Cómo Crear 
Informes SEO de Éxito

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

Charla sobre SEO orientado a resultados impartida el 17 de noviembre de 2022 en el marco del evento Digital ZAC organizado por Zaragoza Activa. La presentación hace una introducción al SEO para luego adentrarse en los 3 principales ejes de consideración para conducir una buena estrategia SEO: - Entender la importancia del SEO y conocer a fondo sus idiosincrasias como canal y como participante en el negocio del SEO. - Profundizar y ahondar en el análisis y conocimiento del producto y del negocio, en aras de encontrar las oportunidades correctas a nivel SEO - Dar prioridad a las personas, como protagonistas por encima de cualquier otro player y entender qué necesitan para ofrecerles la mejor solución.

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.

Learn how to develop SEO audits that get implemented and allow you to achieve SEO success by following these principles, best practices and resources.

Learn how to make your SEO audits strategical, easier to understand and actionable to maximize their efficiency and SEO results.

Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.

En esta charla se explican casos de uso concretos para agilizar análisis SEO utilizando programación, en este caso, R y Rstudio, como por ejemplo: - Sustituir tareas tediosas y repetitivas de excel - Fusionar datos entre distintas herramientas SEO, que por defecto, no nos dan y crear visualizaciones automáticamente - Trabajar series temporales para entender mejor tendencias, ciclos y eventos externos que afecten - Atacar APIs de distintos servicios, útiles para SEO, como SISTRIX, Google Analytics, Google Search Console, Google Trends, Twitter, etc. Próximamente compartiré una guía paso a paso para iniciarse en R y agilizar los análisis SEO.

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

Este documento describe cómo analizar registros de acceso (logs) de un sitio web para segmentarlo y generar métricas e informes dinámicos. Explica cómo extraer, transformar y cargar los logs en Excel, segmentarlos usando expresiones regulares, y crear tablas dinámicas y gráficos para monitorear métricas clave por segmento como URLs únicas rastreadas, frecuencia de rastreo y sesiones orgánicas. El objetivo final es generar paneles de control con métricas segmentadas para optimizar el posicionamiento

The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.

Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

- Lisa Myers is an experienced SEO expert and speaker who has worked in marketing for 11 years and SEO specifically for 6 years. She is heavily involved in the global search community. - SEO is a unique marketing discipline because people are already searching for what businesses are selling. Around 74% of searches result in clicks on organic listings, with 42% clicking the top position and 80% clicking within the top 3 positions. - Many agencies take on SEO clients without fully understanding their needs or whether SEO is right for them, leading to failed projects. To be successful, agencies need to understand how SEO can generate real revenue and conversions for clients.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.

The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.

The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions: 1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success. 2. They focus SEO efforts on Google since it dominates the search market with over 70% share. 3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords. 4. Their fees are performance based - clients only pay if keywords achieve targeted rankings. 5. They provide case studies of clients they helped rank #1 for competitive keywords

This document discusses search engine optimization (SEO) and marketing plans. It provides an overview of the SEO process, which involves understanding business objectives, conducting keyword research, optimizing websites both on-page and off-page, implementing changes, and ongoing monitoring and reporting. Technical aspects of SEO are also outlined such as website analysis, content optimization, and link building. The document also discusses measuring SEO success through improved rankings, increased traffic, and higher revenue or conversions.

A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/

How to win in SEO in 2021? In this presentation I go through the main core areas to maximize and to minimize for success.

With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business. For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound. Now is a prime opportunity to embrace SEO! What you’ll learn in this presentation: - Why SEO can thrive, especially during a recession. - How to drive organic growth by improving existing assets. - Where new opportunities lie that are prevalent & often inexpensive. - Why you need someone to own your SEO-related KPIs, particularly to combat the “silo mentality” in digital marketing. - Why site redesigns, often performed during slow periods, will fail without proper SEO considerations. - How SEO brings real value: learn to calculate ROI through a few applicable examples.

