The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
BrightonSEO - Master Crawl Budget Optimization for Enterprise Websites
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Product, service and category page links (and how to get them) - Rebecca Moss...
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
Why the f*ck Doesn't This HREFLANG Work - BrightonSEO Autumn 2021
The document discusses why HREFLANG tags are not working as intended on a website. It describes a scenario where an e-commerce site targeting the UK and two other countries was having non-UK pages rank for UK search terms. After troubleshooting, the issue was found to be third-party tracking scripts invalidating the HREFLANG tags by placing content in the <head> that only <link>, <style>, and <meta> tags can contain. Moving the <noscript> tag containing tracking pixel code to the <body> resolved the problem.
Aleyda Solis: How to develop actionable and impactful SEO audits
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Strategical SEO Audits that Drive Growth at #DigitalOlympus
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO in 2017 - How to Win & Maximize Results #CCDK17
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Developing SEO audits that maximize growth #dmssconference
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
Introduction to Search Marketing - Search Engine Optimisation
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
Maximizing your Content for your SEO Process #SEOzone2014
Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.
Aleyda Solis presents at the #SEOZONE2014 conference on maximizing content for SEO success. She discusses the importance of creating content that is keyword relevant, bot-friendly, and optimized for search engine features and devices. She provides tips on conducting keyword and audience research, creating personas, optimizing content through titles, descriptions and structured data, and ensuring content is shareable across social networks and devices. The goal is to connect with the search audience and fulfill their needs through high-quality, optimized content.
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Cost Effective Multilingual Content Optimization in An International SEO Process
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Digital Marketing Trends Experts Insights on How to Gain a Competitive Edge -...
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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Importance of SEO to support holistic marketing strategies and the rise of n...
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
An Odyssey into Composable Digital Solutions - Brian McKeiver
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
BrightonSEO - Master Crawl Budget Optimization for Enterprise WebsitesManick Bhan
For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers.
Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment.
Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.
How often is Google rewriting your title tags and creating a custom title link on the SERP? Moreover, why is Google not relying on your title tags anymore for the title on the SERP?
Dive in with this look at Google's title rewrites!
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Product, service and category page links (and how to get them) - Rebecca Moss...Rebecca Moss
Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
Why the f*ck Doesn't This HREFLANG Work - BrightonSEO Autumn 2021Sophie Gibson
The document discusses why HREFLANG tags are not working as intended on a website. It describes a scenario where an e-commerce site targeting the UK and two other countries was having non-UK pages rank for UK search terms. After troubleshooting, the issue was found to be third-party tracking scripts invalidating the HREFLANG tags by placing content in the <head> that only <link>, <style>, and <meta> tags can contain. Moving the <noscript> tag containing tracking pixel code to the <body> resolved the problem.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
Kevin Rowe, Founder & CEO of Rowe Digital, examines the link profiles for top ranking sites based on his analysis of more than 500 keywords and identifies strategies required to build similar profiles. This webinar presentation, produced in partnership with Rowe Digital, will help you prioritize opportunities and which strategies will win your links.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Aleyda Solís
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
[500DISTRO] Cracking the SEO Code: Tricks & Tactics To Magnify Search Visibility500 Startups
Rand Fishkin discusses how SEO has evolved and which tactics marketers should embrace or leave behind. Key changes include more complex ranking algorithms using more user data signals, personalized search results, and less direct traffic data. Tactics to leave include building keyword-targeted pages with minimal unique content, acquiring links through directories and guest posting, and expecting social shares alone to boost rankings. Tactics to embrace include creating uniquely valuable and helpful content, earning links editorially, using social media to expose content, and measuring ROI through attribution models and search traffic to pages.
Introduction to Search Marketing - Search Engine OptimisationRhys Downard
In this SlideShare we look at Search Engine Optimisation as part of Search Marketing. We consider the elements that can affect SEO as well as looking at some basic tools and strategies
Maximizing your Content for your SEO Process #SEOzone2014Aleyda Solís
Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.
