Winning SEO when Migrating International Websites #dguconf

The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.

Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.

How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!

The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.

Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.

In this talk, given for SEO Mastery Summit 2022, I: - propose a continuous improvement planning approach for web architecture - highlight the importance of goal-driven site architecture planning - highlight the relationship between site goals, user personas, and search intent - demonstrate ways of considering search intent in both page planning and structure planning - highlight the benefits of having an intent-driven website architecture - highlight different ways to troubleshoot for intent mismatch - recommend some further reading to get set you on a path of success ✨ If you want to read the talk write-up, head over to: https://lazarinastoy.com/building-a-search-intent-driven-website-architecture/

Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

This document discusses how to control Googlebot's crawling of a website. It notes that Googlebot often does not crawl all pages of large websites due to limited crawl budgets. It recommends analyzing website logs and other metrics like pages crawled, indexed, ranked, impressions, clicks and conversions to understand Googlebot's behavior. The key factors that influence Googlebot are described as the "magic triangle" of links, content, and technical aspects. All three need attention to help Googlebot fully crawl and index a website.

Do you sometimes find it difficult to create targeted content for a specific point in your buyer's journey? Well, maybe you are not using the right content. In this talk, we go through the different content formats there are and how those can be mapped to a specific buyer's journey.

How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!

This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.

The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

How to migrate internationally targeted Websites? Learn the usual scenarios, SEO criteria and steps to follow to avoid missing anything important.

This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.

In this presentation Aleyda goes through actionable steps to follow to effectively migrate your Websites without losing rankings and traffic and take the opportunity to grow it.

The document discusses best practices for multinational SEO. It recommends selecting the appropriate international web structure like ccTLDs, subdirectories, or subdomains based on the target country or language. It also stresses the importance of fully localizing all content, design, and metadata for different international audiences. Proper implementation of hreflang tags is highlighted as critical for specifying the language and country of each page version to avoid traffic cannibalization across versions.

Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.

Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.

How can help integrate with other areas to drive multi-channel growth? Check out these use cases and scenarios that will bring results.

This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.

At the 2015 MnSearch Summit, Aleyda Solis delivered a great presentation titled "How to Effectively Establish & Run a Successful International Digital Marketing Strategy".

This document summarizes an international SEO presentation given at SMX Paris 2014 by Aleyda Solis. The presentation stressed that international SEO requires a full strategic approach, including optimizing the international web structure, creating localized and relevant content for target audiences, and developing an international link building campaign. It provided best practices for each element, such as selecting the appropriate international web structure based on language vs. country targeting, conducting localized keyword research, and developing content optimized for the keywords and terms used in each market.

How to maximize the chances for an effective HTTP to HTTPS migration? Check out these steps and do's & don'ts

The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.

How to avoid losing traffic, and most importantly, keep your old rankings in a Web migration scenario? Take a look at these steps, tools and criteria to take into consideration.

How to make sure that you don't only avoid missing but actually improving your organic search visibility and traffic during a Web migration? Check out these steps, criteria and tools.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

Learn how to move your SEO actions and efforts for a Google's mobile first index and most of searches coming from mobile devices

Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.

How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.

How to effectively achieve success in International Search Markets? Here you have the ingredients for your growth!

Expanding and growing your web search presence abroad can be tough, especially if you're starting from scratch in competitive countries and industries. You now have something less to worry about though: Aleyda will share insights, actionable tips and steps to follow to maximize your chances of success learned by doing international SEO to hundreds of sites across the globe for multinational to local startups in Europe, USA and Latin America.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

Learn how to develop SEO audits that get implemented and allow you to achieve SEO success by following these principles, best practices and resources.

Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.

Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos: 1. Influenciando para obtener apoyo a actividades SEO 2. Rapidez y agilidad para ejecutar y aprovechar oportunidades 3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores

Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin

¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.

In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.

El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.

The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.

Free Healthcare Marketing Plan for Medical Practices and Healthcare professionals in USA!

Billion Broadcaster revolutionizes advertising with its innovative combination of frame posters and horizontal lift advertising screens. The frame posters, strategically placed for maximum visibility, offer a timeless and elegant medium for brand messaging.

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

GTM Proposal for a Female Condom Brand Launch In India

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion