The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Cost Effective Multilingual Content Optimization in An International SEO Process
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
International SEO for E-Commerce Websites #SEJLive #SEJeSummit
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Mobile-First SEO: The SEO Specialist Edition #SEOandLove
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015
The document is a presentation on competitive SEO strategies for small businesses competing against larger brands. It discusses how small businesses can leverage their advantages like flexibility and ability to localize, while automating optimization using open source tools. Specific tips include identifying low competition keywords and SERP features to target, optimizing for local and mobile search, and using structured data and citations to maximize visibility. The goal is for small businesses to strategically maximize opportunities to close the visibility gap with larger competitors.
Discovering SEO Opportunities through Log Analysis #DTDConf
The document discusses analyzing website log files to gain insights for search engine optimization (SEO). Log files record all website requests, including from search bots, and can be used to analyze crawling behavior, error rates, and other metrics to identify SEO opportunities like pages not being crawled frequently or returning errors. Various tools are described that can help with log file analysis, from command line utilities to dedicated log analyzers and SEO crawlers that integrate log data. Key questions are provided that log files can help answer regarding search bot access, crawl budgets, redirect issues, and mobile indexing.
This document discusses implementing Accelerated Mobile Pages (AMP) to improve mobile search visibility and user experience. It recommends verifying content compatibility, creating valid AMP HTML, customizing styling and components, testing pages, tracking analytics, and monitoring for errors. Implementing AMP is suggested for media sites, blogs, and sites with slow mobile pages, as long as a consistent mobile experience can be provided without an independent mobile site version.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
The Technical Marketer Toolbox in 2015 at #BrightonSEO
The document discusses building a solution-focused marketing toolbox. It recommends defining problems and questions, mapping them across marketing processes and channels, and specifying data and tool requirements. This will ensure tools support the overall marketing strategy by answering key questions. Several example tools are provided that could help with tasks like analyzing keyword opportunities, site link graphs, and page speed issues. The overall message is to take a strategic approach to tools by focusing on solving business problems rather than just acquiring new technologies.
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
How to Leverage Content Curation in SEO #BrightonSEO
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends implementing a responsive web design or dynamic serving to serve the appropriate desktop or mobile version to users. Key areas to focus on include making the mobile content fast loading, accessible without interruptions, and optimized with structured data and rich snippets. Mobile search queries should be analyzed and targeted with relevant mobile-optimized content to improve search visibility and conversions on mobile.
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
An Odyssey into Composable Digital Solutions - Brian McKeiver
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Importance of SEO to support holistic marketing strategies and the rise of n...
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Digital Marketing Trends, Experts Insights on How to Gain a Competitive Edge ...
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing metrics every one must know in 2024
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Unlocking the Potential of AI and XR - A Step-by-Step Guide to Strategic Int...
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
10 Advantages and Disadvantages of Social Media Marketing in 2024
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
Social Media Marketing Master Class - Jeff Dwoskin
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Paid Media Targeting in a Cookieless Future - Kevin Lee
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Winning SEO in a Mobile First World #UngaggedAleyda Solís
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
International SEO for E-Commerce Websites #SEJLive #SEJeSummitAleyda Solís
How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015Aleyda Solís
The document is a presentation on competitive SEO strategies for small businesses competing against larger brands. It discusses how small businesses can leverage their advantages like flexibility and ability to localize, while automating optimization using open source tools. Specific tips include identifying low competition keywords and SERP features to target, optimizing for local and mobile search, and using structured data and citations to maximize visibility. The goal is for small businesses to strategically maximize opportunities to close the visibility gap with larger competitors.
Discovering SEO Opportunities through Log Analysis #DTDConfAleyda Solís
The document discusses analyzing website log files to gain insights for search engine optimization (SEO). Log files record all website requests, including from search bots, and can be used to analyze crawling behavior, error rates, and other metrics to identify SEO opportunities like pages not being crawled frequently or returning errors. Various tools are described that can help with log file analysis, from command line utilities to dedicated log analyzers and SEO crawlers that integrate log data. Key questions are provided that log files can help answer regarding search bot access, crawl budgets, redirect issues, and mobile indexing.
