7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
How to Use Search Intent to Dominate Google Discover
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.
Speed up alt text generation without coding skills
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
TECHNICAL SEO QA - SHINING A LIGHT ON INVISIBLE WORK (BrightonSEO April 2022)
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
RESOURCES
Competitor identification template - https://bit.ly/SEOCompetitors
SEO gap analysis template - https://bit.ly/SEOGapAnalysis
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.
What Makes your SEO Fail (and how to fix it) #BrightonSEO
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
Aleyda Solis: How to develop actionable and impactful SEO audits
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Developing SEO audits that maximize growth #dmssconference
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
SEO in 2017 - How to Win & Maximize Results #CCDK17
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Strategical SEO Audits that Drive Growth at #DigitalOlympus
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
How to Leverage Content Curation in SEO #BrightonSEO
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Importance of SEO to support holistic marketing strategies and the rise of n...
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
Agile SEO: Prioritise SEO Activities with Cadence and Risk RadiusParth Suba
An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle
This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken.
About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012).
If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOConAleyda Solís
Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
How to Use Search Intent to Dominate Google DiscoverFelipe Bazon
In this talk you will learn how search intent can help you benefit from the growing popularity of Google Discover. You’ll get actionable tips, a case study example and exclusive data from SEMrush.
In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
The document discusses keyword cannibalization, which occurs when multiple pages on a website contain the same or similar keywords. This can hurt a website's search engine rankings, traffic from search engines, and conversions. The document provides tips on how to identify cannibalization issues, such as by monitoring keyword rankings and traffic share over time. It also gives recommendations for avoiding cannibalization, such as by regularly auditing content for duplicates and setting policies for user-generated content.
In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way.
In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety.
They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.
SEO Gap Analysis: Leverage Your Competitors' Performance - WTSFest 2022Lidia Infante
This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/
Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories.
RESOURCES
Competitor identification template - https://bit.ly/SEOCompetitors
SEO gap analysis template - https://bit.ly/SEOGapAnalysis
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.
What Makes your SEO Fail (and how to fix it) #BrightonSEO Aleyda Solís
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
Aleyda Solis: How to develop actionable and impactful SEO auditsSearchNorwich
In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
SEO in 2017 - How to Win & Maximize Results #CCDK17Aleyda Solís
Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
eStudio34 presents London Search Love 2015 Aleyda Solis | Unlocking Growth Op...William Renedo
Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
Winning SEO when doing Web Migrations #SEO4LifeAleyda Solís
How to effectively migrate your site in complex scenarios without losing your rankings and traffic? Like when doing a rebrand? Take a look at the steps to follow and tools to use to validate your Web migration from an SEO perspective.
Similar to SEO Project Management for Successful Processes #TheInbounder (20)
Hreflang: Is it really still necessary and how to use it successfully in 2023Aleyda Solís
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
How to Develop Successful SEO Reports #SEOKommAleyda Solís
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
7 Ways Not to Fail at International SEOAleyda Solís
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeachAleyda Solís
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...Aleyda Solís
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOndergroundAleyda Solís
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejosAleyda Solís
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetupAleyda Solís
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO ProcessesAleyda Solís
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEOAleyda Solís
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity.
Key Takeaways:
What ABM really is, what it can and can't do.
How to do ABM more effectively.
What you need to do high performance ABM and what you should expect from it.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Training devistation provides quality training in digital marketing.
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Digital marketing encompasses a wide range of online strategies and tactics designed to connect businesses with their target audiences, increase brand awareness, drive traffic, and ultimately generate leads and sales. Here’s a comprehensive description:
Digital marketing leverages various online channels and platforms such as search engines (Google, Bing), social media (Facebook, Instagram, LinkedIn), email, websites, and mobile apps to reach consumers. Unlike traditional marketing, which often relies on print ads, billboards, or TV commercials, digital marketing allows for precise targeting and measurement of campaigns in real time. also know about benefits of digital marketing
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address - industrial area, phase 8, F7, MOHALI, PUNJAB
The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting.
Key Takeaways:
Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.
Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels.
