Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results
How to create content that generates leads -- not just traffic.pptx
The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdf
This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.
Identificando Búsquedas que Conviertan en tu Customer Journey
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Cost Effective Multilingual Content Optimization in An International SEO Process
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Martin McGarry - SEO strategy c/o England manager Gareth Southgate
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
The Quickest Win in SEO – How to do Internal Linking the Right Way
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing Reports
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
Giulia Panozzo | Neuroscience of Search | BrightonSEO April 2023
The document discusses applying neuroscience concepts to search engine optimization. It begins with an overview of the presenter's background in neuroscience and cognitive psychology. The presentation then covers topics like capturing attention, cognitive biases, heuristics in decision making, social proof, and the role of emotions. The goal is to optimize websites for users by understanding how the brain processes information, makes judgments and decisions. The key takeaway is that an effective SEO strategy puts the user's experience and needs at the forefront.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
Probabilistic Thinking in SEO - BrightonSEO October 2022
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.
When Your Inventory Changes: SEO Tips For Changing Product Pages
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Aleyda Solis — SEO for Marketplaces and e-Commerce Websites
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFest
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends implementing a responsive web design or dynamic serving to serve the appropriate desktop or mobile version to users. Key areas to focus on include making the mobile content fast loading, accessible without interruptions, and optimized with structured data and rich snippets. Mobile search queries should be analyzed and targeted with relevant mobile-optimized content to improve search visibility and conversions on mobile.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or dedicated mobile site, optimizing pages for speed and usability on mobile, implementing AMP pages where appropriate, optimizing mobile content, and using structured data and rich snippets to improve visibility in mobile search results. The overall goal is to analyze mobile search behavior and priorities and ensure the website is accessible, optimized and relevant for users on mobile devices.
Mobile-First SEO - The Marketers Edition #3XEDigital
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN
The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.
What Makes your SEO Fail (and how to fix it) #BrightonSEO
In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.
How to Leverage Content Curation in SEO #BrightonSEO
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
Hreflang: Is it really still necessary and how to use it successfully in 2023
Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.
The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.
The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.
Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
Cómo Gestionar Proyectos SEO Complejos de Forma Exitosa #SEonthebeach
Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos:
1. Influenciando para obtener apoyo a actividades SEO
2. Rapidez y agilidad para ejecutar y aprovechar oportunidades
3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores
Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.
Identifying Top Converting Queries at Every Stage of the Customer Journey #SM...
How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
Cómo Diagnosticar y Recuperar de una Caída de Tráfico SEO #SEOnderground
Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin
Frameworks y tips para gestionar con éxito procesos SEO en entornos complejos
¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.
How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Thriving as an SEO Specialist: Frameworks & Tips to Manage Complex SEO Processes
How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!
SEO Internacional: Acciones a Priorizar y Errores a Evitar #3HorasDeSEO
El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.
The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
PHP (Hypertext Preprocessor) is a widely-used open-source scripting language that is particularly suited for web development and can be embedded into HTML. It is primarily used for server-side scripting but can also be used as a general-purpose programming language. PHP is renowned for its simplicity, flexibility, and ease of integration with various databases and web servers, making it one of the most popular languages for building dynamic websites and web applications.led by Mr. Hirdesh Bharadwaj, is an ideal choice for summer training in PHP in Delhi. With Mr. Bharadwaj's extensive 15 years of experience in the field, Webs Jyoti offers top-notch training in PHP development.
One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects.Ducat offers comprehensive PHP training with a strong focus on practical implementation and live projects. Their course covers the latest industry standards and trends, ensuring that students are well-prepared for job placements .
Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Voice Search Optimization ACIL Computer Education: Known for its industry-standard training, ACIL offers various PHP courses ranging from basic to advanced levels. They emphasize hands-on training with real-world simulations and provide job assistance and placement guarantees for certain courses.
APTRON Gurgaon: APTRON offers a well-structured PHP course with modules on basic to advanced PHP concepts, webs jyoti, and CodeIgniter. They also provide live project experience and job placement assistance.