Setting AMP for Success at #DigitalOlympus Aleyda Solís
This document discusses implementing Accelerated Mobile Pages (AMP) to improve mobile search visibility and user experience. It recommends verifying content compatibility, creating valid AMP HTML, customizing styling and components, testing pages, tracking analytics, and monitoring for errors. Implementing AMP is suggested for media sites, blogs, and sites with slow mobile pages, as long as a consistent mobile experience can be provided without an independent mobile site version.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Aleyda Solís
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
Cross Functional SEO at #UKMarketingDay Aleyda Solís
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
SEO in 2016: Mobile Trends #DigitaleRosaAleyda Solís
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
Le tendenze attuali e i tools per ottenere il massimo dalle vostre campagne SEO.
Presentazione in occasione dell'evento Digitale Rosa di Rimini | 1 Luglio 2016 | www.digitalerosa.it
The Technical Marketer Toolbox in 2015 at #BrightonSEOAleyda Solís
The document discusses building a solution-focused marketing toolbox. It recommends defining problems and questions, mapping them across marketing processes and channels, and specifying data and tool requirements. This will ensure tools support the overall marketing strategy by answering key questions. Several example tools are provided that could help with tasks like analyzing keyword opportunities, site link graphs, and page speed issues. The overall message is to take a strategic approach to tools by focusing on solving business problems rather than just acquiring new technologies.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends implementing a responsive web design or dynamic serving to serve the appropriate desktop or mobile version to users. Key areas to focus on include making the mobile content fast loading, accessible without interruptions, and optimized with structured data and rich snippets. Mobile search queries should be analyzed and targeted with relevant mobile-optimized content to improve search visibility and conversions on mobile.
Similar to 5 Retail Principles to Rule your E-commerce SEO (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
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The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
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Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
Training devistation provides quality training in digital marketing.
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Fostanak dresses are crafted to make every woman feel like a queen, exuding confidence and embracing her unique beauty. Whether you're attending a special occasion or seeking everyday elegance, Fostanak offers a dress that captures your individuality and celebrates your femininity
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdfTop Klickz
Managing payroll in SMEs can indeed be challenging, but there are several effective strategies to solve common problems.
Invest in robust payroll software that automates calculations, tax deductions, and compliance requirements. This reduces errors and saves time.
10 Powerful Strategies to Solve Common Payroll Problems in SMEs_.pdf
5 Retail Principles to Rule your E-commerce SEO
1. #ecommerceseo at #wmf17 by @aleyda from @orainti
5 Retail Principles to Rule your
E-Commerce SEO
2. #ecommerceseo at #wmf17 by @aleyda from @orainti
I’m Aleyda Solis
#ecommerceseo at #wmf17 by @aleyda from @orainti
3. #ecommerceseo at #wmf17 by @aleyda from @orainti
I help online stores to maximise
their revenue with Organic Search…
#ecommerceseo at #wmf17 by @aleyda from @orainti
4. #ecommerceseo at #wmf17 by @aleyda from @orainti
Organic is the 1st traffic source for
shopping sites in Italy
similarweb.com
#ecommerceseo at #wmf17 by @aleyda from @orainti
5. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s usually one of the most profitable too
#ecommerceseo at #wmf17 by @aleyda from @orainti
6. #ecommerceseo at #wmf17 by @aleyda from @orainti
With a critical role in conversion paths
#ecommerceseo at #wmf17 by @aleyda from @orainti
7. #ecommerceseo at #wmf17 by @aleyda from @orainti
And although businesses are now
understanding that is critical
#ecommerceseo at #wmf17 by @aleyda from @orainti
8. #ecommerceseo at #wmf17 by @aleyda from @orainti
Optimisation issues are also common
and obvious, even towards users
#ecommerceseo at #wmf17 by @aleyda from @orainti
10. #ecommerceseo at #wmf17 by @aleyda from @orainti
Are you ready to compete with them?
#ecommerceseo at #wmf17 by @aleyda from @orainti
11. #ecommerceseo at #wmf17 by @aleyda from @orainti
Let’s use some retail
principles to win…
#ecommerceseo at #wmf17 by @aleyda from @orainti
12. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s time to sell
#ecommerceseo at #wmf17 by @aleyda from @orainti
13. #ecommerceseo at #wmf17 by @aleyda from @orainti
Without being this guy!
