SEO for Content: Better Together #AMAVESEO

Learn how to convince others of your UX ideas by understanding them. We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved! Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to. In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.

This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.

Trinh Tu, Research Director, Ipsos MORI Social Research Institute delivered this presentation on the Impact of poor skills: Employer perspective at 'Improving basic skills: An international perspective on a UK dilemma'; an Academic Conference sponsored by the Department of Business, Innovation & Skills (BIS) and Ipsos MORI’s Social Research Institute held on 14 January 2015.

You know your company's story, but what's the right voice to use in telling it? Find out how to craft your company's storytelling voice. Ann Handley, chief content officer of MarketingProfs and author of "Content Rules" shares tips and ideas for crafting your brand's storytelling voice.

Want to reach more readers and sell more books? You'll need a solid marketing plan. Get started with these 140 book marketing ideas!

How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves? Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.

LeadCrunch accelerates revenue while reducing customer acquisition costs. We scale demand gen with artificial intelligence that finds lookalikes to best-fit customers then engage these prospects to generate qualified leads and appointments. Unlike legacy intent data and ABM, our AI targeting finds missed opportunities, reduces waste, and gets more accurate with lead-level feedback.

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. By removing silos between teams and finding synergies on how paid and organic search can work together, you’ll be able to maximize digital shelf space. Watch this webinar and learn how to combine insights and data from paid and organic channels to create a cohesive search strategy that enhances your online visibility. You’ll leave this session with a better understanding of: - What it means to develop a cohesive search strategy. - The roles of each channel and how they can complement each other. - Key factors and ways to deliver a connected search program. Wayne Cichanski, Vice President of Search and Site Experience at iQuanti, and Erin Wilson, VP of Marketing at HomeEquity Bank, will walk you through the three steps to building a holistic search strategy. Watch now and discover how integrating paid and organic channels can improve your overall search performance and drive results for your business.

This document provides a summary of how to build a $100 million business through focusing on growth. It discusses the importance of having a growth engine to acquire customers in a sustainable way. Specifically, it outlines three main customer acquisition strategies: paid growth through advertising, viral growth by designing products for sharing, and sticky growth by retaining existing customers. The document then delves deeper into building an outbound sales funnel and playbook for hunting different types of customers in a business-to-business context on a relatively low budget through various stages of lead generation, nurturing and closing. It provides examples of tools and metrics to optimize this process.

Presented at the 2016 Habit Summit at Stanford (see: www.HabitSummit.com) Merci Victoria Grace leads the Growth team at Slack. Prior to joining Slack, she started a venture-backed game company, designed The Sims Social at Electronic Arts, and worked at a range of consumer, mobile and enterprise startups. Here she shares insights on putting "Habits to Work at Work".

This document provides 20 quotes from historical figures to inspire creative genius. The quotes encourage thinking outside the box, taking risks, being curious, breaking rules, and gaining an unfair advantage through creativity. They emphasize trusting instincts, changing the world through committed groups, and navigating without a map in creative pursuits. The document aims to banish creative roadblocks by sharing inspirational thoughts on creativity.

As every B2B brand turns to content marketing, we're about to be hit by a deluge of... crap. Here's what you can do about it.

If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

Storytelling is not only an entertaining source for information, but a way to engage and humanize our messages that helps them stick. Our brains are wired for stories. Like a drug, we seek them out. Good stories create lasting emotional connections that persuade, educate, entertain, and convert consumers into brand loyalists. Here’s another good reason to believe in the power of stories: You don't have a goddamn choice. We spend a third of our waking hours crafting stories, and the rest of the time consuming them. Our brains are always searching for stories. You need stories. You live your life around stories. Your life itself is a story. So, now find out how you can use them to better understand how brands and businesses can use storytelling to increase engagement and sales.

In our newest SlideShare series, we'll be taking a look at various 'work hacks' that will make your working life that little bit easier every day.

"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics. Advanced SEO isn't rel canonical or nofollow. Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them. This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.

