Identifying Top Converting Queries at Every Stage of the Customer Journey #SMXConvert

Learn how to make the most out of international SEO to grow your organic search results and profits from international markets: criteria, do's and dont's, tools and more.

Learn about the worst technical SEO issues and how to avoid them from happening on your Website: Validations, test and tools to use in SEO!

The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

Aprender a desarrollar estudios de palabras clave enfocados a identificar términos que conviertan para el éxito de tu proceso SEO y alcance de objetivos a nivel de conversión.

Learn about the most common SEO issues of online stores or e-commerce websites and how to fix them in a cost effective way.

Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.

This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.

Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!

The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO. From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.

When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way. In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety. They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for Enterprise level sites.

Have your website rankings dropped recently? Do you need help figuring out what might have caused it? In my experience, it's one of three factors: an algorithm, internal changes or external factors. Click through my deck to learn more.

Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.

Day 2 Session: Essential Steps for Performing an Effective SEO Audit Presentation: Tools of the Trade for Running SEO Audits by Benj Arriola #SMX #24A

How to make sure that you don't only avoid missing but actually improving your organic search visibility and traffic during a Web migration? Check out these steps, criteria and tools.

How can you optimize your products URLs to make the most out of them from a search and conversion perspective while avoiding the most common lifecycle issues of your inventory? Take a look!

How to win international SEO? Take a look at the process, criteria and tools to use to expand your organic search visibility in international markets.

From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: Search Engine Friendly Web Design: Designing For People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder and SEO Director. #SMX #12D

The document discusses how to leverage dynamic search ads (DSAs) to improve search engine marketing campaigns. It covers how DSAs work, who should use them, their pros and cons, best practices, and advanced automated strategies. DSAs allow advertisers to target long-tail search queries without having to create many individual ads. The document provides tips on setting up DSAs, optimizing with negative keywords and analytics, and using automation to further optimize bids, budgets, and ad pausing based on performance metrics.

Alexis talks about what it means to be in an agency, things we're thinking about, shifts we've seen within our client-base, the future of marketing and SEO.

The document discusses Accelerated Mobile Pages (AMP) and provides best practices for implementing AMP. Some key points: - AMP can help improve mobile site speed and visibility in Google search, but is not meant to replace a mobile site and has limitations. - Proper AMP implementation requires validating functionality can be replicated using AMP components and ensuring a consistent user interface across original and AMP pages. - Common AMP errors relate to unsupported attributes/tags and should be prioritized for fixing based on page impact and frequency. - Monitoring AMP usage and errors through Google Search Console and other tools can help optimize implementation. - Internal linking should only be to original URLs and non

How to optimize marketplaces, e-commerce or inventory driven Websites? In this presentation you have actionable tips to improve the most common technical related issues of marketplaces sites.

This document provides guidance on international SEO. It recommends starting by validating potential markets through analyzing organic search traffic, mobile traffic, seasonality, search volume and competition for different countries and languages. Next it discusses optimizing the website structure for international targeting, ensuring content and experience is localized properly. It also covers configuring hreflang tags and metadata correctly. Finally, it discusses understanding the target international audience through analyzing popular topics, traffic sources, influencers and competitors to develop content and link building strategies. The overall goal is to make international SEO efforts successful and ensure the ROI is higher than costs.

The document discusses using negative audiences in digital marketing campaigns. It provides four examples of unwanted target audiences: already known leads, poor website engagement, wrong persona, and unwanted audience patterns. Negative audiences can be used to shape target audiences by focusing messaging and optimizing targeting strategies. Audience shaping involves layering audiences in a hierarchy and excluding lower priority audiences from higher priority campaigns.

Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts

Understanding why your competitors are ranking for specific keywords can be tough. After all, there isn't typically one main factor driving their success. To really understand and actually benefit from the competitive analysis, you have to understand the bigger picture beyond just SEO...you need to understand your competitor's strategy. This presentation, given at SMX East 2014, breaks down how/what to look for.

Does your keyword strategy reflect what your customers are actually looking for? Get tips on identifying real-time searches and learn how to ensure your content strategy actual targets your customers.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

These slides were presented at the SEMrush webinar "5 Hours of SEO | SEO for Marketplaces and e-Commerce Websites". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-seo-or-seo-for-marketplaces-and-e-commerce-websites/

Why General Ranking Factors Are Dead 2017! SEO Ranking Factors in 2017. Next up was Marcus Tober from Searchmetrics. His company also analyzed ranking factors, but rather than look at factors by keyword search volume, he looked at factors by general trends versus individual industry/niche trends.

Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.