#ecommerceseo at #wmf17 by @aleyda from @orainti
14. #ecommerceseo at #wmf17 by @aleyda from @orainti
1. Connect by targeting your
audience wishes & pain-
points when purchasing
#ecommerceseo at #wmf17 by @aleyda from @orainti
16. #ecommerceseo at #wmf17 by @aleyda from @orainti
Instead of focusing on your industry
top but very competitive queries
kwfinder.com
17. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s better to diversify & target users
across the purchase journey queries
https://www.consumerbarometer.com/
Online Ideas
& inspiration Opinions,
reviews &
advice
Brand
discovery Product, price &
features
comparisons
Product
availability
Online offers,
promos &
coupons
#ecommerceseo at #wmf17 by @aleyda from @orainti
18. #ecommerceseo at #wmf17 by @aleyda from @orainti
Taking into consideration voice &
conversational searches
http://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917
#ecommerceseo at #wmf17 by @aleyda from @orainti
19. #ecommerceseo at #wmf17 by @aleyda from @orainti
Which terms across your top categories
already generate high visibility & low CTR?
Google Search Console / OnPage.org
#ecommerceseo at #wmf17 by @aleyda from @orainti
20. #ecommerceseo at #wmf17 by @aleyda from @orainti
Those that generate more visits
but poorer conversions?
SEOmonitor
#ecommerceseo at #wmf17 by @aleyda from @orainti
21. #ecommerceseo at #wmf17 by @aleyda from @orainti
Which are the relevant queries that some of
your competitors are targeting & you’re not?
#ecommerceseo at #wmf17 by @aleyda from @orainti
22. #ecommerceseo at #wmf17 by @aleyda from @orainti
Use them to expand & identify queries ideas
around categories, products w/ characteristics
Categories Sub-Categories Products
23. #ecommerceseo at #wmf17 by @aleyda from @orainti
What are the actual questions
made about them?
24. #ecommerceseo at #wmf17 by @aleyda from @orainti
Check not only in Google but those
searched in Amazon & Ebay too
keywotdtool.io
25. #ecommerceseo at #wmf17 by @aleyda from @orainti
What’s their seasonality & when
you should target them each year
#ecommerceseo at #wmf17 by @aleyda from @orainti
26. #ecommerceseo at #wmf17 by @aleyda from @orainti
Use the intent & context to connect
them with your content
+
informational
reviews
advice
guide
news
transactional
research
compare
register
buy
or
Products
Brands
Categories
or
or
#ecommerceseo at #wmf17 by @aleyda from @orainti
27. #ecommerceseo at #wmf17 by @aleyda from @orainti
Identifying which area and level of your site
is relevant to target them in each case
x
communit
y
product
category 2
learning
center
events
home
product
1a
product
1b
product
n1
product
n2
category
a
category
b
blog
product
category 1
product
category
n
#ecommerceseo at #wmf17 by @aleyda from @orainti
28. #ecommerceseo at #wmf17 by @aleyda from @orainti
In which format your content should be
based on the context & goal
https://www.distilled.net/blog/the-content-matrix/
#ecommerceseo at #wmf17 by @aleyda from @orainti
29. #ecommerceseo at #wmf17 by @aleyda from @orainti
So you can offer useful product information
addressing queries with far less competition
#ecommerceseo at #wmf17 by @aleyda from @orainti
30. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s about targeting your
audience wishes & pain-points
when purchasing
#ecommerceseo at #wmf17 by @aleyda from @orainti
31. #ecommerceseo at #wmf17 by @aleyda from @orainti
2. Rule your
offering by a Supply
& demand principle
#ecommerceseo at #wmf17 by @aleyda from @orainti
32. #ecommerceseo at #wmf17 by @aleyda from @orainti
Why having millions of pages if they’re not
visited, just consuming crawl-budget?
botify.com
#ecommerceseo at #wmf17 by @aleyda from @orainti
33. #ecommerceseo at #wmf17 by @aleyda from @orainti
Do you have URLs included by default in
XML sitemaps but are not internally linked?
deepcrawl.com
#ecommerceseo at #wmf17 by @aleyda from @orainti
34. #ecommerceseo at #wmf17 by @aleyda from @orainti
In most platforms these are “patched” by
non-indexing, canonicalising or redirecting
#ecommerceseo at #wmf17 by @aleyda from @orainti
35. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s like having products in your store on
stock which are never sold but taking space
#ecommerceseo at #wmf17 by @aleyda from @orainti
36. #ecommerceseo at #wmf17 by @aleyda from @orainti
Crawl & check how much of the content
is unique & shared between pages
#ecommerceseo at #wmf17 by @aleyda from @orainti
37. #ecommerceseo at #wmf17 by @aleyda from @orainti
Identify the pages with little and duplicate
content internally & externally too
safecont.com
#ecommerceseo at #wmf17 by @aleyda from @orainti
38. #ecommerceseo at #wmf17 by @aleyda from @orainti
Start publishing, indexing & optimising
based on a supply & demand principle
Should you index a page?
