How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
How to get your SEO work prioritised in house - Maddie McCartney.pptxMaddie McCartney
How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
How to do keyword research in a language you don’t speak, by Lidia InfanteLidia Infante
In this talk, Lidia explains how the human factors of international SEO can make or break your strategy and will share her tried and tested methodology for multilingual keyword research.
Resources:
How to do keyword research in a language you don’t speak: https://www.lidia-infante.com/post/international-keyword-research-brightonseo
Keyword Relevance Score template: https://docs.google.com/spreadsheets/d/1sEpgd8b-pr-LZwBpxXYMMNHXQEHi3GUa3uwA3d1GWpk/edit#gid=978627541
5 key factors to a successful international SEO strategy:
https://www.lidia-infante.com/post/international-seo-factors-beyond-hreflang
A beginner’s guide to keyword mapping (with template): https://riseatseven.com/blog/keyword-mapping-guide/
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
[BrightonSEO 2022] Unlocking the Hidden Potential of Product Listing PagesAreej AbuAli
The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
How SEO changes, as we say bye bye to cookiesAccuraCast
Slides from AccuraCast MD, Farhad Divecha's presentation at Brighton SEO.
In his talk, Farhad discussed how the removal of third-party cookies will affect SEO and advised delegates on practical, actionable things they can do to best equip their business to overcome the potential challenges involved.
Data Driven Approach to Scale SEO at BrightonSEO 2023Nitin Manchanda
With the help of my favourite case study, I'm showcasing how I took a data-driven approach to scale SEO for a travel brand.
I've covered how I collected data, found trends, and converted them into opportunities. Those opportunities were tested before the grand deployment, which resulted in multifold growth in SEO visibility and revenue.
Will Critchlow's presentation at BrightonSEO October 2022.
At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes.
Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.
Brighton SEO 2023 - ML Lessons For Total Search.pdfMaxFlajsner1
This document discusses using machine learning to optimize paid search incrementality. It outlines limitations with traditional approaches that analyze paid and organic search performance separately or through one-time tests. The presented solution uses machine learning to build a full picture of search data and continuously optimize bids to maximize the incremental value of paid search while minimizing costs. Case studies demonstrate how the approach provides unique insights into paid and organic relationships and answers questions about budget efficiencies.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
How to produce great multilingual content, even when you can't read it | Laur...Oban International
Laura will cover the importance of multilingual, properly localised content as part of an international marketing strategy, exploring some actionable steps to making that happen and highlighting some common pitfalls to avoid.
Data-driven SEO & content strategy to reduce your customer acquisition costsadlift
With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.
This document discusses the value and uses of hyperlinks. It explains that hyperlinks can help understand a person's influence, interests, and peers. Hyperlinks also allow you to find influencers around a topic or identify the authors of a news site. The key takeaway is that having access to true link data and understanding how to analyze link information can provide new insights.
How to leverage indexation tracking to monitor issues and improve performanceSimon Lesser
Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
This document discusses empathy in the fashion world and analyzing customer data to improve the shopping experience. It provides data on customer searches, click-through rates, and conversion rates for different product categories and terms. Key findings indicate higher engagement and conversion for items related to babies, dresses, and hair accessories. The document recommends ways to increase empathy and engagement through product recommendations and testing small variations.
Presented at TheInbounder 2016
Get to know your users better, then give them what they want.
There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.
Google conducted a study where they asked people "What did you want to know recently?". They found 25,000 information needs across 21 categories. 39% of needs could not be addressed, most commonly because people did not know how to find the answer. So about 1/3 of important information needs are left unfulfilled. The document discusses how search is shifting from keyword queries to intent-based queries powered by personal devices, personal assistants, and data-driven approaches. Contextual signals like location, time, search history will be increasingly important to understand implicit intent behind queries.
This document outlines steps for building a high-performance community team. It recommends starting by understanding your own goals and strengths. It then suggests breaking tasks into types, creating backups, and taking vacations to avoid burnout. The process involves having team members identify tasks they love, like, and hate to optimize strengths. Combining strengths and finding internal candidates can help grow the team without budget. Continuous evaluation keeps the team process improving.
