The SEO Guide for Successful Web migrations #EUSearchCon
How to avoid losing traffic, and most importantly, keep your old rankings in a Web migration scenario? Take a look at these steps, tools and criteria to take into consideration.
Maximizing your Content for your SEO Process #SEOzone2014
Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.
The document discusses search engine optimization (SEO) strategies for dynamic websites. It covers SEO principles of indexing, relevance and popularity. It provides information on search engine market shares in Quebec and the benefits of SEO for web developers. The document also discusses information architecture, link juice distribution, tools for SEO audits and recommendations for implementing SEO best practices.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Video SEO In Google & YouTube Search: Making the most out of it #SMXWest
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
The Remote SEO Do's & Dont's : How to keep effective SEO work while WFH #Bett...
How to keep effective SEO work while working from home? Take a look at actionable tips, tools and guidelines to take into consideration for successful remote work.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Actionable and Impactful SEO Audits #SearchNorwich
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO audits
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
What Makes your SEO Fail (and how to fix it) #BrightonSEO
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Strategical SEO Audits that Drive Growth at #DigitalOlympus
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Leveraging AI Bots for SEO Rank #1 on Google - PDF
Search engine optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). A long title on SEO could cover a wide range of topics, including:
The Importance of SEO for Small Business: How to Drive Organic Traffic and Boost Your Online Presence
The Ultimate Guide to On-Page SEO: Best Practices for Optimizing Your Website's Content
Advanced SEO Techniques: How to Rank Higher and Drive More Traffic to Your Website
Local SEO Strategies: Tips and Tricks for Optimizing Your Business's Online Presence for Local Search
How to Conduct an SEO Audit: A Step-by-Step Guide to Evaluating Your Website's Performance and Identifying Opportunities for Improvement
The Future of SEO: Predictions and Trends to Watch in the Coming Years
SEO vs. PPC: Which One Is Right for Your Business? A Comprehensive Comparison of Search Engine Marketing Strategies
The Impact of Social Media on SEO: How to Leverage Social Media to Boost Your Website's Ranking and Visibility
Mobile SEO: Best Practices for Optimizing Your Website for Mobile Devices and Mobile Search
The Role of Content in SEO: How to Create Content That Ranks Higher and Drives More Traffic to Your Website.
Explore more at: www.arabianluxurytours.com
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
SEO in 2017 - How to Win & Maximize Results #CCDK17
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdf
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
What are progressive Web apps (PWAs) and how to optimize them for organic search results? In this session I'll share what they are, how to enable/develop them, how to validate them, and make sure they're SEO friendly, including tools and criteria.
Optimizing for AMP Success #AMPConf 2018Aleyda Solís
The document discusses best practices for optimizing AMP implementations, including assessing your site's ability to support AMP components, validating the AMP implementation before and after launch to identify and prioritize errors, and monitoring AMP visibility and impact on key metrics like traffic and conversions over time to continuously improve the implementation.
The SEO Guide for Successful Web migrations #EUSearchConAleyda Solís
How to avoid losing traffic, and most importantly, keep your old rankings in a Web migration scenario? Take a look at these steps, tools and criteria to take into consideration.
Maximizing your Content for your SEO Process #SEOzone2014Aleyda Solís
Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.