Key Takeaways:
Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Struggling to get high-quality backlinks? Our latest presentation reveals the strategies you need to succeed in 2024. Learn practical tips to boost your SEO and elevate your website’s authority. Click below to access the full presentation!
Full blog here - https://digitalmarketingphilippines.com/how-to-get-high-quality-backlinks-in-2024/
Billion Broadcaster's Frame Posters and Horizontal Lift Advertising Screens: ...VikasYadav194549
Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
An Odyssey into Composable Digital Solutions - Brian McKeiver
SEO Project Management for Successful Processes #TheInbounder
1. #seopm at #theinbounder by @aleyda from @orainti
SEO PROJECT MANAGEMENT
FOR SUCCESSFUL PROCESSES
(OR HOW TO GET OUT OF THE SEO UPSIDE DOWN)
#seopm at #theinbounder by @aleyda from @orainti
2. #seopm at #theinbounder by @aleyda from @orainti
Successful SEO processes can drive relevant,
scalable and profitable results over time
#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
SEO processes can be full of delightful surprises
3. #seopm at #theinbounder by @aleyda from @orainti
They can drive cost-effective relevant,
scalable and profitable results over time
#seopm at #theinbounder by @aleyda from @orainti
4. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
You feel cool and your client
or boss thinks that too…
5. #seopm at #theinbounder by @aleyda from @orainti
And for really good reasons
#seopm at #theinbounder by @aleyda from @orainti
6. #seopm at #theinbounder by @aleyda from @orainti
But sometimes there might be unexpected
experiences along the way…
#seopm at #theinbounder by @aleyda from @orainti
7. #seopm at #theinbounder by @aleyda from @orainti
With catastrophic results
#seopm at #theinbounder by @aleyda from @orainti
8. #seopm at #theinbounder by @aleyda from @orainti
It’s like if all of the sudden you’ve entered the upside down
#seopm at #theinbounder by @aleyda from @orainti
9. #seopm at #theinbounder by @aleyda from @orainti
Like this
#seopm at #theinbounder by @aleyda from @orainti
10. #seopm at #theinbounder by @aleyda from @orainti
In many occasions this doesn’t even happen because of
your SEO analysis or understanding, but execution issues…
#seopm at #theinbounder by @aleyda from @orainti
11. #seopm at #theinbounder by @aleyda from @orainti
Due to lack of resources, flexibility and support
#seopm at #theinbounder by @aleyda from @orainti
12. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Most of the SEO processes failures are not
even caused by SEO challenges, but
SEO project management issues
13. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
It’s painful and they put
your work at risk
14. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
It’s time to look closer at
the causes to understand
how to avoid them right
from the start and through
the SEO process…
15. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Start by establishing
an SEO qualification
process to only work
on projects where
there’s a real fit, the
critical conditions are
met and agreed from
the beginning
16. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
“The developer told
me that the ‘html
was their
responsibility’ and
won’t agree on
doing any changes”
To avoid this…
17. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“I sent the
recommendations
but there isn’t
budget to develop
content for all of
these category
pages”
18. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“The client expected
us to get involved in
the outreach for the
content we optimised,
but that’s something
we don’t actually do
and wasn’t included.”
19. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“We had agreed on
results by this date but
everything was put on
hold until the new
design is released in a
couple of months”
20. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Attract clients and projects requests that are a better fit
by establishing your specialisation and USP in the industry
Countries + LanguagesSEO Area
Technical SEO, International
SEO, Link Building, Content
Marketing, etc.
English speaking
markets, Latin America,
etc.
SEO Status & Background
ScopeBusiness Size + Type
One-off analysis, on-going,
consulting, Hands-On
implementation, etc.
SMBs, Startups,
Multinational, B2B, B2C,
etc.
Existing SEO knowledge
and experience, past SEO
processes experience
21. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Budget Timing Resources
RestrictionsFlexibility
Set minimum requirements to use as filters in your
lead qualification process
Minimum
required spent
per project.
Expected schedule to
start the project, to
implement changes,
to see results, etc.
Are there data, technical, content
and promotion resources to
implement potential changes? Are
they internal or external?