Aleyda Solis - Role of Content in SEO ProcessWebrazzi
Aleyda Solis presents at the #SEOZONE2014 conference on maximizing content for SEO success. She discusses the importance of creating content that is keyword relevant, bot-friendly, and optimized for search engine features and devices. She provides tips on conducting keyword and audience research, creating personas, optimizing content through titles, descriptions and structured data, and ensuring content is shareable across social networks and devices. The goal is to connect with the search audience and fulfill their needs through high-quality, optimized content.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
Key Takeaways:
- A breakdown of key content-related factors Google and other Search Engines use when ranking content.
- Understand the basics of keyword research and where to begin.
- Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility.
- Learn what to measure to articulate ROI and feed back into your strategy.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
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Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
SEO for Revenue - Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO Success in 2021 - #IWES2021
1. #seo2021 by @aleyda from @orainti for #IWES2021
SEO SUCCESS
#seo2021 by @aleyda from @orainti for #IWES2021
2. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.similarweb.com/top-websites
Google is
the 1st Web
property in
traffic
of the Web
3. #seo2021 by @aleyda from @orainti for #IWES2021
SEMrush
YouTube NYTimes eBay Apple Bank of America
Organic search is the top traffic channel
of big brands after direct…
4. #seo2021 by @aleyda from @orainti for #IWES2021
SEMrush
Zillow Hubspot Pinterest LinkedIn Reddit
… has been fundamental for some
of the best known startups growth
5. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.advancedwebranking.com/ctrstudy/
Most of organic clicks from Google searches
are still attracted by the top 3 positions
6. #seo2021 by @aleyda from @orainti for #IWES2021
It’s critical then
to be ranked at
the top
for your relevant
queries…
7. #seo2021 by @aleyda from @orainti for #IWES2021
Making the most out of the Google Search
Features to maximize visibility and CTR
Image Results
Recipes Video Results
Products Results
Reviews
#seo2021 by @aleyda from @orainti for #IWES2021
8. #seo2021 by @aleyda from @orainti for #IWES2021
There’s more competition than before though
and ranking at the top is not getting easier!
9. #seo2021 by @aleyda from @orainti for #IWES2021
Let’s go through core areas to
focus your SEO efforts to win in
2021
11. #seo2021 by @aleyda from @orainti for #IWES2021
1. Aligning SEO Efforts with your
Product Triangle for an Strategic
Approach
12. #seo2021 by @aleyda from @orainti for #IWES2021
SEO is not about
optimizing
disconnected
technical, content and
link popularity aspects
of your site following a
checklist of best
practices without
prioritizing
?
13. #seo2021 by @aleyda from @orainti for #IWES2021
SEO is multidisciplinary and needs to optimize
technical, content, promotion aspects of your site…
FAST SITE
SPEED
STRUCTURED
DATA THAT SPECIFIES
CONTENT
MEANING
BACKLINKS INTERNAL LINKS
MULTIDEVICE
FRIENDLY
INDEXABLE
CONTENT
POPULARITY
RELEVANCE
CRAWLABILITY & INDEXABILITY
AUDIENCE
SEARCH
BEHAVIOR
RELEVANT,
COMPREHENSIVE TEXT,
VIDEO & IMAGE
CONTENT THAT
FULFILLS SEARCH
INTENT
CRAWLABLE
NAVIGATION &
CONTENT
SECURE
WEBSITE
NO INTRUSIVE
AND STABLE
LAYOUT
CONTENT EXPERTISE,
AUTHORITATIVENESS,
TRUSTWORTHINESS
14. #seo2021 by @aleyda from @orainti for #IWES2021
… for which it’s critical to align with the different
areas involved, product goals and context
FAST SITE
SPEED
STRUCTURED
DATA THAT SPECIFIES
CONTENT
MEANING
BACKLINKS INTERNAL LINKS
MULTIDEVICE
FRIENDLY
INDEXABLE
CONTENT
AUDIENCE
SEARCH
BEHAVIOR
RELEVANT,
COMPREHENSIVE TEXT,
VIDEO & IMAGE
CONTENT THAT
FULFILLS SEARCH
INTENT
CRAWLABLE
NAVIGATION &
CONTENT
SECURE
WEBSITE
NO INTRUSIVE
AND STABLE
LAYOUT
CONTENT EXPERTISE,
AUTHORITATIVENESS,
TRUSTWORTHINESS
PR/SOCIAL/CONTENT MARKETING
CONTENT STRATEGY/
COPYWRITING/CONTENT
MARKETING/WEB
DEVELOPMENT
WEB DESIGN/WEB
DEVELOPMENT/
DEVOPS
AUDIENCE RESEARCH / MONITORING
POPULARITY
RELEVANCE
CRAWLABILITY & INDEXABILITY
WEB MEASURE
15. #seo2021 by @aleyda from @orainti for #IWES2021
Integrating SEO
within the Website
product triangle
should be the base
for the SEO process
to set a strategy
that leverages
existing efforts and
achieve goals that
matter
16. #seo2021 by @aleyda from @orainti for #IWES2021
What will you achieve with it?