SLA Consultants India: SLA offers an advanced PHP training program designed by experienced professionals. Their course includes live projects, instructor-led classroom sessions, and extensive practical exposure to ensure students are industry-ready .
Each of these institutes has its own strengths, so you might choose one based on specific criteria such as course content, faculty experience, or placement records.Webs Jyoti: This institute provides 100% practical classes, study materials written by the founder, and training on 2-3 live projects. They also offer job placement assistance and grooming sessions for job seekers.Webs Jyoti ensures that students receive top-notch education and support to kickstart their careers in coding and software development.One notable aspect of Webs Jyoti is its unique approach. It's not just a training institute but also functions as a development agency. This means that students not only receive theoretical knowledge but also gain practical experience by working on real-world projects. Mr. Bharadwaj's extensive 15 years experien
Social Media Marketing Master Class - Jeff Dwoskin
How to Rethink the Way you use Instagram to Drive Sales and Customer Engagement
If you’re using Instagram to build or grow your business this presentation is for you. Navigating Instagram campaigns doesn't have to be overwhelming. By understanding the right strategies, you can turn engagement from a time-consuming task into a powerful tool for driving sales and a deeper understanding of your customers and fans.
Key Takeaways:
Running campaigns on Instagram can be and should be easy and effortless
Every post is an opportunity to collect valuable information to empower you to make more strategic choices
The power of giveaways on Instagram to drive engagement and first party data
Importance of SEO to support holistic marketing strategies and the rise of n...
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now!
Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
Talk by Louise at SEO Brighton in April 2022.
It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website.
In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.
Making Magento Magnificent for Marketing - Brighton SEO Spring 2023.pdfPushON Ltd
In this talk, Sam and Kestra will guide you through the world's leading enterprise platform, Magento (now Adobe Commerce). Learn how to make it a magnificent marketing machine with 50 rapid-fire tips that drive critical ROI and improve performance.
How to create content that generates leads -- not just traffic.pptxAramintaRobertson
The document discusses how to create content that generates leads rather than just traffic. It emphasizes focusing content on customers' needs through a solid content strategy, deep understanding of the target audience, expertise-driven content, and analytics tracking. Specific tips include researching common customer questions, identifying their best potential customers, and addressing popular search queries with in-depth answers from subject experts. The goal is to solve customers' problems and generate leads through helpful, targeted content.
This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.
Core Web Vitals Audit - Sophie Gibson - PDF - BrightonSEO.pdfSophie Gibson
This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.
Identificando Búsquedas que Conviertan en tu Customer JourneyAleyda Solís
Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Cost Effective Multilingual Content Optimization in An International SEO ProcessAleyda Solís
How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.
SEO Reporting to Impress: How to Successfully Report your SEO Efforts & Resul...Aleyda Solís
Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.
Martin McGarry - SEO strategy c/o England manager Gareth SouthgateMartin McGarry
This document outlines an SEO strategy inspired by Gareth Southgate's plan to improve the England football team. It presents a three step target setting framework: 1) Be competitive in 6-12 months, 2) achieve tournament success in 1-2 years, and 3) be number one in 2-3 years. Key metrics such as visibility, site health, traffic, and time on page are identified and targets are set for each step. Accompanying tasks are mapped to the metrics and timeline to execute the plan, such as link campaigns, technical fixes, and content updates. The strategy aims to provide structure through measurable goals and accountability.
The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDXAleyda Solís
The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
The Quickest Win in SEO – How to do Internal Linking the Right WayMartin Hayman
This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.
The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.
SEO Reporting: Slay the Time-Sucking Monster and Deliver Amazing ReportsSimon Lesser
Reporting is usually an inescapable part of SEO, but all-too-often a time-consuming mess. In this talk, Simon presents actionable tips on how to craft well-designed, easy-to-read reports by automating as much of the process as possible and focusing on pulling out meaningful insights for stakeholders.
