Video SEO In Google & YouTube Search: Making the most out of it #SMXWestAleyda Solís
How can you optimize your videos for YouTube and Google search results? Take a look at the top criteria, tools and steps to maximize your search visibility and results!
Mobile-First SEO: The SEO Specialist Edition #SEOandLoveAleyda Solís
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
Establishing a Successful International Web Presence #InternationalSEO #SMX W...Aleyda Solís
This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Becoming an SEO Superhero at #SMXLmilan Aleyda Solís
The document discusses how to develop SEO superhero abilities by evolving 10 SEO powers to achieve heroic results. It recommends starting with a competitive analysis to identify strengths and weaknesses. It also suggests assessing search performance versus competitors, understanding what is making them successful, and spotting weaknesses. Further, it advises prioritizing actions towards growth by focusing audits on optimization status and potential, and implementing changes for biggest gaps and growth opportunities.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to optimize your YouTube Videos for Relevance, Engagement and Retention? Aleyda shares insights, criteria, tips and tools that she identified through the optimization journey of the Crawling Mondays videos.
The Ultimate SEO Guide for Successful Web Migrations at #DigitalOlympusAleyda Solís
How to make sure that you don't only avoid missing but actually improving your organic search visibility and traffic during a Web migration? Check out these steps, criteria and tools.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Lander Academy: SEO Fundamentals to Increase your Site Search Visibility Lander Inc
Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
SEO for Content: Better Together #AMAVESEOAleyda Solís
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
How to Make SEO Audits That Matter & Get Implemented for SEO Success - The Ex...Aleyda Solís
Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented:
* Make your SEO audits solutions focused to develop action driven recommendations
* Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits
* Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
* Connect each of your SEO recommendations to SMARTER SEO goals
* Format SEO recommendations to facilitate actionability and collaboration
* Develop frequent recommendations reviews & tests to keep them relevant and impactful
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...William Renedo
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Aleyda Solís
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Similar to Successful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkr...Aleyda Solís
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Digital marketing metrics every one must know in 2024Digital Scape
The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance.
Learn what is metrics, difference in metrics, different types of metrics and calculation.
Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it?
Key Takeaways:
Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus.
Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration.
Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics.
Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform.
Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes.
Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...BBPMedia1
Develop a category & retail vision to drive business impact today
Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!
Successful SEO Consulting for @Hubspot #AgencyExpertSeries Webinar
1. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Successful
SEO Consulting
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
3. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
+10 Years of SEO experience in the agency side, in-
house specialist and as an independent consultant
4. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
I own a boutique SEO consultancy called Orainti
10. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
How can you do the same and develop
a successful SEO consulting business?
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
11. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Start by establish
your USP in SEO:
Why they should
hire you specifically
and not another
agency or
consultant?
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
12. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Start by establish
your USP in SEO:
Why they should
hire you specifically
and not another
agency or
consultant?
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Trust: Ethical principles as
a consultant, that will not
put in risk your clients
business and will keep
complete transparency in
the actions to be
implemented.
๏ Convenience: Offering all
digital marketing or SEO
capabilities?
๏ Specialization: Offering
specific SEO services and
in-depth knowledge and
experience?
13. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Verify that there’s a
fit with the type of
client and project
before pitching,
accepting or
signing a new deal
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
14. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Verify that there’s a
fit with the type of
client and project
before pitching,
accepting or
signing a new deal
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Size of business: Do you
target a high volume of
small clients or low
volume of big clients?
๏ Type of business: Do you
target B2B or B2C
clients?
๏ Type of industry: Do you
specialise on businesses
of certain industries?
๏ Type of projects: Do you
specialise on projects
that cover certain SEO
activities or specific
markets?
15. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Set the right
expectations early
on about the SEO
process times,
resources and
flexibility required
to make things
happen
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
16. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Set the right
expectations early
on about the SEO
process times,
resources and
flexibility required
to make things
happen
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Access to internal data in
order to have required
information to advise
๏ Minimum expected time
to see improvements
*after* recommendations
are executed
๏ Flexibility & resources
required by the client to
implement
recommendations
๏ Involvement from the
client teams to execute
and align efforts
17. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Have someone from
the client side to be
the “SEO champion/
owner” who should
be your main
contact point and
should help to
coordinate and get
things done
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
18. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Have someone from
the client side to be
the “SEO champion/
owner” who should
be your main
contact point and
should help to
coordinate and get
things done
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ An internal SEO project
manager who should
have necessary capacity
“approve” actions and
goals
๏ Someone who can
internally communicate
and coordinate to make
things happen across
different areas
19. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Ask (and validate
yourself) about any
previous SEO
activities or changes
that could influence
the current site
rankings and can also
serve as an input for
the process
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
20. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Check what worked well
and what didn’t in the
past
๏ Verify if the site has
suffered from
penalisations
๏ Obtain information about
former structural Web
changes as migrations or
redesigns
๏ See if the business has
other Web properties in
production or for test
purposes
Ask (and validate
yourself) about any
previous SEO
activities or changes
that could influence
the current site
rankings and can also
serve as an input for
the process
21. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Start with a
complete audit &
research to
understand the
business
& site status &
context in the
industry, as well as
situation and USP vs
competitors
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
22. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Even if you’re focusing
on a specific side of SEO
is critical to have as much
understanding as
possible of the context to
identify opportunities
and establish an effective
strategy
๏ A technical, content, link
popularity analysis,
audience search
behaviour vs.
competitors should be
required to start
Start with a
complete audit &
research to
understand the
business
& site status &
context in the
industry, as well as
situation and USP vs
competitors
23. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Always develop
your own keyword
research, to validate
the audience
behaviour yourself,
even if the client
already provide
their own data, to
identify
opportunities
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
24. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Take client “off-line”
market knowledge into
consideration
๏ Use former SEO process
or PPC campaigns
keyword and competition
research as an input
๏ Always validate yourself
by developing your own
keyword and competition
research as these can
easily change over time
๏ Don’t use only a single
data source, verify with
as many sources as it is
viable
Always develop
your own keyword
research, to validate
the audience
behaviour yourself,
even if the client
already provide
their own data, to
identify
opportunities
25. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Replicate the
audit and
research to be
“mobile
targeted” in
order to validate
for the upcoming
mobile first
Google index
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
26. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Replicate the
audit and
research to be
“mobile
targeted” in
order to validate
for the upcoming
mobile first
Google index
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Use the “smartphone”
crawler when doing the
technical audit and
“mobile” segmentation
for keyword and content
research
๏ Identify potential gaps
between the desktop and
mobile optimisation
status that should be
closed before the release
of Google’s mobile first
index
27. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Prioritize your
topics/terms/
keywords targets not
only based on
volume, relevance,
competition and
seasonality but also
their potential
profitability towards
the business
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
28. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Prioritize your
topics/terms/
keywords targets not
only based on
volume, relevance,
competition and
seasonality but also
their potential
profitability towards
the business
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Check with client to align
the keyword research
outcome based on
business criteria: if there
are categories or types of
services or products that
they want to prioritise
due to profitability, a
new release or
competition reasons
๏ The final selection should
be balanced to cover
both low-hanging fruit as
well as highly beneficial
but more competitive
topics
29. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Establish relevant
& reasonable kpis
as well as goals
along your client
based on what’s
feasible to
implement and the
desired ultimate
business outcome
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
30. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ For the KPIs: Which are
the different aspects,
areas and activities that
you will be working on
for which you can easily
obtain reliable “success
indicators”?
๏ For the Goals: What’s the
final outcome that the
client is looking to
achieve from a business
perspective?
Establish relevant
& reasonable kpis
as well as goals
along your client
based on what’s
feasible to
implement and the
desired ultimate
business outcome
31. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Develop actionable
SEO
recommendations
based on the audit
findings, specifying
the required
technical, content or
promotional
resources to
implement them
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
32. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ For every identified issue
in the SEO audit an
actionable
recommendation should
be made to implement
the solution
๏ Every recommendation
should specified if it’s
going to require
technical, content or
promotional support
from the client, in order
to coordinate well its
execution
Develop actionable
SEO
recommendations
based on the audit
findings, specifying
the required
technical, content or
promotional
resources to
implement them
33. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Take screenshots to
every SEO issue
identified to
document them,
and provide
examples of every
relevant scenario,
as well as all the
identified instances
to be fixed
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
34. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Taking and including
screenshots of the
identified issues in the
SEO recommendations is
critical so is easier to fix
them as well as to
document them in case
there are doubts in the
future about their
previous status
๏ Do the same every time
you validate an
implementation
Take screenshots to
every SEO issue
identified to
document them,
and provide
examples of every
relevant scenario,
as well as all the
identified instances
to be fixed
35. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Prioritize SEO
recommendations
based on the
identified issues
and opportunities
taking into
consideration their
potential impact to
achieve the
desired goals
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
36. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Assign a priority to each
recommendation based
on how critical it is to
achieve the desired goals
๏ Priorities should be
updated when
recommendations are
shared with the client
based on the effort
required to implement
them
๏ Highest impact, easier to
implement actions should
then be first
Prioritize SEO
recommendations
based on the
identified issues
and opportunities
taking into
consideration their
potential impact to
achieve the
desired goals
37. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Agree on a clear and
“agile”
implementation
roadmap, with
specific deadlines to
launch the established
activities that you
should follow-up
with the client
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
38. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Development and launch
times should be agreed
along the client for each
recommended action,
following the agreed
priority.