Avoid
implementing
“disconnected” SEO
Tactics that won’t
help you to achieve
your goals
Be more
effective when
setting an SEO
strategy aligned with
the company’s
business,
functionalities and
growth goals
Align efforts and
gain support across
the different areas/
departments
17. #seo2021 by @aleyda from @orainti for #IWES2021
Start by asking fundamental
questions:
๏ What’s the ultimate business &
growth goal to achieve with the
overall SEO efforts?
๏ How’s SEO success measured?
๏ How each of the SEO activities in
place help to achieve the desired
goal?
๏ How to prioritize your SEO activities
to achieve the desired goal faster and
cost-efficiently?
PRIORITIZE
18. #seo2021 by @aleyda from @orainti for #IWES2021
How SEO affects
and is affected by
the company’s other
growth/marketing
efforts?
How SEO affects and
is affected by the site
features/functionality?
How SEO affects
and is affected by
business/sales?
… while taking into consideration your product and
organization context
19. #seo2021 by @aleyda from @orainti for #IWES2021
Allowing SEO activities to be prioritized based
on impact & difficulty to achieve goals
The affected areas
The SEO effect
The business importance
Current optimization
Required resources
Known restrictions
Scope
IMPACT DIFFICULTY
20. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at these SEO resources for more!
https://www.aleydasolis.com/en/search-engine-
optimization/seo-product-triangle/
https://www.youtube.com/watch?v=5SzJ0oVFor8
https://www.kevin-indig.com/blog/creating-an-
seo-strategy-from-scratch/
21. #seo2021 by @aleyda from @orainti for #IWES2021
2. Understand and connect with your
audience search Intent to become the
best comprehensive answer for the
queries that actually matter
22. #seo2021 by @aleyda from @orainti for #IWES2021
Why?
Avoid losing
rankings with
Google Core
Algorithm updates
and start correctly
fulfilling users
search intent that
will not only
perform but
convert better
23. #seo2021 by @aleyda from @orainti for #IWES2021
Understand
how your
audience search
through the customer
journey and the
different type of
information they
look for to fulfill
their needs
Better develop,
structure, organize
and format your
content to fulfill the
user search needs and
intent
Establish your
Web content/
offering expertise
and trustworthiness
to fulfill the
audience needs
What will you achieve with it?
24. #seo2021 by @aleyda from @orainti for #IWES2021
Identify the intent
of the queries,
analyze the
“anatomy” of the
SERP and the
characteristics of
the already well
ranked pages, to
better detect the
queries to target
25. #seo2021 by @aleyda from @orainti for #IWES2021
Address meaningful
queries with the
relevant content type,
format and structure/
organization across
your content funnel…
What is Python? Guides & Topics Pages
[Informational]
brand.com/topics/python
brand.com/topics/python/use-cases/
Category Pages
[Transactional]
brand.com/courses/python/
brand.com/courses/python/certificates/
Products Pages
[Navigational]
brand.com/programs/python/
56,1K Searches/Month/Global
What is Python used for?
21,6K Searches/Month/Global
9,1K Searches/Month/Global
6,1K Searches/Month/Global
Learn Python online
Best Python online courses
650 Searches/Month/Global
Brand Python Course review
200 Searches/Month/Global
Is Brand a good Python course?
