SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Actionable and Impactful SEO Audits #SearchNorwich
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.
This document discusses how SEOs can help with cybersecurity by identifying vulnerabilities and malicious activity on websites. It provides three ways SEOs can benefit security: 1) Prevent risks by checking robots.txt files and Google search results for sensitive information exposure, 2) Identify weaknesses like outdated plugins or default credentials through site crawls, and 3) Identify malicious activity by monitoring for hacked pages or spammy content. Specific tips include using Google Alerts to monitor code repositories for leaks, crawling sites as Google would to detect unusual content, and reviewing Search Console for security warnings. The document emphasizes the value of vigilance, asking questions, and investigating anomalies to enhance website protection.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce Websites
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
How to put together a search strategy for a new category
The document discusses strategies for developing an effective search strategy for a new category. It recommends aligning messaging through customer interviews, quantifying results with research, researching competitors, creating cornerstone pages to pioneer key phrases, amplifying search with other channels like content marketing, and analyzing traffic to identify top performing keywords and scale with paid search. The goal is to own the new category term through search engine optimization and paid search experimentation.
This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Growing your Search Results in International Markets at #inbound18
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Conquering International Search Markets: #InternationalSEO at #SMConnect
This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.
International SEO Slides at #SMX Munich: How to identify, fix & monitor mi...
This document outlines a presentation on identifying, fixing, and tracking international search results misalignment issues. The presentation discusses how to use Google Analytics and Google Search Console to identify countries where a website is receiving organic traffic but the content is not relevant to that country. It then provides recommendations for fixing issues, such as using separate domain names and subdirectories for each country-specific site, implementing hreflang tags, and ensuring content is localized and uses country-relevant keywords. It also discusses how to monitor for ongoing misalignment issues.
3 Steps to Establish a Successful International Digital Marketing Process #MN...
This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.
2015 MnSearch Summit - Aleyda Solis - How to Effectively Establish & Run a Su...
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.
Digital localisation for global reach | Susanne Dirks - eVorsprung Consulting
This document provides guidance on best practices for digital localization when expanding into export markets. It discusses 10 principles for successful digital localization, including starting with a global strategy and vision, internationalizing websites before localizing, addressing internal challenges, adapting to different business environments in export markets, incorporating cultural and linguistic localization, providing locally relevant content, optimizing visibility on local search engines, and choosing suitable local digital marketing strategies. The document uses numerous examples to illustrate how companies have successfully localized their digital presence for specific international markets.
Taking your International SEO to the next level at #SMXParis
This document summarizes an international SEO presentation given at SMX Paris 2014 by Aleyda Solis. The presentation stressed that international SEO requires a full strategic approach, including optimizing the international web structure, creating localized and relevant content for target audiences, and developing an international link building campaign. It provided best practices for each element, such as selecting the appropriate international web structure based on language vs. country targeting, conducting localized keyword research, and developing content optimized for the keywords and terms used in each market.
Insider's Guide to Creating Multilingual Websites That Drive Revenue
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
Establishing a Successful International Web Presence #InternationalSEO #SMX W...
This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.
This document discusses 10 key points to consider when implementing a successful multi-territory search marketing strategy: 1) determining a centralized or localized structure; 2) developing quality localized content; 3) understanding differences between localization and translation; 4) learning local search behaviors; 5) assessing technology adoption levels in markets; 6) prioritizing major search engines; 7) deciding on a domain deployment structure; 8) selecting tools to support the strategy; 9) implementing consistent tracking and measurement; and 10) partnering with experts that understand each local market.
International SEO: Top 10 Best Practices You Need To Know
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Social Media Marketing Master Class - Jeff Dwoskin
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
10 Advantages and Disadvantages of Social Media Marketing in 2024
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
How Can German Auto Repair Shops Benefit From Digital Marketing
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
The Top 6 Facebook Ad Hacks of 2024, Targeting the Untargetable - Larry Kim
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Create Content in Half the Time with Generative AI - Nick Mattar
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
Unlocking the Potential of AI and XR - A Step-by-Step Guide to Strategic Int...
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
[MozCon 2021] Taking Charge of Your IndexabilityAreej AbuAli
Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.
This document discusses how SEOs can help with cybersecurity by identifying vulnerabilities and malicious activity on websites. It provides three ways SEOs can benefit security: 1) Prevent risks by checking robots.txt files and Google search results for sensitive information exposure, 2) Identify weaknesses like outdated plugins or default credentials through site crawls, and 3) Identify malicious activity by monitoring for hacked pages or spammy content. Specific tips include using Google Alerts to monitor code repositories for leaks, crawling sites as Google would to detect unusual content, and reviewing Search Console for security warnings. The document emphasizes the value of vigilance, asking questions, and investigating anomalies to enhance website protection.