๏ Follow an “agile”
approach to launch fast
with an “iterative/
incremental” thinking.
๏ All the required
stakeholders involved in
the process should agree
and approve the
established roadmap.
Agree on a clear and
“agile”
implementation
roadmap, with
specific deadlines to
launch the established
activities that you
should follow-up
with the client
39. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Get early involvement
from all the relevant
stakeholders who
should also include
SEO goals as part of
their own areas ones
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
40. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Get early involvement
from all the relevant
stakeholders who
should also include
SEO goals as part of
their own areas ones
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ The different areas
involved in the SEO
related implementations
should also make them
part of their goals, in
order to obtain their
actual attention and care
๏ Each stakeholder
involved in each task
should attend the calls &
meetings around them,
and understand the
desired final outcome as
well as the reason behind
41. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Keep an on-going &
transparent
communication with
the client about your
work status with
frequent calls to
“touch base” and
clarify any doubts
during the
implementation
process
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
42. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ A fluid communication is
critical to make sure that
you clarified any doubts
that the client might have
and recommendations
are implemented as
expected instead of
finding issues at the end.
๏ It’s also important that
the client knows the
status of the tasks that
you are in charge of
execute to effectively
align each other and keep
updated.
Keep an on-going &
transparent
communication with
the client about your
work status with
frequent calls to
“touch base” and
clarify any doubts
during the
implementation
process
43. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Document all the
the findings,
deliverables and
communication with
the client in a
project
management
system that will also
facilitate the
process
coordination
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
44. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Use a project
management system for
every interaction with
the client so is easier to
share after with other
team members if
necessary or follow-up.
๏ From Basecamp to Jira,
use a system that better
fit to the SEO process
characteristic.
Document all the
the findings,
deliverables and
communication with
the client in a
project
management
system that will also
facilitate the
process
coordination
45. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Always validate
yourself the
implementations
before and after
they are launched to
make sure they have
been executed as
specified
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
46. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Always validate
yourself the
implementations
before and after
they are launched to
make sure they have
been executed as
specified
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Enable a “test”
environment that
replicates the one in
production to validate
and approve directly
every implementation
before it is released.
๏ Always check yourself
again after each
implementation is
executed to check it has
been effectively taken to
production.
47. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Report about the
KPIs, goals and
activities status
every month,
suggesting
improvements
based on the
current situation
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
48. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Report about the
KPIs, goals and
activities status
every month,
suggesting
improvements
based on the
current situation
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Share monthly reports
during “formal” clients
follow-ups showing the
advancement from an
implementation
perspective and their
impact in the KPIs and
goals.
๏ Make the reports
actionable, so you
recommend on actions to
take additionally or
change based on the
results achieved until
then.
49. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
SEO is an iterative/
incremental
process: if you
identify that
something is not
working, be flexible
to pivot or change
and viceversa, if
something works
better, to focus or
expand
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
50. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Re-Prioritize the process
recommendations &
connected actions based
on the identified results if
you see that something is
not working as expected
or working better than
what you planned.
๏ Re-align and agree with
all the stakeholders so
they are aware of the
changes and the reasons
behind.
SEO is an iterative/
incremental
process: if you
identify that
something is not
working, be flexible
to pivot or change
and viceversa, if
something works
better, to focus or
expand
51. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Parallel to your
client work, keep
updated by
following up with
Google updates,
SEO related news
and findings from
industry
publications and
twitter
52. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Parallel to your
client work, keep
updated by
following up with
Google updates,
SEO related news
and findings from
industry
publications and
twitter
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Due to the continuous
changing nature of SEO is
critical to keep updated.
