The 8-Step eCommerce Framework to Elevate Your SEO Game at #WTSFest 2020

In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.

How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.

This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.

The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.

In this webinar, I will go through the benefits and limitations of Data Studio, tips and tricks for turning spreadsheets into cool reports, and share some hot dashboard templates

The document discusses improving relationships between SEO and development teams. It recommends that SEOs communicate their technical priorities to developers, understand developers' workflows and limitations, and prioritize technical tasks based on their SEO impact and difficulty of implementation. The overall message is that SEOs and developers should collaborate to ensure technical optimizations are implemented effectively.

This presetation covers: - What SERP volatility is - Why SERP volatility happens - Methods to combat SERP volatility to stabilize keyword rankings

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.

The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.

The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.

We always hope to see our digital PR campaigns take off, but sometimes they can take off in the worst way. From inaccurate data to misleading headlines, there are plenty of ways that we can fall into data-related pitfalls. I explore some of the most common data dangers and how to avoid them so your campaigns don’t end up on the wrong side of digital PR Twitter, keeping you and your clients happy!

An SEO professional can learn on how to improve their relationship with developer and get technical SEO errors solved without a hassle This talk is about prioritising SEO activities based on regular cadence and at the same time calculating the risk radius of the high level decisions taken. About me: I have 7 years of experience in SEO, I work as an independent SEO consultant, co-host of #SEOTalk Twitter chat (which is India's oldest digital marketing Twitter chat up and running since 2012). If you have any questions, please feel free to reach out me on Twitter: @parthsuba77 and send me an email on parthsuba77[at]gmail[dot]com

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

Systems like OpenAI have put AI content generation into everyone's hands, but can you trust that content? Data from 3 original studies into AI content

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

Kristina Azarenko discusses common issues with eCommerce product pages and provides solutions. The three main issues are: 1) Almost identical products found on different URLs (e.g. different colors), 2) The same product found in different categories with different URLs, and 3) Products with the original manufacturer's description. Solutions include creating a single URL for all product variations, removing category indications from URLs, choosing a canonical product version, and adding unique content like customer reviews, questions and answers to differentiate products.

In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well. My website - https://marketingsyrup.com/ Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/ eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/ Tech SEO Pro course - https://techseo.pro/

Actionable ways to combat one of the biggest eCommerce SEO issues: duplicate product pages. I'll talk about the 3 most common issues and how to solve them

In this session, Kristina Azarenko will share the best practices for using JavaScript on a website so that it stays SEO-friendly (and can be found on Google). Kristina will also show real-life examples of when JS implementation went wrong and the tools to discover it.

In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.

View the 'Quality Content On Scale' slides from the SASCon 2015 session by Tecmark search director Stacey MacNaught. For a free 34-page ebook on the same topic, visit www.tecmark.co.uk/quality

The document provides guidance on focusing SEO efforts to have greater impact. It recommends starting with common keywords or a list of keywords and seeing what competitors rank for to find gaps. It also suggests grouping keywords by topic or subtopic and using a tree map to view opportunities at a glance. The document discusses exporting and combining keyword data from different sources and creating a pivot table to analyze the data.

Double the quality and quantity of your site traffic in these 4 steps https://www.pi-datametrics.com/

The document is a presentation by SEO expert Stephan Spencer about advanced keyword research techniques. The presentation covers identifying the right keywords to target, different types of searches, understanding the target market, and tools for keyword research. The goal is for attendees to learn at least one technique they can implement to make money.

The document discusses advanced content marketing strategies to drive traffic to websites through search engine optimization (SEO). It recommends doing keyword research to identify topics of interest to target audiences, creating better content than competitors on high potential topics, and promoting content through social media, partnerships, influencers and other means. Specific tips include using roundups to generate backlinks, repurposing content across platforms, monitoring online discussions, and sponsoring podcasts to reach engaged listeners.

In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.

With an emphasis on event marketing, Samantha Cuellar talks about the different ways to optimize your Facebook and Twitter account for conversions.

This document discusses practical keyword research strategies for SEO campaigns. It recommends dividing audiences into those at the top, middle, and bottom of the purchase funnel. For top-of-funnel researchers, it suggests identifying triggers for products/services. For mid-funnel users, it advises auditing existing traffic keywords and finding related terms. For linkers and amplifiers, it recommends targeting journalists. Measurement should include rankings, impressions, clicks, and conversions. Regular reevaluation of the keyword strategy is emphasized.

In this talk, I will concentrate on a particular migration type, switching content management systems — as this specific type has its own challenges. I will show you what you need to know before moving to another CMS, what issues you will face, and the exact steps to overcome these issues.

In this talk, Mark will explain why Google’s algorithm changes mean zero-volume searches are more important now than they ever have been and why ignoring zero-volume search terms leads to poor strategic decisions. For those new to the topic, he will also give actionable advice about tools and methodologies to integrate zero-volume into your workflow.

A presentation I conducted in November on networking with social media, as well as incorporating other career building tips, learned from the FindSpark community, to convey to my peers.

From the Ed O'Keefe Time Collapsing Mastermind in San Diego, California on March 9, 2017, these are the slides from my presentation on what's working now and marketing tips for 2017. There are 3 really big takeaways in this deck. First, the benefits of a "More Than One" funnel. Revenue from offering tripwire buyers the ability to purchase more than one of whatever your product funnel lead item is typically exceeds an additional 50% of sales without offering multiple buy options on the front. Second, we are using a great new content distribution and monetization tool called Sniply to share other people's content with our list. At the bottom of the content, Sniply provides a place for you to include a message and place a link and call to action related to the content. Third, either Justin Brooke of IMScalable or Mike Rhodes came up with a super smart idea of how to reduce retargeting costs dramatically, actually by an amount equal to the bounce rate on your site. By delaying the firing of the retargeting pixel on your site for 45 or more seconds, you don't pixel people who are not interested in your site and who bounce. Brilliant. Lots of other goodies here too. Definitely good actionable items to help you increase conversions, get competitive intelligence, some great MARTECH, marketing tools and more.

The document outlines an training session for FindSpark campus ambassadors. It provides an agenda for the training which includes introducing the FindSpark team, reviewing the goals and program requirements for ambassadors, examples from past ambassadors, benefits of being an ambassador such as career development resources and event tickets, blogging best practices, and a discussion on using social media and networking to build careers. The training aims to help ambassadors promote FindSpark on their campuses and learn skills to take control of their careers.

These are the areas I covered in my speech at SEOZONE: 1. How to create an effective pitch based on a combination of data, logic and emotion 2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)

Check out our exclusive UK Webinar previewing a new platform within LinkedIn specifically for better sales engagement - due for public release early August. If you use LinkedIn to generate and engage leads/prospects/customers, then this is an essential Webinar for you. LinkedIn Sales Solutions and SuccessFlow will cover the key steps: · LinkedIn Sales Platform Exclusive preview (Demo) · LinkedIn Social Selling · Salesforce Integration · Set-up & Training · Management & Measurement

CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.

Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid. Key Takeaways: What makes up a composable digital solution. Why content is still king in a composable world. How Headless CMS and Headless Commerce are different.

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GTM Proposal for a Female Condom Brand Launch In India

Brand Repositioning Strategy Presentation

Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.

Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity. Key Takeaways: What ABM really is, what it can and can't do. How to do ABM more effectively. What you need to do high performance ABM and what you should expect from it.

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

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In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

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In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.