Content Strategists: Use SEO to achieve your content goals #ConfabEU

This document discusses establishing a successful international digital marketing strategy. It recommends starting by validating potential international markets by analyzing traffic, search visibility, competitors, and profitability. The top performing markets can then be targeted by optimizing the website experience for those audiences, including language, currency, and localization of content, navigation, and design. Proper international targeting and consistency across versions is important to provide the best user experience.

This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.

Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.

Aleyda Solis gives a presentation on optimizing content for SEO success. She discusses the importance of understanding user search behavior and identifying personas to create targeted, optimized content. She provides tips on keyword research, content formatting, structured data, and distribution to maximize content performance and visibility.

How to identify content opportunities that connect with your audience? In these slides Aleyda shares the steps, questions and tools to detect them.

The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.

How and what you should monitor and track as a search marketer to improve and answer the questions that will drive growth in your process? Here's how!

In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.

How to develop a successful SEO consulting business? Take a look at criteria & tips learned from +10 years in SEO consulting.

Aleyda Solís gave a presentation at SEOCamp Paris about common SEO mistakes and horror stories. She started the #SEOhorrorstories hashtag on Twitter last Halloween, which received over 1,600 tweets and became a trending topic. Some frequent mistakes discussed were blocking site crawling, erroneous indexing changes, duplicate content, improper redirects, and not properly setting up CDNs. To avoid these issues, the presentation recommended proactive monitoring of websites and links.

The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.

How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.

How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!

Learn how to move your SEO actions and efforts for a Google's mobile first index and most of searches coming from mobile devices

How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.

How to optimize your online store to rank and sell abroad? I go through the main challenges to optimize your site for international markets, giving insights about the top ecommerce platforms: Shopify, Woocommerce, Magento.

Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.

¿Cómo debes plantear tu estrategia de SEO internacional para que tenga éxito? ¿Qué criterios debes tomar en cuenta para conectar con tu audiencia en otros países y en otros idiomas?

Data compression is an amazing topic. Even in today’s world, with fast networks and almost unlimited storage, data compression is still relevant, especially for mobile devices and countries with poor Internet connections. For better or worse, GZIP compression is the de-facto lossless compression method for compressing text data in websites. It is not the fastest nor the better, but provides an excellent tradeoff between speed and compression ratio. The way Internet works makes it also difficult to use newer compression methods. This talk examines how GZIP works internally, explaining the internals of the DEFLATE algorithm, which is a combination of LZ77 and Huffman coding. Different implementations will be compared, such as GNU GZIP, 7-ZIP and zopfli, focusing on why and how some of these implementations perform better than others. Finally, we will try to go beyond GZIP, preprocessing our data to achieve better results. For example, transposing JSON.

El documento describe tres tipos de perfiles de compradores: el comprador principal que toma la decisión de compra directamente, el comprador secundario que influye al principal como prescriptores o influenciadores, y el comprador negativo que no tiene intención actual de comprar pero podría atraerse con el marketing.

Este documento proporciona una guía sobre cómo organizar una estrategia con influencers en 7 pasos: 1) definir la audiencia objetivo, 2) determinar los objetivos, 3) realizar una búsqueda de influencers cuantitativa y cualitativa, 4) crear perfiles de influencers, 5) crear círculos de interacción, 6) monitorear la actividad de los influencers, y 7) analizar los resultados. El documento explica cada paso en detalle y proporciona consejos sobre cómo identificar influencers relevantes y categorizarlos para interact

Presentación hecha por Hubspot sobre inbound marketing y en concreto el concepto del Buyer Journey y sobre la importancia de entender tu clientes ideales para poder ofrecer contexto

Caso de éxito de la campaña #LiveMTNG de Mustang de 2014-2015. Se llevó a cabo un Advocate Program con 72 bloggers de moda e inlfuencers para el lanzamiento de la nueva colección MUSTANG ORIGINALS.

El documento habla sobre la importancia de medir aspectos cualitativos en experiencia de usuario (UX) además de sólo métricas cuantitativas. Sugieren segmentar los datos por atributos para comparar grupos, probar hipótesis modificando elementos y medir resultados, y analizar datos para encontrar correlaciones que lleven a mejoras en la interfaz usuario-negocio. El éxito está en combinar análisis de datos cuantitativos y cualitativos para optimizar la experiencia de usuario y objetivos del negocio.

