SIMPLE brand Creating Loyal Customers Through a SIMPLE Customer Experience - Matt Lyle
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The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower. As the world becomes more complex, the brands that are winning provide the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond. Attendees will learn: • The common mistakes brands make that drive complexity • How the world’s simplest brands create loyal fans through SIMPLE experiences • The 6 key behaviors you can instill in your team today to create SIMPLE experiences that’ll help you acquire and retain more customers
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SIMPLE brand Creating Loyal Customers Through a SIMPLE Customer Experience - Matt Lyle
- 1. SIMPLE brand: Creating Loyal Customers Through a SIMPLE Customer Experience Ma� Lyle BOARD OF DIRECTORS CX ACCELERATOR
- 14. “Multiply the procedures and clearances involved in issuing instructions, paychecks, and so on. See that three people have to approve everything where one would do.”
- 15. “Give lengthy and incomprehensible explanations when requested.”
- 16. “Make train travel as inconvenient as possible. Make mistakes in issuing train tickets. See that the food is especially bad.”
- 17. So who’s the one sabotaging our customer experience?
- 19. Siegel+Gale’s World’s Simplest Brands - 2023 64% consumers are willing to pay more for simpler experiences.
- 21. Siegel+Gale’s World’s Simplest Brands - 2023 78% consumers are more likely to recommend a brand because it’s simple.
- 23. Siegel+Gale’s World’s Simplest Brands - 2023 62% employees are considered loyal brand champions at companies perceived as simple.
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