YesNo
Does your
audience search
for what is offered
on the page?
Don’t
index it
No
Is search
volume high
enough to
compensate the
indexation
effort?
Yes
No Is there enough
offering to be
featured on the
page?
Yes
Index it
#ecommerceseo at #wmf17 by @aleyda from @orainti
39. #ecommerceseo at #wmf17 by @aleyda from @orainti
Prioritise those already critical pages with
higher traffic to start with their content
#ecommerceseo at #wmf17 by @aleyda from @orainti
40. #ecommerceseo at #wmf17 by @aleyda from @orainti
Start differentiating similar products
that cannibalise each other
#ecommerceseo at #wmf17 by @aleyda from @orainti
41. #ecommerceseo at #wmf17 by @aleyda from @orainti
To develop specifically useful and
unique information than other sites
#ecommerceseo at #wmf17 by @aleyda from @orainti
42. #ecommerceseo at #wmf17 by @aleyda from @orainti
Featuring useful & attractive descriptions,
starting with your hottest categories, products
#ecommerceseo at #wmf17 by @aleyda from @orainti
43. #ecommerceseo at #wmf17 by @aleyda from @orainti
as well as brands
#ecommerceseo at #wmf17 by @aleyda from @orainti
44. #ecommerceseo at #wmf17 by @aleyda from @orainti
With comparisons that allow
also to control your search reputation
#ecommerceseo at #wmf17 by @aleyda from @orainti
45. #ecommerceseo at #wmf17 by @aleyda from @orainti
Publishing & distributing your how-to’s &
guides across other platforms too
#ecommerceseo at #wmf17 by @aleyda from @orainti
46. #ecommerceseo at #wmf17 by @aleyda from @orainti
Avoid indexing internal search results that
target the same queries than categories
Internal
search
result
Category
#ecommerceseo at #wmf17 by @aleyda from @orainti
47. #ecommerceseo at #wmf17 by @aleyda from @orainti
Refer your internal search results to your
category pages for the relevant queries
Internal
search
result
Category
#ecommerceseo at #wmf17 by @aleyda from @orainti
48. #ecommerceseo at #wmf17 by @aleyda from @orainti
If you can’t, avoid generating duplication…
Internal
search
result
Category
#ecommerceseo at #wmf17 by @aleyda from @orainti
49. #ecommerceseo at #wmf17 by @aleyda from @orainti
Don’t use “canonical tags” to fix this, you’ll be
likely wasting your crawl budget with it.
#ecommerceseo at #wmf17 by @aleyda from @orainti
No
50. #ecommerceseo at #wmf17 by @aleyda from @orainti
Yes
Control this directly at linking level
#ecommerceseo at #wmf17 by @aleyda from @orainti
51. #ecommerceseo at #wmf17 by @aleyda from @orainti
Or URL structure too
Yes
#ecommerceseo at #wmf17 by @aleyda from @orainti
52. #ecommerceseo at #wmf17 by @aleyda from @orainti
Making your indexable content unique,
fulfilling a demand while keeping it profitable
#ecommerceseo at #wmf17 by @aleyda from @orainti
53. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s about generating content
following a supply & demand
principle to make it profitable
#ecommerceseo at #wmf17 by @aleyda from @orainti
54. #ecommerceseo at #wmf17 by @aleyda from @orainti
3. Organise your online
store showcase to
connect & sell
#ecommerceseo at #wmf17 by @aleyda from @orainti
55. #ecommerceseo at #wmf17 by @aleyda from @orainti
Avoid the lack of correspondence between
the query and content level & type
It should be
targeted with
a listing, not a
product
#ecommerceseo at #wmf17 by @aleyda from @orainti
56. #ecommerceseo at #wmf17 by @aleyda from @orainti
This is caused by “standardised”
organisation with content that overlays
=
#ecommerceseo at #wmf17 by @aleyda from @orainti
Category Sub-category
57. #ecommerceseo at #wmf17 by @aleyda from @orainti
Reorganise your content to differentiate
& connect with your user intent
Home Hub Listing Product
#ecommerceseo at #wmf17 by @aleyda from @orainti
58. #ecommerceseo at #wmf17 by @aleyda from @orainti
Link consistently to your most important
categories, subcategories & product family
#ecommerceseo at #wmf17 by @aleyda from @orainti
Parents
Siblings
Children
59. #ecommerceseo at #wmf17 by @aleyda from @orainti
Prioritising based on identified trends
and leveraging high seasonality too
#ecommerceseo at #wmf17 by @aleyda from @orainti
60. #ecommerceseo at #wmf17 by @aleyda from @orainti
Developing category & product pages that
actually perform the role of a sales person
Is there an offer? Is it available?