Are there any business,
marketing, technical, content
or previously known SEO
related restrictions that might
affect the process?
Is there flexibility in the
existing technical, content and
promotional platforms and
practices to implement
changes?
Goals
Reasonable
goals for the
type of
company and
characteristics
22. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Set reasonable expectations w/ the client and document
conditions in the agreement that should be signed by them
Expectations Team
Coordination AgreementFailure
Set clear expectations of what to
expect and involvement required
through the SEO process stages.
Define the team to be involved from
the client with specific responsibilities
as well as a main contact point who
own the SEO project internally.
Agree on communication,
documentation and
channels to be used to
coordinate and manage the
process.
Specify what will happen
if at some point there’s
a failure to meet any of
the specified conditions.
Include in the contract all what’s
expected to be provided by the
client in order to achieve results
as well as the rest of conditions.
23. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
The person signing & approving the project should become
the internal SEO champion and need to have internal “power”
24. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If these conditions are not met, then is better to say no to
the project as having success with it will be highly challenging
25. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
You can also refer the project to better fitting providers
or suggest other marketing actions
26. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If you’re in-house you can propose to work along other
marketing areas to fill the gaps to achieve the desired results
27. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If it’s feasible, you can also develop a test or pilot project to
make a case about requiring different conditions for it
28. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your SEO projects
will likely have the
required resources
for success now!
29. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Develop your SEO
analysis &
deliverables to be
actionable, solution
oriented and
prioritised based on
the established goals
30. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They spent the first 3
months implementing
the less important
changes and we won’t
be able to see results
soon”
31. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They implemented
the specified changes
but in the wrong
pages”
32. #seopm at #theinbounder by @aleyda from @orainti
v#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by
@aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at
#theinbounder by @aleyda from @orainti
#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They ended-up
building the links to
pages that are
blocked and non-
indexed”
33. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“The implementation
has been on hold for
months because it was
not clear they needed
content support for it”
34. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Always start with a complete audit to understand the
business & site status in context vs. competitors
Your Site
Technical Configuration
CRAWLABILITY & INDEXABILITY
Content
RELEVANCE
Links
POPULARITY
Your
Competition
Current Organic Search
Performance
Audience Search
Behavior & Industry
Potential
35. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Take screenshots of every identified issue scenario to
document it, showing how to find and fix it
https://marker.io/
36. #seopm at #theinbounder by @aleyda from @orainti
Give also examples of how other sites are already doing it
right, especially competitors ones, as it will incentivise action
#seopm at #theinbounder by @aleyda from @orainti
37. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Prioritise the different issues and opportunities based on
how critical towards growth and easy to implement they are
Add the new, updated URLs with right name convention
They are meant to be ranked so should be indexable and
differentiated with specifically relevant content
Update links & 301-redirect to only
crawl on the protocol to index & rank
Unblock the new URLs to be crawled & indexed
301s should go to the relevant new URLs &
stop being linked
Start 301-redirecting 4xx errors to
new URL destinations
High
High
Medium
High
MediumLow
38. #seopm at #theinbounder by @aleyda from @orainti
Prioritise also those affecting the content and queries w/ the
highest potential growth, profitability and lower competition
#seopm at #theinbounder by @aleyda from @orainti
Too Granular
Existing Pages
Little Existing
Competition
No Rankings vs.
Competitors
39. #seopm at #theinbounder by @aleyda from @orainti
Make sure your SEO recommendations are meaningful, don’t
focus on trivial, low impact, hard to implement changes
#seopm at #theinbounder by @aleyda from @orainti
40. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
As a result, develop solution driven SEO recommendations
showing how to fix every issue, attaching the affected URLs
41. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Create a recommendations summary to introduce the actions,
that will be also used as a reference to coordinate them
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development TBD TBD
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content TBD TBD
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
TBD TBD
42. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Organise & format the SEO recommendations document
to make it easy to navigate, refer & share
43. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Check out my #KoozaiTV video where I share a step-by-step
to develop actionable SEO recommendations
bit.ly/actionableseo
44. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Use them to give SEO trainings to the relevant teams -that
you can record to reuse- and create “SEO best practices”
45. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your SEO
recommendations
will be easier to
implement now!
46. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Follow a project
communication,
execution and
validation workflow
that fit with the
business operations
& project’s
characteristics and
goals
47. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“I was never told that
this change was going to
be launched last week
and that’s why it wasn’t
validated”
48. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“We’re still waiting
for the approval but
nobody answers and
we don’t know if the
message was
received”
49. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They say they weren’t
informed about the risks
and that’s why they did it
anyway”
50. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Present the SEO recommendations to the stakeholders,
including the “SEO champion”, highlighting the critical areas
51. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Assess the recommendations w/ the stakeholders, agreeing
on their execution while aligning w/ the existing workflow
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 2 Content Matt 2/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
3
Development &
Content
Matt &
Maria
3/9/2016
WHAT WHY WHERE WHO WHEN
52. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
WHAT WHY WHERE WHO WHEN
Recommendations Importance Status Area Priority Resource Person Date
Start canonicalizing and index color
facets
High Low
Listings & product
pages
1 Development Maria 1/9/2016
Add more content to listings w/ less
than 5 products by featuring related
ones
Medium Medium
2nd level sub-
categories
2
Development &
Content
Matt &
Maria
2/9/2016
Deduplicate & Optimize Titles High Medium Blog category pages 3 Content Matt 3/9/2016
Reprioritise the activities if needed based on their
confirmed viability and schedule vs. the expected impact
53. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Enable a test environment and allocate time and resources to
validate implementations before and after they are released
PRE-RELEASE
VALIDATION: OK?IMPLEMENTATION
YES
NO
YES
MOVE TO
NEXT ONERELEASE
NO
FIX
POST-RELEASE
VALIDATION:
OK?
54. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Although aligning w/ existing workflow and development
method, set for frequent SEO releases to see results sooner
https://zapier.com/learn/project-management/project-management-systems/
55. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Agree on the relevant & reasonable SEO KPIs and overall
goals once the SEO roadmap is established, not before
GOALS
X % Conversions Growth in N Months w/ Y% Increase every M Months
KPIS
ConversionsTrafficRankings
IndexabilityCrawlability
X % Traffic Growth in N Months w/ Y% Increase every M Months
X % Ranking Share Growth in N Months w/ Y% Increase every M Months
Links
56. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Give also different potential results scenarios in case the
most fundamental recommendations are not followed
seomonitor.com
57. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
The different teams involved in the SEO execution should
also make them part of their own goals to get their support
58. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Agreed on the Project Management tools and channels to be
used to coordinate & report the activities, KPIs & goals
59. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
It’s critical to choose one that fits w/ the development
model & workflow, that is used by the team involved
60. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Which might not only be just one, but a combination of them
61. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @oraintihttp://zapier.com/
Most of the popular project management tools now
also offer third-party integration via APIs via Zapier
62. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Including SEO tools like Deepcrawl, allowing us to send the
data to project management tools or get notifications
https://t.co/9MXbtcGu3z
63. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
If it’s viable to choose, specify which are your desired project
management functionalities and to be addressed needs
Tasks Management
Team Collaboration
FUNCTIONAL NON-FUNCTIONAL
Usability
Security
Performance
Availability
Accessibility
Cost
Multi-Device
Messaging System
Dashboard
Reports
Alerts
Calendar integration
Time Tracking
… …
Reliability
64. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Use this project management tools cheat sheet to select
those that fulfil your requirements, to test them
http://bit.ly/2ESpxDP
65. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Once selected, be consistent and share all the updates,
deliverables and communicate w/ the team through them
66. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Set weekly/bi-weekly update calls to clarify doubts soon
and update the team about any issues and process status
67. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Remember you depend on them to make things happen,
so be empathic and friendly when giving any input
68. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your project
communication,
execution and
validation workflow
will likely be more
efficient now!
69. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Establish a
monitoring &
reporting system that
allows you to track &
inform about the
process progress,
implementation
status and goals
results, as well as to
make decisions
70. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“We have no idea what
caused that
negative rankings and
traffic impact”
71. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“The test environment
was open for a few
weeks and got indexed
and ranked”
72. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
To avoid this…
“They now have
allocated 90% of digital
marketing budget to
PPC despite SEO being
the one that drives 90%
of conversions”
73. #seopm at #theinbounder by @aleyda from @orainti
Start tracking each of the established KPIs before starting
the SEO related releases, and set for frequent updates
ConversionsTrafficRankings
IndexabilityCrawlability Links
Google Search Console
Deepcrawl/Botify/Ryte/Sistrix
Google Search Console
CognitiveSEO/Majestic/Ahrefs/Sistrix
Google Analytics
SEOMonitor
Google Search Console
SEOMonitor/AWR/Accuranker
#seopm at #theinbounder by @aleyda from @orainti
74. #seopm at #theinbounder by @aleyda from @orainti
Use a monitoring system that facilitates the correlation
between your actions, rankings, traffic & conversion results
seomonitor.com
RANKINGS SEARCH VOLUME CONVERSIONSVISITS ENGAGEMENT
75. #seopm at #theinbounder by @aleyda from @orainti
Create a dashboard to use for day-to-day monitoring,
aggregating the top KPIs, to share w/ the team for updates
cognitiveseo
76. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Set alerts to be informed of any technical, content or link
related changes that will influence the site SEO status
littlewarden.com + cognitiveseo + seomonitor
77. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
As well as notifications when there are drastic rankings
and organic traffic or conversion changes
78. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Avoid missing them by configuring zaps to send
them as messages and archive them in your PM system
79. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Share monthly reports during “formal” follow-ups w/
execution, KPIs & Goals status and proposed next steps
Recommendations Importance Status Area Priority Resource Person Status Launch Date Comments
Details in
Basecamp
Start canonicalizing and
index color facets
High Low
Listings &
product
pages
1 Development Maria In Progress 2/5/2018
basecamp.com
/url/here/
Add more content to listings
w/ less than 5 products by
featuring related ones
Medium Medium
2nd level
sub-
categories
2
Development &
Content
Matt & Maria Launched 2/2/2018
basecamp.com
/url/here/
Deduplicate & Optimize
Titles
High Medium
Blog
category
pages
3 Content Matt Pending TBD
Unsolved
platform bug
basecamp.com
/url/here/
SEO Implementation Status
Results vs. Expected Goals Next Actions to Improve Results
KPIS STATUS
1. Overall traffic and conversion growth have increased more than
projected, however the results come from non-priority and lower
competition products categories, still that will hit ceiling soon, for
which further optimisation actions are in process for top ones.
2. Obtain platform vendor support in order to implement pending task No.
3 of high priority towards growth
3. ….
80. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Remember that SEO is iterative/incremental, if you identify
that something is not working, be flexible to pivot
81. #seopm at #theinbounder by @aleyda from @orainti#seopm at #theinbounder by @aleyda from @orainti
Your monitoring &
reporting system will
effectively inform
about the process
progress as well as
easily allow to make
decisions now!
82. #seopm at #theinbounder by @aleyda from @orainti
It’s time to get rid of that demogorgon
#seopm at #theinbounder by @aleyda from @orainti
83. #seopm at #theinbounder by @aleyda from @orainti
With the help of #SEOPM
#seopm at #theinbounder by @aleyda from @orainti
1. Better Project Qualification
Process that guarantees
support
2. Easy to follow, actionable SEO
Recommendations
3. Efficient communication,
execution & validation workflow
4. Effective monitoring system to
follow progress & make
decisions
84. #seopm at #theinbounder by @aleyda from @orainti
And get out from the upside down
#seopm at #theinbounder by @aleyda from @orainti
85. #seopm at #theinbounder by @aleyda from @orainti
Find all the #SEOPM resources here
#seopm at #theinbounder by @aleyda from @orainti
aleydasolis.com/en/seo-project-management/
86. #seopm at #theinbounder by @aleyda from @orainti
Let’s go!
#seopm at #theinbounder by @aleyda from @orainti