BrightonSEO October 2022 - Dan Taylor SEO - Indexing Ecommerce WebsitesDan Taylor
The thing is, we’re hitting an indexing ceiling.
The internet advanced at a quick rate as it had all of human history to be written about and featured; now aside from some small niches and edge cases, we’re regurgitating the same content, the same “how to” guides, and the same products and information.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
How to put together a search strategy for a new categoryAmir Jirbandey
The document discusses strategies for developing an effective search strategy for a new category. It recommends aligning messaging through customer interviews, quantifying results with research, researching competitors, creating cornerstone pages to pioneer key phrases, amplifying search with other channels like content marketing, and analyzing traffic to identify top performing keywords and scale with paid search. The goal is to own the new category term through search engine optimization and paid search experimentation.
This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Marketing Festival
Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Growing your Search Results in International Markets at #inbound18Aleyda Solís
How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!
Conquering International Search Markets: #InternationalSEO at #SMConnectAleyda Solís
This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.
International SEO Slides at #SMX Munich: How to identify, fix & monitor mi...Aleyda Solís
This document outlines a presentation on identifying, fixing, and tracking international search results misalignment issues. The presentation discusses how to use Google Analytics and Google Search Console to identify countries where a website is receiving organic traffic but the content is not relevant to that country. It then provides recommendations for fixing issues, such as using separate domain names and subdirectories for each country-specific site, implementing hreflang tags, and ensuring content is localized and uses country-relevant keywords. It also discusses how to monitor for ongoing misalignment issues.
3 Steps to Establish a Successful International Digital Marketing Process #MN...Aleyda Solís
This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.
At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".
The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.
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Insider's Guide to Creating Multilingual Websites That Drive RevenueFlorian Auckenthaler
DesigningIT & Acclaro Webinar Presentation. The webinar is geared towards digital marketing professionals, web admins and developers who are interested in creating or maintaining a successful, revenue-generation multilingual website.
The full webinar is available here https://www.youtube.com/watch?v=2x-hFKS9TuU
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.
This document discusses 10 key points to consider when implementing a successful multi-territory search marketing strategy: 1) determining a centralized or localized structure; 2) developing quality localized content; 3) understanding differences between localization and translation; 4) learning local search behaviors; 5) assessing technology adoption levels in markets; 6) prioritizing major search engines; 7) deciding on a domain deployment structure; 8) selecting tools to support the strategy; 9) implementing consistent tracking and measurement; and 10) partnering with experts that understand each local market.
Do you have a brand that's expanding globally?
How are you handling your search presence in different countries?
Is your communication strategy clear as you enter those varied markets?
International SEO can help.
By implementing global and international SEO best practices, you can improve everything from your site structure to cultural nuances in your content.
Watch our webinar to keep your brand competitive by finding the perfect balance of functionality and usability across markets.
You'll learn:
- How to navigate the complexity of global SEO for better user experience (happier customers) and improved traffic and revenue (happier executives).
- A solid technical foundation that drives improved ROI for years as international traffic flows to your website.
- How to manage global SEO across search engines, audit your technical foundation, and oversee end-to-end content creation and reporting.
Conductor's Nadege Chaffaut, Director of Customer Success in Europe, Middle East, and Africa (EMEA), and Fiona McGovern, Senior Director in EMEA, explain why International SEO is important.
They'll dive into how you can have a unified brand, maintain a top position, and excel in various markets.
You'll get to discover more specific ways to get ahead in the global race.
Similar to How to Develop International SEO Audits for Success #IntSS (20)
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EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
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NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
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2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Targeting
International
markets can be
a great way to
diversify and
scale your
business online
3. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Google has become much better at understanding
language with BERT and now with MUM
4. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
In fact, international sites decreased their rankings/traffic
from non-relevant markets during recent Google Updates
5. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
But ranking
across
competitive
industries in
international
markets can
be tough
6. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
There are important well-known optimization
challenges through the internationalization process
Targeting
non-profitable
markets
Ranking with
the wrong
pages in
international
markets
Not optimizing
content using
local audience
search behavior
TARGETING GEOLOCATION LOCALIZATION
7. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
You risk spending a high share of your time fixing issues
rather than building impactful stuff that achieves goals
8. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
With limited resources and timelines across many
markets to execute SEO activities and get results
9. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
https://developers.google.com/search/docs/specialty/ecommerce?hl=en
It’s why you can’t
just follow
“international SEO
best practices”
which are great to
avoid missing
things, but not to
drive a strategy
10. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
FOCUS ON
IMPACTFUL
INTERNATIONAL
OPTIMIZATION
ACTIONS
PROVIDE
SOLUTIONS TO
FACILITATE
IMPLEMENTATION
HELP TO
ESTABLISH
SYSTEMS TO AVOID
EXECUTION
MISTAKES
Let’s see how you can tackle this with your international
SEO audits, following 3 steps
1. 2. 3.
11. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Focus Your Audit on
Impactful International
Optimization Areas
1
12. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Your International SEO audit should assess on those core
areas influencing targeting, geolocation & localization
Launching in too many
non-profitable markets
Using the wrong
international targeting for
your business
Using the wrong Web
structure for your
International Markets
International Web
Versions crawlability and
intrusivity issues
Incorrectly Implemented
Hreflang annotations
Lack of content and web
experience optimization
towards the international
audience search
preferences
TARGETING GEOLOCATION LOCALIZATION
13. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Start by auditing the Website International Targeting
Launching in too many
non-profitable markets
Using the wrong
international targeting for
your business
Using the wrong Web
structure for your
International Markets
International Web
Versions crawlability and
intrusivity issues
Incorrectly Implemented
Hreflang annotations
Lack of content and web
experience optimization
towards the international
audience search
preferences
TARGETING GEOLOCATION LOCALIZATION
14. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
You don’t need to target all markets at the same time
just because your industry leaders are doing it so
15. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Or enabling all language versions for every country you
target since most won’t bring meaningful search traffic
16. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
This is how you end up with the common issue
of not having resources for localization or optimization
“I don’t have enough resources to localize
and optimize for all the markets”
Someone who enabled too many international Web versions
17. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Assess the potential markets traffic starting point, search
potential as well as relevance from a business perspective
COUNTRY AND
LANGUAGE
CURRENT
ORGANIC
SEARCH TRAFFIC
SEARCH
COMPETITION
LEVEL
SEARCH VOLUME
OPPORTUNITY
SEARCH
TREND IN
MARKET
SEARCH
ENGINE
USED
CAPACITY TO
PERFORM
BUSINESS
OTHER
TRAFFIC
DRIVES
Canada in
English
300 per month High
2,000,000 searches
per month
Positive Google High Affiliate
USA in English 500 per month Medium
3,000,000 searches
per month
Negative Google Medium
Social
Affiliate
USA in Spanish 200 per month Medium
2,500,000 searches
per month
Positive Google Low
Social
Affiliate
… … … … … … … …
18. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Check if there’s a minimum search traffic potential
for profitability to prioritize your efforts on them
https://www.aleydasolis.com/english/international-seo-tools/roi-calculator/
19. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
Google supports language and country targeting,
but not “continent”, which should be avoided
20. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
So if a .eu version is used you will have a harder time
geolocating it and end up running into duplication issues
vs
21. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
What countries should have an EU version in English
if there’s already a UK one in English? Hard to leverage!
22. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Yes No
Yes No
IS LOCATION A FACTOR THAT INFLUENCES YOUR WEB OPERATIONS?
COUNTRY TARGETING LANGUAGE TARGETING
IS THERE ENOUGH TRAFFIC & CONVERSIONS TO
TARGET EACH COUNTRY?
An online
shop will
likely be
country
targeted
It’s then critical to correctly identify your relevant
international targeting, to make the rest consistent
A Tech blog
will likely
language
target
23. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Search demand behavior should be identified and
compared per market to assess similarities/differences
24. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Depending on industry/biz model & language variation,
you might prefer to language rather than country target
vs
25. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
brand.eu/es-es/
brand.eu/fr-fr/
brand.eu/de-de/
brand.eu vs
If you really need to use .eu domains, use them as if they
were gTLDs, with country folders/subdomains with them
26. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Like Patagonia
does here,
targeting France
with a French
version within
a .eu subdomain
27. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Continue assessing the site geolocation towards the
targeted markets and consistent configuration
Launching in too many
non-profitable markets
Using the wrong
international targeting for
your business
Using the wrong Web
structure for your
International Markets
International Web
Versions crawlability and
intrusivity issues
Incorrectly Implemented
Hreflang annotations
Lack of content and web
experience optimization
towards the international
audience search
preferences
TARGETING GEOLOCATION LOCALIZATION
28. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Many International
sites are held back
by their Web
structure, since all
have pro’s and con’s
https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
29. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
JD Sports target countries via ccTLDs and Asos via
subdirectories within gTLDs, both approaches are valid
vs
30. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Check your
international
search results to
see which Web
structure is used
by the ranked
sites and their
popularity
ccTLD
gTLD
ccTLD
gTLD
gTLD
ccTLD
ccTLD
31. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
You can use
VPNs or browser
extensions
to simulate
international
search results
https://seominion.com/
32. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Are your top
competitors in
new target
markets using
ccTLDs?