SEARCH JOURNEY VS. CONTENT FUNNEL
AWARENESS
CONSIDERATION
PURCHASE
26. #seo2021 by @aleyda from @orainti for #IWES2021
Structuring and
aligning the content to
offer comprehensive
information to fulfill
users search need vs.
your competitors,
while supporting the
customer journey …
https://www.aleydasolis.com/en/search-engine-optimization/optimizing-content-in-category-pages-while-keeping-its-commercial-nature/
27. #seo2021 by @aleyda from @orainti for #IWES2021
… in a way that
establishes your
expertise,
authority and
trustworthiness in
your subject
matter with your
audience
https://docs.google.com/spreadsheets/d/12-F9Z4NzDADOFRQtOiN-CtjY2aaqj-R5CcrJNCuTha4/edit#gid=0
28. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.aleydasolis.com/en/crawling-mondays/how-to-prune-your-website-content-in-an-seo-process-crawlingmondays-16th-episode/
Do you have
content that is not
worthy to index,
rank and optimize
anymore? Prune
accordingly!
29. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at these SEO resources for more!
https://www.aleydasolis.com/en/search-engine-
optimization/seo-product-triangle/
https://sitebulb.com/resources/guides/
the-importance-of-topic-clusters/
https://www.searchenginejournal.com/how-
to-improve-your-websites-e-a-t/374212/
30. #seo2021 by @aleyda from @orainti for #IWES2021
3. Expand your Visibility Share
leveraging Google’s Search Features
and Discover
31. #seo2021 by @aleyda from @orainti for #IWES2021
Why?
Most of search results
for competitive
queries that matter
will likely be featuring
a search feature,
including information
to better fulfill users
search intent
32. #seo2021 by @aleyda from @orainti for #IWES2021
Many of these content
types, such as videos,
products feeds or
Web stories will also
allow you to leverage
additional Google
platforms/verticals,
eg: YouTube (videos),
Discover (Web
Stories), Shopping Tab
(Products)
33. #seo2021 by @aleyda from @orainti for #IWES2021
What will you achieve with it?
Improved SERPs
visibility and CTR
through the relevant
search features for
your targeted
queries
Expanded reach
through additional
platforms depending
on the content
formats
Better inform
Google about the
content meaning
via structured data
34. #seo2021 by @aleyda from @orainti for #IWES2021
What search features are included in mobile and
desktop search results for your targeted queries?
SEMrush
35. #seo2021 by @aleyda from @orainti for #IWES2021
Which are relevant for
my content to
leverage taking into
consideration my
goals and are feasible
to optimize or develop
complying with
technical and editorial
guidelines?
https://developers.google.com/search/docs/advanced/mobile/google-discover
36. #seo2021 by @aleyda from @orainti for #IWES2021
Which of these efforts will allow to expand your
content reach outside of Google’s SERPs?
37. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at these SEO resources for more!
https://developers.google.com/search/docs/advanced/
appearance/overview
https://support.google.com/merchants/
answer/9668403
https://wordlift.io/blog/en/optimize-for-
google-discover/
38. #seo2021 by @aleyda from @orainti for #IWES2021
4. Grow and Leverage Your
Brand Authority to Develop
your Search Popularity
39. #seo2021 by @aleyda from @orainti for #IWES2021
Why?
Because building and
leveraging your brand
is likely the best way
to build and scale your
link popularity while
following Google’s
guidelines
40. #seo2021 by @aleyda from @orainti for #IWES2021
Actions to promote
and communicate
what the company is
doing to establish its
brand awareness and
authority, from useful
guides, handy tools,
industry studies and
reports, new features
releases, etc.
41. #seo2021 by @aleyda from @orainti for #IWES2021
What will you achieve with it?
The link popularity
and a share of the
authority you need to
rank for competitive
queries Branded searches to
maximize your visibility
and own much more
easily
Direct traffic and
conversions
42. #seo2021 by @aleyda from @orainti for #IWES2021
Key questions to ask
What’s your Unique
Selling Proposition?
How do you want to
be known as a
brand?
What does your
audience like to share
and link to? Where do
they do it? Who do
they follow and
read?
How, where and
with whom should
you promote your
assets/resources to
be covered?
43. #seo2021 by @aleyda from @orainti for #IWES2021
There are some amazing examples out there
gathered by the awesome Neomam team
https://neomam.com/blog/jealousy-list-2020/
44. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at these SEO resources for more!
https://www.youtube.com/watch?v=yt8db_rOwdc
https://neomam.com/blog/link-
prospecting/
https://www.aira.net/state-of-link-building/
46. #seo2021 by @aleyda from @orainti for #IWES2021
1. Giving a bad user Web experience
47. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.thinkwithgoogle.com/feature/testmysite/
A slow Web experience makes you lose money!