The document discusses search engine optimization (SEO) strategies for dynamic websites. It covers SEO principles of indexing, relevance and popularity. It provides information on search engine market shares in Quebec and the benefits of SEO for web developers. The document also discusses information architecture, link juice distribution, tools for SEO audits and recommendations for implementing SEO best practices.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
The Remote SEO Do's & Dont's : How to keep effective SEO work while WFH #Bett...Aleyda Solís
How to keep effective SEO work while working from home? Take a look at actionable tips, tools and guidelines to take into consideration for successful remote work.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Search engine optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). A long title on SEO could cover a wide range of topics, including:
The Importance of SEO for Small Business: How to Drive Organic Traffic and Boost Your Online Presence
The Ultimate Guide to On-Page SEO: Best Practices for Optimizing Your Website's Content
Advanced SEO Techniques: How to Rank Higher and Drive More Traffic to Your Website
Local SEO Strategies: Tips and Tricks for Optimizing Your Business's Online Presence for Local Search
How to Conduct an SEO Audit: A Step-by-Step Guide to Evaluating Your Website's Performance and Identifying Opportunities for Improvement
The Future of SEO: Predictions and Trends to Watch in the Coming Years
SEO vs. PPC: Which One Is Right for Your Business? A Comprehensive Comparison of Search Engine Marketing Strategies
The Impact of Social Media on SEO: How to Leverage Social Media to Boost Your Website's Ranking and Visibility
Mobile SEO: Best Practices for Optimizing Your Website for Mobile Devices and Mobile Search
The Role of Content in SEO: How to Create Content That Ranks Higher and Drives More Traffic to Your Website.
Explore more at: www.arabianluxurytours.com
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/
The document discusses the author's journey learning SEO and shares lessons learned over time. It provides an overview of the author's career history and SEO experience, highlights strategies for learning SEO like sharing knowledge online and through conferences, and discusses both ethical "white hat" and unethical "black hat" SEO tactics, cautioning that many black hat techniques no longer work. It also offers examples of content marketing tactics like creating infographics, eBooks, and guest posts that can build high-quality backlinks naturally.
A Data-First Approach to Building a Website _ LondonSEO XL _ Paige Hobart.pdfPaige Hobart
- What is an SEO’s role in building a website?
- What is an IA?
- Building a website data-first: Case Studies
- Building a website data-first: The Process
- Recap
Similar to SEO Success in 2021 for #SEObytes @semrush and @_nitman (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
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The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
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Visit - https://theaussieway.com.au/category/food/
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SEO Success in 2021 for #SEObytes @semrush and @_nitman
1. #seo2021 by @aleyda from @orainti for @seobytes
#seo2021 by @aleyda from @orainti for #seobytes
SEO SUCCESS
2. #seo2021 by @aleyda from @orainti for @seobytes
?
HOW TO WIN SEO IN
#seo2021 by @aleyda from @orainti for #seobytes
3. #seo2021 by @aleyda from @orainti for @seobytes
SEO is continuously evolving and
is becoming more complex to
achieve results…
4. #seo2021 by @aleyda from @orainti for @seobytes
Better
user search
experience
and higher
retention and
growth
Shift and
sophistication
in user search
behavior
Search
algorithm and
presentation
improvements
#seo2021 by @aleyda from @orainti for @seobytes
5. #seo2021 by @aleyda from @orainti for @seobytes
Higher
SEO maturity
across most
profitable
industries
The
evolution of
Websites Tech
Stack (JS)
Growing
competition and
barriers to
entry
#seo2021 by @aleyda from @orainti for @seobytes
6. #seo2021 by @aleyda from @orainti for @seobytes
Let’s go through core areas to
focus our SEO efforts to win in
2021
7. #seo2021 by @aleyda from @orainti for @seobytes
It’s about maximizing what will have a
bigger impact…
SEO +
Product
Alignment
Understanding
+ Fulfilling
Audience Intent
Leverage
Search
Features +
Discover
Growing
Brand
Authority
#seo2021 by @aleyda from @orainti for @seobytes
8. #seo2021 by @aleyda from @orainti for @seobytes
… and minimizing biggest challenges
Bad user
experience
Technical
barriers towards
crawling &
indexing
SEO
Implementation
Blockers
#seo2021 by @aleyda from @orainti for @seobytes
9. #seo2021 by @aleyda from @orainti for @seobytes
#seo2021 by @aleyda from @orainti for @semrush
Let’s maximize…
#seo2021 by @aleyda from @orainti for @seobytes
10. #seo2021 by @aleyda from @orainti for @seobytes
Aligning SEO Efforts with your
Product Triangle for an Strategic
Approach
11. #seo2021 by @aleyda from @orainti for @seobytes
Why?
