Improving Crawling and Indexing using Real-Time Log File Insights
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
SEO Tool Overload😱... Google Data Studio to the rescue
Google Sheet Template >>> http://bit.ly/seotooloverload-sheet
Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions.
You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more...
---
Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet
---
How to get more traffic with less content - BrightonSEO
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
Data-driven SEO & content strategy to reduce your customer acquisition costs
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Why your tech optimisations are still sat in the backlog
The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
What Makes your SEO Fail (and how to fix it) #BrightonSEO
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Agile SEO: Prioritise SEO Activities with Cadence and Risk Radius
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Search Engine Optimization - Rob Simons at NHTV Education Day 2011
The document discusses search engine optimization and online marketing. It covers the basics of how search engines work, the importance of links and domain authority, and strategies for search engine advertising, on-site optimization like keywords and page structure, and off-site optimization like link building. Specific techniques are mentioned like optimizing titles, descriptions, images and internal links to improve rankings. The presentation provides an overview of key online marketing concepts.
An Affiliate's Guide - Navigating the Technical SEO Minefield
This document provides a summary of key technical SEO fundamentals that website owners should check on their sites. It outlines 15 technical factors to evaluate, including proper use of robots.txt files, XML sitemaps, page speed, mobile usability, and avoiding duplicate content issues. It also mentions two additional proactive optimizations of using schema markup and user testing to help search engines understand content and how users interact with sites. The document emphasizes that getting these technical fundamentals right is important for search engines to properly crawl and index sites.
An affiliate's guide - navigating the technical seo minefield - Digital Marke...
The talk I gave at the Digital Marketing Show on 19th November 2015.
The starting point of any SEO effort is helping the search engines crawl, understand and index your site. Even with the furore around ever-changing link & content signals, technical SEO's increasing sophistication of options, plus continued importance of fundamentals, means it should kick off every campaign. At this talk we'll cover technical SEO mistakes we see affiliate sites make, under-the-bonnet checks all sites should have & tools to do the job that will suit every affiliate marketers budget. Google might be getting more clever, but we still need to give them a guiding hand…
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Cruft busting technical debt code smell and refactoring for seo - state of ...
Things can add up over time when you migrate sites or have many legacy domains, subdomains and old code in a website. Signs of poor quality add up as incremental crawling never stops. This is akin to SEO technical debt which you need to repay to regain good site health and positive quality signals. You can't repay the debt all at once, but in iterative incremental steps over time.
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
This document discusses various techniques for measuring and improving website performance. It provides links to tools for monitoring page speed metrics and the loading performance of different sites. Specific techniques are recommended for optimizing assets like JavaScript, CSS, images and HTTP requests to enhance performance. New technologies like HTTP/2 that can help and methods for testing performance variations are also referenced.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
The document contains a list of various website URLs related to technology, apps, blogs, social media, forums and more. Some of the sites listed include Tech App Zone, Alexa, ScreenCast, MyApps Zone, ID Okezone, Stack Overflow, Scoop.it, and forums like Roadkil and Emergic. The document appears to be collecting various online resources across different categories but does not provide any other context around them.
How Modern Software Architecture Benefits from Patterns Found in Natural Comp...
CICD, Microservices, Containers, and Automation are buzzwords spreading throughout software and app development spaces; but where do these architectures make sense to apply and what are the real benefits? In this presentation, Jeremiah explores key differences between complicated vs complex systems and how this applies to modern software development. Learn how modern, massively-scaled software companies are using processes that mimic natural systems to grow, evolve, and adapt to changing demands. We hope you will come away with a new perspective of your own technology systems and take home a few tools to better design those systems to scale and adapt.
This presentation is NOT intenteded to be a stand-alone slide deck. Please feel free to reach out to me to learn more about this presentation or to schedule a live presentation for your organization.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
Conquering International Search Markets: #InternationalSEO at #SMConnect
This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.
The document discusses responsive web design and some of the challenges it faces. It recommends adopting a mobile first approach where the mobile styles are defined first before desktop styles, allowing for a progressive enhancement. It also emphasizes the importance of performance and ensuring responsive designs are not just focused on layout but also on optimizing for speed. Key techniques discussed include building mobile first, reordering media queries, keeping basic styles outside queries, and scoping images within media queries to avoid unnecessary downloads.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Cost Effective Multilingual Content Optimization in An International SEO Process
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit...
