The most Damaging SEO Mistakes & Issues in 2021 and How to Avoid Them #EngagePDX

How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.

The document discusses how Apps Script can be used to program spreadsheets and leverage JavaScript functions and APIs. It provides examples of parsing URLs, cleaning data, and custom functions. Apps Script allows integrating APIs to scrape search results, classify data using machine learning, and monitor website changes. Functions can make spreadsheets more powerful and automate tasks like notifying users. The document encourages learning JavaScript and Apps Script to unlock these capabilities within spreadsheets.

This document discusses how to build links that satisfy Google's E.A.T. (Expertise, Authoritativeness, Trustworthiness) guidelines. It introduces the concepts of E.A.T. and explains why links that increase the linked page's perceived quality are more valuable. Specific linking strategies are presented such as guest blogging, Wikipedia links, and Google My Business citations. The key takeaway is that links following E.A.T. principles help pages by boosting their perceived quality in search engine algorithms.

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.

In this talk, Beth will give an introduction of what schema is, where it sits within a structured data framework, and its use cases. Then she’ll move on to the types that can be used or are no longer recognised by search engines. This will be followed by a hands-on discussion of how to audit a website, how to write the relevant code, and ways to implement and test.

This document outlines a 4-step process for conducting a Core Web Vitals audit: 1) Benchmark key pages by measuring LCP, FID, and CLS metrics, 2) Investigate audit results to understand issues, 3) Test optimization changes and re-measure metrics, 4) Prioritize fixes based on impact and effort required. The goal is to identify opportunities to improve load performance and user experience.

Google Sheet Template >>> http://bit.ly/seotooloverload-sheet Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions. You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more... --- Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet ---

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

Ed will be reviewing the continued importance of displaying EAT throughout your website, whilst also discussing how the wider SEO community has looked at the acronym backwards – with Trust being the most important element.

How have robots learned to read? This talk goes over the process within natural language processing, how BERT works, and how these learnings can be applied to content optimisation.

In this talk, delivered at BrightonSEO in April 2023, Will Critchlow, founder and CEO of SearchPilot covers a method for generating practically-unlimited SEO A/B test ideas. Going on a journey from what SEO has been to what it needs to become, Will covers the mindset and strategy shifts needed, as well as the tactical implementation details. Download resources including detailed guides to SEO testing, and the free tool he uses to generate the ideas (plus explainer video).

Tasked with a content audit? It can seem impossible when you have thousands of URLs to sift through alone. But in this talk, Lucy will provide actionable steps on how to do a content audit, walking you through what to cull and what to keep, plus providing methods to quickly break down pages by different search intents to simplify your work. Built on past experience, Lucy will also offer advice on how to get clients on board with your content audit, plus top tips to get your recommendations implemented.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.

The document provides tips for improving a website and search engine optimization (SEO). It recommends developing a digital strategy that aligns all channels, auditing the website to identify key tasks and questions for customers, creating helpful content for different stages of the customer journey, using keywords strategically on pages, and getting links from other sites to build trust with search engines. Regularly monitoring and optimizing elements like meta tags, URLs, and internal links is also suggested to improve search engine rankings over time.

This document discusses search engine optimization (SEO) and how it can help businesses earn online visibility and traffic. It defines SEO and explains how search engines work by crawling websites and ranking pages based on various on-page and off-page factors related to quality, relevance and trust. The presentation provides tips for optimizing content, technical elements, and links to improve rankings over time. Case studies show how SEO can significantly increase organic traffic and revenue for websites.

SEO leads cost 60% less & close 2x faster than any other digital channel. When it comes to lead generation, SEO is a no brainer. Yet, most marketers fumble at strategy implementation. Check out “The Definitive B2B SEO Playbook” presentation to build a lead-gen focused organic search strategy.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

Cirrus ABS, in partnership with Element Three, presented it's Search Engine Optimization (SEO) seminar in Indianapolis. This is the second in a four part series to show businesses how to leverage the investment you have made in your website and how to integrate your offline marketing efforts with your website. Integrated into these slides are specific search engine optimization action items to help you enhance the effectiveness of your website.