Yes
Yes
USE A NEW
CCTLD FOR THE
NEW COUNTRY
MARKET
No
No
USE GEOLOCALIZED
SUBDIRECTORIES IN
YOUR CURRENT GTLD. IF
YOU CAN’T, USE
SUBDOMAINS IN
CURRENT GTLD.
You’re using a ccTLD
You’re using a gTLD Are you using
a gTLD or
ccTLD for your
existing
market?
Yes
Yes
No
No
USE GEOLOCALIZED
SUBDIRECTORIES IN A
NEW GTLD. IF YOU
CAN’T, USE
SUBDOMAINS IN NEW
GTLD.
Is the popularity/
authority of your
competition very
high/well
established?
Are your top
competitors in
new target
markets using
ccTLDs?
Is the popularity/
authority of your
competition very
high/well
established?
USE A NEW
CCTLD FOR THE
NEW COUNTRY
MARKET
Select your own international Web structure accordingly,
taking into consideration the number of markets
33. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
While ensuring that there’s consistency with the Web
structure referring the user to the relevant URL
34. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
And avoiding migrating your established market
when targeting new ones, to avoid losing what you have
.com/uk/
.co.uk
.com/us/
.com/au/
.co.uk
.com
.com/au/
.com/us/
or
Don’t Do
35. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Whatever the
international Web
structure you
choose, avoid
automatic redirects
based on the IP
location
36. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Automatic
redirects can
harm crawlability
of some of your
international Web
versions
https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites
37. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Do a list crawl of your different international Web versions’
home pages with the googlebot user agent to validate it
https://httpstatus.io/
38. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Suggest the
relevant Web
version instead,
and use the
selected value to
redirect the user
based on the
saved preference
39. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Improve your
international pages
crawlability and
popularity by cross-
linking between
them with crawlable
links, allowing users
to switch too
40. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Although Hreflang
continues to
provide a way to
specify language/
country per page
and alternates,
Google has
deprecated the
report from the
Search Console
41. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Most issues with hreflang implementation come by tagging
pages that don’t have alternates or are not indexable
42. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
It’s then more important than ever to only use it for those
pages with indexable alternate versions that really need it
43. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Prioritize hreflang
implementation to
those indexable
pages with
international
targeting issues
that exist across
markets
44. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Identify those pages with actual international
misalignments with alternates using GSC or Semrush
Semrush
45. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Google.com for “womens socks” Google.co.uk for “womens socks”
<link rel="alternate" href="https://shop.lululemon.com/c/women-socks/_/N-8rc" hreflang="en-us" />
<link rel="alternate" href="https://www.lululemon.co.uk/en-gb/c/womens/socks" hreflang="en-gb" />
For those hreflang that you actually need, only map the
alternate pages with the issues, rather than all versions
46. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Validate Hreflang with SEO crawlers before/after release
and monitor in real time with SEO monitoring tools
Screaming Frog ContentKing
47. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
● ccTLDs
● Country in metadata
● Country, Address and Phone
numbers in pages copy
● Local language & currency
● Backlinks from local sites
● Connected Business Profile
● Hreflang specifying
alternates from stronger
same language country
version
Well aligned ccTLD Not Well aligned ccTLD
Remember it’s not only about hreflang too! Ensure that all
geolocation signals are consistently implemented
48. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
● ccTLDs
● Country in metadata
● Country, Address and Phone
numbers in pages copy
● Local language & currency
● Backlinks from local sites
● Connected Business Profile
● Hreflang specifying
alternates from stronger
same language country
version
Well aligned gTLDs
They will allow you to effectively improve your results
in the desired markets, even when using gTLDs
49. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Finish by analyzing and recommending the site overall web
experience localization needs based on search behavior
Launching in too many
non-profitable markets
Using the wrong
international targeting for
your business
Using the wrong Web
structure for your
International Markets
International Web
Versions crawlability and
intrusivity issues
Incorrectly Implemented
Hreflang annotations
Lack of content and web
experience optimization
towards the international
audience search
preferences
TARGETING GEOLOCATION LOCALIZATION
50. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Going native can
make or break
global sales and
your international
site rankings https://www.shopify.com/enterprise/international-ecommerce-issues
51. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
The localization of your content is key to connect with
your international audience preferences/behavior
52. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Overlooking it will give a bad search and user experience,
negatively impacting rankings and CTR in SERPs
53. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
The goal is to
localize the
different user
facing areas
and
indexable
content of
each version
54. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
While taking into consideration each market search
behavior for their relevant pages content optimization
55. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
But how to ensure all this is done in a cost effective
way at scale with many markets at a time?
56. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
It’s about having an iterative/incremental approach,
from translation to localization up to transcreation
57. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Identify and map the most popular queries to target
for each page type in each of the targeted markets
58. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Establish multi-country patterns with targeted queries to
generate the main content elements for each page type
59. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Start translating the most important pages, and leverage
automated translation tools to support translators
https://www.deepl.com/quality.html
60. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use multilingual content optimization tools, like Frase or
Surfer, to produce optimized localized content faster too
Frase, Surfer
61. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use this Google Sheet Template to facilitate the Process
https://www.aleydasolis.com/en/search-engine-optimization/international-seo-keyword-content-optimization-worksheet-free-template/
62. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Is it a lot to assess and recommend on? Let’s see next how
to prioritize and craft recommendations to facilitate action
Launching in too many
non-profitable markets
Using the wrong
international targeting for
your business
Using the wrong Web
structure for your
International Markets
International Web
Versions crawlability and
intrusivity issues
Incorrectly Implemented
Hreflang annotations
Lack of content and web
experience optimization
towards the international
audience search
preferences
TARGETING GEOLOCATION LOCALIZATION
63. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Provide solutions to
facilitate
implementation
2
64. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
HIGH PRIORITY
HIGH IMPACT WITH LOW DIFFICULTY
MEDIUM PRIORITY
HIGH IMPACT WITH MEDIUM DIFFICULTY
MEDIUM IMPACT WITH LOW DIFFICULTY
LOW PRIORITY
MEDIUM IMPACT WITH MEDIUM DIFFICULTY
HIGH IMPACT WITH HIGH DIFFICULTY
DON’T PRIORITIZE
MEDIUM IMPACT WITH HIGH DIFFICULTY
LOW IMPACT
IMPACT
1
3
2
+ DIFFICULTY
+
-
2
3
Prioritize the recommendations to start with those
with higher potential impact and lower difficulty
65. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
IMPACT
EFFORT
1.
To Execute
Now
Don’t Do
2.
To Assess
2.
To Assess
Execute first those with high impact/low effort
within your own context
“Optimize
metadata of the
core site pages
with the relevant
language and
terms used by
audience”
66. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
IMPACT
EFFORT
1.
To Execute
Don’t Do
2.
To Assess
2.
To Assess
Don’t execute those with high effort/low impact,
that won’t help to achieve goals
“Make URLs to
be shown in the
same language
than the page
version”
67. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
The affected areas
The SEO effect
The business importance
Current optimization
Required resources
Known restrictions
Scope
IMPACT DIFFICULTY
The impact and difficulty will be relative, connected
to the site goals and complexity of implementation
68. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
IMPACT
EFFORT
1.
To Execute
Don’t Do
2.
To Assess
& Prioritize
2.
To Assess
& Prioritize
Assess and prioritize based on your own project status,
goals and restrictions/requirements
Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher
Medium impacting with
high effort
6 4 12
Low impacting with high
effort
4 4 8
Low impacting with very
high effort
4 2 6
Very low impacting with
very high effort
2 2 4
69. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use this SEO Recommendations Prioritization
Template in Google Sheets to easily do it
https://docs.google.com/spreadsheets/d/15dD2VFzE203ZIKD-vTqlg3Wg-YQY9a-HS5J7AT-S4jA/view
70. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
What happens when you have activities that
seem to have similar effort and impact?
71. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use second-order thinking to select the one with
more positive implications for goals achievement
https://fs.blog/2016/04/second-order-thinking/
72. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Prioritize the task
with the biggest
overall impact on
the business
beyond SEO
https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/
73. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Doing this will
allow you to get
easier support
from stakeholders
and other areas
too
74. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Make your SEO actions easy to understand and implement
with an actionable & concise formatting
75. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Start by establishing
the 5Ws (and the H)
for each of your SEO
recommendations
https://www.ipma.world/5ws-1h-a-technique-to-improve-project-management-efficiencies/
76. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use them to develop actions to solve the meaningful issues
found in the audit, focusing on giving solutions
WHAT IS IT ABOUT
WHY IS IT IMPORTANT
HOW IT SHOULD BE IDEALLY
WHO SHOULD IMPLEMENT
WHERE HAS IT BEEN FOUND
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screen
shot
SCENARIO 1
HOW CAN IT BE FIXED?
