How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Cost Effective Multilingual Content Optimization in An International SEO Process
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
What Makes your SEO Fail (and how to fix it) #BrightonSEO
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
How to leverage indexation tracking to monitor issues and improve performance
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
How to create content that generates leads -- not just traffic.pptx
The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing Pages
The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.
Holistic Search - Developing An Organic First Strategy
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
The document discusses best practices for conducting successful web migrations from an SEO perspective. It recommends thoroughly auditing the current site to identify all pages, their importance and technical attributes. Rules should be set to determine how each page will migrate, such as redirects, new content or pruning. A testing phase is important to validate all pages migrate as intended before public launch. The goal is to retain traffic, rankings and links through the transition.
How to Win SEO in Complex Web Migrations Scenarios #YoastCon
In this presentation Aleyda goes through actionable steps to follow to effectively migrate your Websites without losing rankings and traffic and take the opportunity to grow it.
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympus
How to make sure that you don't only avoid missing but actually improving your organic search visibility and traffic during a Web migration? Check out these steps, criteria and tools.
The SEO Guide for Successful Web migrations #EUSearchCon
How to avoid losing traffic, and most importantly, keep your old rankings in a Web migration scenario? Take a look at these steps, tools and criteria to take into consideration.
Moving URLs: Structural Web changes without losing rankings #SearchLove
From implementing AMP to moving to HTTPS or doing a rebrand, there are many scenarios in which we need to move our URLs: In this session I'll go through the most common scenarios sharing tips, steps, do's and dont's as well as tools.
SearchLove San Diego 2018 | Aleyda Solis | Moving URLs
There are many reasons why you might change the URLs for a page, section, or entire site. In this presentation, Aleyda will cover her experiences, and present data for what happens during web migrations, http/https switches, adding rel=canonical or hreflang, creating Accelerated Mobile Pages and more.
Aleyda Solis: How to develop actionable and impactful SEO audits
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
SEO in 2017 - How to Win & Maximize Results #CCDK17
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
When Your Inventory Changes: SEO Tips For Changing Product Pages
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptx
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
The Intersection Between AI & Paid Media Management - Curtiss Gulash
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
Create Content in Half the Time with Generative AI - Nick Mattar
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
How to Grow your Organic Search Traffic in International Markets #ConnectaBernAleyda Solís
Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
How to create content that generates leads -- not just traffic.pptxAramintaRobertson
The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.
Holistic Search - Developing An Organic First StrategyArpunBhuhi
The cliché goes that Paid and Organic search work in silos and we have all been a witness to that. I'll be talking you through why you should be developing your search strategy holistically and how to do this.
The Content & Buyer Show: Let's Map #WTSFestRejoice Ojiaku
Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.
The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.
Winning SEO when doing Web Migrations #SMSSYD19Aleyda Solís
The document discusses best practices for conducting successful web migrations from an SEO perspective. It recommends thoroughly auditing the current site to identify all pages, their importance and technical attributes. Rules should be set to determine how each page will migrate, such as redirects, new content or pruning. A testing phase is important to validate all pages migrate as intended before public launch. The goal is to retain traffic, rankings and links through the transition.
How to Win SEO in Complex Web Migrations Scenarios #YoastConAleyda Solís
In this presentation Aleyda goes through actionable steps to follow to effectively migrate your Websites without losing rankings and traffic and take the opportunity to grow it.
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympusAleyda Solís
How to make sure that you don't only avoid missing but actually improving your organic search visibility and traffic during a Web migration? Check out these steps, criteria and tools.
The SEO Guide for Successful Web migrations #EUSearchConAleyda Solís
How to avoid losing traffic, and most importantly, keep your old rankings in a Web migration scenario? Take a look at these steps, tools and criteria to take into consideration.
Moving URLs: Structural Web changes without losing rankings #SearchLoveAleyda Solís
From implementing AMP to moving to HTTPS or doing a rebrand, there are many scenarios in which we need to move our URLs: In this session I'll go through the most common scenarios sharing tips, steps, do's and dont's as well as tools.
SearchLove San Diego 2018 | Aleyda Solis | Moving URLsDistilled
There are many reasons why you might change the URLs for a page, section, or entire site. In this presentation, Aleyda will cover her experiences, and present data for what happens during web migrations, http/https switches, adding rel=canonical or hreflang, creating Accelerated Mobile Pages and more.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Winning in a Mobile Search World #SearchStarsSEAleyda Solís
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
Winning in a Mobile Search World #LearnInboundAleyda Solís
Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.