Giulia Panozzo | Neuroscience of Search | BrightonSEO April 2023GiuliaPanozzo1
The document discusses applying neuroscience concepts to search engine optimization. It begins with an overview of the presenter's background in neuroscience and cognitive psychology. The presentation then covers topics like capturing attention, cognitive biases, heuristics in decision making, social proof, and the role of emotions. The goal is to optimize websites for users by understanding how the brain processes information, makes judgments and decisions. The key takeaway is that an effective SEO strategy puts the user's experience and needs at the forefront.
eCommerce Internal Linking - Into the Spider-Verse (BrightonSEO edition)Kristina Azarenko
In this talk, I’ll show smart internal linking tricks big brands are using. I’ll teach how these ideas can be used by medium and small-sized online stores as well.
My website - https://marketingsyrup.com/
Free SEO Pro Chrome extension - https://marketingsyrup.com/seo-pro-extension/
eCommerce SEO Mastery course - https://marketingsyrup.com/ebook/
Tech SEO Pro course - https://techseo.pro/
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
SEO for Ecommerce: 5 Must Follow Tips at #MaxNordic Aleyda Solís
Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
SEO for Changing E-commerce Product Pages - How to Optimize your Online Store...Aleyda Solís
How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.
5 Retail Principles to Rule your E-commerce SEOAleyda Solís
The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.
When Your Inventory Changes: SEO Tips For Changing Product Pages Aleyda Solís
How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!
Aleyda Solis — SEO for Marketplaces and e-Commerce WebsitesSemrush
These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderAleyda Solís
How to drive your SEO for growth and win over your competitors? In this presentation I show you hot to identify the best opportunities to drive a competitive SEO process.
This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.
SEO For Marketplaces: Overcoming Technical Challenges #WTSFestAleyda Solís
How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends implementing a responsive web design or dynamic serving to serve the appropriate desktop or mobile version to users. Key areas to focus on include making the mobile content fast loading, accessible without interruptions, and optimized with structured data and rich snippets. Mobile search queries should be analyzed and targeted with relevant mobile-optimized content to improve search visibility and conversions on mobile.
Seo in a mobile first era markteters editionRalph Paglia
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.
The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or dedicated mobile site, optimizing pages for speed and usability on mobile, implementing AMP pages where appropriate, optimizing mobile content, and using structured data and rich snippets to improve visibility in mobile search results. The overall goal is to analyze mobile search behavior and priorities and ensure the website is accessible, optimized and relevant for users on mobile devices.
Mobile-First SEO - The Marketers Edition #3XEDigitalAleyda Solís
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
Using SEO to Achieve your Content Goals by @aleyda at #ConfabMN Aleyda Solís
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Similar to 7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon (20)
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Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.
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The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.
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7 E-Commerce SEO Mistakes & How to Fix Them #DeepSEOCon
1. #ecommerceseo at #deepseocon by @aleyda from @orainti
7 E-Commerce SEO
Mistakes
… and how to Solve Them
#ecommerceseo at #deepseocon by @aleyda from @orainti
2. #ecommerceseo at #deepseocon by @aleyda from @orainti
Organic search is the bigger traffic driver to
online stores, even well known ones, after direct
amazon.com ebay.com etsy.com bestbuy.com target.com homedepot.com
semrush
3. #ecommerceseo at #deepseocon by @aleyda from @orainti
The biggest e-
commerce platforms
acknowledge this
and have started to
provide more SEO
related
functionalities..
4. #ecommerceseo at #deepseocon by @aleyda from @orainti
However, e-commerce sites characteristics
make them challenging to optimize for search…
A high number of
pages due to
products volume
Complex
categorization
Constant URLs
changing status
due to dynamic
inventory
Same products
information than
other Websites
5. #ecommerceseo at #deepseocon by @aleyda from @orainti
… as they generate fundamental SEO issues!
