Hreflang: 
Is it really still necessary and 
how to use it successfully in 2023

Learn about the worst technical SEO issues and how to avoid them from happening on your Website: Validations, test and tools to use in SEO!

How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.

1) What is "The Metaverse?" 2) What technologies are being used within The Metaverse? 3) How are these technologies transforming shopping behavior? 4) How are the technologies impacting search? 5) Why should search professionals care and how do we optimise for this? 6) What gives NFTs their value and how can we optimise them? 7) What types of experiences are industries creating with these technologies? 8) What the user concerns around "The Metaverse" and how cam we be more ethical?

In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you

Learn how to make your SEO audits strategical, easier to understand and actionable to maximize their efficiency and SEO results.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.

How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.

Talk by Louise at SEO Brighton in April 2022. It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website. In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.

For every website on the internet, Google has a fixed budget for how many pages their bots can and are willing to crawl. The internet is a big place, so Googlebot can only spend so much time crawling and indexing our websites. Crawl budget optimization is the process of ensuring that the right pages of our websites end up in Google’s index and are ultimately shown to searchers. Google’s recommendations for optimizing crawl budget are rather limited, because Googlebot crawls through most websites without reaching its limit. But enterprise-level and ecommerce sites with thousands of landing pages are at risk of maxing out their budget. A 2018 study even found that Google’s crawlers failed to crawl over half of the webpages of larger sites in the experiment. Influencing how crawl budget is spent can be a more difficult technical optimization for strategists to implement. But for enterprise-level and ecommerce sites, it’s worth the effort to maximize crawl budget where you can. With a few tweaks, site owners and SEO strategists can guide Googlebot to regularly crawl and index their best-performing pages.

Interesting insights from log files are often kept within silos, not shared with content teams. This prevent content teams from reaching their full potential. Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.

This document discusses internal linking strategies and techniques. It begins by explaining the benefits of connecting entities within content, rather than just words, and translating those connections into internal links. It then provides an overview of technologies like PageRank, the reasonable surfer algorithm, topical PageRank, chunking, and natural language processing that search engines use to understand contexts and how those ideas can be applied to internal linking at scale. Specific options for approaches to internal linking existing pages are also outlined.

How to effectively achieve success in International Search Markets? Here you have the ingredients for your growth!

Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.

Technical SEO for e-commerce at home and abroad. Topics include: Infinite scroll, Faceted navigation, Content and Keywords, Handling 'out of stock' products, Seasonal refreshes of content, Product options and Hreflang tags.

Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.

How to develop a successful international SEO process while avoiding the most common issues? Take a look at this presentation with the steps, criteria and tools to follow and use!

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

How to migrate internationally targeted Websites? Learn the usual scenarios, SEO criteria and steps to follow to avoid missing anything important.

How to do and prioritize your SEO efforts during a time of crisis like the one we're going through due to Coronavirus? Learn how in this presentation!

Not sure about how to correctly generate a hreflang tag? Lots of marketers know about the hreflang tag, but we still see so many people not implementing it correctly. Emily Mace, Head of International SEO, tackles the issue of the hreflang tag in her presentation from the recent BrightonSEO conference (April 2016). She will discuss how to make the most of hreflang tags, whether on page or in your sitemap file, and show you the common mistakes to avoid.

How to start targeting other language or country markets? Take a look at the criteria, process and tools to start doing international SEO.

This document discusses crawling and indexing for eCommerce websites. It begins with background on the growth of eCommerce, particularly due to COVID-19. It then discusses how large eCommerce sites with many categories, products, and filters can negatively impact crawl budget if not optimized. The presenter provides an example client that had millions of excluded URLs due to faceted navigation, but was able to double search visibility by using robots.txt exclusions to prioritize important pages. The document provides tips on optimizing crawl budget through exclusions and canonicalization for eCommerce sites of different sizes.

This document outlines a presentation on identifying, fixing, and tracking international search results misalignment issues. The presentation discusses how to use Google Analytics and Google Search Console to identify countries where a website is receiving organic traffic but the content is not relevant to that country. It then provides recommendations for fixing issues, such as using separate domain names and subdirectories for each country-specific site, implementing hreflang tags, and ensuring content is localized and uses country-relevant keywords. It also discusses how to monitor for ongoing misalignment issues.

What steps to follow to maximize your mobile Web search visibility in 2016? Take a look at this actionable steps and criteria!

How do you extract meaningful insights from the largest websites, spanning millions of URLs? Digging into that amount of data to find insights, or even knowing where to start can be daunting, but at DeepCrawl we've already done the hard work for you. In this talk, Rachel will share real-world examples of how we worked with some top-tier, world-class brands to dissect and analyse their enterprise sites, and how that data was used to inform impactful changes that improved the quality of their websites.

Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality. Credit: Aleyda Solis. https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.

Aleyda Solis presents at the #SEOZONE2014 conference on maximizing content for SEO success. She discusses the importance of creating content that is keyword relevant, bot-friendly, and optimized for search engine features and devices. She provides tips on conducting keyword and audience research, creating personas, optimizing content through titles, descriptions and structured data, and ensuring content is shareable across social networks and devices. The goal is to connect with the search audience and fulfill their needs through high-quality, optimized content.

From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Internationalizing Your SEO. PRESENTATION: Internationalizing Your SEO: Setting Hreflang For International SERP Success - Given by Aleyda Solis, @aleyda - Orainti, International SEO Consultant. #SMX #22A3

This document summarizes an SEO lunch and learn presentation given by Eli Feldblum of RankAbove. The presentation covered SEO basics like keywords, titles, content and internal links. It also discussed more advanced topics like preventing internal competition and using the knowledge graph to an advantage by editing Wikipedia and Freebase. The presentation provided tips for retailers like creating a coupon page to capture related search traffic.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

Learn how to develop SEO audits that get implemented and allow you to achieve SEO success by following these principles, best practices and resources.

Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.