TAMPIL CANTIK! WA 081225036194, Long Dress Wanita Hijab Simple by Rumah Jahit Azka
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Order by WA
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Tools, Systems, & Websites to Grow a Profitable Business on Social Media - Ta...
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Paid Media Targeting in a Cookieless Future - Kevin Lee
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Digital marketing metrics every one must know in 2024
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Winning SEO when Migrating International Websites #dguconfAleyda Solís
How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Improving Crawling and Indexing using Real-Time Log File InsightsSteven van Vessum
Interesting insights from log files are often kept within silos, not shared with content teams.
This prevent content teams from reaching their full potential.
Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.
SEO Tool Overload😱... Google Data Studio to the rescueNils De Moor
Google Sheet Template >>> http://bit.ly/seotooloverload-sheet
Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions.
You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more...
---
Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet
---
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Why your tech optimisations are still sat in the backlogVicky481083
The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
A Technical SEO Journey: Insights from Logs, hreflang & Mobile Analysis #SMXl...Aleyda Solís
Technical SEO can easily become an adventure: Let's go through different scenarios in order to grow your organic search presence by identifying opportunities from logs, fixing hreflang and mobile SEO.
BrightonSEO April 2022 - Kara Thurkettle - Search in the Metaverse.pdf🇺🇲 🇬🇧 Kara Thurkettle
1) What is "The Metaverse?"
2) What technologies are being used within The Metaverse?
3) How are these technologies transforming shopping behavior?
4) How are the technologies impacting search?
5) Why should search professionals care and how do we optimise for this?
6) What gives NFTs their value and how can we optimise them?
7) What types of experiences are industries creating with these technologies?
8) What the user concerns around "The Metaverse" and how cam we be more ethical?
Search Engine Optimization - Rob Simons at NHTV Education Day 2011Rob Simons
The document discusses search engine optimization and online marketing. It covers the basics of how search engines work, the importance of links and domain authority, and strategies for search engine advertising, on-site optimization like keywords and page structure, and off-site optimization like link building. Specific techniques are mentioned like optimizing titles, descriptions, images and internal links to improve rankings. The presentation provides an overview of key online marketing concepts.
An Affiliate's Guide - Navigating the Technical SEO MinefieldDigitalMarketingShow
This document provides a summary of key technical SEO fundamentals that website owners should check on their sites. It outlines 15 technical factors to evaluate, including proper use of robots.txt files, XML sitemaps, page speed, mobile usability, and avoiding duplicate content issues. It also mentions two additional proactive optimizations of using schema markup and user testing to help search engines understand content and how users interact with sites. The document emphasizes that getting these technical fundamentals right is important for search engines to properly crawl and index sites.
An affiliate's guide - navigating the technical seo minefield - Digital Marke...Charlie Williams
The talk I gave at the Digital Marketing Show on 19th November 2015.
The starting point of any SEO effort is helping the search engines crawl, understand and index your site. Even with the furore around ever-changing link & content signals, technical SEO's increasing sophistication of options, plus continued importance of fundamentals, means it should kick off every campaign. At this talk we'll cover technical SEO mistakes we see affiliate sites make, under-the-bonnet checks all sites should have & tools to do the job that will suit every affiliate marketers budget. Google might be getting more clever, but we still need to give them a guiding hand…
How to better understand voice search behavior and optimize to make the most out of the voice search opportunity? In this presentation you'll obtain insights, actions and tools.
Cruft busting technical debt code smell and refactoring for seo - state of ...Dawn Anderson MSc DigM
Things can add up over time when you migrate sites or have many legacy domains, subdomains and old code in a website. Signs of poor quality add up as incremental crawling never stops. This is akin to SEO technical debt which you need to repay to regain good site health and positive quality signals. You can't repay the debt all at once, but in iterative incremental steps over time.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
This document discusses various techniques for measuring and improving website performance. It provides links to tools for monitoring page speed metrics and the loading performance of different sites. Specific techniques are recommended for optimizing assets like JavaScript, CSS, images and HTTP requests to enhance performance. New technologies like HTTP/2 that can help and methods for testing performance variations are also referenced.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
The document contains a list of various website URLs related to technology, apps, blogs, social media, forums and more. Some of the sites listed include Tech App Zone, Alexa, ScreenCast, MyApps Zone, ID Okezone, Stack Overflow, Scoop.it, and forums like Roadkil and Emergic. The document appears to be collecting various online resources across different categories but does not provide any other context around them.
