SlideShare a Scribd company logo
Personal Brand
Exploratioln
Project & Portfolio : Week 1 & 2
Digital Marketing
June 7, 2024
GOALS
Short term career goal: Year 2025
Content Creator
Reach out to my fellow event industry friends, create
content for their social media.
Career Category : Entrepreneurial Ventures
Long term career goal: (2027)
Start a Digital Marketing business in the event and
entertainment industry.
Specializing in content creation, content strategy, SEO
Optimization and graphic design. Social Media marketing
and branding.
Profession
Potential Job Titles
Occupation: Content Creator
Social Media Content Creator
Digital Content Creator
Content Producer
Different groups of people who use the services that I provide
Target Audience
Groups I most
relate to, or feel
most excited to
work with.
Groups I know
people in, or
already have
clients in.
Groups I have the
most knowledge
about.
Groups I would
find fascinating to
learn more about.
Music
Venues
Music
Festivals
Wedding
Industry
Film
Studios
Event
Production
Companies
Entertainment
& Talent
Agencies
Promoters, Music Festivals and the Event Industry

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personal brandingmarketingbrand management
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carenetworkshomecaresocial media
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Patricia Feliciano is exploring a career as a sports content creator. Her long term goal is to become a recognized name in the sports content creation industry. In the short term, she aims to have 10,000 followers on social media within three months of graduation. Potential job titles include social media manager, sports blogger/vlogger, and digital content producer. She will focus on creating engaging content for sports enthusiasts on platforms like Instagram and YouTube to promote sports teams and events.

Competition
Christy Sprowl
Alyssa Newman
Work Experience Work Experience
Education Education
Noteworthy Experience Noteworthy Experience
Skills & Proficiencies Skills & Proficiencies
Overall Online Presence
Overall Online Presence
10 + years in the industry, Marketing & Brand partnerships,
Social Media Strategist, Content Creator + Curator
BA, Environmental Studies, Sustainable Development
M.B.A in Marketing
Current Student enrolled at Full Sail University
B.S - Digital Marketing
Entrepreneurship - Owner at PVLP Social - 8 years 5 mos
Marketing Director - CRSSD Festival, FINGRS CRSSD -
7 years 4 mo
Social Media Marketing - 48 endorsements
Online Advertising - 32 endorsements
Email Marketing - 29 endorsements
500 + connections, banner image, great headshot, detailed
profile summary and experience. Notable work history
2 years in content creation. Small Business Owner
6 years administration, 14+ years in service industry.
Entrepreneurship - Owner at Prestige Event Service - 6 years 7 mo.
Certified Mixologist - 1.5 years
Video Editing, Software Management, Leadership,
Adaptability, Presentation, & Customer Service
27 connections on LinkIn, banner image, great photo,
detailed profile.
Indentity
Core Values
Compassion
1.
Perseverance
2.
Growth
3.
Integrity
4.
Vison:
My vision is to inspire and empower audiences through authentic,
engaging, and impactful content that reflects my values and
passions
Guiding Principle
I believe that authenticity fosters trust, connection, and
engagement with my audience, allowing me to build
meaningful relationships and make a positive impact.
Golden Circle
Why?
How?
What?
Passion:
Super Power:
Music festivals & Live shows
My ability to be relatable, authentic and be
able to create content that is genuine.
I create content to capture and share the magic and
excitement of festivals and live shows, making these
experiences accessible and relatable to everyone.
I achieve this by attending festivals and live shows,
documenting the highlights and behind-the-scenes moments
through vlogs, live streams, and social media updates.
I create engaging and relatable content that showcases
the atmosphere, performances, and unique aspects of
festivals and live shows.
I promise to bring the excitement
and magic of festivals and live
shows directly to you, capturing the
essence of each event with
authenticity and enthusiasm.
Promise & Position
Promise
Position
Authenticity in Every Moment
Networking
Industry Events
VidCon Anaheim, California
June, 2025
Objective: Meet industry pros, attend
keynotes and workshops. Learn
everything I need to create engaging
content.
Digital Summit; Dallas Texas
December 4-5, 2024
Objective: Meet other industry pros,
attend keynotes and masterclasses.
Elevator Pitch
I solve the challenge of making live events accessible and relatable through authentic content creation in social media
marketing. With engaging vlogs, live streams, and practical tips, I bring the excitement of these events directly to my
audience, making them feel immersed in the experience. My mission is to connect, inspire, and build a vibrant
community around the joy of live events, transforming each festival into a shared adventure we can all enjoy together
Mentorship
I am seeking someone who has been in the industry for 10+ years. Someone who is relatable and can share valuable
insights on the industry and can give tips on how to create engaging content.

