SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkraine

How to develop a keyword research to identify queries that will convert at every stage of the customer journey and you can target in your SEO process? Take a look at this presentation with steps, criteria and tools.

When you do things right, people won’t be sure you’ve done anything at all. That’s SEO QA in a nutshell. The key to online life, love and success is: testing. Testing involves product, devs and SEOs. Tests: everyone wants them but time and accountability get in the way. In this talk, Gianna Brachetti-Truskawa and Myriam Jessier go over how to automate, semi-automate and fake it till you make it QA testing methods that do not rely on developers and minimize inter-team frictions. They’ll also show basic tests everyone should carry out to save some anxiety. They’ll also discuss the mysterious mysteries: everything that can go wrong and all of the things NO ONE EVER TELLS YOU.

Avoid the most common SEO issues, challenges and mistakes by going through this presentation with tips, criteria and tools to use independently of your online store Web platform, and grow your organic search results

How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!

Automate The Technical SEO Stuff by Michael Van Den Reym In this talk, Michael will show you how to automate technical SEO tasks. You will learn how to schedule and compare crawls to spot technical errors faster, how to use RPA to speed up technical SEO audits and how to automatically optimize images. You will get inspired to execute technical SEO better and faster.

Maximize cost-effective SEO implementation and achieve SEO success with SEO audits that get implemented: * Make your SEO audits solutions focused to develop action driven recommendations * Prioritize your SEO recommendations based on impact and effort, with SEO low-hanging fruits * Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process * Connect each of your SEO recommendations to SMARTER SEO goals * Format SEO recommendations to facilitate actionability and collaboration * Develop frequent recommendations reviews & tests to keep them relevant and impactful

This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis

In the UK, there are about 2 million people living with a visual impairment and nearly 36% of Google’s SERPs shows images. Image alt text are essential for making the internet accessible however it isn’t always a priority when it comes to SEO actions due to the challenges of implementing it at scale. This session walks you through easy, scalable alt text generation. This is a very accessible session with most of the heavy lifting already done for you

Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.

This was a talk from BrightonSEO September 2021 and covers not only the importance of internal linking but also how to do it. It also covers a number of examples and additional tips.

BrightonSEO 2022: presentation by Verbolia's CEO on how to automate a long tail SEO strategy for ecommerce.

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO. From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.

Google Sheet Template >>> http://bit.ly/seotooloverload-sheet Ask any person in SEO what tool they use, and you'll more likely than not get a list of tools answered. SEO's need different perspectives, the right tool for the right job, but with an explosion of data produced by these tools, things get overwhelming really fast. To be able to tie things together, Nils will explore ways to streamline the data from your tools and build a single source of truth with Google Data Studio, helping you to make the right decisions. You'll learn about using QUERY functions in Google Sheets, applying Machine Learning to do fuzzy matching on keywords and search queries, and much more... --- Want access to the Google Sheets and Google Data Studio TEMPLATES --> bit.ly/seotooloverload-sheet ---

The document discusses strategies for content creation targeting low search volume keywords. It notes that while some marketers ignore these keywords, they can be high intent terms that are likely to convert if addressed with relevant content. The document advocates mapping out related low search volume topics, creating templates with rules for metadata, and programmatically launching many pages to cover niche topics. When this was tested with a 100-page pilot, it led to 105% traffic growth and 25% higher conversions after expanding the program to over 5,000 pages. The conclusion is that low search volume keywords should not be ignored as they can find "precious" intent if addressed properly.

Interesting insights from log files are often kept within silos, not shared with content teams. This prevent content teams from reaching their full potential. Learn how they can improve crawling and indexing though leveraging insights from log file analysis, all in real-time.

With digital marketing spends soaring, there’s now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.

How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!

Learn how to align SEO criteria and principles to content development to achieve better organic search results.

Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.

Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.

Aleyda Solis presents at the #SEOZONE2014 conference on maximizing content for SEO success. She discusses the importance of creating content that is keyword relevant, bot-friendly, and optimized for search engine features and devices. She provides tips on conducting keyword and audience research, creating personas, optimizing content through titles, descriptions and structured data, and ensuring content is shareable across social networks and devices. The goal is to connect with the search audience and fulfill their needs through high-quality, optimized content.

The document discusses SEO strategies for small businesses. It begins with an introduction by Aleyda Solis, an SEO consultant. She then provides 3 tips for successful SMB SEO: 1) Take advantage of being a new player in the market by starting with an initial audit and using an easy-to-optimize CMS. 2) Leverage the ownership and size of SMBs to establish fast SEO strategies and content creation. 3) Maximize the social and local nature of SMBs by optimizing local listings, connecting with communities, and making content shareable. The presentation aims to help SMBs overcome SEO challenges through agile and optimized strategies.

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.

The slides from the, what can I call it, lecture? Oh yeah. It was at a college, I'm going with lecture. The slides from my 2nd LECTURE at City of Bath College in January 2015

Understanding SEO Beyond the Technical Jargon As a marketer, it's imperative that we know the foundational principles of Search Engine Optimization and how to evaluate our own efforts. This session will provide you with the tools and knowledge required to help you understand the benefits and failures of various SEO strategies. * Travis Low, Director, Search Operations, Webmarketing123

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.

In this session, Aleyda will share actionable principles to follow when developing an SEO audit to make it easily actionable and maximize its impact faster.

Discover how LLMs can enhance the efficiency of your SEO activities and workflows while maintaining SEO quality. Credit: Aleyda Solis. https://speakerdeck.com/aleyda/leverage-ai-to-maximize-seo-efficiency-while-keeping-quality?slide=32

From implementing AMP to moving to HTTPS or doing a rebrand, there are many scenarios in which we need to move our URLs: In this session I'll go through the most common scenarios sharing tips, steps, do's and dont's as well as tools.

