Cost Effective Multilingual Content Optimization in An International SEO Process

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.

Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.

In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

This document discusses how SEOs can help with cybersecurity by identifying vulnerabilities and malicious activity on websites. It provides three ways SEOs can benefit security: 1) Prevent risks by checking robots.txt files and Google search results for sensitive information exposure, 2) Identify weaknesses like outdated plugins or default credentials through site crawls, and 3) Identify malicious activity by monitoring for hacked pages or spammy content. Specific tips include using Google Alerts to monitor code repositories for leaks, crawling sites as Google would to detect unusual content, and reviewing Search Console for security warnings. The document emphasizes the value of vigilance, asking questions, and investigating anomalies to enhance website protection.

Learn how to develop SEO audits that get implemented and allow you to achieve SEO success by following these principles, best practices and resources.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

My talk from BrightonSEO 2022 was about taking the whole “BIG SEO PROCESS” and cutting it into small tasks so the SEO process will be better, more accurate, and easier to execute.

This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

Google Sheet Template >>> http://bit.ly/seotooloverload-sheet Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions. You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more... --- Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet ---

Interesting insights from log files are often kept within silos, not shared with content teams. This prevent content teams from reaching their full potential. Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.

The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.

Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!

How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.

Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.

How can help integrate with other areas to drive multi-channel growth? Check out these use cases and scenarios that will bring results.

How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.

International SEO presentation at SearchLove London with three of the most common International SEO challenges, learnings, actions to take and tools to use to overcome them.

The document discusses challenges and strategies for successful international SEO. It recommends prioritizing the most beneficial markets and focusing content initially. Proper keyword research, technical setup, localization of content, and understanding audience behaviors in other countries are important. International SEO requires validating feasibility and ROI for each market rather than assuming what works domestically will extrapolate internationally.

How to effectively achieve success in International Search Markets? Here you have the ingredients for your growth!

Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.

Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.

Learn how to align SEO criteria and principles to content development to achieve better organic search results.

This document provides an overview of search engine optimization (SEO) tactics for improving organic search engine rankings. It discusses Path Interactive's background and services, including SEO, paid search marketing, social media marketing and more. Key points covered include what SEO is, why it's important for traffic and sales, how search engines like Google work and rank pages, and common on-page and off-page optimization tactics like keyword research, optimizing titles, descriptions and content with target phrases.

Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts