7 Ways Not to Fail at International SEO

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.

The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.

Tom Brennan from digital marketing agency Adapt Worldwide, presents the top mistakes made when performing international SEO. Originally delivered at Brighton SEO in October 2022

The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research. Resources: How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541 5 key factors to a successful international SEO strategy: https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/

This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

Aprende a usar Google Sheets para tu proceso de posicionamiento en buscadores con funciones, add-ons, templates y más que te facilitarán tus tareas SEO.

The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

This document discusses how to identify expansion opportunities for businesses through local SEO data. It outlines a 6-step process: 1) identify potential markets, 2) filter markets down using data, 3) identify specific opportunities in the filtered markets, 4) narrow locations further by analyzing competitors and keywords, 5) forecast growth potential for the narrowed locations, and 6) present location options and forecasts to the client to obtain buy-in for expansion. The goal is to objectively evaluate markets and present well-researched location ideas that align with the client's goals for growth.

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

Learn about the most common SEO issues of online stores or e-commerce websites and how to fix them in a cost effective way.

How to effectively achieve success in International Search Markets? Here you have the ingredients for your growth!

Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.

Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.

How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.

How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!

How to start targeting other language or country markets? Take a look at the criteria, process and tools to start doing international SEO.

What steps to follow to maximize your mobile Web search visibility in 2016? Take a look at this actionable steps and criteria!

This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.

The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.

This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.

At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".

The document discusses dos and don'ts for international SEO. It recommends giving international versions their own web structure with URLs in the relevant language. It advises against automatically redirecting users based on IP or language, and suggests localizing versions for country targeting rather than just translating. The document also recommends identifying the best international targeting approach and researching each international audience's unique behaviors and preferences.

This document summarizes an international SEO presentation given at SMX Paris 2014 by Aleyda Solis. The presentation stressed that international SEO requires a full strategic approach, including optimizing the international web structure, creating localized and relevant content for target audiences, and developing an international link building campaign. It provided best practices for each element, such as selecting the appropriate international web structure based on language vs. country targeting, conducting localized keyword research, and developing content optimized for the keywords and terms used in each market.

The document discusses questions to ask to determine if a website has potential for international SEO. It recommends checking international traffic sources in Google Analytics, search visibility and keyword opportunities in Google Webmaster Tools, and using tools like SEMrush or SearchMetrics to identify keyword opportunities in other languages and countries. Analyzing international traffic trends, search volume for relevant keywords in other locations, and ensuring the site is optimized for an international audience can help decide if expanding SEO internationally makes sense.

How can help integrate with other areas to drive multi-channel growth? Check out these use cases and scenarios that will bring results.

International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.

The document discusses challenges and strategies for successful international SEO. It recommends prioritizing the most beneficial markets and focusing content initially. Proper keyword research, technical setup, localization of content, and understanding audience behaviors in other countries are important. International SEO requires validating feasibility and ROI for each market rather than assuming what works domestically will extrapolate internationally.

This document outlines a presentation on identifying, fixing, and tracking international search results misalignment issues. The presentation discusses how to use Google Analytics and Google Search Console to identify countries where a website is receiving organic traffic but the content is not relevant to that country. It then provides recommendations for fixing issues, such as using separate domain names and subdirectories for each country-specific site, implementing hreflang tags, and ensuring content is localized and uses country-relevant keywords. It also discusses how to monitor for ongoing misalignment issues.

How to migrate internationally targeted Websites? Learn the usual scenarios, SEO criteria and steps to follow to avoid missing anything important.

The document discusses international SEO and summarizes the key steps an SEO specialist took to achieve success expanding his client's business internationally. It describes how the specialist achieved a 400% increase in organic search revenue for his most important client. This was the best result of his career. His client then challenged him to achieve more growth by expanding internationally. The rest of the document provides guidance on steps to take to prepare for and succeed at international SEO, including evaluating SEO potential in new markets, optimizing websites for international audiences, targeting international searchers, and growing international search popularity through link building.

Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.