SEO processes driven by a checklist of
unconnected SEO tactics that don’t
take the business context and goals
into consideration… and won’t
achieve meaningful results
12. #seo2021 by @aleyda from @orainti for @seobytes
Establishing a well
aligned SEO
strategy,
integrating SEO
within the Website
product triangle is
fundamental and
should be the base
for a successful
SEO process
13. #seo2021 by @aleyda from @orainti for @seobytes
#seo2021 by @aleyda from @orainti for @seobytes
What will you achieve with it?
Avoid
implementing
“disconnected” SEO
Tactics that won’t
help you to achieve
your goals
Be more
effective when
setting an SEO
strategy aligned with
the company’s
business,
functionalities and
growth goals
Align efforts and
gain support across
the different areas/
departments
14. #seo2021 by @aleyda from @orainti for @seobytes
How SEO affects
and is affected by
the company’s other
growth/marketing
efforts?
How SEO affects and
is affected by the site
features/functionality?
How SEO affects
and is affected by
business/sales?
Key Questions to Ask
Growth/Marketing efforts
Site Features/Functionality
Business/Sales model & goals
15. #seo2021 by @aleyda from @orainti for @seobytes
To align your efforts
๏ What’s the ultimate business &
growth goal to achieve with the
overall SEO efforts?
๏ How’s SEO success measured?
๏ How each of the SEO activities in
place help to achieve the desired
goal?
๏ How to prioritize your SEO activities
to achieve the desired goal faster and
cost-efficiently?
16. #seo2021 by @aleyda from @orainti for @seobytes
Allowing SEO activities to be prioritized based
on impact & difficulty to achieve goals
The affected areas
The SEO effect
The business importance
Current optimization
Required resources
Known restrictions
Scope
IMPACT DIFFICULTY
17. #seo2021 by @aleyda from @orainti for @seobytes
Take a look at these resources
https://www.aleydasolis.com/en/search-engine-
optimization/seo-product-triangle/
https://www.youtube.com/watch?v=5SzJ0oVFor8
https://www.kevin-indig.com/blog/creating-an-
seo-strategy-from-scratch/
18. #seo2021 by @aleyda from @orainti for @seobytes
Understand and connect with your
audience search Intent to become the
best comprehensive answer for the
queries that actually matter
19. #seo2021 by @aleyda from @orainti for @seobytes
Why?
Avoid losing
rankings with
Google Core
Algorithm updates
and start correctly
fulfilling users
search intent that
will not only
perform but
convert better
20. #seo2021 by @aleyda from @orainti for @seobytes
Understand
how your
audience search
through the customer
journey and the
different type of
information they
look for to fulfill
their needs
Better develop,
structure, organize
and format your
content to fulfill the
user search needs and
intent
Establish your
Web content/
offering expertise
and trustworthiness
to fulfill the
audience needs
What will you achieve with it?
21. #seo2021 by @aleyda from @orainti for @seobytes
Identify the intent
of the queries,
analyze the
“anatomy” of the
SERP and the
characteristics of
the already well
ranked pages, to
better detect the
queries to target
22. #seo2021 by @aleyda from @orainti for @seobytes
Address meaningful
queries with the
relevant content type,
format and structure/
organization across
your content funnel…
What is Python? Guides & Topics Pages
[Informational]
brand.com/topics/python
brand.com/topics/python/use-cases/
Category Pages
[Transactional]
brand.com/courses/python/
brand.com/courses/python/certificates/
Products Pages
[Navigational]
brand.com/programs/python/
56,1K Searches/Month/Global
What is Python used for?
21,6K Searches/Month/Global
9,1K Searches/Month/Global
6,1K Searches/Month/Global
Learn Python online
Best Python online courses
650 Searches/Month/Global
Brand Python Course review
200 Searches/Month/Global
Is Brand a good Python course?