How Modern Software Architecture Benefits from Patterns Found in Natural Comp...Jeremiah Jones
CICD, Microservices, Containers, and Automation are buzzwords spreading throughout software and app development spaces; but where do these architectures make sense to apply and what are the real benefits? In this presentation, Jeremiah explores key differences between complicated vs complex systems and how this applies to modern software development. Learn how modern, massively-scaled software companies are using processes that mimic natural systems to grow, evolve, and adapt to changing demands. We hope you will come away with a new perspective of your own technology systems and take home a few tools to better design those systems to scale and adapt.
This presentation is NOT intenteded to be a stand-alone slide deck. Please feel free to reach out to me to learn more about this presentation or to schedule a live presentation for your organization.
This document contains the slides from a TechSEO Boost conference research competition. There were three finalists who presented on topics related to technical SEO research they had conducted: Eric Enge presented on how Google search features impact click-through rates, Tomek Rudzki discussed taking JavaScript SEO to the next level by addressing issues with indexing JavaScript content, and Vincent Terrasi presented on generating qualitative content in multiple languages. Tomek Rudzki was selected as the grand prize winner for his research on JavaScript indexing challenges.
Conquering International Search Markets: #InternationalSEO at #SMConnectAleyda Solís
This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.
When responsive web design meets the real worldJason Grigsby
The document discusses responsive web design and some of the challenges it faces. It recommends adopting a mobile first approach where the mobile styles are defined first before desktop styles, allowing for a progressive enhancement. It also emphasizes the importance of performance and ensuring responsive designs are not just focused on layout but also on optimizing for speed. Key techniques discussed include building mobile first, reordering media queries, keeping basic styles outside queries, and scoping images within media queries to avoid unnecessary downloads.
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Similar to The Worst Technical SEO Nightmares and How to Avoid Them (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
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You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
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In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
TAM AdEx-Quarterly Report on Radio Advertising_2024.pdf
The Worst Technical SEO Nightmares and How to Avoid Them
1. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The Worst Technical SEO
Nightmares
& How to End Them
2. #INTERNATIONALSEO BY @ALEYDA FROM #ORAINTI AT #PUBCONVIRTUAL#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
“How to avoid technical SEO f*ck ups
that can send your SEO work to the
garbage and could end up making lose
your job… a real nightmare”
3. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Welcome
to SEO in
2020
The Journey of a technical SEO today can easily turn in an
unexpected nightmare…
4. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/WHAT-MAKES-YOUR-SEO-FAIL-AND-HOW-TO-FIX-IT-BRIGHTONSEO
I asked last year and
technical resources
and flexibility issues
were among the top
causes of SEO
processes failure
5. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The overall
popularization of
JavaScript
Frameworks …
HTTPS://INSIGHTS.STACKOVERFLOW.COM/TRENDS?TAGS=ANGULARJS%2CANGULAR%2CREACTJS%2CVUE.JS
6. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://GO.SENSORTOWER.COM/RS/351-RWH-315/IMAGES/SENSOR-TOWER-Q3-2020-DATA-DIGEST.PDF
… used now when redesigning old and developing new sites,
that in many cases started as app first startups…
7. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Have added an
additional layer of
complexity to the
technical SEO
optimization
process…
HTTPS://TWITTER.COM/ALEYDA/STATUS/1204757962197274624/PHOTO/1
9. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1309748443829669888
But was it only me?