Similar to Winning SEO when doing Web Migrations #SEO4Life (20)
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
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Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
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Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
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Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
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Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth
A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI.
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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
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The Authenticity Lie - Eric S. Thomas, Invest Detroit
Winning SEO when doing Web Migrations #SEO4Life
1. #webmigrations at #seo4Life by @aleyda from @orainti#webmigrations at #seo4Life by @aleyda from @orainti
Winning
SEO when
doing Web
Migrations
2. #webmigrations at #seo4Life by @aleyda from @orainti
Moving sites, like
moving houses,
can be painful
#webmigrations at #seo4Life by @aleyda from @orainti
3. #webmigrations at #seo4Life by @aleyda from @orainti
Both require a lot of work…
You want
to take your
belongings with you
without leaving,
breaking, losing
anything
important
You want to
update your details,
to refer and be found
in your new
address
You want to
correctly reorganize
your belongings in
your new location
fast
#webmigrations at #seo4Life by @aleyda from @orainti
4. #webmigrations at #seo4Life by @aleyda from @orainti
…that can be shockingly similar, right?
You want
to take your
belongings with you
without leaving,
breaking, losing
anything
important
You want to
update your details,
to refer and be found
in your new
address
You want to
correctly reorganize
your belongings in
your new location
fast
URLS 301-REDIRECT URLS
LINKS & CONFIGURATION
UPDATE
#webmigrations at #seo4Life by @aleyda from @orainti
5. #webmigrations at #seo4Life by @aleyda from @orainti
Without proper SEO planning & validation Web
migrations can have terrible consequences
BEFORE AFTER
6. #webmigrations at #seo4Life by @aleyda from @orainti
Like when you move and forget to label all the
boxes and then can’t find your toilet paper
#webmigrations at #seo4Life by @aleyda from @orainti
7. #webmigrations at #seo4Life by @aleyda from @orainti
Although losing
your organic
traffic after a
Web migration is
a potentially more
business critical
situation and is
also shockingly
common
#webmigrations at #yoastcon by @aleyda from @oraintihttps://www.sistrix.com/blog/migration-migrations-migraine-site-move-fears-are-not-well-founded/
8. #webmigrations at #seo4Life by @aleyda from @orainti
However, both can be exciting if you’re
moving to a better place…
#webmigrations at #seo4Life by @aleyda from @orainti
9. #webmigrations at #seo4Life by @aleyda from @orainti
Like when you take
the opportunity to
throw what you
don’t need and
better organize
your clothes in a
bigger closet
#webmigrations at #seo4Life by @aleyda from @orainti
10. #webmigrations at #seo4Life by @aleyda from @orainti
Or when you improve your site optimization for
better results when doing the Web migration
11. #webmigrations at #seo4Life by @aleyda from @orainti
Over the years I’ve found is mostly about tackling
these common reasons for Web migration failures
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
12. #webmigrations at #seo4Life by @aleyda from @orainti
Notice how half of these are not technical related
but have to do with appropriate project planning
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
13. #webmigrations at #seo4Life by @aleyda from @orainti
And how the technical related ones will tend
to intensify with big and higher number of sites
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
14. #webmigrations at #seo4Life by @aleyda from @orainti
I’m not Marie Kondo
but today I’ll show
you how to avoid
them and make your
Web migrations to
spark joy
#webmigrations at #seo4Life by @aleyda from @orainti
15. #webmigrations at #seo4Life by @aleyda from @orainti
Start by identifying
your moving goal,
feasibility and
scope to support
the process
accordingly
#webmigrations at #seo4Life by @aleyda from @orainti
16. #webmigrations at #seo4Life by @aleyda from @orainti
What are you looking to achieve
with the Web Migration?
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
17. #webmigrations at #seo4Life by @aleyda from @orainti
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
The migration will become more complex to
support depending on the required move
Same URLs
Same Domain
Different Domains
18. #webmigrations at #seo4Life by @aleyda from @orainti
Redesign
Move to
HTTPS
Rebrand
Web
Consolidation
As well as the focus of your SEO work,
that will change given the migration nature
301-redirecting
URLs to their
relevant
canonical
Secured URLs
Keeping old brand
& terms rankings
while redirecting
to new domain
URLsKeeping their
crawlability,
indexability &
content
relevance
19. #webmigrations at #seo4Life by @aleyda from @orainti
Like for International Web expansions/
consolidations that will be of higher complexity
Geolocalization
signals of Web
property
Geolocated
Link Popularity
Relevance
towards localized
search behavior
Internal expansion
or consolidation
Different Domain
Name and Type
20. #webmigrations at #seo4Life by @aleyda from @orainti
Given all this, is it necessary, feasible and
profitable to move?