Paolo Zanzottera en The Inbounder: 'Historia de una app'We Are Marketing
The document discusses the challenges of developing successful mobile apps. It argues that app success in 2016 depends more on the business model than the app itself. Developers should focus on developing a strong business model idea that leverages the mobile platform, rather than just an app idea. The app is presented as a tool to enable the business model, not the central focus. Examples are given of how mobile apps like Uber succeeded due to their innovative business models rather than just their product.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Cross Functional SEO at #UKMarketingDay Aleyda Solís
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
Keyword Research in a Mobile World #PubconAustinAleyda Solís
How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.
#HistoriasDeHorrorSEO en #PlatziConf MadridAleyda Solís
El documento describe una presentación sobre historias de horror en SEO y los peores errores a evitar. La presentación comparte varios ejemplos comunes de errores SEO como bloqueos de rastreo, duplicación de contenido, redirecciones erróneas y enlaces de spam, y recomienda herramientas y prácticas para monitorear y prevenir dichos errores. El objetivo es educar sobre los problemas más frecuentes para mejorar las estrategias SEO.
SEO in 2016: Mobile Trends #DigitaleRosaAleyda Solís
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
Aventuras de SEO Técnico en #SEOnthebeachAleyda Solís
Este documento resume las aventuras de una experta en SEO técnico llamada Aleyda Solis. Ella discute varias herramientas y técnicas para analizar el rastreo de bots, validar etiquetas Hreflang, optimizar resultados móviles y mejorar el rendimiento general de un sitio web. Aleyda recomienda utilizar herramientas como Screaming Frog, OnCrawl, Botify, OnPage y URLProfiler para auditar el rastreo, Hreflang, y el rendimiento móvil, con el objetivo de mejorar el pos
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
The Technical Marketer Toolbox in 2015 at #BrightonSEOAleyda Solís
The document discusses building a solution-focused marketing toolbox. It recommends defining problems and questions, mapping them across marketing processes and channels, and specifying data and tool requirements. This will ensure tools support the overall marketing strategy by answering key questions. Several example tools are provided that could help with tasks like analyzing keyword opportunities, site link graphs, and page speed issues. The overall message is to take a strategic approach to tools by focusing on solving business problems rather than just acquiring new technologies.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...William Renedo
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
5 Retail Principles to Rule your E-commerce SEOAleyda Solís
The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.
Similar to Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies.
You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms.
Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Traditional Foods Of Australia and The HistoryThe Aussie Way
One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option.
Visit - https://theaussieway.com.au/category/food/
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
1. @aleyda
COMPETITIVE SEO ANALYSIS:
HOW TO IDENTIFY
OPPORTUNITIES TO WIN VS. YOUR
SEO COMPETITORS
ALEYDA
SOLIS
#theinbounder Ponencia en inglés - Ponte los
2. #competitiveseo at #TheInbounder by @aleyda from @orainti
Competitive SEO Analysis
How to identify opportunities to win vs. your competitors
3. #competitiveseo at #TheInbounder by @aleyda from @orainti
I speak
I do SEO
ORAINTI.COM
I write
I’m Aleyda
I tweet
@ALEYDA FB.COM/ALEYDASEOTIPS/
I share
#competitiveseo at #TheInbounder by @aleyda from @orainti
4. #competitiveseo at #TheInbounder by @aleyda from @orainti
Welcome to the biggest competitive
battles of our times
#competitiveseo at #TheInbounder by @aleyda from @orainti
11. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
You
Your
competition
12. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
You
Your
competition
13. #competitiveseo at #TheInbounder by @aleyda from @orainti
My SEO grows, but my competitors are far more established,
grow even more and they’re always above me
#competitiveseo at #TheInbounder by @aleyda from @orainti
14. #competitiveseo at #TheInbounder by @aleyda from @orainti
My SEO grows, but my competitors are far more established,
grow even more and they’re always above me
#competitiveseo at #TheInbounder by @aleyda from @orainti
You
Your
competition
15. #competitiveseo at #TheInbounder by @aleyda from @orainti
This happens because your SEO
approach is canned, not strategical
SEO
#competitiveseo at #TheInbounder by @aleyda from @orainti
16. #competitiveseo at #TheInbounder by @aleyda from @orainti
How to establish a winning SEO strategy that is efficient
and feasible for me (and doesn’t take time I don’t have)?