Crawl budget
problems
Content
cannibalization
issues
Internal linking
challenges
Poor content
pages that won’t
rank
6. #ecommerceseo at #deepseocon by @aleyda from @orainti
Online stores are
great to improve
your abilities to
tackle SEO issues at
scale to achieve
results
7. #ecommerceseo at #deepseocon by @aleyda from @orainti
Let’s see 7 common e-commerce
SEO errors & how to fix them
#ecommerceseo at #deepseocon by @aleyda from @orainti
8. #ecommerceseo at #deepseocon by @aleyda from @orainti
1. No-Indexed sub-categories or
facets pages with traffic potential
#ecommerceseo at #deepseocon by @aleyda from @orainti
9. #ecommerceseo at #deepseocon by @aleyda from @orainti
2. Un-linked sub-categories or facet
pages with traffic potential
#ecommerceseo at #deepseocon by @aleyda from @orainti
10. #ecommerceseo at #deepseocon by @aleyda from @orainti
Many e-commerce won’t rank for popular terms as
they’ll noindex sub-categories or facets by default…
11. #ecommerceseo at #deepseocon by @aleyda from @orainti
Some sites canonicalize all their sub-categories or
facets to their main categories…
13. #ecommerceseo at #deepseocon by @aleyda from @orainti
to avoid content duplication & control crawl budget,
some also noindex & obfuscate their internal links too
#ecommerceseo at #deepseocon by @aleyda from @orainti
14. #ecommerceseo at #deepseocon by @aleyda from @orainti
However, subcategories & facets can connect with
popular searches with high commercial intent
15. #ecommerceseo at #deepseocon by @aleyda from @orainti
If your sub-categories/facets can’t rank, your
products pages will do it instead but worse…
16. #ecommerceseo at #deepseocon by @aleyda from @orainti
.. with inconsistent rankings between many “somewhat
relevant” product pages cannibalizing each other
17. #ecommerceseo at #deepseocon by @aleyda from @orainti
… main categories will also rank instead in other
scenarios but will have poorer conversions too
18. #ecommerceseo at #deepseocon by @aleyda from @orainti
Should you index a sub-category or facet page?
Index
Noindex
No
Are there enough
products at the sub-
category/facet level
to satisfy the user
need?
No
Yes
Yes
Demand
Supply
The sub-category/facet
has enough search
volume to compensate
their optimization
This is why is
recommended than
rather than no
indexing by default,
to validate the
supply and demand
of each sub-
category/facet to
assess their
potential
19. #ecommerceseo at #deepseocon by @aleyda from @orainti
It’s fundamental to
develop a keyword
research to identify
the search volume
related to each sub-
category/facet…
20. #ecommerceseo at #deepseocon by @aleyda from @orainti
.. as well as the
number of
unique products
offered per sub-
category/facet
to satisfy the
demand
21. #ecommerceseo at #deepseocon by @aleyda from @orainti
>
If there’s a demand and supply that compensates sub-
categories and facets optimization, index them!
22. #ecommerceseo at #deepseocon by @aleyda from @orainti
Don’t link to
canonicalized
Category URLs
… without forgetting to allow their crawling and
effectively link them through their canonical URLs
23. #ecommerceseo at #deepseocon by @aleyda from @orainti
3. Internal search results pages that
cannibalize and won’t rank well
#ecommerceseo at #deepseocon by @aleyda from @orainti
24. #ecommerceseo at #deepseocon by @aleyda from @orainti
Some e-commerce sites still index their internal
search results pages to attract rankings & traffic..
26. #ecommerceseo at #deepseocon by @aleyda from @orainti
The issue here
is that we can
end up easily
ranking for
non-relevant
terms..