Enrico Zimuel and Carlos Buenosvinos administered a 40 question PHP 5.3 certification practice exam over 40 minutes. The exam covered various PHP questions and functions. Upon completion, participants received feedback on their results and encouragement to try the real certification exam.

This document provides advice and perspectives on startups. It emphasizes that startups should solve real problems for customers and validate solutions through customer interactions. It cautions that startup failure rates are high but can be improved by focusing on traction, iterating quickly, and building a repeatable business model. The document also compares US and European funding landscapes and exit outcomes, noting improving conditions for European startups.

This document discusses credit direction, statutory requirements, and banks' liquidity in Malaysia. It outlines two major tools for monetary management: the statutory reserve ratio and liquid asset ratio. These tools allow the central bank to control liquidity in the banking system and credit creation in the economy. The statutory reserve requirement mandates that banks keep a minimum percentage of deposits in a special account with the central bank, earning no interest. This effectively locks up banks' resources and limits their lending capacity. The liquid assets requirement sets minimum ratios of liquid assets like cash, government securities, and approved bonds that banks must maintain.

As ISPs begin to use subscriber engagement to determine inbox placement, email marketers are building strategies to captivate subscribers and drive them to open, save and share email. This webinar will explore compelling campaigns used by leading brands to increase engagement and deliverability. In this webinar, email marketing experts Kara Trivunovic and Amanda Hinkle analyze 13 different campaigns that successfully increased email subscriber engagement, including programs from The Gap, InterContinental Hotels Group, Brookstone, Hautelook and United Airlines.

Volgens sommigen heeft koning Filip sinds zijn aantreden in 2013 nog geen enkele grote fout gemaakt. Maar dat zal binnenkort veranderen. Op 13 juni is Mathilde immers alleen aanwezig op het huwelijk van Carl Philip van Zweden met Sofia Hellqvist. ‘De koningin vertegenwoordigt met haar aanwezigheid zijne majesteit de koning’, stelt de persdienst van het paleis. De dag daarvoor zit Mathilde in Italië. Opnieuw alleen. Ze bezoekt volgens monarchie.be op 12/6 de Wereldtentoonstelling Expo Milano 2015. Volgens het paleis gaat Filip niet mee naar Zweden omdat hij de reis naar China van 20 tot 28 juni moet voorbereiden. Die reis ligt overigens al vele maanden vast. Volgens andere bronnen zal Filip één of meerdere sessies van de Bilderberg-conferentie in Oostenrijk bijwonen. Deze gaat door van 11 tot 14 juni. Dat Mathilde alleen naar het huwelijk in Zweden gaat, is een grote fout. De koning hoeft daar niet eens te zijn en Mathilde hoeft de koning dus ook niet te vervangen. Carl Philip is immers geen directe troonopvolger, wel zijn oudere zus Victoria. Een afvaardiging van Laurent en Claire of Lorenz en Astrid is dus meer dan voldoende. Dat Mathilde op 12 juni (opnieuw alleen) naar Italië trekt, maakt de blunder echt goed zichtbaar. Ook hier is er geen enkele reden voor de koningin om daar te zijn. Binnenkort trekt Paola immers naar dezelfde expo in Italië. Wat de wérkelijke reden ook is voor de dubbele afwezigheid van Filip, – Bilderberg of ‘blokken’ op het het China-dossier – het paleis maakt hier de eerste échte grote PR-fout. Vreemd dat niemand dat daar doorheeft.

Презентация деятельности МАМИ (основные направления и проекты), интересные Event отрасли