48. #seo2021 by @aleyda from @orainti for #IWES2021
You want to facilitate
your users journey on
your site with a fast,
mobile friendly, non-
intrusive experience.
Page experience is
becoming a ranking factor
in May!
49. #seo2021 by @aleyda from @orainti for #IWES2021
https://web.dev/vitals/
With Core Web Vitals we have now
clearer metrics to focus on!
50. #seo2021 by @aleyda from @orainti for #IWES2021
https://almanac.httparchive.org/en/2020/seo
Many sites have important issues
51. #seo2021 by @aleyda from @orainti for #IWES2021
https://docs.google.com/spreadsheets/d/1P9V_8fDge-fov6CPahS3BST-dq4P_gi5YVANHH4Bpy8/edit?usp=sharing
Thankfully, there
are so many free
tools to help us
measure and
identify the most
important issues to
fix!
52. #seo2021 by @aleyda from @orainti for #IWES2021
… and even to compare with other sites and do a bulk
assessment of your own site pages
https://twitter.com/aleyda/status/1337390355503833089
53. #seo2021 by @aleyda from @orainti for #IWES2021
You can leverage
plugins (like WP
Rocket)
and CDNs (like
Cloudflare) to
optimize your
speed to
facilitate the
implementation
54. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at these SEO resources for more!
https://www.youtube.com/watch?v=jwTA8pHeQKw https://seosly.com/core-web-vitals-audit/ https://www.onely.com/blog/page-experience/
55. #seo2021 by @aleyda from @orainti for #IWES2021
2. Generating unnecessary technical
barriers for your content to be
indexed and ranked
56. #seo2021 by @aleyda from @orainti for #IWES2021
https://insights.stackoverflow.com/trends?tags=angularjs%2Cangular%2Creactjs%2Cvue.js
In the last few years, there has been an important
increase in the usage of JavaScript Frameworks
57. #seo2021 by @aleyda from @orainti for #IWES2021
Unfortunately, the
reliance on JS
frameworks for Web
navigation and content
that could be
implemented via HTML
has added additional
“barriers” to search
crawlers
HTML Based Navigation is implemented
58. #seo2021 by @aleyda from @orainti for #IWES2021
… This can really end up hurting your Website rankings
59. #seo2021 by @aleyda from @orainti for #IWES2021
https://almanac.httparchive.org/en/2020/seo
There is a non-trivial
difference in the
content shown in raw
vs. rendered HTML
across the Web
60. #seo2021 by @aleyda from @orainti for #IWES2021
Are you relying on
client side rendering
to feature (add,
change eliminate)
meaningful content,
SEO related
configuration or links?
Identify potential gaps
to close them!
Sitebulb
61. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at these SEO resources to learn how!
https://www.contentkingapp.com/
academy/javascript-seo/
https://www.onely.com/blog/ultimate-guide-
javascript-seo/
https://developers.google.com/search/docs/
advanced/crawling/large-site-managing-
crawl-budget
62. #seo2021 by @aleyda from @orainti for #IWES2021
3. Solving SEO Implementation
Blockers and Issues with a Healthy
SEO Framework and Agile Process
leveraging automation
63. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.slideshare.net/aleydasolis/what-makes-your-seo-fail-and-how-to-fix-it-brightonseo
Most SEO
processes fail
because of lack of
implementation
support due to
budget or technical
restrictions
64. #seo2021 by @aleyda from @orainti for #IWES2021
This shouldn’t be an issue if you effectively prioritize
the SEO process activities strategically …
HIGH PRIORITY
HIGH IMPACT WITH LOW DIFFICULTY
MEDIUM PRIORITY
HIGH IMPACT WITH MEDIUM DIFFICULTY
MEDIUM IMPACT WITH LOW DIFFICULTY
LOW PRIORITY
MEDIUM IMPACT WITH MEDIUM DIFFICULTY
HIGH IMPACT WITH HIGH DIFFICULTY
DON’T PRIORITIZE
MEDIUM IMPACT WITH HIGH DIFFICULTY
LOW IMPACT
IMPACT
1
3
2
+ DIFFICULTY
+
-
2
3
65. #seo2021 by @aleyda from @orainti for #IWES2021