27. #ecommerceseo at #deepseocon by @aleyda from @orainti
Causing content duplication with categories/sub-
categories/facets that are indexable & meant to rank
28. #ecommerceseo at #deepseocon by @aleyda from @orainti
… that end up being cannibalized in Google search
results by these other pages…
29. #ecommerceseo at #deepseocon by @aleyda from @orainti
Ranking in
worse
positions than
a category/
sub-category/
facet that
feature more
comprehensive
content & are
better linked
30. #ecommerceseo at #deepseocon by @aleyda from @orainti
To avoid this,
some sites decide
to canonicalize
from their internal
search results
pages to their
alternate
categories/sub-
categories/facets
…
31. #ecommerceseo at #deepseocon by @aleyda from @orainti
… although the
best is to 301-
redirect internal
search results to
their relevant
categories/sub-
categories/facets
pages
32. #ecommerceseo at #deepseocon by @aleyda from @orainti
Instead of directly
indexing them,
monitor your
internal searches
to identify
categories/facets
with potential to
create and index
33. #ecommerceseo at #deepseocon by @aleyda from @orainti
4. Categories and sub-categories
pages with little unique
commercial content to rank
#ecommerceseo at #deepseocon by @aleyda from @orainti
34. #ecommerceseo at #deepseocon by @aleyda from @orainti
As we saw before, categories/sub-categories/facets
connect with some of the most important searches…
35. #ecommerceseo at #deepseocon by @aleyda from @orainti
However, many of these
pages only feature links to
products, without any
descriptive text, which
makes them hard to rank
https://www.mariehaynes.com/john-mueller-podcast-transcription/
36. #ecommerceseo at #deepseocon by @aleyda from @orainti
A common approach is to
add descriptive text at
the end of the products
listings to improve their
relevance without hurting
conversion…
37. #ecommerceseo at #deepseocon by @aleyda from @orainti
The problem is that many times this content is not
really useful and doesn’t connect with user intent…
John Mueller:
https://www.mariehaynes.com/john-mueller-podcast-transcription/
38. #ecommerceseo at #deepseocon by @aleyda from @orainti
Sometimes entire articles
are placed at the bottom of
the products listings, with
an informational intent, not
commercial
39. #ecommerceseo at #deepseocon by @aleyda from @orainti
John Mueller:
This type of text can end up confusing Google about
the nature/intent of the categories pages …
https://www.mariehaynes.com/john-mueller-podcast-transcription/
40. #ecommerceseo at #deepseocon by @aleyda from @orainti
It’s then fundamental to
develop a keyword
research to identify the
questions that are made
in this phase of the
purchasing journey to
clarify customers doubts
Semrush, sistrix
41. #ecommerceseo at #deepseocon by @aleyda from @orainti
Frase
You can use
content
optimization tools
that offer relevant
suggestions
depending on
content nature
42. #ecommerceseo at #deepseocon by @aleyda from @orainti
Supporting categories/facets pages to sell better too
Confirming
users that they
products they’re
seeing are the best
for their scenario
Clarify any
doubt around the
use and
characteristics of
the products
Inform why
they’re in the best
place to buy these
products
https://www.aleydasolis.com/en/search-engine-optimization/optimizing-content-in-category-pages-while-keeping-its-commercial-nature/
43. #ecommerceseo at #deepseocon by @aleyda from @orainti
Integrating them with
the necessary visibility
within the listing to
fulfill their role with
users too
44. #ecommerceseo at #deepseocon by @aleyda from @orainti
Check this Glenn’s
case study showing
how cutting “fluff”
content in e-
commerce content
impacted in better
rankings
https://www.gsqi.com/marketing-blog/ecommerce-category-description-case-study/
45. #ecommerceseo at #deepseocon by @aleyda from @orainti
5. Products pages with poor unique
descriptive content
#ecommerceseo at #deepseocon by @aleyda from @orainti
46. #ecommerceseo at #deepseocon by @aleyda from @orainti
Product pages target a very long tail of queries that
can end up generating most of your traffic
47. #ecommerceseo at #deepseocon by @aleyda from @orainti
Users also tend
to share
products pages
more than
categories, so
they attract
valuable
backlinks and
direct traffic too
48. #ecommerceseo at #deepseocon by @aleyda from @orainti
However,
products pages
also tend to show
little unique
content that and
Google tend to
leave them out of
their index due to
that too
49. #ecommerceseo at #deepseocon by @aleyda from @orainti
This is why is
fundamental to
enhance products
pages with valuable
information, that
describe the product
and help to sell,
supporting the
customer decision
making process
Unique
descriptions
Comparisons Q&As
Reviews
Complementary
Products
Similar
Products
50. #ecommerceseo at #deepseocon by @aleyda from @orainti
Title & Meta
Description
with version
and Color
Product
Description
with version
and color
Product
Heading with
version and
Color
VS
Start by differentiating similar products using their
specific characteristics within the metadata…
Product
Heading with
version and
Color
Title & Meta
Description
with version
and Color
Product
Description
with version
and color
51. #ecommerceseo at #deepseocon by @aleyda from @orainti
Leveraging
automated
content
generation tools
to advance faster
as an input to
copywriters
copy.ai & neural text
52. #ecommerceseo at #deepseocon by @aleyda from @orainti
If you have many identical or very similar products
with a very short lifespan..