Is there any
other way to
achieve the same
goal without
moving?
Are there
resources and
flexibility to do the
needed technical
and content
changes?
Is it going to
be profitable
given the related
costs?
What would you
need to move and
where?
21. #webmigrations at #seo4Life by @aleyda from @orainti
In some cases it is, like when moving to a stronger
domain consolidating international versions
ccTLD gTLD
22. #webmigrations at #seo4Life by @aleyda from @orainti
In others is due to business reasons, like a
rebranding that requires a domain move
Outdoors
outdoors.co.uk
Indoors
indoors.com/uk/
23. #webmigrations at #seo4Life by @aleyda from @orainti
Avoid chaining
many Web
migrations
(nothing less than
6 months) Avoid
implementing
multiple Web
migrations (eg: many
countries versions) to a
single new property
at the same time
Avoid
implementing
drastic changes in the
site architecture or
design at the same
time when doing
the migration
If you’re
moving many
international
Websites, start with
the less important
one to learn from
the process
https://support.google.com/webmasters/answer/9370220
If so, it’s critical that you avoid some Web
migration scenarios to avoid further challenges
24. #webmigrations at #seo4Life by @aleyda from @orainti
Try to keep it simple! It’s
easier to move a box at a
time while keeping the
previous organization than
moving many while doing a
reorganization… plan your
Web migration accordingly
#webmigrations at #seo4Life by @aleyda from @orainti
25. #webmigrations at #seo4Life by @aleyda from @orainti
SEO
Design & UX
Marketing
Development
Agree with the
project’s
stakeholders to
secure resources
& support based
on the expected
schedule
#webmigrations at #seo4Life by @aleyda from @orainti
26. #webmigrations at #seo4Life by @aleyda from @orainti
Once you have secured this… It’s time to start!
#webmigrations at #seo4Life by @aleyda from @orainti
27. #webmigrations at #seo4Life by @aleyda from @orainti
Let’s work on that international rebranding project
#webmigrations at #seo4Life by @aleyda from @orainti
outdoors.co.uk indoors.com/uk/
Outdoors Indoors
outdoors.co.uk/shirts/ indoors.com/uk/shirts/
… …
indoors.com/es/outdoors.es
International Web
domain consolidation
+ Rebrand
*Fake Example
28. #webmigrations at #seo4Life by @aleyda from @orainti
Avoid leaving any
important page out
by gathering all
URLs to move
#webmigrations at #seo4Life by @aleyda from @orainti
29. #webmigrations at #seo4Life by @aleyda from @orainti
Identify which are the affected URLs
based on the Web migration scope
Page level
Category level
Site level
Redesign, HTTP to
HTTPS change,
company rebranding,
acquisition or Web
consolidation
Area renaming
Product rebranding
30. #webmigrations at #seo4Life by @aleyda from @orainti
Crawl the affected URLs and gather their
SEO configuration, rankings & traffic metrics
Crawlability
Indexability
Internal linking
Relevance
Rankings
Traffic
Link popularity
Speed
Geolocation
31. #webmigrations at #seo4Life by @aleyda from @orainti
You can use desktop crawlers for smaller
sites and cloud crawlers for bigger ones
Screaming Frog, Sitebulb, OnCrawl, Ryte, Deepcrawl, Botify
Desktop Cloud
32. #webmigrations at #seo4Life by @aleyda from @orainti
As well as looking for any URL attracting traffic,
rankings or links within the migration scope
Google Analytics, Google Search Console, Semrush, Ahrefs, Sistrix
33. #webmigrations at #seo4Life by @aleyda from @orainti
Rankings
Traffic
Link popularity SSL Certificate
Analyze their SEO status to identify what is
important to keep or improve in these pages
Outdoors
outdoors.co.uk
Pages Crawlability
Pages Indexability
Pages Content Relevance
Pages Internal linking
Pages Speed
Pages URL Naming Convention
34. #webmigrations at #seo4Life by @aleyda from @orainti
Integrate all possible URLs sources
into your crawl simulation
Screaming Frog & Deepcrawl
Google Analytics
Search Console
XML Sitemaps
Log Files
Backlinks
35. #webmigrations at #seo4Life by @aleyda from @orainti
This will allow you
to identify orphan
URLs, and to avoid
missing any
important page
36. #webmigrations at #seo4Life by @aleyda from @orainti
Including images, or any resource that you
might be also serving and needs to be migrated
37. #webmigrations at #seo4Life by @aleyda from @orainti
You will likely find very old URLs that
you might have never heard of though…
38. #webmigrations at #seo4Life by @aleyda from @orainti
It will be then also an opportunity to clean!