1ST ITERATION:
LOW COMPETITION
QUERIES
AUDIENCE &
COMPETITIVE
RESEARCH
TECHNICAL &
CONTENT
OPTIMIZATION
SEO RESULTS
MEASUREMENT
LINK BUILDING
CAMPAIGN
1
2
3
4 2ND ITERATION:
MEDIUM
COMPETITION
QUERIES
AUDIENCE &
COMPETITIVE
RESEARCH
TECHNICAL &
CONTENT
OPTIMIZATION
SEO RESULTS
MEASUREMENT
LINK BUILDING
CAMPAIGN
2
3
4
1
… to start seeing results faster with an iterative/
incremental development…
66. #seo2021 by @aleyda from @orainti for #IWES2021
seomonitor
… with high impact
and lower difficulty
changes in those
pages to rank for
meaningful queries,
for which we can do
projections to show
what the expected
traffic would cost if
you were spending in
paid search
67. #seo2021 by @aleyda from @orainti for #IWES2021
It’s also critical to be consistent and avoiding
errors in the on-going SEO implementation
68. #seo2021 by @aleyda from @orainti for #IWES2021
There are so many
of them that I
started a
#SEOhorrorstories
hashtag a few years
ago to share stories
between SEOs…
69. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.slideshare.net/aleydasolis/the-worst-technical-seo-nightmares-and-how-to-avoid-them
.. and go through
the (rather
recurrent) issues
in a yearly
presentation
70. #seo2021 by @aleyda from @orainti for #IWES2021
These can be avoided establishing a
“Healthy SEO Framework” within the company
https://www2.slideshare.net/aleydasolis/the-worst-technical-seo-nightmares-and-how-to-avoid-them
71. #seo2021 by @aleyda from @orainti for #IWES2021
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
YES
NO
KEEP INDEXED AND
ADD SPECIFIC
DESCRIPTION
Implementing
automated
validations within
the Web platform to
follow SEO best
practices
72. #seo2021 by @aleyda from @orainti for #IWES2021
To follow a validation workflow before
and after releasing any change
PRE-
RELEASE SEO
VALIDATION:
OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO
RELEASE
NO
FIX
POST-
RELEASE SEO
VALIDATION:
OK?
YES
NO
FIX
FIX
ON-GOING
SEO VALIDATION:
OK?
73. #seo2021 by @aleyda from @orainti for #IWES2021
.. setting real time SEO monitoring and alerts systems,
to be warned if anything changes unexpectedly
ContentKing, Little Warden
74. #seo2021 by @aleyda from @orainti for #IWES2021
To protect your organic search results from this
To Avoid This
75. #seo2021 by @aleyda from @orainti for #IWES2021
… at the end, it’s
about an aligned
and effective
execution to
achieve results
76. #seo2021 by @aleyda from @orainti for #IWES2021
Maximizing what will have a bigger SEO
impact…
SEO +
Product
Alignment
Understanding
+ Fulfilling
Audience Intent
Leverage
Search
Features +
Discover
Growing
Brand
Authority
77. #seo2021 by @aleyda from @orainti for #IWES2021
…and minimizing biggest SEO challenges
Bad user
experience
Technical
barriers towards
crawling &
indexing
SEO
Implementation
Blockers
78. #seo2021 by @aleyda from @orainti for #IWES2021
Take a look at the full article covering
this and more!
https://www.aleydasolis.com/en/search-engine-optimization/seo-success-this-year/
79. #seo2021 by @aleyda from @orainti for #IWES2021
It’s time to achieve SEO results in 2021
80. #seo2021 by @aleyda from @orainti for #IWES2021
https://learningseo.io/
Are you just starting in SEO?
Take a look at LearnSEO.io
81. #seo2021 by @aleyda from @orainti for #IWES2021
https://www.seofomo.co/
.. and Subscribe
to the
#SEOFOMO
Newsletter to
keep updated
with the latest in
SEO too
82. #seo2021 by @aleyda from @orainti for #IWES2021
Thanks! Ask me Anything
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* Blogger in Search Engine Land & Search Engine Journal
* European Search Personality of the Year in 2018
* #SEOFOMO Newsletter Wrapper
#seo2021 by @aleyda from @orainti for #IWES2021