#competitiveseo at #TheInbounder by @aleyda from @orainti
17. #competitiveseo at #TheInbounder by @aleyda from @orainti#crossfunctionalseo at #SearchFest by @aleyda from @orainti#competenciaseo en #ClinicSEO del #eShowBCN16 por @aleyda de @orainti
Vamo a calmarno
#competitiveseo at #TheInbounder by @aleyda from @orainti
LET’S CALM DOWN
18. #competitiveseo at #TheInbounder by @aleyda from @orainti
Let’s start doing strategical SEO by acknowledging
some principles to drive your work…
#competitiveseo at #TheInbounder by @aleyda from @orainti
19. #competitiveseo at #TheInbounder by @aleyda from @orainti
It’s fundamental to capitalize on your site strengths and
turn your competitors weaknesses against them
#competitiveseo at #TheInbounder by @aleyda from @orainti
Big Players
HIGH AUTHORITY
BIG PROPERTY WITH MORE CONTENT
MORE RESOURCES
HIGHER BRAND & TECH RESTRICTIONS
SLOW TO IMPLEMENT
NON-FLEXIBLE TO MAKE CHANGES
BROADER-NON SPECIFIC AUTHORITY
NON-SPECIFIC CONTENT
VS+
Small Players
FAST TO IMPLEMENT
FLEXIBLE TO MAKE CHANGES
MORE TARGETED OFFER & CONTENT
LOWER BUT SPECIFIC AUTHORITY
LOW AUTHORITY
LESS RESOURCES
SMALL PROPERTY WITH LESS CONTENT
+
20. #competitiveseo at #TheInbounder by @aleyda from @orainti
This is why knowing your competitor and their status vs. yours
it’s key to answer the questions to identify those opportunities
#competitiveseo at #TheInbounder by @aleyda from @orainti
21. #competitiveseo at #TheInbounder by @aleyda from @orainti
Start by validating who your real competitors are: Who
are targeting the same terms that you do!
#competitiveseo at #TheInbounder by @aleyda from @orainti
SEMrush
Sistrix
22. #competitiveseo at #TheInbounder by @aleyda from @orainti
Identify not only the sites targeting the same terms, but those
also going for more relevant queries in the same industry
#competitiveseo at #TheInbounder by @aleyda from @orainti
23. #competitiveseo at #TheInbounder by @aleyda from @orainti
Are there too many of them? Select those with the positive
search traffic trend to start an analysis and comparison
#competitiveseo at #TheInbounder by @aleyda from @orainti
SimilarWeb
24. #competitiveseo at #TheInbounder by @aleyda from @orainti
Do they have more indexed pages? Better average positions?
Is it about a long-tail approach or short-head one? Do they
rank for Mobile & images? Do they also do SEM & Social?
#competitiveseo at #TheInbounder by @aleyda from @orainti
sistrix.com
25. #competitiveseo at #TheInbounder by @aleyda from @orainti
What’s their level of authority vs. yours? If the gap is too high
then at the beginning you will need to focus on queries for
which they’re not ranking with their main areas
#competitiveseo at #TheInbounder by @aleyda from @orainti
Opensiteexplorer
CognitiveSEO
26. #competitiveseo at #TheInbounder by @aleyda from @orainti
What’s their content standing vs. yours? Prioritize the analysis
and optimization of those areas where not only you but they
have issues… so it’s easier for you to outrank them!
#competitiveseo at #TheInbounder by @aleyda from @orainti
safecont.com
27. #competitiveseo at #TheInbounder by @aleyda from @orainti
Their Web architecture matches the hierarchy of products &
services? Do they have crawling & indexation issues? Which are
their worst internally linked areas? Capitalize on those!