I asked about the
craziest
#seohorrorstories in
2020
10. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Let’s go through the worst technical SEO nightmares in a year
of unprecedented circumstances, and how to fix them…
11. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Let’s start with a
classic: Those
Technical SEO issues
triggered during
Web migrations
12. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LILYRAYNYC/STATUS/1285194224565137409
Web migrations that go wrong…
still happen all the time and to all type of sites
13. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/LODJO/STATUS/1309856165195640832
Sometimes is like if all
the *don’ts* come
together after the site
has been migrated
14. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/TENTAKELLADY/STATUS/1310470138844585984
Sometimes is not
even due to a Web
but hosting
migration… and
plugins that are not
refreshed
15. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
To stop these horror
stories great
communication &
collaboration, as well
as planning and
validation is needed
through the process…
16. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ALEYDA/STATUS/1294343597085655043
I’ve created a
checklist for a
minimum viable
SEO validation for
Web migrations to
avoid most
common issues
17. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=GHP16A5FN6K
I’ve shared the steps
to recover from a
Web migration gone
wrong in a Crawling
Mondays too
18. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/7-HANDY-SEO-TOOLS-FUNCTIONALITIES-THAT-FACILITATE-A-FAST-WEB-MIGRATIONS-REDESIGNS-VALIDATION/
Check out this article
where I shared handy
functionalities from SEO
tools that facilitate Web
migrations validations too
19. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Something similar happens with redesigns
and structural Web changes in general
20. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/MXCARLOSCASTRO/STATUS/1309860926473019394
This is why SEO
planning, guidelines
and validation is
needed whenever a
structural Web
change happens
22. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Rules along validation are
critical before removing any
content from the site, even if
it’s “old” one
23. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/CRAWLING-MONDAYS/HOW-TO-PRUNE-YOUR-WEBSITE-CONTENT-IN-AN-SEO-PROCESS-CRAWLINGMONDAYS-16TH-EPISODE/
I’ve covered this topic in Crawling Mondays
and created a flowchart for it
24. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/CLAIRECARLILE/STATUS/1309764171580485635
Sadly these decisions are
sometimes taken from
“above” and they don’t
even ask about it…
25. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/REBELYTICS/STATUS/1205600389283880960
… and then
this happens
26. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Planning and alignment with stakeholders & decision makers
before doing these changes are fundamental for success
27. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Another classic of SEO
horror stories happens
when handling
International Websites…
28. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/SCREAMINGFROG/STATUS/1309760010990292993
When automatically redirecting users
and bots based on their IP location…
29. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/YUSUFFOZBAY/STATUS/1310519205964513280
Sadly commonly
causing catastrophic
results… as the
Googlebot is referred
to only a few versions
of the site (those that
match with their IP)
30. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://SUPPORT.GOOGLE.COM/WEBMASTERS/ANSWER/182192
This is why Google recommends against it even in their
International SEO guidelines
31. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN
Use non-intrusive
banners to offer
users to go to ideal
version & use
cookies for
personalized user
redirects afterwards
32. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PECHNET/STATUS/1313788857779978242
Another usual SEO
horror story comes
with messing
hreflang
implementation, from
using non-existing
values…
33. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SLIDESHARE.NET/ALEYDASOLIS/HOW-TO-GROW-YOUR-ORGANIC-SEARCH-TRAFFIC-IN-INTERNATIONAL-MARKETS-CONNECTABERN
… to missing to point back/reciprocal tags or specifying
non-indexable URLs…
34. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The goal of hreflang
annotations is to specify
which is the relevant
page version that should
be shown in each
country/language
market in search results
to avoid misalignment…
35. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
It’s then critical to prioritize
hreflang implementation
on those pages that
actually need it, based on
your own context…
HTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/
36. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
You don’t need to implement hreflang in these scenarios
Not meant to
be indexed pages
(noindexed,
canonicalized to
others, redirected,
etc.)
Pages that only
exist in a single
country/language
Web version of the
site
Highly
dynamic pages
with very short
lifespans that won’t
likely suffer from
international
misalignment
issues
37. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/
Use the Search
Console and Analytics
or SEMRush to
identify if your pages
are ranking in non-
relevant markets
search results (eg: UK
pages in the US)
38. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/AVOIDING-HREFLANG-ISSUES-BY-FOLLOWING-A-6-STEPS-IMPLEMENTATION-PROCESS/#1-5
… or use this Data Studio Report to identify which are the
pages to prioritize for hreflang using Search Console data
39. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/ENGLISH/INTERNATIONAL-SEO-TOOLS/HREFLANG-TAGS-GENERATOR/
Use my free
hreflang tags
generator for the
right language and
country code, as
well as tags syntax
for HTML head or
XML sitemap
40. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Most Web platforms
(Wordpress, Magento,
Shopify, etc.) will also
offer hreflang
implementation
support with
multilingual plugins/
extensions…
41. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.HREFLANGBUILDER.COM/
If you want further
flexibility and implement
hreflang annotations via
XML Sitemaps, you can
use also paid solutions like
the hreflang builder
42. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Finally, another group
of classic SEO horror
stories is caused
when doing Web
releases and
coordinating tests
that can affect the
site crawlability &
indexability
43. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HARRYOREALLY2/STATUS/1309830861932638216
Leaving the dev
environment to
be completely
crawlable or
relying only in
the robots.txt to
block it
44. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.CONTENTKINGAPP.COM/ACADEMY/PROTECT-STAGING-ENVIRONMENT/
The best is to rely on HTTP authentication
and avoid any risk of human errors
45. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/DANUIDUMAC/STATUS/1310501317249507328
Overwriting the meta robots, canonical tags
and robots.txt of the live site w/ the dev ones
46. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BASTI2405/STATUS/1310481360247816192
… even if you have
correctly sent the
code, validation
after releasing
always needed
47. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/HELLEMANS/STATUS/1313813708733321216
These crawlability and
indexability horror
stories can also happen
if you don’t set proper
rules and configurations
validations when doing
UX or conversion tests
48. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHENGINEJOURNAL.COM/A-B-MULTIVARIATE-TESTING-SEO/366184/
Check out Rachel’s
article with SEO
considerations for AB
and Multivariate tests
to avoid content
duplication, or
redirecting to a page
version that is not the
relevant indexable one
49. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.MONSTERINSIGHTS.COM/DOCS/TRACK-INTERNAL-LINKS-GOOGLE-ANALYTICS/
Or when someone asks to track internal links
and parameters are used… don’t do it
50. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ROBERTBRANDL/STATUS/1309808085905616896
Alignment to ensure the
Website pages
indexability is critical
when building links too!
51. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/STEVENVVESSUM/STATUS/1313824435787501568
… or when cleaning
up the site after
being hacked
52. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/IGALST/STATUS/1310480354046771201
.. and even with your
other non-technical/
digital related teams, to
avoid crazy edge cases!
53. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ALEYDASOLIS.COM/EN/SEARCH-ENGINE-OPTIMIZATION/SEO-PRODUCT-TRIANGLE/
Which is why is
critical to align SEO
within the
company’s product
triangle
55. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… Like those caused with
the popularization of
JavaScript Frameworks
and forgetting about
Web standards
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
56. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/ANTOINERIPRET/STATUS/1310265803183394817
With Websites
heavily relying in JS
to show their main
content and
navigation…
57. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/PEDRODIAS/STATUS/1291065117636022272
… Not only relying
in client side
rendering but also
forgetting
completely about
web standards
58. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TWITTER.COM/BADAMS/STATUS/1313814438223450121
Sometimes thinking
they were doing
things right… when
they weren’t.
Always validate.
59. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
This can make or break a website crawlability and/or
indexability
HTML Based Navigation is implemented
60. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/DOCS/GUIDES/JAVASCRIPT-SEO-BASICS
And is completely unnecessary in 2020!
There are well specified guidelines from Google
61. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.ONELY.COM/BLOG/ULTIMATE-GUIDE-JAVASCRIPT-SEO/
… excellent tests per frameworks with actionable
how-to’s like the ones of Onely
62. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEARCHVIU.COM/EN/JAVASCRIPT-RENDERING-COMPARISON-CHECK
Free checkers to
easily compare
the rendered vs.
raw HTML of
your sites pages
showing the
difference in
configuration,
content and links
63. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE
… and most
SEO crawlers
also support JS
crawling
highlighting the
elements relying
on client side
JS…
65. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… and beware of
the ones that are
about to come,
with the Mobile
First Index!
66. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WEBMASTERS.GOOGLEBLOG.COM/2020/07/PREPARE-FOR-MOBILE-FIRST-INDEXING-WITH.HTML
The complete release
of the mobile first
index was delayed
until May 2021,
although all new sites
are already mobile
first since July last
year…
67. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING
Google had already been
sharing best practices
since some time ago,
mainly involving mobile
crawlability and content,
links and configuration
parity between mobile
and desktop…
68. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DEVELOPERS.GOOGLE.COM/SEARCH/MOBILE-SITES/MOBILE-FIRST-INDEXING
… with guidelines follow-ups going through different
scenarios that could cause issues, such as with images
69. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://WWW.SEROUNDTABLE.COM/GOOGLE-MOBILE-FIRST-INDEXING-MOBILE-ONLY-INDEXING-30270.HTML
However, some
hadn’t realized yet
that this was actually
going to be a “Mobile
Only” index move…
so beware if you had
taken it lightly
70. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Just in case, check your Google Search Console to see if
the primary crawler is still the desktop one
71. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
If you haven’t been yet
moved is probably because
you’re relying on an
independent mobile site or
dynamic serving one with
potential issues and it’s then
critical to verify that your
mobile content is as
optimized as desktop one
72. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOSITEBULB, RYTE
Crawl your site with
the Smartphone and
Desktop Googlebots
and compare the two
crawls to identify
meaningful gaps in
content, links and
configurations…
73. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://TECHNICALSEO.COM/TOOLS/MOBILE-FIRST-INDEX/
Validate your top
pages with the free
mobile first index
tools that identify the
gap between the
mobile and desktop
configurations…
74. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://ZEO.ORG/SEO-TOOLS/MFI/
… These tools will
highlight the gap so
you can prioritize to
fix them and achieve
parity before March
2021
75. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
You might also want to migrate from an m-dot to a responsive
Web design… just remember to correctly map & redirect URLs
To Avoid This
76. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
The thing is… the challenge with technical SEO is not
necessarily knowing about all this, but executing it
77. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
… and execution relies on people
HTTPS://WWW.SLIDESHARE.NET/AREEJABUALI/RESTRUCTURING-WEBSITES-TO-IMPROVE-INDEXABILITY-140072104
78. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
So, how to get
support for the
execution with the
involved
stakeholders to
avoid these SEO
nightmares?
80. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
SEO understanding across teams by doing trainings
for the different areas involved in the SEO process…
81. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOHTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
… consistent SEO
checklists to be used
across teams
whenever there’s a
change on the
Website…
82. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION
HAS > N
TRAFFIC
OBFUSCATE LINKS,
ELIMINATE FROM XML
SITEMAPS AND
CANONICALIZE PARENT
CATEGORY
TARGETS
QUERY > Y
SEARCH
VOLUME
HAS
FEATURED >3
PRODUCTS IN
LAST X
MONTHS
NO
YES
NO YES
YESNO
KEEP INDEXED AND ADD
SPECIFIC DESCRIPTION
Implementing automated
validations within the
Web platform to follow
SEO best practices
83. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
PRE-
RELEASE SEO
VALIDATION:
OK?
SEO
IMPLEMENTATION
YES
NO
YES
ON-GOING
SEO
VALIDATION
SEO
RELEASE
NO
FIX
POST-
RELEASE SEO
VALIDATION:
OK?
YES
NO
FIXFIX
ON-GOING
SEO VALIDATION:
OK?
Recurring / Ongoing SEO Tech/Content Manual
Validations Pre & Post Web Releases with crawls
84. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE & SITEBULB
Recurring / Ongoing SEO Tech/Content Automated
Validations Pre & Post Web Releases with scheduled crawls
85. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEOLITTLE WARDEN & CONTENTKING
Automated monitoring with alerts for
technical configurations and content Web changes…
86. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEORYTE AND GOOGLE ANALYTICS
… As well as Web rankings and traffic monitoring alerts
87. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION
ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS
WEB RANKINGS DECREASE/INCREASE ALERTS
QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS
WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS
CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS
COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI
ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS
RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES
EDUCATION
SET RECURRING CRAWLS
WITH SEO CRAWLERS
SEO CONFIGURATION ALERTS TOOLS
(LITTLE WARDEN, CONTENT KING)
WEB PLATFORMS SEO
CONFIGURATION CHECKS
SEARCH TRENDS TOOLS
RANK TRACKERS
WEB ANALYTICS TOOLS
VALIDATIONMONITORING
MENTIONS & BACKLINKS ALERTS MENTIONS/BACKLINKS TOOLS
WEBSITE SEARCH CRAWLING ISSUES ALERTS
WEB SERVER LOG MONITORING TOOL
AND SEARCH CONSOLE
CREATE PERSONALIZED GUIDELINES
WITHIN WIKI/PM PLATFORM
DO LIVE (AND RECORD) WEBINARS &
Q&AS WITH INVOLVED TEAMS
CREATE EASY TO FOLLOW/USE
CHECKLISTS FOR USUAL ACTIVITIES
SPAM OR MANUAL ACTIONS ALERTS GOOGLE SEARCH CONSOLE
A Full “Healthy SEO Framework”
88. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Both for your own
and the Website
health… It’s time to
implement it and
avoid technical SEO
nightmares
89. #TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays YouTube SEO Video Series Host
* #SEOFOMO Newsletter Wrangler
* Blogger in Search Engine Land & Search Engine Journal
* Featured in Forbes, Entrepreneur, Huffington Post
* European Search Personality of the Year in 2018
#TECHNICALSEONIGHTMARES BY @ALEYDA FROM #ORAINTI AT #5HOURSTECHSEO
Thanks! Questions?