53. #ecommerceseo at #deepseocon by @aleyda from @orainti
It’s better to
consolidate them
in “static"
products
aggregator pages
that offer the
different products
of the same type,
brand,
characteristics of
different sellers
54. #ecommerceseo at #deepseocon by @aleyda from @orainti
6. Products pages with backlinks
and traffic that generate errors or
are inconsistently redirected
#ecommerceseo at #deepseocon by @aleyda from @orainti
55. #ecommerceseo at #deepseocon by @aleyda from @orainti
Some products
URLs tend to
have a very
short lifespan
and end up
generating
errors…
56. #ecommerceseo at #deepseocon by @aleyda from @orainti
.. these don’t only affect the site crawl health, but its
rankings and traffic attracted by these pages
57. #ecommerceseo at #deepseocon by @aleyda from @orainti
It’s common when analyzing products URLs to find
not only HTTP errors but redirects with issues..
58. #ecommerceseo at #deepseocon by @aleyda from @orainti
This is why is fundamental to establish rules and
criteria to manage their crawling and indexing…
59. #ecommerceseo at #deepseocon by @aleyda from @orainti
Before creating
a new URL,
establish
validations to
verify if the
product existed
in the past, and
use the old
URL…
60. #ecommerceseo at #deepseocon by @aleyda from @orainti
When doing a product “pre-launch”, use the same
URL that the product page will have when is sold…
61. #ecommerceseo at #deepseocon by @aleyda from @orainti
Remember to list products in the relevant and
indexable categories/sub-categories/facets ….
62. #ecommerceseo at #deepseocon by @aleyda from @orainti
Don’t link to
canonicalized
Product URLs
… and link to them using their canonical URLs,
avoiding canonicalized ones
63. #ecommerceseo at #deepseocon by @aleyda from @orainti
https://developers.google.com/search/docs/data-types/product
Use product structured data to specify their
characteristics and improve their SERP snippet
64. #ecommerceseo at #deepseocon by @aleyda from @orainti
https://support.google.com/merchants/answer/7439058?hl=en
Create and send products feeds through the
merchant center to maximize their visibility
65. #ecommerceseo at #deepseocon by @aleyda from @orainti
When a
product is out
of stock,
eliminate its
inclusion in
listings, XML
sitemaps and
feeds
66. #ecommerceseo at #deepseocon by @aleyda from @orainti
If it’s a temporary
status: the product
page should be
kept indexable,
allowing users to
be notified when is
back to stock,
offering similar
products
67. #ecommerceseo at #deepseocon by @aleyda from @orainti
The product structured data and feeds should be
updated and show their out of stock status too
68. #ecommerceseo at #deepseocon by @aleyda from @orainti
If it’s permanently out of stock, and the product has
a new version, 301-redirect towards it
301 redirect to new
product page, while
alerting users.