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careergoalsmanagement
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Naomi Bradley is pursuing a degree in Digital Marketing and hopes to open her own talent management and marketing agency. She has gained experience in influencer marketing and talent management. Her document outlines her personal brand, including her identity, target audience, goals, skills, credentials, competition, and professional development plan. She aims to help creators and brands develop strategies to attract audiences and generate revenue through brand partnerships.

brand marketingportfoliodigital marketing
StickyGarlic Communications' Brochure
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StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy. Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.

digital mediasocial media marketingweb design and development
Online ID Calc. Scores
Digital Marketing
Digital Marketing strategy to improve online ID
calculator scores will exuding brand archetype
Brand Archetype
Volume : High
Relevance: High
Purity: Average
Diversity: High
Validation: High
Archetype: “Girl Next Door”
Description: My brand is all about being
approachable, authentic, and relatable. I strive
to connect with my audience through genuine
interactions and everyday experiences that
resonate with them. I value community and
aim to foster a sense of belonging through my
content, whether it's sharing personal stories,
offering practical advice, or spreading
positivity.
Focus: Purity
Type of content: Podcasts, How To’s, Interactive and engaging, behind the scenes insights.
Primary tools for distribution: Facebook, Instagram & TikTok, LinkedIn
Graphic Design
Professional Development
Technical Transferable
Task: Go through the whole course for
best results.
Org: HubSpot Academy
Date: December 2024
SEO Optimization
Task: Learn the basics of SEO and go
through all the courses.
Org: YouTube ; Ahrefs
Date: January 2025
Public Speaking
Task: Go to more Chamber networking events;
There are moments we have to speak in front
of the whole room.
Org: Allen/Fairview Chamber
Date: August 2024
Creativity & Innovation
Task: Create journals and planners
Org: Canva
Date: September 2024
References
ChatGPT. (2024). ChatGPT. https://chatgpt.com/c/ab539df4-
e265-4195-8adf-273f40b1df7d
Chritton, S. (2012). Personal Branding For Dummies. For Dummies.
https://learning.oreilly.com/library/view/personal-branding-
for/9781118238189/04_9781118238189-pp01.html
Port, M. (2013). Book Yourself Solid. Wiley.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml
Port, M. (2013). Book Yourself Solid. Wiley.
https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml
HubSpot Academy (n.d.). Graphic Design Essentials.
https://app.hubspot.com/academy

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Personal Brand Exploration and Discovery