#competitiveseo at #TheInbounder by @aleyda from @orainti
onpage.org
28. #competitiveseo at #TheInbounder by @aleyda from @orainti
Get to know your enemy better than yourself they say!
#competitiveseo at #TheInbounder by @aleyda from @orainti
29. #competitiveseo at #TheInbounder by @aleyda from @orainti
Now that you understand their overall SEO status vs. your own
let’s look closer to see how they’re targeting users vs. your site
to set & prioritize your competitive actions!
#competitiveseo at #TheInbounder by @aleyda from @orainti
30. #competitiveseo at #TheInbounder by @aleyda from @orainti
Which are the terms being targeted by all vs. those unique for
some sites? Prioritize those with higher search volume!
#competitiveseo at #TheInbounder by @aleyda from @orainti
31. #competitiveseo at #TheInbounder by @aleyda from @orainti
Check also which are those terms for which they have lost
their visibility & select to analyze those with high volume
#competitiveseo at #TheInbounder by @aleyda from @orainti
32. #competitiveseo at #TheInbounder by @aleyda from @orainti
And if they have SEM: Which are those best
performing keywords over time that they’re using
#competitiveseo at #TheInbounder by @aleyda from @orainti
33. #competitiveseo at #TheInbounder by @aleyda from @orainti
Verify which are those only targeted by a few of them with
lower competition and for which they’re ranking above!
#competitiveseo at #TheInbounder by @aleyda from @orainti
34. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Why are they ranking better? Is it authority, content or
technical reasons? Use the Moz SERP analysis to identify
those where you can easily improve & target too
35. #competitiveseo at #TheInbounder by @aleyda from @orainti
Remember that SEO is not about just higher rankings
though, but maximizing your visibility in SERPs to connect
w/ your audience
#competitiveseo at #TheInbounder by @aleyda from @orainti
36. #competitiveseo at #TheInbounder by @aleyda from @orainti
Sometimes SERPs features will bring even
more visibility, traffic & conversions
#competitiveseo at #TheInbounder by @aleyda from @orainti
https://moz.com/blog/eye-tracking-2016-how-
searchers-interact-mobile-serps-desktop
Non-local
big players
cannot be
here!
37. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
For those terms ranked because of their authority: Search
for similar queries with high-medium volume and SERP
functionalities that you can use to improve your visibility
SEMRush Keyword Difficulty Tool
38. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
This should be a critical criteria when prioritizing efforts like
structured markup, Maps registration, AMP, App Indexing…
https://developers.google.com/structured-data/
39. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Verify and take into consideration how your competitors are
already targeting those universal SERP queries and their
relevant content & positions with Sistrix too
40. #competitiveseo at #TheInbounder by @aleyda from @orainti
It’s also important to remember that SEO
doesn’t work like this either…
#competitiveseo at #TheInbounder by @aleyda from @orainti
SEOContent Branding
ProductDesign
Development Usability
41. #competitiveseo at #TheInbounder by @aleyda from @orainti
This is a thinking that drives situations like this one
#competitiveseo at #TheInbounder by @aleyda from @orainti
Don’t
change my
CONTENT
You just need
to add a few
KEYWORDS
42. #competitiveseo at #TheInbounder by @aleyda from @orainti
… or this one
#competitiveseo at #TheInbounder by @aleyda from @orainti
Don’t
change my
CODE
You just
need to add a
few TAGS
43. #competitiveseo at #TheInbounder by @aleyda from @orainti
SEO works when it’s used as a cross-functional growth driver
that optimizes your multichannel actions & presence
#competitiveseo at #TheInbounder by @aleyda from @orainti
SEO
Product Branding
Usability
Content
Design
Development
Paid
Search
SocialEmail
SEO Affiliates
Referrals
44. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Supporting your cross-platform presence across the
customer journey & through the funnel, by answering
your audience questions
45. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
For example, by allowing you to help achieve some of the most
strategical content goals that will drive competitive growth!