SEARCH JOURNEY VS. CONTENT FUNNEL
AWARENESS
CONSIDERATION
PURCHASE
23. #seo2021 by @aleyda from @orainti for @seobytes
Structuring and
aligning the content to
offer comprehensive
information to fulfill
users search need vs.
your competitors,
while supporting the
customer journey …
https://www.aleydasolis.com/en/search-engine-optimization/optimizing-content-in-category-pages-while-keeping-its-commercial-nature/
24. #seo2021 by @aleyda from @orainti for @seobytes
… in a way that
establishes your
expertise,
authority and
trustworthiness in
your subject
matter with your
audience
https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0
25. #seo2021 by @aleyda from @orainti for @seobytes
https://www.aleydasolis.com/en/crawling-mondays/how-to-prune-your-website-content-in-an-seo-process-crawlingmondays-16th-episode/
Do you have
content that is not
worthy to index,
rank and optimize
anymore? Prune
accordingly!
26. #seo2021 by @aleyda from @orainti for @seobytes
Take a look at these resources
https://www.aleydasolis.com/en/search-engine-
optimization/seo-product-triangle/
https://sitebulb.com/resources/guides/
the-importance-of-topic-clusters/
https://www.searchenginejournal.com/how-
to-improve-your-websites-e-a-t/374212/
27. #seo2021 by @aleyda from @orainti for @seobytes
Expand your Visibility Share
leveraging Google’s Search Features
and Discover
28. #seo2021 by @aleyda from @orainti for @seobytes
Why?
Most of search results
for competitive
queries that matter
will likely be featuring
a search feature,
including information
to better fulfill users
search intent
29. #seo2021 by @aleyda from @orainti for @seobytes
Many of these content
types, such as videos,
products feeds or
Web stories will also
allow you to leverage
additional Google
platforms/verticals,
eg: YouTube (videos),
Discover (Web
Stories), Shopping Tab
(Products)
30. #seo2021 by @aleyda from @orainti for @seobytes
What will you achieve with it?
Improved SERPs
visibility and CTR
through the relevant
search features for
your targeted
queries
Expanded reach
through additional
platforms depending
on the content
formats
Better inform
Google about the
content meaning
via structured data
31. #seo2021 by @aleyda from @orainti for @seobytes
What search features are included in mobile and
desktop search results for your targeted queries?
32. #seo2021 by @aleyda from @orainti for @seobytes
Which are relevant for
my content to
leverage taking into
consideration my
goals and are feasible
to optimize or develop
complying with
technical and editorial
guidelines?
33. #seo2021 by @aleyda from @orainti for @seobytes
Which of these efforts will allow me to expand my
content reach outside of Google’s SERPs?
34. #seo2021 by @aleyda from @orainti for @seobytes
Take a look at these resources
https://developers.google.com/search/docs/advanced/
appearance/overview
https://support.google.com/merchants/
answer/9668403
https://wordlift.io/blog/en/optimize-for-
google-discover/
35. #seo2021 by @aleyda from @orainti for @seobytes
Grow and Leverage Your
Brand Authority to Develop
your Search Popularity
36. #seo2021 by @aleyda from @orainti for @seobytes
Why?
Because building and
leveraging your brand
is likely the best way
to build and scale your
link popularity while
following Google’s
guidelines
37. #seo2021 by @aleyda from @orainti for @seobytes
Actions to promote
and communicate
what the company is
doing to establish its
brand awareness and
authority, from useful
guides, handy tools,
industry studies and
reports, new features
releases, etc.
38. #seo2021 by @aleyda from @orainti for @seobytes
What will you achieve with it?
The link popularity
and a share of the
authority you need to
rank for competitive
queries Branded searches to
maximize your visibility
and own much more
easily
Direct traffic and
conversions
39. #seo2021 by @aleyda from @orainti for @seobytes
Key questions to ask
What’s your Unique
Selling Proposition?
How do you want to
be known as a
brand?
What does your
audience like to share
and link to? Where do
they do it? Who do
they follow and
read?
How, where and
with whom should
you promote your
assets/resources to
be covered?