This document lists various niches that the author has worked with including Christian, comedy, credit repair, crypto, dance, dating, drums, fashion, finance/entrepreneurship, fitness, food, golf, gymnast, hair stylist, magician, makeup, model, motorcycle, music, music producer, OnlyFans, pet/animals, sports, rating strangers, and real estate. It emphasizes that Instagram Reels presents a major opportunity for individuals and businesses to expand their influence and increase sales, and advises the reader not to miss out on capitalizing on this opportunity.

Take a break with inspirational thoughts on creativity from some of the top LinkedIn Influencers in the field of marketing. As an added bonus, check out the final pages to learn how you, as a marketer, can best utilize the Influencer channels for inspiration, education, and content curation.

¿Cómo hacer SEO en un mundo de búsqueda móvil? Echa un vistazo a los pasos, criterios, herramientas y tendencias a tomar en cuenta.

The document discusses findings from a survey of Millennials and Gen Xers in Australia regarding their financial behaviors and expectations. Some key findings about affluent Millennials include: - They have a progressive view of the future financial industry and are confident about their own financial success due to decisions made now. - They prefer to conduct their own research but also value validation from financial advisors. - They are loyal customers of financial institutions they trust but are also open to offerings from non-financial brands. - Social media plays a central role in their financial decisions and they demand a deeper connection with financial services providers.

How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.

A historical overview of the most important social media news and updates from February 2017. For more details go to my personal blog at doraseeks.com. Stay informed in the social media marketing world!!

10 Steps To Integrate Social Media in Financial Services Sharing our experience with LinkedIn “Apéro des Marketers” - 9th March 2017 – Luxembourg Christophe REGNAULT

In this whitepaper, we introduce several areas where social intelligence promotes a business’s goals but will never receive attribution for doing so. Specifically, while word-of-mouth recommendations are the most trusted form of marketing, their effects on sales may never be quantified through social alone.

You've been creating content for a while now, but is it really resonating with your audience? Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives. In this presentation, Uberflip's Hana Abaza and SnapApp's Lena Prickett provide actionable tips for how to deliver a powerful experience full of content that resonates with your audience. You’ll learn: - How to get to know your audience and identify what will resonate with them - How to find the data you need to continue creating and delivering resonant content - How to organize your content and provide an engaging content experience

What Are 8 Steps To A Successful Social Campaign Plan And Checklist? #slideshow Great resource from Spredfast. https://www.spredfast.com/ You can download the PDF from Spredfast here: What Are 8 Steps To A Successful Social Campaign Plan And Checklist? https://www.spredfast.com/social-media-strategies/social-campaign-planning-checklist

Mann-India Technologies is an IT consulting firm established in 2000 specializing in SAP implementations. They have expertise in SAP Extended Warehouse Management (EWM) solutions, having successfully implemented EWM projects for clients in various industries. Mann-India offers pre-configured SAP solutions and templates to help clients implement EWM systems more quickly. Their EWM offering includes packaged business processes and configurations based on best practices to accelerate project timelines and reduce costs.

How your mobile audience is searching? How can you target their behavior to grow your mobile search results, traffic and conversions? Check out this presentation.

I spoke to Mays Business School students about the inside scoop of working at an advertising agency, with a specific focus on public relations and social media. I walked the students through the plan and execution of our PR strategy at the 2016 Shell Houston Open.

Maahanmuuttajien työurat ja eläketurva rekisteriaineistojen valossa Eläketurvakeskuksen tutkimusseminaari 12.5.2016 Signe Jauhiainen (PTT)

Este documento describe la importancia de las habilidades comunicativas de los profesores y propone el uso de técnicas creativas de comunicación en el aula. Explica técnicas como la escucha activa, el arte de formular preguntas y la gestión de los silencios. Concluye que el desarrollo de competencias comunicativas en los futuros profesores y el uso de estas técnicas pueden motivar a los estudiantes y favorecer el aprendizaje.

