How to Become a Successful Remote SEO Consultant #LisbonSEOMeetup

Learn about the most common SEO issues of online stores or e-commerce websites and how to fix them in a cost effective way.

I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got. Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.

How to optimize your content in an international / Multilingual SEO process? Take a look at the criteria to take into consideration and tips to maximize results.

How can you make the most and optimize your e-commerce product pages? In this presentation I show you how you can optimize them to attract more and better organic search traffic and conversions.

Understanding and diagnosing indexation issues is vital to SEO success, but until very recently, getting good data was nearly impossible. Google’s newly-introduced URL Inspection API opens a new world of possibilities for tracking indexation. In this talk, Simon explores how to leverage this data to monitor status, spot changes, and catch issues in realtime — no coding required!

The document discusses scaling SEO through a product-led approach. It describes how content production and performance analysis can be scaled using templates, natural language generation, and data aggregation/dashboards. Specific strategies discussed include scaling content production through AI-assisted templates reviewed by specialists, and scaling analytics through custom dashboards integrating internal and external data to surface hidden opportunities. The overall message is that many aspects of SEO can be scaled through automation and data-driven approaches while maintaining quality.

1) What is "The Metaverse?" 2) What technologies are being used within The Metaverse? 3) How are these technologies transforming shopping behavior? 4) How are the technologies impacting search? 5) Why should search professionals care and how do we optimise for this? 6) What gives NFTs their value and how can we optimise them? 7) What types of experiences are industries creating with these technologies? 8) What the user concerns around "The Metaverse" and how cam we be more ethical?

Rebecca heads up the Digital PR team at JBH, delivering creative digital PR strategies for lifestyle brands. After working in SEO for more years than she would care to admit, Rebecca's presentation reveals how the SEO industry has fallen out of love with large-scale hero campaigns, and shifted back to fundamentals of earning links using content marketing techniques.

The document discusses common mistakes and issues that can negatively impact SEO processes and outcomes. It recommends establishing a quality assurance framework to avoid execution errors from a lack of stakeholder understanding. This includes educating teams, setting guidelines, implementing validation workflows before and after changes, and monitoring metrics to catch issues early. Regular communication across teams and aligning SEO goals with business goals can help gain support and resources to avoid common challenges.

How to successfully manage an SEO process? Is about having Influence to earn support, Be fast and agile and Be consistent and error free. I explain how in this presentation!

The document discusses optimizing product listing pages (PLPs) on ecommerce websites. It begins with the author describing their experience finding a website with little obvious "tech debt" issues to address. They then analyze which page templates drive the most revenue, finding PLPs account for 60% of organic revenue. The author breaks down PLPs into individual components and suggests prioritizing optimization of filters and internal linking. They argue for considering metrics beyond just search volume, like user behavior and conversion data, when deciding which page variants to focus on.

Talk by Louise at SEO Brighton in April 2022. It is really easy to design and build a beautiful but slow WordPress website! The Google update for Core Web Vitals is a set of SEO ranking signals to help website owners improve the speed and user experience for their website. In this talk Louise will share with you how to adjust your WordPress site to improve your Core Web Vital scores. The strategies are different for each metric so she will go through each one and give you some practical ideas you can take back and action or ask your developer to implement.

Leverage Google Sheets for SEO by building your own Workbook for free and using simple built-in functions and add-ons. Here's a step by step!

This talk was delivered live at the WTSFest, organised by the Women In Tech SEO community, on the 25th of February 2022 in London. Watch it online: https://www.womenintechseo.com/conference/ Ranking is as easy or as hard as doing better than your competitors. For that, you have to benchmark the sites on your search landscape, meet them where they are and gain an edge. In this talk, Lidia will share how she built SEO strategies off the back of a gap analysis, along with her templates and success stories. RESOURCES Competitor identification template - https://bit.ly/SEOCompetitors SEO gap analysis template - https://bit.ly/SEOGapAnalysis

Will Critchlow's presentation at BrightonSEO October 2022. At SearchPilot, we run huge numbers of tests. It's natural to look first to the winning tests, but there is a lot we can learn from the tests that fail - both the inconclusive ones and the negative outcomes. Learn how we run SEO tests, how we analyse winners and losers, and take advantage of the lessons we have learned from dozens of losing tests. Take away actionable insights you can use in your own testing or SEO program.

How to migrate international Websites? In this session I'll go through the main different scenarios, pros and cons and steps to follow to maximize the opportunity to grow your organic search traffic.

The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.

How to keep effective SEO work while working from home? Take a look at actionable tips, tools and guidelines to take into consideration for successful remote work.

How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.

Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.

Search is now mobile driven: How can you optimize and maximize your site results with it? Here are criteria, guidelines and tools to use for a mobile-first SEO process.

How to improve your SEO process effectiveness? Take a look at some of the SEO project management actions, tools and principles that can help!

lean software, agile method, design thinking, lean startup, software development company, prototype development, mvp development, minimum viable product, minimum

We help mission driven start-ups and entrepreneurs build their web and mobile products. We follow lean startup, agile & design thinking process for developing a stable, cost effective & right product for the market.

The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.

How to develop an SEO process to grow in Google's mobile first index. Learn the criteria, steps and tools to use!

What to measure in your SEO Process? Let's review the process, data & criteria to follow to make better decisions.

This document discusses remote working for digital marketers. It begins with an introduction to remote working and defines it as working outside a traditional office environment. It outlines pros and cons of remote working such as increased productivity but also communication challenges. It provides resources for learning more about remote working and finding remote jobs and internships. It emphasizes skills needed for remote work like communication and reliable tools. It concludes by sharing the presenter's contact information for questions.

This document outlines a vision for using emerging technologies like AI and IoT to improve daily life. It proposes developing an integrated smart home system that allows controlling various devices like hydroponics systems, security cameras, and home appliances using a voice assistant, mobile app, or dashboard. The system would analyze video feeds and recognize faces to enhance security. An initial roadmap includes developing smart data loggers, integrating vehicle diagnostics, and designing home automation workflows. The goal is to create useful technologies through open collaboration and research to help communities and enable a better life through greater efficiency, health, costs savings and security.

The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends implementing a responsive web design or dynamic serving to serve the appropriate desktop or mobile version to users. Key areas to focus on include making the mobile content fast loading, accessible without interruptions, and optimized with structured data and rich snippets. Mobile search queries should be analyzed and targeted with relevant mobile-optimized content to improve search visibility and conversions on mobile.

The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or mobile-specific site, optimizing page speed, implementing AMP pages, ensuring accessible mobile content, adding relevant structured data, and tracking mobile search queries and performance. The overall message is that mobile-first practices are crucial as search becomes increasingly dominated by mobile users.

The document discusses optimizing a website for mobile-first search engine optimization (SEO). It recommends developing a responsive mobile website or dedicated mobile site, optimizing pages for speed and usability on mobile, implementing AMP pages where appropriate, optimizing mobile content, and using structured data and rich snippets to improve visibility in mobile search results. The overall goal is to analyze mobile search behavior and priorities and ensure the website is accessible, optimized and relevant for users on mobile devices.

How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.

What are PWAs and how you can optimize for them? In this presentation Aleyda goes through Progressive Web Apps fundamentals as well as best practices to make them SEO friendly.

How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.

The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.