sure the
destination
actually works
and is relevant
33. #seoforecommerce by @aleyda from @orainti
Don’t show 404s for out of stock products
w/ backlinks, you miss value & is bad experience
34. #seoforecommerce by @aleyda from @orainti
You can use 410 http status for permanent out of
stock pages with no backlinks nor rankings/traffic
Personalize
your error page
to be usable
and relevant
35. #seoforecommerce by @aleyda from @orainti
Schedule continuous crawls to run & be delivered
automatically to identify remaining crawlability issues
Ryte
36. #seoforecommerce by @aleyda from @orainti
Set real time SEO
monitoring and
alerts, to be
warned if your
product pages
change their
crawlability or
indexing status
Little warden & content king
37. #seoforecommerce by @aleyda from @orainti
Integrate Web traffic
and rankings data to
alerts validations,
prioritizing the ones
of those product
pages with certain
minimum value
Little warden & content king
38. #seoforecommerce by @aleyda from @orainti
Configure the alerts
to be directly
delivered to your
communication or PM
system to facilitate
their validation
Zapier, Integromat
39. #seoforecommerce by @aleyda from @orainti
It's about
aligning the
crawling and
indexing of
your products to
their lifecycle to
maximize their
value
40. #seoforecommerce by @aleyda from @orainti
Internal linking
and indexing of
facets with
non-
standardized
attributes
#seoforecommerce by @aleyda from @orainti
41. #seoforecommerce by @aleyda from @orainti
Should a shoe query of a specific model and color be
targeted by a product or a listing page?
42. #seoforecommerce by @aleyda from @orainti
Should you
canonicalize a
facet after a
certain level of
depth to its
parent category?
43. #seoforecommerce by @aleyda from @orainti
You want to avoid a sub-optimal ranking & experience
by ranking with a too specific product page …
44. #seoforecommerce by @aleyda from @orainti
… or a still too generic sub-category that won’t be as
relevant for the user, who will need to filter further
45. #seoforecommerce by @aleyda from @orainti
Sometimes this happens because the relevant
indexable facet doesn’t exist on the site
46. #seoforecommerce by @aleyda from @orainti
Sometimes is because
queries are targeted by
indexable internal
search result pages that
generate content
cannibalization/
duplication issues and
are not internally
linked, not ranking well
as a result
47. #seoforecommerce by @aleyda from @orainti
Sometimes the
relevant facet
does exist but is
not correctly self-
canonicalized and
is not indexed as
a result
48. #seoforecommerce by @aleyda from @orainti
… or it hardly has internal links because the
navigation towards it is not crawlable
#seomarketplaces by @aleyda from @orainti
49. #seoforecommerce by @aleyda from @orainti
But you also don't want to waste your site crawling
on not worthy to be indexed nor ranked URLs…
50. #seoforecommerce by @aleyda from @orainti
It's about aligning your
Web taxonomy indexing
and internal linking with the
audience demand and your
providers supply… if it
doesn’t spark joy, it
shouldn’t be indexable!
51. #seoforecommerce by @aleyda from @orainti
On one hand, it depends
on the demand volume
and intent: How many
searches does the query
have and what are the
characteristics?
52. #seoforecommerce by @aleyda from @orainti
… on the other,
the existing
supply: How
many of these
specific
products do you
have to offer?
53. #seoforecommerce by @aleyda from @orainti
Also, can these queries generate conversions that
will compensate the optimization efforts of the facet?
>
54. #seoforecommerce by @aleyda from @orainti
Those facets
with too little
products or
targeting non-
popular queries
should be
canonicalized to
their parents
levels
55. #seoforecommerce by @aleyda from @orainti
While obfuscating
their internal
linking, to avoid
crawling not
meant to be
indexed pages
56. #seoforecommerce by @aleyda from @orainti
However, you want
to start indexing
and optimizing
facets that target
worthy queries for
which you have
enough products
57. #seoforecommerce by @aleyda from @orainti
How can you identify these
opportunities with so many
category levels, facets and
products on your site?
58. #seoforecommerce by @aleyda from @orainti
You can quickly
validate the most
popular sub-topics
searched along your
products categories/
brands with keyword
research tools that will
group and show
searches for them
directly
Semrush
59. #seoforecommerce by @aleyda from @oraintianalytics
Monitor your internal search results queries:
repeated, relevant ones that you’re not targeting yet
60. #seoforecommerce by @aleyda from @orainti
Do the same with your trending products per category:
what are their brands, characteristics and/or locations?
61. #seoforecommerce by @aleyda from @oraintisistrix
Look for ranked
but cannibalized
categories/
products queries
results w/ non-
trivial search
volume
62. #seoforecommerce by @aleyda from @oraintisemrush
… Verify if your ranked pages are continuously
switching in search results for these queries
63. #seoforecommerce by @aleyda from @oraintisurfer
Analyze the top
ranked pages
above yours:
What type of
pages are they?
What kind of
information do
they feature? Do
they provide a
better experience
than yours?
64. #seoforecommerce by @aleyda from @oraintisemrush
Check and
compare the
indexable facets of
the competitors
consistently
outranking you
65. #seoforecommerce by @aleyda from @orainti
How can you differentiate and organize your Web
listings to better address users need in their journey?
Category Sub-Category Facet Sub-Facet
66. #seoforecommerce by @aleyda from @orainti
It’s not only about
start indexing and
linking to them,
but optimizing
their offering to
fulfill the user
search experience
and facilitate its
conversion
67. #seoforecommerce by @aleyda from @orainti
It should be about
effectively
showcasing the
existing supply to
satisfy a non-trivial
audience demand
68. #seoforecommerce by @aleyda from @orainti
... indexing &
linking your Web
taxonomy,
including facets,
accordingly
69. #seoforecommerce by @aleyda from @orainti
Remember that is
not about indexing
more pages, but the
right pages that are
the best
71. #seoforecommerce by @aleyda from @orainti
It's doable when you have resources and flexibility
to optimize the platform configuration accordingly
When changes are released
72. #seoforecommerce by @aleyda from @orainti#seoforecommerce by @aleyda from @orainti
Winning
Ecommerce SEO
challenges while
sparking joy!
74. #seomarketplaces by @aleyda from @orainti
Thanks! Questions?
#seoforecommerce by @aleyda from @orainti
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* #SEOFOMO Newsletter Wrangler
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018