40. #seo2021 by @aleyda from @orainti for @seobytes
There are some amazing examples out there
gathered by the awesome Neomam team
https://neomam.com/blog/jealousy-list-2020/
41. #seo2021 by @aleyda from @orainti for @seobytes
Take a look at these resources
https://www.youtube.com/watch?v=yt8db_rOwdc
https://neomam.com/blog/link-
prospecting/
https://www.aira.net/state-of-link-building/
42. #seo2021 by @aleyda from @orainti for @seobytes
Let’s minimize…
#seo2021 by @aleyda from @orainti for @seobytes
43. #seo2021 by @aleyda from @orainti for @seobytes
Giving a bad user Web experience
44. #seo2021 by @aleyda from @orainti for @seobytes
Why?
You want your users to
trust you and facilitate
their journey on your site.
Also, page experience is
becoming a ranking factor
in May and Google is fully
switching to a Mobile
“only” index in March
2021.
45. #seo2021 by @aleyda from @orainti for @seobytes
https://web.dev/vitals/
With Core Web Vitals we have now
clearer metrics to focus on!
46. #seo2021 by @aleyda from @orainti for @seobytes
https://almanac.httparchive.org/en/2020/seo
… and many sites still have important issues
47. #seo2021 by @aleyda from @orainti for @seobytes
https://docs.google.com/spreadsheets/d/1P9V_8fDge-fov6CPahS3BST-dq4P_gi5YVANHH4Bpy8/edit?usp=sharing
Thankfully, there are
so many free tools
to help us measure
and identify the
most important
issues to fix!
48. #seo2021 by @aleyda from @orainti for @seobytes
… and even to compare with other sites and do a bulk
assessment of your own site pages
https://twitter.com/aleyda/status/1337390355503833089
49. #seo2021 by @aleyda from @orainti for @seobytes
Generating unnecessary technical
barriers for your content to be
indexed and ranked
50. #seo2021 by @aleyda from @orainti for @seobytes
Why?
The reliance on JS to
provide features that
could otherwise be
implemented via HTML
for main Web content
and navigation, has
added additional
“barriers” to search
crawlers
51. #seo2021 by @aleyda from @orainti for @seobytes
https://almanac.httparchive.org/en/2020/seo
There is a non-trivial
difference in the
content shown in raw
vs. rendered HTML
across the Web
52. #seo2021 by @aleyda from @orainti for @seobytes
Are you relying on
client side rendering
to feature (add,
change eliminate)
meaningful content,
SEO related
configuration or links?
Identify potential gaps
and issues!
Sitebulb
53. #seo2021 by @aleyda from @orainti for @seobytes
Take a look at these resources
https://www.contentkingapp.com/
academy/javascript-seo/
https://www.onely.com/blog/ultimate-guide-
javascript-seo/
https://developers.google.com/search/docs/
advanced/crawling/large-site-managing-
crawl-budget
54. #seo2021 by @aleyda from @orainti for @seobytes
SEO Implementation Blockers and
Horror Stories with a Healthy SEO
Framework and Agile Process
leveraging automation
55. #seo2021 by @aleyda from @orainti for @seobytes
Why?
Enough it’s enough!
Let’s kill
#SEOhorrorstories in
2021
56. #seo2021 by @aleyda from @orainti for @seobytes
It’s about setting a healthy SEO framework
https://www2.slideshare.net/aleydasolis/the-worst-technical-seo-nightmares-and-how-to-avoid-them
57. #seo2021 by @aleyda from @orainti for @seobytes
As well as leveraging
automation with an
agile approach to
show results faster,
gain support and
avoid resources
bottlenecks
https://www.youtube.com/watch?v=iD6gWoXusWw&t=714s
58. #seo2021 by @aleyda from @orainti for @seobytes
It’s time to achieve SEO results in 2021
59. #seo2021 by @aleyda from @orainti for @seobytes
Take a look at the full article covering this and more!
https://www.aleydasolis.com/en/search-engine-optimization/seo-success-this-year/
60. #seo2021 by @aleyda from @orainti for @seobytes
Thanks! Ask me Anything
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* Blogger in Search Engine Land & Search Engine Journal
* European Search Personality of the Year in 2018
* #SEOFOMO Newsletter Wrapper
#seo2021 by @aleyda from @orainti for @seobytes