Are there many colours?
What other people buy? How can I complement it?
How does it compare to others?
#ecommerceseo at #wmf17 by @aleyda from @orainti
61. #ecommerceseo at #wmf17 by @aleyda from @orainti
While incentivising UGC to increase
freshness, uniqueness & trust
But how does it solve X problem?
What other people end-up finding it?
#ecommerceseo at #wmf17 by @aleyda from @orainti
62. #ecommerceseo at #wmf17 by @aleyda from @orainti
Establish rules for
expired products & campaigns
The product or campaign not available anymore
Is this
permanent?
Keep the page published
and indexable, showing
related products or
offers, giving option to
notify users
The product page should
be 301-redirected to its
parent category & the
campaign page to the
offers section
NOYES
#ecommerceseo at #wmf17 by @aleyda from @orainti
63. #ecommerceseo at #wmf17 by @aleyda from @orainti
Leveraging them whether they are
disappearing or just temporarily unavailable
#ecommerceseo at #wmf17 by @aleyda from @orainti
64. #ecommerceseo at #wmf17 by @aleyda from @orainti
Remember to reuse these pages & update
them to match with each year’s queries
#ecommerceseo at #wmf17 by @aleyda from @orainti
65. #ecommerceseo at #wmf17 by @aleyda from @orainti
Capitalising their established link popularity
CognitiveSEO
#ecommerceseo at #wmf17 by @aleyda from @orainti
66. #ecommerceseo at #wmf17 by @aleyda from @orainti
Instead of doing this
#ecommerceseo at #wmf17 by @aleyda from @orainti
67. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s about organising your online
store to connect & sell
#ecommerceseo at #wmf17 by @aleyda from @orainti
68. #ecommerceseo at #wmf17 by @aleyda from @orainti
4. Make your offer accessible
from wherever your
customers are, also on the go
#ecommerceseo at #wmf17 by @aleyda from @orainti
69. #ecommerceseo at #wmf17 by @aleyda from @orainti
Most of the searches are now done
from mobile devices
#ecommerceseo at #wmf17 by @aleyda from @orainti
http://searchengineland.com/report-nearly-60-percent-searches-now-mobile-devices-255025
70. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s then reasonable that Google is
moving to a mobile-first index
#ecommerceseo at #wmf17 by @aleyda from @orainti
https://webmasters.googleblog.com/2016/11/mobile-first-indexing.html
71. #ecommerceseo at #wmf17 by @aleyda from @orainti
And critical to start optimising
for a mobile first search
#ecommerceseo at #wmf17 by @aleyda from @orainti
http://searchengineland.com/faq-google-mobile-first-index-262751
72. #ecommerceseo at #wmf17 by @aleyda from @orainti
Check which queries are already performing
better for mobile thank desktop
#ecommerceseo at #wmf17 by @aleyda from @orainti
73. #ecommerceseo at #wmf17 by @aleyda from @orainti
The ones giving more mobile visibility
& traffic to your competitors
sistrix.com
#ecommerceseo at #wmf17 by @aleyda from @orainti
74. #ecommerceseo at #wmf17 by @aleyda from @orainti
Which are those specific queries that they’re
targeting on mobile that you’re missing
#ecommerceseo at #wmf17 by @aleyda from @orainti
75. #ecommerceseo at #wmf17 by @aleyda from @orainti
Verifying which of these queries are more
popular to target on mobile than desktop
76. #ecommerceseo at #wmf17 by @aleyda from @orainti
Remember to rank for your own app too!