Update internal links, XML
sitemaps and product
feeds
69. #ecommerceseo at #deepseocon by @aleyda from @orainti
Add a
notification
explaining to the
user why it’s
being redirected
… if there isn’t a new product version, but the page
has backlinks, traffic, rankings: 301 redirect to category
70. #ecommerceseo at #deepseocon by @aleyda from @orainti
Don’t do
this
Avoid
302 temporary
redirects that
don’t pass the
former page
popularity and/
or redirect to a
non-relevant
category page
Don’t do
this
71. #ecommerceseo at #deepseocon by @aleyda from @orainti
Don’t show 404 http errors for out of stock products
with backlinks: you’ll lose value + is bad experience
72. #ecommerceseo at #deepseocon by @aleyda from @orainti
Personalize
the error
page offering
alternatives to
make it usable
You can use 404s/410s in pages out of stock that
don’t have traffic, rankings, nor backlinks
73. #ecommerceseo at #deepseocon by @aleyda from @orainti
Al internal links, search pages, XML Sitemaps & feeds
should eliminate these unavailable products URLs
74. #ecommerceseo at #deepseocon by @aleyda from @orainti
Establish rules in your store platform for each of
these scenarios, to configure accordingly
https://www.aleydasolis.com/en/search-engine-optimization/ecommerce-seo-issues-how-to-fix/
75. #ecommerceseo at #deepseocon by @aleyda from @orainti
ryte
Set recurring automated crawls to identify still
existing issues and solve them too
76. #ecommerceseo at #deepseocon by @aleyda from @orainti
Use real
time monitoring
systems to
perform this
identification
much more
quickly,
receiving alerts
too
Little Warden & Content King
77. #ecommerceseo at #deepseocon by @aleyda from @orainti
You can integrate
traffic and ranking
data to only get
alerts of those
pages with a
minimum value
Little Warden & Content King
78. #ecommerceseo at #deepseocon by @aleyda from @orainti
7. Not establishing a full Web
structure allowing to connect
through all customer journey
#ecommerceseo at #deepseocon by @aleyda from @orainti
79. #ecommerceseo at #deepseocon by @aleyda from @orainti
There is high traffic potential beyond categories
pages in the buyer journey: brands, comparisons, etc.
80. #ecommerceseo at #deepseocon by @aleyda from @orainti
Many e-commerce sites don’t feature Web areas &
content that allow to rank for more relevant queries
Brand hub Model comparisons Gift Cards
81. #ecommerceseo at #deepseocon by @aleyda from @orainti
It’s key to
develop a keyword
research and content
audit, that allows to
map all the different
queries types during
the buying journey
with a relevant areas/
content type that
satisfies their need
Guides/articles
Brand page
Comparison page
…..
82. #ecommerceseo at #deepseocon by @aleyda from @orainti
To help, I’ve created this reference for e-commerce
sites, to avoid forgetting relevant queries types…
https://www.aleydasolis.com/en/search-engine-optimization/keyword-mapping-cheatsheet/
83. #ecommerceseo at #deepseocon by @aleyda from @orainti
… you can also see examples of known online stores
for each and copy/paste from Google sheets
https://www.aleydasolis.com/en/search-engine-optimization/keyword-mapping-cheatsheet/
85. #ecommerceseo at #deepseocon by @aleyda from @orainti
Following the previous advice is how you’ll minimize
these most common issues..
Crawl budget
problems
Content
cannibalization
issues
Internal linking
challenges
Poor content
pages that won’t
rank
86. #ecommerceseo at #deepseocon by @aleyda from @orainti
…
and maximize
your organic
search results
results to
achieve your
sales goals
87. #ecommerceseo at #deepseocon by @aleyda from @orainti
www.orainti.com
Thanks! Questions?
orainti.com
I’m Aleyda Solis
* SEO Consultant & Founder at Orainti
* SEO Speaker at +100 Events in +20 countries
* Author “SEO. Las Claves Esenciales.”
* Crawling Mondays Video & Podcast Series Host
* #SEOFOMO Newsletter Wrangler
* Maker LearningSEO.io
* European Search Personality of the Year in 2018
* remoters.net Co-Founder