There are many reasons why you might change the URLs for a page, section, or entire site. In this presentation, Aleyda will cover her experiences, and present data for what happens during web migrations, http/https switches, adding rel=canonical or hreflang, creating Accelerated Mobile Pages and more.

This presentation was given at the 2014 Remodeling Show and Deck Expo by ER Marketing co-founder and partner, Elton Mayfield. This was designed as an overview for the professional contractor audience to understand why optimizing their website in order to be found by potential customers is a very good idea.

Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts

Keyword research is the foundation of a good #SEO campaign. For this webinar, hosted by Ahrefs, we take a deep dive into identifying long-tail #keyword opportunities with high traffic potential.

The document discusses search engines and search engine optimization (SEO). It defines search as the pursuit of information and explains why people search online, such as to find a specific site or make a transaction. It describes what search engines are and provides examples like Google, Bing, and Yahoo. It discusses key on-page SEO factors including title tags, meta tags, keywords, links, and images. It also discusses off-page factors like anchor text, social shares, white hat techniques, and black hat techniques. The document emphasizes that SEO is important for students to learn about as it can help them start blogs and websites to earn money.

This presentation was taken from our "Lifting the Lid on Performance Content" and presented by Darren Konskier from DeepCrawl. It covers: - An introduction to DeepCrawl - How Technical SEO Fits In To Performance Content - How to achieve optimum Search Engine performance

Learn if hreflang annotations are still necessary in Intenational SEO projects in 2023, in which scenarios and how to effectively implement it while minimizing issues and maximizing success and impact.

The document discusses effective SEO reporting. It recommends establishing meaningful goals and key performance indicators (KPIs) connected to those goals. Goals and KPIs should vary based on the intended audience, such as management wanting to see business metrics like ROI and revenue, while SEO teams want to see operational metrics like rankings and backlinks. Reports should communicate results, explain causes of results, and drive action to achieve goals. Dashboards alone are insufficient and reports require additional data storytelling, analysis, and recommendations. The effectiveness of SEO reporting can impact support and success.

In this presentation you'll learn the criteria, process and areas to focus on to develop international SEO audits for success.

Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.

The document discusses 7 common ways to fail at international SEO. These include launching in too many non-profitable markets, choosing the wrong international targeting for your business, not localizing international content, incorrectly setting hreflang annotations, choosing the wrong web structure for international markets, redirecting users automatically based on IP, and only relying on hreflang annotations to geolocate. The author provides tips to avoid each of these pitfalls and succeed with international SEO.

Aprende a establecer un framework de calidad para evitar errores en tu proceso SEO a través de esfuerzos de educación, validación y monitorización.

Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.

Aprende a crear informes SEO que te permitan alcanzar el éxito siguiendo 3 principios para elegir KPIs relevantes, presentar tus datos de forma clara y efectiva y aprovechar principios de narración de los datos para generar el impacto que deseas para alcanzar los objetivos establecidos en el proceso.

Aprende a gestionar proyectos SEO complejos de forma exitosa siguiendo principios de gestión de proyectos: 1. Influenciando para obtener apoyo a actividades SEO 2. Rapidez y agilidad para ejecutar y aprovechar oportunidades 3. Ejecutando de forma efectiva y consistente para construir en vez de cazar errores

Learn how to communicate SEO and influence with decision makers leveraging clear data presentation, using relevant KPIs and following story telling principles with your SEO reports.

Learn about the most common SEO issues of online stores or e-commerce websites and how to fix them in a cost effective way.

Este documento describe cómo diagnosticar y recuperarse de una caída en el tráfico orgánico de SEO. Explica que la mayoría de las caídas son causadas por actualizaciones de Google u errores de implementación, y proporciona una guía paso a paso para identificar la causa específica y tomar las medidas correctivas adecuadas, como optimizar el contenido, corregir errores técnicos o crear nuevo contenido relevante. También enfatiza la importancia de establecer un marco de trabajo de SEO saludable con monitoreo y validación contin

¿Cómo alcanzar el éxito SEO en entornos complejos? En esta presentación comparto métodos, flujos de trabajo y criterios a tomar en cuenta al gestionar el proceso SEO para alcanzar resultados.

In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.

El documento habla sobre estrategias de SEO internacional. Recomienda priorizar unos pocos mercados internacionales en lugar de todos a la vez, basándose en el tráfico actual, potencial y objetivos. También recomienda elegir la estructura web apropiada para cada mercado considerando factores como geolocalización, competencia y escalabilidad. Además, advierte evitar posicionar páginas en mercados no relevantes y usar redirecciones automáticas basadas en la ubicación IP.

The document discusses strategies for SEO success in 2021. It recommends aligning SEO efforts with a website's product triangle to set strategic priorities. Understanding user search intent and connecting content to their search journeys is emphasized to better fulfill needs. Leveraging Google's search features and developing brand authority can help expand visibility and grow search popularity. Areas to focus on minimizing include poor user experience issues like slow site speed. Overall the document provides guidance on optimizing content, technical aspects, and link building to achieve SEO goals in 2021.

How to win in SEO in 2021? In this presentation I go through the main core areas to maximize and to minimize for success.

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Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

Account Based Marketing best practices. Learn the ins and outs of successful ABM, demand generation, and B2B digital performance marketing in a post-COVID, privacy compliant, hybrid world. ABM is a marketing approach, a philosophy. It is not technology by itself and not all intent data is created equal. In this Master Class, we will go through the key elements to maximize marketing's contribution to sales from pipeline creation to pipeline velocity. Key Takeaways: What ABM really is, what it can and can't do. How to do ABM more effectively. What you need to do high performance ABM and what you should expect from it.