The document summarizes the history and growth of SEOmoz, an SEO software company founded in 2001 by Rand Fishkin and his mother Gillian. It details how SEOmoz grew from a small consultancy into a profitable software company with over 10,000 subscribers. The document outlines SEOmoz's plans to raise $20-25 million in funding to expand its product suite, team, and marketing in order to serve a wider audience and become the leading software for organic marketers. The goal is for SEOmoz to become Seattle's next billion dollar company.

Rand Fishkin's presentation on how marketers can scale with the updates and shifts Google makes on a regular basis, and how to be successful with SEO in 2013.

SEO is dead. But is it? Well, it doesn't matter anyway because in the enterprise we have NO TIME and NO RESOURCES anyway. Well, this deck is here to save you. Here are about 9 things you can do yourself without the need for anyone else. Get after it.

Keynote: Rand Fishkin, Moz How Can a Marketer Keep Up with Google's Insane Pace of Change? Google claims to make hundreds of algorithmic changes every year. New results types are overwhelming many search terms. Keyword referral data might be completely gone soon. Dozens of unique software vendors offer tools in the SEO field. What’s a time-challenged, email-overloaded, trying to work-life balance marketer to do? There may not be a one-size-fits-all-solution, but, in this presentation, Rand will present processes we can all follow to differentiate the unimportant from what really matters, and focus on building valuable, long-term traffic for our companies and/or clients.

It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. And with this endless source of knowledge, many things in our lives have changed. Search engines have changed how we discover information. They've changed how we connect with friends and family. And most importantly, they've changed how we look for goods and services. No longer are we waiting to stumble on an ad to realise we need something -- we're actively seeking out information online about products and services we want to buy. So this slide is from my Marketing managemenent Master's couse, the part i presented and enjoyed learning all about SEO. The information on the slides are simplified edited. Enjoy.

This document provides a 7-step guide to successful SEO. It begins with an introduction that defines SEO and its importance for driving traffic. It explains that the two most important ranking factors are the quality of links to a page and site. The guide then covers each of the 7 steps: 1) setting goals and doing an audit, 2) making content discoverable, 3) on-page optimization, 4) creating content, 5) gaining quality links, 6) refining internal linking, and 7) using analytics. It emphasizes that SEO requires a proactive approach and focuses on quality over quantity. The landscape is always changing, so practitioners must stay up to date on algorithm updates.

The document discusses the importance of search engine optimization (SEO) for local businesses. It outlines a three step process for SEO success: 1) identifying relevant keywords, 2) on-page optimization of titles, headers, descriptions and content, and 3) off-page optimization through link building from other sites using the target keywords. Proper optimization can help businesses rank higher in search engines like Google and gain more exposure, customers, and business from online marketing.

This is a complete, comprehensive Tutorial of Google Analytics. Learn the value of Google Analytics and how you can make the most out of it.

Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos: 1. Influenciando para obtener apoyo a actividades SEO 2. Rapidez y agilidad para ejecutar y aprovechar oportunidades 3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores

Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.

Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.

Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin

¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.

How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.

El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.

The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.

TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit Azka wa.me/+6281225036194, Pusat Jahit Langganan Rumah Jahit Azka, Pusat Jahitan Modern Rumah Jahit Azka, Jasa Jahit Berkualitas Rumah Jahit Azka, Model Dress Polos Rumah Jahit Azka, Menerima Jahit Segala Fashion Rumah Jahit Azka Jahit Custom by Rumah Jahit Azka Mekarsari Rt 01 / Rw 05 Kutowinangun, Kebumen Jawa Tengah (54393) Order by WA Owner : 0812–2503–6194 IG @azkalabel_ / @rumahjahitazka / @azkalabel_catalog / @imperriumboutiqueazka / @jahitcustom.azka #bestdresspolos #modeldresspolos #bajudresspolos #jahitbahan #dresscantik #jahitsilk #bridesmaiddress #jahitbagus #dresswanita #rumahjahitazka

Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity

A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox. Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing. Discover how to optimise social media posts for discoverability and learn about Topical Domination.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation! Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/

Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.