NO
#ecommerceseo at #wmf17 by @aleyda from @orainti
77. #ecommerceseo at #wmf17 by @aleyda from @orainti
Crawl & validate your site mobile
configuration with the smartphone crawler
#ecommerceseo at #wmf17 by @aleyda from @orainti
78. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s fundamental to make sure you’re showing
as much content on mobile than desktop
VS
#ecommerceseo at #wmf17 by @aleyda from @orainti
79. #ecommerceseo at #wmf17 by @aleyda from @orainti
Although in this case it’s ok to hide it
http://www.thesempost.com/hidden-content-mobile-rankings/
=
#ecommerceseo at #wmf17 by @aleyda from @orainti
80. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s critical to facilitate its access
avoiding interstitials & pop-ups
https://webmasters.googleblog.com/2016/08/helping-users-easily-access-content-on.html
#ecommerceseo at #wmf17 by @aleyda from @orainti
81. #ecommerceseo at #wmf17 by @aleyda from @orainti
Don’t do this
#ecommerceseo at #wmf17 by @aleyda from @orainti
82. #ecommerceseo at #wmf17 by @aleyda from @orainti
Or this might happen
https://www.sistrix.com/blog/pinterst-com-hit-googles-interstitials-update/
#ecommerceseo at #wmf17 by @aleyda from @orainti
83. #ecommerceseo at #wmf17 by @aleyda from @orainti
You can use app banners instead
https://developer.android.com/distribute/users/banners.html
#ecommerceseo at #wmf17 by @aleyda from @orainti
84. #ecommerceseo at #wmf17 by @aleyda from @orainti
All this will make your mobile
traffic & transactions grow
#ecommerceseo at #wmf17 by @aleyda from @orainti
85. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s about making your offer
accessible from wherever your
customers are, also on the go
#ecommerceseo at #wmf17 by @aleyda from @orainti
86. #ecommerceseo at #wmf17 by @aleyda from @orainti
5. Attract your
customers attention
to bring them in
#ecommerceseo at #wmf17 by @aleyda from @orainti
87. #ecommerceseo at #wmf17 by @aleyda from @orainti
SERP features have become more
common in shopping results
https://www.semrush.com/sensor/
#ecommerceseo at #wmf17 by @aleyda from @orainti
88. #ecommerceseo at #wmf17 by @aleyda from @orainti
Increase your organic search results visibility
with them for informational queries
#ecommerceseo at #wmf17 by @aleyda from @orainti
89. #ecommerceseo at #wmf17 by @aleyda from @orainti
Verify for which queries your site is already
showing them & what’s their performance
#ecommerceseo at #wmf17 by @aleyda from @orainti
90. #ecommerceseo at #wmf17 by @aleyda from @orainti
Which search results that you’re targeting are
showing them and you’re not included
#ecommerceseo at #wmf17 by @aleyda from @orainti
91. #ecommerceseo at #wmf17 by @aleyda from @orainti
The ones already giving
visibility to your competitors
#ecommerceseo at #wmf17 by @aleyda from @orainti
92. #ecommerceseo at #wmf17 by @aleyda from @orainti
How they’re ranking for these queries
and with what content?
#ecommerceseo at #wmf17 by @aleyda from @orainti
93. #ecommerceseo at #wmf17 by @aleyda from @orainti
Prioritise the usage of structured data for
products, reviews, videos & images.
https://developers.google.com/search/docs/guides/intro-structured-data
#ecommerceseo at #wmf17 by @aleyda from @orainti
94. #ecommerceseo at #wmf17 by @aleyda from @orainti
Validating their implementation with the
Structured Data testing tool & Search Console
https://developers.google.com/search/docs/guides/search-gallery
#ecommerceseo at #wmf17 by @aleyda from @orainti
95. #ecommerceseo at #wmf17 by @aleyda from @orainti
To maximise your visibility vs. your
competition in SERPs… even if it’s Amazon!
96. #ecommerceseo at #wmf17 by @aleyda from @orainti
It’s about attracting your
customers attention to bring
them in
#ecommerceseo at #wmf17 by @aleyda from @orainti
97. #ecommerceseo at #wmf17 by @aleyda from @orainti
These “old-school” retail
principles will make you win
#ecommerceseo at #wmf17 by @aleyda from @orainti
98. #ecommerceseo at #wmf17 by @aleyda from @orainti
By making your E-commerce
SEO great again!
#ecommerceseo at #wmf17 by @aleyda from @orainti
Your
audience
wishes & pain-
points
Supply &
demand
principle
Showcase to
connect & sell
Be wherever
your customer
is
Attract your
customers
attention
99. #ecommerceseo at #wmf17 by @aleyda from @orainti
Just like this ;)
#ecommerceseo at #wmf17 by @aleyda from @orainti
100. #ecommerceseo at #wmf17 by @aleyda from @orainti#ecommerceseo at #wmf17 by @aleyda from @orainti
Grazie