Providing
input to create
content that will
effectively give
support to your
customers
Giving input to
craft content in the
format that will
better engage with
your community
Maximizing
your content
exposure in any
searchable
platform
Helping
your landing
pages copy to
answer common user
questions when
deciding to
convert
46. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Start by identifying those queries and topics of pages &
categories bringing more visibility to your competitors that
you can target in different ways
47. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Expand the queries to answer the most common user questions
across the customer journey, like when deciding to convert
Targeting
comparisons
with your
competitors
48. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
This will give you input to create diverse content like a
product comparison landing page to help the user decide
49. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Or to give support to your customers after buying, including other
formats & external platforms with higher authority that will have it
easier to compete with high popularity competitors
50. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Like in this case!
Snapchat
should have
produced this
content!
YES
51. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
And beyond topics: Helping to craft & promote content in
the format & places that will better engage with your
community … and get links!
buzzsumo.com
52. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
From the best performing social platforms to promote at,
to the length and topics of best performing content
53. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
… as well as best performing content per format from
your own competitors take this all into consideration!
54. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
and SEO requires not only a multi-platform
but multi-device approach too…
55. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Especially with mobile that is only getting more and
more critical and if your “big” competition is having a
hard time to catch-up
56. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Not only for search, but from a conversion perspective too
Improving
the Speed
Targeting the
right queries with
the relevant
content
Identifying
configuration
issues
57. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Let’s start by targeting the specific mobile search queries
that you should prioritize to answer over your competitors
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
58. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Select those players with a higher share of mobile search
visibility already to see how they’re approaching it
sistrix.com
59. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Which are the specific top queries coming from
mobile to your site & top mobile competitors?
semrush.com
60. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
… and in your industry in general? Expand them, group
them and verify their mobile share to prioritize
kwfinder.com
moz.com
Google Keyword Finder
61. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
You can easily start by identifying cross-platform & cross-
device queries, like app ones, that need to be answered
through your Website too
62. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
… and for which you can help cross-
platform conversions to happen!
YES
63. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Look for additional, mobile targeted modifiers too!
64. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Expand them with the queries you can also identify from
your own and your app competitors in the app stores
65. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
And then verify their mobile SERPs: How are they
ranking for them? Prioritize your actions accordingly!
App Indexing
AMP in News Carrousel
App Pack
66. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
For those that you’re already targeting: Verify your CTR vs.
rankings, to prioritize the optimization of low hanging fruits
67. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
And what about Mobile speed? Especially if your
own or competitors are not so good with it!
68. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Obtain your pages with highest mobile visibility
but lower CTR & Position than average
69. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
You can also alternatively use OnPage.org Impact to
filter data & see pages along their URLs directly
70. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Identify your pages with highest mobile traffic: which
have a lower engagement & conversion rate?
71. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Export them to verify with URLProfiler which of them are
not mobile friendly & have speed issues
72. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
You can now prioritize your fundamental mobile
optimization efforts towards the most critical pages
Mobile Friendliness
Mobile Speed
73. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
… and easily identify the assets
causing the performance issues
74. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
So you can focus your mobile optimization on what matters
the most to grow not only your visibility… but conversions too
75. #competitiveseo at #TheInbounder by @aleyda from @orainti
By asking all these questions to drive & prioritize your SEO
actions you’ll be able to establish a winning strategy
#competitiveseo at #TheInbounder by @aleyda from @orainti
76. #competitiveseo at #TheInbounder by @aleyda from @orainti
Just remember to track & monitor not only but for your own
targeted queries, but your competitors & the overall SERPs for
mobile & desktop to be able to react along the way
#competitiveseo at #TheInbounder by @aleyda from @orainti
seomonitor.com
serpwoo.com
77. #competitiveseo at #TheInbounder by @aleyda from @orainti
… and you’ll see the results: From industry
newbie to a established competitor!
#competitiveseo at #TheInbounder by @aleyda from @orainti
You
78. #competitiveseo at #TheInbounder by @aleyda from @orainti#competitiveseo at #TheInbounder by @aleyda from @orainti
Now is my and your time!