How to use Search Engine Optimization (SEO), Pay-Per-Click (PPC) and Analytics to help pull business-to-business prospects through the sales funnel. Developed for Online Marketing Connect's Search Focus Week, May 2011. By Stacy Williams, President, Prominent Placement, Inc.

How to win in SEO in 2021? In this presentation I go through the main core areas to maximize and to minimize for success.

1. The document discusses strategies for online profitability through paid search, SEO, social media, and affiliate marketing. It provides tips on keyword research, landing pages, link building, social media promotion, and managing an affiliate program. 2. Budget recommendations are provided for small, medium, and large companies, allocating percentages to paid search, SEO, social media, and affiliates. 3. Smart SEO tools like LinkScape and RankSense are introduced that can provide added value for web hosting clients.

A small SEO guide curated by the Endemaj Funds marketing department to guide SMEs and startups. To know more about Endemaj, visit https://endemajfunds.com/

Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered! David Fitzgerald - dfitzgerald@inbis.us

A Reliable offshore SEO Reseller India for Ethical White Hat SEO, Quality BackLinks, Online Reputation Management, Content Marketing, Business Branding and Google Rankings. We assure Success every month along with High ROI

This document discusses search engine optimization (SEO) strategies for ranking higher in Google search results. It begins with an introduction to the presenter and an overview of paid, owned, and earned media. The bulk of the document focuses on SEO as the biggest driver of earned media, explaining how SEO works to help websites rank for relevant search terms. It provides tips for on-page optimization including keywords, headlines, and links, as well as off-page techniques like building high-quality backlinks. The presentation concludes that SEO requires ongoing work but can provide long-term benefits like increased traffic, brand recognition, and owning top search positions.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

This document discusses how edynamic helps companies realize return on investment from their digital marketing investments using the Sitecore Experience Platform. It outlines edynamic's Time to Value methodology, a structured workshop and delivery offering designed to quickly harness Sitecore's capabilities. The methodology involves 4 steps - Engagement Analytics, Rules Based Personalization, Profiling & Predictive Personalization, and A/B Testing. It is intended to rapidly enable marketing optimization and deliver quick wins within 30 days to see maximum benefit and ROI from a Sitecore investment. The outcomes include a scope for marketing success, digital goals, personalization opportunities, profile definitions, and suggestions for A/B tests.

This document discusses search engine optimization (SEO) strategies for improving website visibility and driving online action and conversions. It covers key on-site and off-site optimization factors like technical elements, content creation, social media engagement, backlinks, and analytics to measure success. The goal is to help companies understand how to build successful SEO programs and decide if their efforts can accomplish their goals.

Quality Link Building and Content Back-Link Strategy provider - BrainShakers Interactive; offers High ROI based Plans for SEO 2014.

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.

Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.

Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.

Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos: 1. Influenciando para obtener apoyo a actividades SEO 2. Rapidez y agilidad para ejecutar y aprovechar oportunidades 3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores

Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.

Learn about the most common SEO issues of online stores or e-commerce websites and how to fix them in a cost effective way.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin

¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.

In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.

El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.

The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.

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It’s been a difficult few years for Facebook Ads due to signal loss from iOS/Firefox/Chrome and the associated loss of ad targeting precision and ROAS. In this session, delve into 100% new high-impact strategies for thriving in Facebook advertising in a world without 3rd party cookies. You'll uncover the top 7 Facebook ad hacks of 2024, all centered around first party ad signal data restoration and how to coax the new default Meta Audience+ ad targeting system to do what you want it to do, each backed by solid results and case studies. Learn how to skyrocket your landing page conversions by 20-25%, how to scale ads like never before, and target niche audiences with strategies that defy traditional norms. Plus, gain insights into critical privacy regulations and how to maintain a full compliance therein.

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

Develop a category & retail vision to drive business impact today Join Arnoud from Danone and Tris from Ipsos Strategy3 as they guide you on a journey through the art of leveraging trends and foresights to craft a category and retail vision. Discover the crucial need of future readiness, and understand how the future can lead to new opportunities, here and now. Be prepared to unlock the future potential of your enterprise!

Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.

Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO). Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts. Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.

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