#webmigrations at #seo4Life by @aleyda from @orainti
39. #webmigrations at #seo4Life by @aleyda from @orainti
Give context to
prioritize the
actually meaningful
pages to redirect
and establish rules
for the rest
#webmigrations at #seo4Life by @aleyda from @orainti
40. #webmigrations at #seo4Life by @aleyda from @orainti
Obtain the traffic and queries for
which all the identified URLs rank for
Screaming Frog, URL Profiler
41. #webmigrations at #seo4Life by @aleyda from @orainti
You can then put your pages in context with their
traffic, ranked queries along optimization status
Top Pages Technical Configuration Relevance Popularity Traffic Ranked Queries
42. #webmigrations at #seo4Life by @aleyda from @orainti
Which of these actually spark joy by bringing
value: conversions, traffic, rankings & links?
43. #webmigrations at #seo4Life by @aleyda from @orainti
Leave them out
Were they typos, didn’t
existed, didn’t brought nor can
bring rankings, links, traffic?
301-redirect to parent
category
Did they existed but were not
indexable, didn’t brought
rankings, links & traffic nor can
bring in the future?
301-redirect to new page
version
Did they existed, were
indexable and brought or have
potential to bring rankings,
links & traffic?
Define rules for their migration to give the best
search and user experience, based on importance
44. #webmigrations at #seo4Life by @aleyda from @orainti
This is also a
great
opportunity to
prune your
site, and avoid
bringing old
errors to the
new one
45. #webmigrations at #seo4Life by @aleyda from @oraintihttp://bit.ly/contentpruningseo
Follow the
“should you
prune or optimize
a page from your
site” flowchart
46. #webmigrations at #seo4Life by @aleyda from @orainti
Meaningful pages should be 301-redirected to
their new versions where their relevance is kept
Indoors Shirts
outdoors.co.uk/shirts/ indoors.com/uk/shirts/
Outdoors Shirts
Outdoors Indoors
301-Redirects
47. #webmigrations at #seo4Life by @aleyda from @orainti
If their SEO status is lacking, is then also
important to specify what should be improved
Thin, Duplicate Content
Slow Speed
Hierarchical Navigation
Relevant Title
Page specific, expanded Content
Fast Speed
Hierarchical Navigation
Relevant Title
To Keep
To Improve
301-Redirects
outdoors.co.uk/shirts/ indoors.com/uk/shirts/
Outdoors Indoors
48. #webmigrations at #seo4Life by @aleyda from @orainti
Establishing the configuration changes to be
implemented in the new pages versions
Old Pages Titles, Descriptions & H1s New Pages Titles, Descriptions & H1s
49. #webmigrations at #seo4Life by @aleyda from @orainti
Including hreflang annotations and geolocation
configuration
50. #webmigrations at #seo4Life by @aleyda from @orainti
Defining also the new pages to create to keep
the rankings for the old branded queries
301-Redirect
Outdoors UK
is now
Indoors UK
indoors.com/uk/outdoors/ Links to
Outdoors UK Indoors UK
outdoors.co.uk indoors.com/uk/
Outdoors Indoors
51. #webmigrations at #seo4Life by @aleyda from @orainti
While targeting the transactional and new
branded queries with the new ones
New Indoors Pages
Old Branded
Queries
Transactional
Queries and
New Branded
Queries
Old Outdoors Pages
Transactional
Queries and
Old Branded
Queries
Bridge Pages for old Outdoors Brand
52. #webmigrations at #seo4Life by @aleyda from @orainti
Verify that you’re not leaving anything out
before moving on with the Web migration
You will
achieve the
desired goals
with the
specified
changes
You have taken into
consideration all the
relevant Web
properties URLs
You have
correctly
mapped each old
URL to a new
relevant
destination
The new URL
destinations are
correctly configured
from a technical
perspective
The
new URL
destinations
content is
relevant to the
targeted
queries
You have
correctly
established the new
“bridge” pages to
keep the rankings
for the old brand
or terms
53. #webmigrations at #seo4Life by @aleyda from @orainti
It’s time to prepare
and test your
migration to make
sure the defined
pages are effectively
redirected to their
relevant new
destinations
#webmigrations at #seo4Life by @aleyda from @orainti
54. #webmigrations at #seo4Life by @aleyda from @orainti
Before launching, it’s critical to test
the migration in a private environment