Screen
shot
SCENARIO 1
Screen
shot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
WHEN SHOULD IT BE DONE
77. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
RECOMMENDATIONS
AFFECTED
AREAS
SEO
EFFECT
BUSINESS
IMPORTANCE
CURRENT
OPTIMIZATION
CONTENT
SUPPORT
TECH
SUPPORT
LINKBUILDING
SUPPORT
IMPLEMENTATION
DIFFICULTY
VALIDATED
PRIORITY
PAGE
PERSON IN
CHARGE
IMPLEMENTA
TION DATE
LAUNCHING
DATE
NOINDEX AND BLOCK
CRAWLING OF INTERNAL
SEARCH RESULT PAGES
THAT GENERATE CONTENT
DUPLICATION
INTERNAL
SEARCH RESULT
PAGES
HIGH LOW LOW NO YES NO LOW 1 1 MARIA 01/08/2021 15/08/2021
INDEX THE PAGES OF
COLORED FILTERS WITH
SEARCH VOLUME HIGHER
THAN 100
COLORED
FILTERED PAGES
OF SUB-
CATEGORIES
HIGH HIGH LOW YES YES NO MEDIUM 2 5 MARIA 15/08/2021 30/08/2021
301 REDIRECT OLD PAGES
WITH 404 HTTP STATUS
PAGES ATTRACTING
EXTERNAL LINKS
OLD BLOG
POSTS FROM
PREVIOUS BLOG
VERSION
MEDIUM MEDIUM LOW NO YES NO MEDIUM 4 10 JAVIER 30/08/2021 15/09/2021
DIFFERENTIATE SUB-
CATEGORIES pages TITLES
INCLUDING THE SUB-
CATEGORY NAME IN THEM
SUB-CATEGORY
PAGES
MEDIUM MEDIUM MEDIUM YES YES NO MEDIUM 3 15 JAVIER 15/09/2021 30/09/2021
WHAT WHY
WHERE WHO WHEN
HOW
The 5Ws and H will also facilitate recos planning
and coordination with other team members too
78. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Add an introductory summary to each of the
recommendations, highlighting the 5Ws & the H
WHAT IS IT ABOUT
WHY IS IT IMPORTANT
HOW IT SHOULD BE IDEALLY
WHO SHOULD IMPLEMENT
WHERE HAS IT BEEN FOUND
WHEN SHOULD IT BE DONE
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screen
shot
SCENARIO 1
HOW CAN IT BE FIXED?
Screen
shot
SCENARIO 1
Screen
shot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
79. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
INCREASE 150% SALES OF WINTER BOOTS FOR WOMEN AND MEN
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL CONTENT OF WINTER BOOTS FOR
BOTH WOMEN AND MEN
….
TOP-TO-DOWN SEO GOALS
GROW 250% ORGANIC SEARCH TRAFFIC TO WINTER BOOTS LISTINGS,
COMPARISONS, REVIEWS, GUIDES AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10 FOR MID-
BOTTOM OF THE FUNNEL QUERIES TARGETED BY WINTER
BOOTS LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR AND
GUIDES PAGES OF WINTER
BOOTS FOR WOMEN AND MEN
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screensh
ot
SCENARIO 1
HOW CAN IT BE FIXED?
Screensh
ot
SCENARIO 1
Screensh
ot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
1. WILL HELP TO
ACHIEVE THIS
2. TO OBTAIN THIS
Clearly explain and show why is each recommendation
important for the site & how it influences results
80. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
INCREASE 150% SALES OF WINTER BOOTS FOR WOMEN AND MEN
INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL CONTENT OF WINTER BOOTS FOR
BOTH WOMEN AND MEN
….
TOP-TO-DOWN SEO GOALS
GROW 250% ORGANIC SEARCH TRAFFIC TO WINTER BOOTS LISTINGS,
COMPARISONS, REVIEWS, GUIDES AND PRODUCTS PAGES
TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10 FOR MID-
BOTTOM OF THE FUNNEL QUERIES TARGETED BY WINTER
BOOTS LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR AND
GUIDES PAGES OF WINTER
BOOTS FOR WOMEN AND MEN
1. RECOMMENDATIONS TO IMPROVE X
WHY IS IT IMPORTANT?
HOW DOES IT AFFECT THE SITE RANKINGS?
WHERE HAS BEEN FOUND AND IS GENERATED?
Screensh
ot
SCENARIO 1
HOW CAN IT BE FIXED?
Screensh
ot
SCENARIO 1
Screensh
ot
SEO
Effect
Affected
Areas
Business
Importance
Optimization
Status
Execution
Difficulty
Required
resources
Priority
High Paginations Medium Low Low Technical High
1. WILL HELP TO
ACHIEVE THIS?
2. TO OBTAIN THIS?
X
Can’t tie an SEO recommendation to your SEO/biz goals?
It’s a non-problem and shouldn’t be prioritized then
81. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensh
ot
Scenario 1
How can it be fixed?
Screensh
ot
Scenario 1
Screensh
ot
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimizació
n
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO
PAGINACION
ES
MEDIO BAJO NA TECNICO 1
1. Recommendation to improve X
Screensh
ot
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensho
t
Scenario 1
How can it be fixed?
Screensho
t
Scenario 1
Screensho
t
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO PAGINACIONES MEDIO BAJO NA TECNICO 2
2. Recommendation to fix Y
Screensho
t
Why is important?
How does it affect the site rankings?
Where it has been found and how is generated?
Screensh
ot
Scenario 1
How can it be fixed?
Screensh
ot
Scenario 1
Screensh
ot
Efecto SEO
Areas
Afectadas
Importancia
Negocio
Estado
Optimización
Dificultad
Ejecución
Recursos
Ejecución
Prioridad
ALTO
PAGINACIONE
S
MEDIO BAJO NA TECNICO 3
3. Recommendation to improve Z
Screensh
ot
START WITH
HIGHEST
PRIORITY
The document organization should be prioritized,
starting with the highest priority recommendations
82. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use this Action Driven and Prioritized SEO
RecommendationsTemplate in Google Slidesforit
https://docs.google.com/presentation/d/1NbI_KDhyHhUKQnSj1CcQfM4KabLNYbn8bfGw955iiBc/view
83. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Create an executive summary highlighting the top
recommendations targeted at decision-makers
Executive Summary
SEO Recommendations Gathered SEO Issues Data
….
Decision Makers
84. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
They should easily refer to the SEO recommendations &
gathered data for operational stakeholders
Executive Summary
SEO Recommendations Gathered SEO Issues Data
….
Operational Stakeholders
85. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use a collaborative document format & organization that
facilitate stakeholders & decision-makers to review
Executive Summary
SEO Recommendations Gathered SEO Issues Data
….
Google Slides Google Docs Google Sheets
86. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Leverage user
stories to establish
minimum
requirements
to accept the tasks
as “done”
https://www.atlassian.com/agile/project-management/user-stories
87. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Is it difficult to
assess the impact
of some actions
to re-prioritize
further or get
buy-in for?
88. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Run tests to
assess their
impact in your
context or see if
there are better
alternate ways to
achieve results
Select a few categories to
implement fast and assess
impact vs similar unchanged
ones:
* Positive result? Replicate to
rest.
* Negative outcome? Move
to other implementations!
89. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Leverage SEO testing tools to execute different
types of SEO tests, from group to split tests
SEOtesting.com, Ryte, Zippy, Splitsignal
90. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
You can also create
your own SEO A/B
Split Tests for Free
by using Google Tag
Manager as Chris
shows here
https://www.slideshare.net/chr156r33n/how-to-construct-your-own-seo-a-b-split-tests-for-free
91. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
This will allow
you to change
what is not
impactful fast and
identify
opportunities to
leverage
92. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Help to establish
systems to avoid
execution mistakes
3
93. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
The Pyramid of SEO Success
FIXING
IMPROVING
BUILDING
Creating content to target new
relevant queries through user
search journey
Optimizing existing content for
already targeted relevant
queries
Minimizing tech debt to avoid
crawlability, indexability and
page experience issues
SEO auditing should be a recurrent activity to prevent
continuous issues so you can focus on strategy execution
94. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
SEO RECOS ONGOING SEO IMPLEMENTATION
SEO QUALITY ASSURANCE FRAMEWORK
EDUCATION
To prevent SEO
mistakes
VALIDATION
To avoid launching
SEO Errors
MONITORING
To catch SEO
incidents fast
That’s why SEO recommendations should set ongoing
SEO quality assurance measures during the process
95. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/
WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/
[STAKEHOLDERS] TEAMS
RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS
& IMPORTANCE TOWARDS GOALS
INCLUDE A “WHY DOES THIS MATTER”
SECTION IN AUDIT & REPORTS