๏ Follow main industry
publications like SEL, SEJ,
SERoundtable, as more
reliable sources.
๏ Twitter offers a great way
to keep updated as well as
interact and promote your
own content and findings.
๏ Take with a “grain of salt”
what you read, double
verify with more and
reliable sources, your own
tests and “common sense”.
53. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Drive tests with
your own sites to
validate hypothesis
on what is working
applied to the
different scenarios
you have with your
clients
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
54. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Drive tests with
your own sites to
validate hypothesis
on what is working
applied to the
different scenarios
you have with your
clients
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ It’s critical that you double
verify yourself what you
“read” from others, even
reliable sources.
๏ Remember that there are
usually many ways to
implement and achieve the
same results and they
might change based on
each site context.
๏ Develop your own tests
with a purpose, to validate
the viability to achieve
results in other ways that
are feasible to implement.
55. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Share about your
experiences in your
own blog, as well as
third-party
platforms that can
drive you more
visibility as LinkedIn
or industry blogs to
develop your
authority
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
56. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Sharing about your own
experiences is one of the
best ways to receive
feedback, additional ideas
or confirm your findings.
๏ Publishing will also bring
your business visibility and
authority, as well as could
be a potential client driver
or get you invite to share in
events.
๏ Use third-party platforms
along your own blog in
order to reach a wider
audience, especially at the
beginning.
Share about your
experiences in your
own blog, as well as
third-party
platforms that can
drive you more
visibility as LinkedIn
or industry blogs to
develop your
authority
57. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Go to digital
marketing events to
network with other
SEOs, stay updated
and if possible
share by speaking
about your
experiences with
the community
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
58. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Go to digital
marketing events to
network with other
SEOs, stay updated
and if possible
share by speaking
about your
experiences with
the community
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Learn and ask directly to
industry leaders that you
might not have access to
otherwise.
๏ Expand your network,
exchange ideas, learn and
even identify business
opportunities or bring new
leads in a more “personal”
setting with people who
you might not have known
otherwise or only seen
online… make friends.
๏ Meet clients or partners in
a different and funner
environment.
59. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
You can also go to
other industries
conferences to
network,
inspiration, share
about your SEO
knowledge and
get potential leads
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
60. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
You can also go to
other industries
conferences to
network,
inspiration, share
about your SEO
knowledge and
get potential leads
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ Great to get out of the
“echo chamber” and bring
new ideas to your SEO
activities.
๏ They are better settings to
get leads from, as you will
be interacting with a non-
SEO audience and
community, that could
become potential clients.
61. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
When you achieve
the expected results,
ask for clients
testimonials or
success stories that
you can publish in
your site, proposals
and share with
potential clients to
establish trust
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
62. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
When you achieve
the expected results,
ask for clients
testimonials or
success stories that
you can publish in
your site, proposals
and share with
potential clients to
establish trust
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
๏ “it's not bragging if it's
true”, ask permission to
your clients to share about
the SEO results you have
helped to achieve
(anonymizing sensible
data) and/or get a
testimonial from them.
๏ Your happy clients will also
likely become a main
source of leads with
spontaneous referrals, let
them know they will be
appreciated.
63. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Establish your
USP
Verify Client &
Project Fit
Set right client
expectations
Have a client-side
SEO Champion
Check for old
SEO activities
Start with an
audit & research
Develop your
own KW research
Make your SEO
mobile first
Use business
criteria for KWs
Use business for
KPIs & Goals
A recco for each
found issue
Take screenshots
to document
Prioritize SEO
recommendations
Set agile schedule
to execute
Share SEO goals
& involvement
Keep an ongoing
communication
Use PM system
for coordination
Always validate
implementations
Actionable results
reports
Be flexible to
change strategy
Keep updated
with SEO news
Develop your
own tests
Share & blog
your experiences
Network by going
to conferences
Go out of the SEO
echo chamber
Ask for
testimonials
Let’s wrap-up!
64. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
It’s time to grow your SEO Consulting
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
65. #SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries
Thanks!
Questions?
#SuccessfulSEO by @aleyda from @orainti for #agencyexpertseries