55. #webmigrations at #seo4Life by @aleyda from @orainti
Validate the changes by comparing first the top
old vs. new types of pages in the stage site
Pages Crawlability (HTTP Status, Robots.txt)
Content Indexability (Canonicalization, meta robots)
301-Redirects
SSL Certificate
Pages Content Relevance
Pages Internal linking
Pages Speed
Home Page
Category Page
Sub-Category Page
Product Page
Main Blog Page
Blog Category Page
Blog post
For Each Page
Verify
XML Sitemaps
GSC Configuration
test.outdoors.co.uk test.indoors.com/uk/
Old vs. New Geolocation (GSC, hreflang)
Old vs. New content localization
Old vs. New link popularity for target market
56. #webmigrations at #seo4Life by @aleyda from @orainti
List crawl the old URLs to check if the
301-redirects have been set as specified
57. #webmigrations at #seo4Life by @aleyda from @orainti
Look for these common redirects issues
and fix them before launching
Non-301
Redirects
Redirects
Loops
Redirects
Chains
Redirects
to Non-
indexable or
Error URLs
Redirects
to Non-
relevant
Pages
58. #webmigrations at #seo4Life by @aleyda from @orainti
Crawl the new Web test version to also check
if its pages are optimized as specified
59. #webmigrations at #seo4Life by @aleyda from @orainti
And if the SEO improvements & new pages
have been implemented too
HTTP
status
Canonical
tags
Internal
Links
Content
Indexability
Content
Relevance
#webmigrations at #seo4Life by @aleyda from @orainti
60. #webmigrations at #seo4Life by @aleyda from @orainti
Pay specific attention here to the canonicalization
and hreflang annotations in international sites
61. #webmigrations at #seo4Life by @aleyda from @orainti
It’s all working as
expected? It’s then
time to migrate and
verify these again in
the live environment
#webmigrations at #seo4Life by @aleyda from @orainti
62. #webmigrations at #seo4Life by @aleyda from @orainti
Set analytics & search
console for the each of
the new properties,
geolocating each if
necessary to their
target markets
63. #webmigrations at #seo4Life by @aleyda from @orainti
If the migration will take a bit, return a 503 HTTP
status to tell Google there’s a maintenance
https://yoast.com/http-503-site-maintenance-seo/
64. #webmigrations at #seo4Life by @aleyda from @orainti
Do a list crawl of the old URLs to check that
they’re 301 redirecting to their new destinations
65. #webmigrations at #seo4Life by @aleyda from @orainti
Look again for and fix any non-301 redirects,
loops, chains, or anything going to incorrect URLs
66. #webmigrations at #seo4Life by @aleyda from @orainti
Prioritize to fix high-traffic pages with
incorrect redirect behavior
67. #webmigrations at #seo4Life by @aleyda from @orainti
Crawl the new live site and make sure
the new pages are accessible & optimized too
68. #webmigrations at #seo4Life by @aleyda from @orainti
Look for URLs that
might be blocked,
no-indexed, linking
or canonicalizing to
the old pages
69. #webmigrations at #seo4Life by @aleyda from @orainti
Check again that the key Web migration criteria
have been implemented in the live site
All the old
relevant Web
properties URLs have
been 301-redirected
as specified
There are no old
URLs left out to be
migrated
The new URL
destinations are
correctly configured
from a technical
perspective
The new URL
destinations
content is relevant
to the targeted
queries
The new
“bridge” pages to
keep the rankings for
the old brand or terms
have been correctly
launched and are
indexable
70. #webmigrations at #seo4Life by @aleyda from @orainti
Once all issues are fixed, submit your new and
old URLs XML sitemaps to be re-crawled
71. #webmigrations at #seo4Life by @aleyda from @orainti
For domains level migrations, submit it too
with Google’s Change of Address feature
https://support.google.com/webmasters/answer/83106?hl=en
72. #webmigrations at #seo4Life by @aleyda from @orainti
Check that new site
pages are indexed
and ranked over time
#webmigrations at #seo4Life by @aleyda from @orainti
73. #webmigrations at #seo4Life by @aleyda from @orainti
Set a Web
monitoring
service to get
alerts when
changes in the
new site pages
or old redirected
URLs are made
Little Warden & ContentKing
74. #webmigrations at #seo4Life by @aleyda from @orainti
To make sure that the old URLs 301-redirects are
kept… forever!
