Winning conversion driven E-commerce SEO #SearchLeeds

How to improve your SEO process effectiveness? Take a look at some of the SEO project management actions, tools and principles that can help!

How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.

The document discusses SEO strategies for small businesses. It begins with an introduction by Aleyda Solis, an SEO consultant. She then provides 3 tips for successful SMB SEO: 1) Take advantage of being a new player in the market by starting with an initial audit and using an easy-to-optimize CMS. 2) Leverage the ownership and size of SMBs to establish fast SEO strategies and content creation. 3) Maximize the social and local nature of SMBs by optimizing local listings, connecting with communities, and making content shareable. The presentation aims to help SMBs overcome SEO challenges through agile and optimized strategies.

Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content

How to optimize your videos to for YouTube and Google organic search results? Learn the main criteria, steps and tools in this presentation!

The document discusses common problems faced by SEO project managers and provides tips to address them. It describes three main problems: 1) Unrealistic client expectations due to lack of proper qualification and communication. 2) Developers not properly implementing SEO recommendations due to insufficient education and validation. 3) Not knowing what worked due to changes being made together late and hastily without documentation. For each, it provides strategies around communication, education, validation, documentation and agile project management to enhance SEO project assessment, development performance and iterative optimization.

In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.

Learn how to make the most out of your videos SEO by optimizing them for YouTube and Google search results: criteria, best practices, tools and more!

How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.

How and what you should monitor and track as a search marketer to improve and answer the questions that will drive growth in your process? Here's how!

How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.

The document discusses analyzing website log files to gain insights for search engine optimization (SEO). Log files record all website requests, including from search bots, and can be used to analyze crawling behavior, error rates, and other metrics to identify SEO opportunities like pages not being crawled frequently or returning errors. Various tools are described that can help with log file analysis, from command line utilities to dedicated log analyzers and SEO crawlers that integrate log data. Key questions are provided that log files can help answer regarding search bot access, crawl budgets, redirect issues, and mobile indexing.

How to establish a strategic Mobile SEO approach for both Web & app presence? Take a look at this Webinar I did for WebPromoExperts

The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.

How to make the most out of search for an education org? Check out these criteria, tools and process to get the fundamentals right.

How to identify content opportunities that connect with your audience? In these slides Aleyda shares the steps, questions and tools to detect them.

Malcolm has been working in search since 2005, when he joined Epiphany as the first employee. His expertise is problem solving which lends itself very well to his role as Head of Technical SEO. Malcolm likes to think of himself as an “approachable nerd”, able to talk equally well to normal people and technical nerds like him. Talk Synopsis: You have implemented best practice, created great content and achieved some awesome links. Welcome to Page 2! In this talk we will look at the concept of Brand and how Google is likely to be using it to ensure Page 1 is the best it can be.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

This document summarizes Aleyda Solis's presentation on competitive SEO analysis. It recommends identifying real competitors targeting the same keywords, comparing their authority, content, and technical SEO against one's own site to find opportunities. Prioritize keywords where competitors have lost visibility or aren't ranking highly. Leverage on-page and off-page strengths like local relevance or ability to implement changes faster than bigger competitors. The goal is a strategic SEO approach that optimizes the entire digital presence and customer experience, not just keywords in isolation.

How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.

Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts

How can help integrate with other areas to drive multi-channel growth? Check out these use cases and scenarios that will bring results.

The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.

The document discusses building a solution-focused marketing toolbox. It recommends defining problems and questions, mapping them across marketing processes and channels, and specifying data and tool requirements. This will ensure tools support the overall marketing strategy by answering key questions. Several example tools are provided that could help with tasks like analyzing keyword opportunities, site link graphs, and page speed issues. The overall message is to take a strategic approach to tools by focusing on solving business problems rather than just acquiring new technologies.

Learn how to develop successful SEO reports to deliver to stakeholders and decision makers that effectively communicate the SEO process goals and influence actions.

Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.

These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/

Search analytics shouldn't only be focussed on tracking and informing about the success of you SEO strategies; it should measure everything that impacts your process to discover growth opportunities that will help you make decisions to refine, expand or completely switch your efforts strategically. Learn about the KPIs, the sources, tools, questions and frameworks to turn your search data into profitable actions.

Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.

What to measure in your SEO Process? Let's review the process, data & criteria to follow to make better decisions.

Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.

Learn how to move your SEO actions and efforts for a Google's mobile first index and most of searches coming from mobile devices

How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!

Learn how to align SEO criteria and principles to content development to achieve better organic search results.

Mobile First & AMP, Structured Data & SERP Features, HTTPS migration - Learn which are the SEO strategies that will allow you to maximize results in 2017.

Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

Learn how to develop SEO audits that get implemented and allow you to achieve SEO success by following these principles, best practices and resources.

Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.

Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos: 1. Influenciando para obtener apoyo a actividades SEO 2. Rapidez y agilidad para ejecutar y aprovechar oportunidades 3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores

Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.

This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.

Learn how to avoid SEO F*ck ups by setting an SEO Quality framework by educating, validating and monitoring your SEO process activities.

Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.

Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin

The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

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Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.