My study is based on exploring the Link between Volume of Media Coverage and Business Outcomes. The main purpose of this study is to gather and classify the varying factors used in marketing mix modeling, and to look at how public relations is represented therein. Only a few studies albeit have actually been published on the topic within industry literature lacking especially in the Indian context. I would also like to bring upon the issue of Online Media an emerging area for marketing mix modeling which is of particular interest to the practitioners for measuring public relations through websites and consumer-generated media. Understanding how news and advertising interact is important, from two perspectives. From a business management perspective, this understanding would enable a company to develop optimally-effective integrated communications plans and to allocate resources appropriately. From a theoretical perspective, there is the promise of deepening our understanding of how people integrate messages received from different forms of mass communication. While this study focused on how the volume of media coverage relates to brand value, reputation in the media is often a greater predictor of brand value and business outcomes such as sales. In industries that involve more research before purchases are made, the editorial content that results from PR can account for nearly half of brand value. In industries that exhibit a stronger link between media coverage and brand value, managers in these product categories need to pay special attention to the way the brand’s value is impacted by its communications activities. ‘Earned media’ that results from public relations efforts may be more important than advertising to brand value, especially for companies that sell feature-rich, high-involvement and complicated products such as consumer durables. Findings from the study reveal that industries that sell high involvement products - where a buyer invests time and effort in deciding what to buy than buying by impulse. Public Relations could be used as a powerful tool to draw customer attention. A timely and topical issue can be news that drives media coverage, getting the company’s name or brand more visibility. Objectives As a researcher I delve into the following spheres: 1. Constituents of Brand identity and role of PR in Brand identity 2. Reaching your direct customer through PR with stress on online PR efforts. 3. Empowering customer to make an informed decision. 4. Helping customer research the product at the information seeking stage of the buying decision model. 5. Trust has become a major issue in the post-bubble business world. Relationship building protects a firm’s long-term competitiveness.

The document discusses UX strategy and the role of strategy in UX projects and teams. It covers several aspects of developing a UX strategy including defining the audience and their goals, mental models, context of use, capabilities, and experience. The strategy helps create alignment across the organization and balance both short-term tactical work and long-term strategic work. The document provides examples of strategies for companies like Amazon and Google.

Microsoft is pushing O365, and it's no secret that's where the new investments are. But, what is the story for those still using SharePoint 2013 on-premises? Should they stay, should they upgrade to 2016, should they move to the cloud, or is going hybrid the end goal and not a step on the way to going all-in for O365?

Dr. John Beech & Christian Muller of the DfL talk you through the issues. We've now seen well in excess of 50 insolvencies at football clubs since 1992 compared to no insolvencies in the Bundasliga during this period, leading to most expert commentators on football finance now agreeing that ‘light-touch' regulation is at an end. We heard from one of the most respected academics in his field, Dr John Beech of Coventry University, about what has failed and what he believes needs to change. and the DfL's Christian Muller on how they do it in Germany, For Christian Muller's presentation look on our main presentations section.

El documento anuncia tres conciertos de música electrónica que tendrán lugar el 31 de octubre en Explosivo! Club, presenta dos exposiciones en el Museo Camón Aznar y el Museo Diocesano de Zaragoza, e incluye los horarios de apertura de varios lugares de interés en Zaragoza como la Basílica de El Pilar, La Seo y los museos arqueológicos. También incluye el pronóstico del tiempo para la semana del 28 de octubre al 3 de noviembre.

The document discusses how SEO can help content creators achieve their goals by identifying audience needs through keyword research and improving the visibility of relevant content in search results. It provides tips for SEO professionals to work with content teams, including mapping keywords to content topics, optimizing content for targeted keywords, and using structured data to enhance search visibility of different content types and formats. The overall message is that SEO and content teams should collaborate by leveraging SEO techniques to better understand audiences and increase the discoverability of useful content.

Aleyda Solis presents at the #SEOZONE2014 conference on maximizing content for SEO success. She discusses the importance of creating content that is keyword relevant, bot-friendly, and optimized for search engine features and devices. She provides tips on conducting keyword and audience research, creating personas, optimizing content through titles, descriptions and structured data, and ensuring content is shareable across social networks and devices. The goal is to connect with the search audience and fulfill their needs through high-quality, optimized content.

Uluslararası SEO danışmanlığı yapan, SEO ile ilgili bir çok kaynakta yazıları yayınlanan Aleyda Solis, SEOzone 2014’te en beğendiğim sunumu gerçekleştirdi diyebilirim. Hem yüksek enerjisini yansıtarak, hem de SEO makale konusunda “İçerik kraldır” lafının çok ötesinde bilgiler vererek, detaya inerek faydalı ve ders verici bir konuşma gerçekleştirdi.

Our latest webinar edition of our Lander Academy has come and gone!. Last Tuesday we had the pleasure of listening to SEO expert Aleyda Solis. She explained all about the SEO Fundamentals to increase your Site Search Visibility.

In this session I'll go through the main causes of SEO processes failure and provide actionable tips to overcome the most common challenges to achieve SEO success.