75. #webmigrations at #seo4Life by @aleyda from @orainti
Use the Search Console to monitor if the new
URLs get indexed and the old ones disappear
76. #webmigrations at #seo4Life by @aleyda from @orainti
Verify which have been included and which have
been left out the index & the reason, to fix them
77. #webmigrations at #seo4Life by @aleyda from @orainti
Follow-up &
compare the new
vs. old locations
main queries &
pages rankings and
CTR using Search
Console with
Google Data
Studio
https://www.aleydasolis.com/en/search-engine-optimization/7-handy-seo-tools-functionalities-that-facilitate-a-fast-web-migrations-redesigns-validation/
78. #webmigrations at #seo4Life by @aleyda from @oraintihttps://www.aleydasolis.com/en/search-engine-optimization/7-handy-seo-tools-functionalities-that-facilitate-a-fast-web-migrations-redesigns-validation/
It will allow you
to compare
directly the
ranked queries
along their old
vs. new pages
blending the
two properties
data sources
79. #webmigrations at #seo4Life by @aleyda from @oraintiSEOmonitor
Follow up w/ your own tracking tools to monitor
the evolution for your own targeted queries
80. #webmigrations at #seo4Life by @aleyda from @oraintiSEOmonitor
Check the
trend of your
top queries for
the target
markets,
organizing
them in groups
to facilitate
analysis
81. #webmigrations at #seo4Life by @aleyda from @oraintisemrush
Track and compare
the previous vs.
new Websites
SERP features too,
to identify
opportunities to
improve the format
and structured data
usage on content
82. #webmigrations at #seo4Life by @aleyda from @oraintiSEOmonitor
Put your evolution into context by comparing
versus your competitors for your tracked terms…
83. #webmigrations at #seo4Life by @aleyda from @orainti
... as well as overall old vs. new sites visibility
share for mobile and desktop results
sistrix
84. #webmigrations at #seo4Life by @aleyda from @orainti
Check for
your rankings
impact on
traffic,
conversion &
engagement
behavior
SEOmonitor
85. #webmigrations at #seo4Life by @aleyda from @oraintiInternet Archive Wayback machine’s
If the evolution is
not as expected,
compare non-
performing pages
with the old ones
to optimize further,
checking their
Wayback Machine
copies
86. #webmigrations at #seo4Life by @aleyda from @oraintisemrush, ahrefs, moz, majestic
Request an update to the most authoritative
linking sites to go to your new Web pages
87. #webmigrations at #seo4Life by @aleyda from @orainti
Aligning SEO through the Web migration to
keep indexability, relevance & popularity
Pages Crawlability (HTTP Status, Robots.txt)
Content Indexability (Canonicalization, meta robots)
301-Redirects
SSL Certificate
Pages Content Relevance
Pages Internal linking
Pages Speed
Home Page
Category Page
Sub-Category Page
Product Page
Main Blog Page
Blog Category Page
Blog post
XML Sitemaps
GSC Configuration
Old vs. New Geolocation (GSC, hreflang)
Old vs. New content localization
Old vs. New link popularity for target market
For Each Page
Verify
outdoors.co.uk indoors.com/uk/
88. #webmigrations at #seo4Life by @aleyda from @orainti
While taking the
opportunity to
eliminate
whatever doesn’t
spark joy
#webmigrations at #seo4Life by @aleyda from @orainti
89. #webmigrations at #seo4Life by @aleyda from @orainti
Avoiding the most common
Web migration issues…
Lack of a
clear Web
migration
goal
Lack of
Flexibility to
make changes
Lack of
support to
make
changes
Leaving
Important
Pages out
Migrating
pages
erroneously
Moving to
non-optimized
new pages
destinations
90. #webmigrations at #seo4Life by @aleyda from @orainti
To achieve the desired technical/content/business
goals successfully while growing rankings
91. #webmigrations at #seo4Life by @aleyda from @orainti
If somehow, you
can’t do this
from the start…
don’t worry, I got
you covered too
bit.ly/crawlingmondays6
92. #webmigrations at #seo4Life by @aleyda from @orainti
You’re now ready to move!
#webmigrations at #seo4Life by @aleyda from @orainti