Strategical SEO Audits that Drive Growth at #DigitalOlympus

This document discusses how online reviews impact search engine results and consumer purchasing decisions. It begins by looking at data showing that the vast majority of consumers read online reviews before visiting a business or purchasing a product. It then examines how positive reviews can increase spending at a business and the role of reviews in the consumer purchase process. The document also explores how reviews impact search engine results, specifically how they are a ranking factor in Google's algorithm. It provides tips for businesses on how to encourage and respond to reviews in order to maximize their impact on search and consumer decisions.

How to make the most out of search for an education org? Check out these criteria, tools and process to get the fundamentals right.

How to improve your SEO process effectiveness? Take a look at some of the SEO project management actions, tools and principles that can help!

Andrew Shotland presents some ideas about how Google's concept of E-A-T may apply to local business' SEO programs. He also shows some concepts about how to do multi-location SEO strategy at scale

Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.

The document discusses in-house SEO strategies and how SEO professionals need to think differently now than in the past. It notes that SEO value is harder to measure directly and that SEO teams need to focus on understanding customer data and search engine optimization from the perspective of customers, business leaders, and search engines themselves. The document provides examples of questions SEO professionals should ask and tools they can use to improve digital audits, testing, and insights.

How to maximize your e-commerce driven SEO? Here are the key areas to address and how to prioritize your SEO actions.

Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.

How to develop a successful SEO consulting business? Take a look at criteria & tips learned from +10 years in SEO consulting.

Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.

Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content

Learn about the top challenges of ecommerce in 2020 and how to fix them - focusing on top tech SEO issues.

Mediahuis Ireland decommissioned AMP. This presentation goes into detail on what the impact was on SEO metrics such as page experience and search traffic. TLDR deleting AMP had no impact on SEO.

Nearly 80% of SEO professionals have been waiting more than 6 months for their most pressing recommendation to get implemented. If we're going to get things done, we need to learn to speak to our web development counterparts. No more hacking it on with Tag Manager - it's time to build a culture of optimisation.

LinkedIn is one of the strongest social media tools available when it comes to generating business leads. And as we enter a cookieless world, evolving and nurturing audience data has become more important than ever. With consumers having more control over consent, businesses need to work harder on creating relevant, value-based experiences for users. Kineta will deep dive into strategic best practices to help you attract audience attention, drive better quality leads over quantity, whilst setting your business up for long-term success.

Presentation slides from the Women in Tech SEO / ReadingSEO Mash up Event in Reading, 14th November 2019. Covering seasonal SEO and how to manage your pages for the best wins.

The document discusses common problems faced by SEO project managers and provides tips to address them. It describes three main problems: 1) Unrealistic client expectations due to lack of proper qualification and communication. 2) Developers not properly implementing SEO recommendations due to insufficient education and validation. 3) Not knowing what worked due to changes being made together late and hastily without documentation. For each, it provides strategies around communication, education, validation, documentation and agile project management to enhance SEO project assessment, development performance and iterative optimization.

Este documento resume las aventuras de una experta en SEO técnico llamada Aleyda Solis. Ella discute varias herramientas y técnicas para analizar el rastreo de bots, validar etiquetas Hreflang, optimizar resultados móviles y mejorar el rendimiento general de un sitio web. Aleyda recomienda utilizar herramientas como Screaming Frog, OnCrawl, Botify, OnPage y URLProfiler para auditar el rastreo, Hreflang, y el rendimiento móvil, con el objetivo de mejorar el pos

¿Cuáles son las claves para maximizar los resultados SEO en 2017? ¡Conoce más sobre cómo Mobile first, AMP, las SERP features & HTTPS pueden ayudarte!

This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.

What steps to follow to maximize your mobile Web search visibility in 2016? Take a look at this actionable steps and criteria!

The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.

The document discusses how to develop SEO superhero abilities by evolving 10 SEO powers to achieve heroic results. It recommends starting with a competitive analysis to identify strengths and weaknesses. It also suggests assessing search performance versus competitors, understanding what is making them successful, and spotting weaknesses. Further, it advises prioritizing actions towards growth by focusing audits on optimization status and potential, and implementing changes for biggest gaps and growth opportunities.

What to measure in your SEO Process? Let's review the process, data & criteria to follow to make better decisions.

How to maximize the chances for an effective HTTP to HTTPS migration? Check out these steps and do's & don'ts

¿Cómo hacer SEO en un mundo de búsqueda móvil? Echa un vistazo a los pasos, criterios, herramientas y tendencias a tomar en cuenta.

Learn how to move your SEO actions and efforts for a Google's mobile first index and most of searches coming from mobile devices