  • 1. Personal Brand Exploratioln Project & Portfolio : Week 1 & 2 Digital Marketing June 7, 2024
  • 2. GOALS Short term career goal: Year 2025 Content Creator Reach out to my fellow event industry friends, create content for their social media. Career Category : Entrepreneurial Ventures Long term career goal: (2027) Start a Digital Marketing business in the event and entertainment industry. Specializing in content creation, content strategy, SEO Optimization and graphic design. Social Media marketing and branding.
  • 3. Profession Potential Job Titles Occupation: Content Creator Social Media Content Creator Digital Content Creator Content Producer
  • 4. Different groups of people who use the services that I provide Target Audience Groups I most relate to, or feel most excited to work with. Groups I know people in, or already have clients in. Groups I have the most knowledge about. Groups I would find fascinating to learn more about. Music Venues Music Festivals Wedding Industry Film Studios Event Production Companies Entertainment & Talent Agencies Promoters, Music Festivals and the Event Industry
  • 5. Competition Christy Sprowl Alyssa Newman Work Experience Work Experience Education Education Noteworthy Experience Noteworthy Experience Skills & Proficiencies Skills & Proficiencies Overall Online Presence Overall Online Presence 10 + years in the industry, Marketing & Brand partnerships, Social Media Strategist, Content Creator + Curator BA, Environmental Studies, Sustainable Development M.B.A in Marketing Current Student enrolled at Full Sail University B.S - Digital Marketing Entrepreneurship - Owner at PVLP Social - 8 years 5 mos Marketing Director - CRSSD Festival, FINGRS CRSSD - 7 years 4 mo Social Media Marketing - 48 endorsements Online Advertising - 32 endorsements Email Marketing - 29 endorsements 500 + connections, banner image, great headshot, detailed profile summary and experience. Notable work history 2 years in content creation. Small Business Owner 6 years administration, 14+ years in service industry. Entrepreneurship - Owner at Prestige Event Service - 6 years 7 mo. Certified Mixologist - 1.5 years Video Editing, Software Management, Leadership, Adaptability, Presentation, & Customer Service 27 connections on LinkIn, banner image, great photo, detailed profile.
  • 6. Indentity Core Values Compassion 1. Perseverance 2. Growth 3. Integrity 4. Vison: My vision is to inspire and empower audiences through authentic, engaging, and impactful content that reflects my values and passions Guiding Principle I believe that authenticity fosters trust, connection, and engagement with my audience, allowing me to build meaningful relationships and make a positive impact. Golden Circle Why? How? What? Passion: Super Power: Music festivals & Live shows My ability to be relatable, authentic and be able to create content that is genuine. I create content to capture and share the magic and excitement of festivals and live shows, making these experiences accessible and relatable to everyone. I achieve this by attending festivals and live shows, documenting the highlights and behind-the-scenes moments through vlogs, live streams, and social media updates. I create engaging and relatable content that showcases the atmosphere, performances, and unique aspects of festivals and live shows.
  • 7. I promise to bring the excitement and magic of festivals and live shows directly to you, capturing the essence of each event with authenticity and enthusiasm. Promise & Position Promise Position Authenticity in Every Moment
  • 8. Networking Industry Events VidCon Anaheim, California June, 2025 Objective: Meet industry pros, attend keynotes and workshops. Learn everything I need to create engaging content. Digital Summit; Dallas Texas December 4-5, 2024 Objective: Meet other industry pros, attend keynotes and masterclasses. Elevator Pitch I solve the challenge of making live events accessible and relatable through authentic content creation in social media marketing. With engaging vlogs, live streams, and practical tips, I bring the excitement of these events directly to my audience, making them feel immersed in the experience. My mission is to connect, inspire, and build a vibrant community around the joy of live events, transforming each festival into a shared adventure we can all enjoy together Mentorship I am seeking someone who has been in the industry for 10+ years. Someone who is relatable and can share valuable insights on the industry and can give tips on how to create engaging content.
  • 9. Online ID Calc. Scores Digital Marketing Digital Marketing strategy to improve online ID calculator scores will exuding brand archetype Brand Archetype Volume : High Relevance: High Purity: Average Diversity: High Validation: High Archetype: “Girl Next Door” Description: My brand is all about being approachable, authentic, and relatable. I strive to connect with my audience through genuine interactions and everyday experiences that resonate with them. I value community and aim to foster a sense of belonging through my content, whether it's sharing personal stories, offering practical advice, or spreading positivity. Focus: Purity Type of content: Podcasts, How To’s, Interactive and engaging, behind the scenes insights. Primary tools for distribution: Facebook, Instagram & TikTok, LinkedIn
  • 10. Graphic Design Professional Development Technical Transferable Task: Go through the whole course for best results. Org: HubSpot Academy Date: December 2024 SEO Optimization Task: Learn the basics of SEO and go through all the courses. Org: YouTube ; Ahrefs Date: January 2025 Public Speaking Task: Go to more Chamber networking events; There are moments we have to speak in front of the whole room. Org: Allen/Fairview Chamber Date: August 2024 Creativity & Innovation Task: Create journals and planners Org: Canva Date: September 2024
  • 11. References ChatGPT. (2024). ChatGPT. https://chatgpt.com/c/ab539df4- e265-4195-8adf-273f40b1df7d Chritton, S. (2012). Personal Branding For Dummies. For Dummies. https://learning.oreilly.com/library/view/personal-branding- for/9781118238189/04_9781118238189-pp01.html Port, M. (2013). Book Yourself Solid. Wiley. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml Port, M. (2013). Book Yourself Solid. Wiley. https://learning.oreilly.com/library/view/book-yourself- solid/9781118611357/9781118611357c2.xhtml HubSpot Academy (n.d.). Graphic Design Essentials. https://app.hubspot.com/academy