Mobile is becoming an increasingly important traffic channel, and given recent developments like app indexation and AMP (Accelerated Mobile Pages), as well as the addition of new types of devices like wearables and smart tech, understanding how it fits into the bigger search marketing picture is more crucial than ever. This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search is heading.

Eläketurvakeskuksen viestintäjohtaja Kati Kalliomäen esitys Fountain Parin aamutilaisuudessa 1.9.2016

This document provides an overview of the global energy industry and Royal Dutch Shell's position within it. It analyzes industry trends, Shell's operations and competitors, scenarios for future energy demand, and Shell's strategies. The document compares a "Scramble" scenario of uncoordinated development to Shell's preferred "Blueprints" scenario of coordinated investment and policy to transition to a lower carbon future.

Discomfort is the mother of all conversion killers. The chief conversion officer: the copywriter. Appealing to a desire that already exists. You need to get your customer to 
 agree this is the time and place to take action. You need to get your customer into a comfort zone. When readers don’t feel good, they’re gone. Lack of trust Mystery Common Causes of Discomfort The key to overcoming confusion is clarity. Write a clear headline. We have a disconnect Twitter ad Landing page A clear connection Twitter ad Landing page The key to overcoming distraction is focus. Keep it simple. An effective web page has one job to do. Landing page: Get the form filled Build 
 your case Write what needs to be written. Don’t count characters, but make every character count. Overcome apathy by making sure nothing begins to feel optional, less urgent. irrelevant. Application:
 A selling proposition articulates 
 how your offer applies to the reader’s needs. Benefits:
 Answers the question: what’s in it for me? How to __________________ . An example of how to (blank) Context:
 Qualify and disqualify. Difference:
 What can you deliver unlike anyone else? Emotions:
 Tap into pleasures and pains with power words. Context: marketers Difference: focused budgeting Emotions: love
 You can’t bore people into buying. If attention is the web’s golden goose, 
 boredom is its rotten egg. Make it fun. • Lighten up • Tell a story • Push emotional buttons • Ask questions • Introduce characters • Speak to memories, values, dreams • Use your sense of humor • And remember who you are talking about…
 The reader Your copy stops working when it feels like work. Mystery Common Causes of Discomfort Desire - Friction
 = Conversion rate Give readers what they are looking for: ease. Introduce ease. • Shortcuts • Fast tracks • Templates • Cheat sheets • Checklists • Assure readers you’re leading them 
 down the fast and easy path Reduce risk. • “What if” always lingers in the reader's mind • Introduce safety nets • Address fears with reasons to be fearless Write conversationally. • Casual • Caring • Direct • Simple • Break rules We talk too much like marketers because we’re not listening to our customers. Develop pathological empathy for your customer. ~ Ann Handley Empathize Use first and second person voice. Actual landing page: marketing jargon My fix: voice of the customer The source of the headline idea comes from a customer testimonial. Actual landing page: marketing jargon My fix: voice of the customer The source of the headline idea comes from a customer testimonial. Offer proof. Give your reader ultra-clear directions. One choice wins. Use compelling verbs. Start… Try… Reserve… Buy… Get If you’re not creating a landing page, 
 you’re creating a leading page.

Alcanza el éxito SEO en un entorno multicanal optimizando cada una de las acciones de marketing online. ¡Aquí cómo!

This document provides an overview of the next evolution of internal auditing towards continuous risk and control assurance. It describes a vision for the future where the internal audit function is able to provide almost continuous assurance through monitoring of key risks and controls. The internal audit team would focus on rapid response audits of risk hot spots and process improvement consulting. This vision is illustrated through a story where an internal audit executive receives an alert from the continuous risk monitoring system about an inventory issue at one of the company's locations. The executive is able to review risk assessments and control monitoring dashboards to understand the issue and coordinate an initial response.

The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.

How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.

This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.

How to maximize your e-commerce driven SEO? Here are the key areas to address and how to prioritize your SEO actions.

Learn how to align SEO criteria and principles to content development to achieve better organic search results.

Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts

How to develop a successful SEO consulting business? Take a look at criteria & tips learned from +10 years in SEO consulting.

Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.