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
Establish your SEO Quality Framework with a base of
SEO education when delivering recommendations
96. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Develop Online SEOTraining forTech,Content
teams using SEO recommendations insights
97. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Personalize the
training based on
the team/audience
profile
Feature real
scenarios &
examples from
your SEO audit &
research
Don’t blame or
have a negative
focus,
acknowledge
efforts so far
It’s critical to show the value of SEO in other teams’ goals,
to establish understanding & minimize issues
99. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Develop a
Company SEO
Wiki w/ Content &
Tech SEO Best
Practices that you
can easily refer
100. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES
INTEGRATED VALIDATION
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION
CHECKLIST FOR COMMON WORKFLOWS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE
& POST WEB RELEASES
SET RECURRING CRAWLS
WITH SEO CRAWLERS
WEB PLATFORMS SEO
CONFIGURATION CHECKS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
Strengthen your SEO Quality Framework with a
seamless SEO execution validation workflow
101. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Set & agree on teams
usage of content & tech
configuration checklist
for common workflows
https://docs.google.com/spreadsheets/d/1LGc9RxurRTv2K0Zsckh1cirEQ9E9rP7-04k1wnVIkhg/edit?usp=sharing
102. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Automate
feasible SEO
validations within
theWeb platform
w/ plugins & Dev
support
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS FEATURED
>3 PRODUCTS
IN LAST X
MONTHS
NO
YES
NO YES
NO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
103. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
PRE-RELEASE SEO
VALIDATION: OK?
SEO IMPLEMENTATION
YES
NO
YES
ON-GOING SEO
VALIDATION
SEO RELEASE
NO
FIX
POST-RELEASE SEO
VALIDATION: OK?
YES
NO
FIX
ON-GOING SEO
VALIDATION: OK?
YES
NO
FIX IN LESS
24H
REVERSE
IMPLEMENTATION
Set a release validation workflow with devs
taking into account what-if’s scenarios
104. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Your SEO validation is
only going to be as
strong as your alignment
with the team in charge,
it’s critical to have it
105. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Errors will still happen from time to time! Set a
monitoring system to catch,fix fast & learn to avoid
106. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES
ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/
INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE
ALERTS
MENTIONS & BACKLINKS ALERTS
SPAM OR MANUAL ACTIONS ALERTS
It’s about catching critical SEO configurations and
KPIs changes fast to take action before it’s too late
WEB ANALYTICS TOOLS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENTKING)
WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
RANK TRACKERS
SEARCH TRENDS TOOLS
MENTIONS/BACKLINKS TOOLS
GOOGLE SEARCH CONSOLE
107. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Monitor it all: From Crawlability and Indexability,Hreflang,
Rankings,Traffic,to Backlinks & ManualActions
MENTIONS & BACKLINKS
SPAM & MANUAL ACTIONS
ORGANIC SEARCH TRAFFIC & CONVERSIONS
SEARCH TRENDS CHANGES
WEB RANKINGS & SERPS CTR
CONTENT OPTIMIZATION
CRAWLABILITY & INDEXABILITY CONFIGURATIONS
108. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Use real-time SEO crawlers like ContentKing or LittleWarden
to identify SEO changes in real time
Little Warden and ContentKing
109. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Configure your Real-time monitoring to catch when
meaningful configurations change in important pages
110. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Set the alerts so they go to the relevant email,slack
or project management tool to not be missed
111. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
VALIDATION
MONITORING
MENTIONS & BACKLINKS ALERTS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
SPAM OR MANUAL ACTIONS ALERTS
SEO QUALITYASSURANCE FRAMEWORK
RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS
This is how you
say goodbye to
continuous SEO
F*ck Ups that hold
your execution
back
112. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
Learn more about
setting a Quality
Assurance
Framework in this
presentation
https://www.slideshare.net/aleydasolis/goodbye-seo-fck-ups-learn-to-set-an-seo-quality-assurance-frameworkpdf
114. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
FOCUS ON
IMPACTFUL
INTERNATIONAL
OPTIMIZATION
ACTIONS
PROVIDE
SOLUTIONS TO
FACILITATE
IMPLEMENTATION
HELP TO
ESTABLISH
SYSTEMS TO AVOID
EXECUTION
MISTAKES
It’s about tackling the most damaging Intl SEO challenges
w/ impactful, solutions-focused recommendations
1. 2. 3.
116. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI
* I’m Aleyda Solis SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder
Thanks! Questions?
#INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI