Aleyda Solis gives a presentation on 5 tips for ecommerce SEO. She discusses allowing only crawlable URLs to be indexed to optimize crawl budget, setting indexation rules to avoid duplication and thin content, setting rules for expired products and campaigns to maintain their value, identifying mobile search behaviors to target mobile users, and leveraging search features and snippets to improve visibility and conversions. The document provides details on each of these tips.
How can help integrate with other areas to drive multi-channel growth? Check out these use cases and scenarios that will bring results.
How to maximize your e-commerce driven SEO? Here are the key areas to address and how to prioritize your SEO actions.
How to identify content opportunities that connect with your audience? In these slides Aleyda shares the steps, questions and tools to detect them.
How to develop a successful SEO consulting business? Take a look at criteria & tips learned from +10 years in SEO consulting.
How and what you should monitor and track as a search marketer to improve and answer the questions that will drive growth in your process? Here's how!
Learn how to move your SEO actions and efforts for a Google's mobile first index and most of searches coming from mobile devices
This document discusses establishing a successful international web presence through search engine optimization (SEO). It provides tips for avoiding targeting unprofitable markets, selecting the best web structure for international markets, and effectively geolocating and localizing a web presence. Specific recommendations include using country-code top-level domains (ccTLDs) or subdirectories, registering international versions in Google Search Console, adding metadata like hreflang tags, and localizing content for other countries and languages.
How to make the most out of mobile search? From Google's mobile first index, to rich results, to AMP & PWAs... take a look at the possibilities, steps, criteria and tools to use.
The document discusses principles for e-commerce SEO, including connecting with audience needs across the purchase journey, prioritizing high-demand content while removing duplicate pages to optimize crawl budget, and organizing online store content and pages to correspond with user search queries and intent at different stages of the purchase process. The principles are aimed at improving organic search performance and revenue through a more audience-focused and optimized online presence.
How to improve your SEO process effectiveness? Take a look at some of the SEO project management actions, tools and principles that can help!
In this presentation I go through the main challenges when becoming a remote based SEO professional, and how to overcome them when working as a consultant.
Learn how to win SEO in a mobile first search world: from technical validation, to content optimisation & AMP. Learn what you can do to maximize your results.
In this session at #AMAVESEO from the American Marketing Association I shared about the steps and criteria, as well as tools in order to make the most out of SEO in a content development and marketing process.
The document discusses minimum viable mobile-first SEO and addresses four main issues: mobile keyword research, mobile content, mobile site configuration, and site speed including AMP implementation. It emphasizes understanding user search behavior on mobile, prioritizing mobile-focused content and keywords, configuring sites for mobile, and optimizing speed through AMP to prepare for Google's mobile-first index.
Here's my Pubcon presentation on how to optimize for Google's featured snippets listing tools, tips, and screenshots which will hopefully help you get featured as well as improve your overall content
Learn about the most common SEO issues of online stores or e-commerce websites and how to fix them in a cost effective way.
The document discusses future search trends and how to leverage them. It covers three main topics: multi-device search, mobile app search, and semantic search. For multi-device search, it provides tips on optimizing content and search visibility across devices. For mobile app search, it discusses app indexing and deep linking opportunities. For semantic search, it discusses using structured data and natural language processing to improve understanding of content. The overall message is that search is constantly evolving and marketers should adapt strategies to stay ahead of trends.
How to make the most out of search for an education org? Check out these criteria, tools and process to get the fundamentals right.
¿Cuáles son las claves para maximizar los resultados SEO en 2017? ¡Conoce más sobre cómo Mobile first, AMP, las SERP features & HTTPS pueden ayudarte!
How to maximize the chances for an effective HTTP to HTTPS migration? Check out these steps and do's & don'ts
How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.
How to develop content for international audiences effectively? Here are tips & tools you can use to maximize your success!
Develop your audits by making them actionable, prioritized & strategical to drive growth in your SEO Process.
This document discusses implementing Accelerated Mobile Pages (AMP) to improve mobile search visibility and user experience. It recommends verifying content compatibility, creating valid AMP HTML, customizing styling and components, testing pages, tracking analytics, and monitoring for errors. Implementing AMP is suggested for media sites, blogs, and sites with slow mobile pages, as long as a consistent mobile experience can be provided without an independent mobile site version.
¿Cómo hacer SEO en un mundo de búsqueda móvil? Echa un vistazo a los pasos, criterios, herramientas y tendencias a tomar en cuenta.
The best practices & most common issues when implementing hreflang annotations... and how to spot & fix them easily!
The document discusses SEO trends for 2016, with a focus on leveraging mobile opportunities. It recommends identifying mobile queries and the relevant content to target them, optimizing pages with high mobile traffic for speed and bounce rates, implementing AMP for news sites, using app indexing to drive app installs, and validating the mobile experience through testing tools. The overall goal is to improve mobile visibility, traffic and conversions by addressing rising mobile search usage.
Este documento resume las aventuras de una experta en SEO técnico llamada Aleyda Solis. Ella discute varias herramientas y técnicas para analizar el rastreo de bots, validar etiquetas Hreflang, optimizar resultados móviles y mejorar el rendimiento general de un sitio web. Aleyda recomienda utilizar herramientas como Screaming Frog, OnCrawl, Botify, OnPage y URLProfiler para auditar el rastreo, Hreflang, y el rendimiento móvil, con el objetivo de mejorar el pos
Presented at Tokyo iOS Meetup https://www.meetup.com/TokyoiOSMeetup/events/234405194/ Video here: https://www.youtube.com/watch?v=lJlyR8chDwo
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
We held the largest ever Virtual SlideShare Summit a week back, if you missed it here's your chance to hear from the experts once more on some of the takeaways on presentation design and SlideShare Marketing
8 tips for scaling mobile users in china and what can we learn from Uber growth in China. Presented at Launch Festival 2016.
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
The document discusses how SEO can be cross-functional and collaborative by providing examples of how SEO insights and analysis can help other areas of marketing like international expansion, mobile optimization, content strategy, and reputation management. It provides specific tools and strategies for using SEO to identify international growth opportunities, optimize for mobile queries and page speeds, create helpful content, and maximize exposure across search and social platforms. The overall message is that a cross-functional approach to SEO can help drive more visibility, traffic, and conversions when aligned with other marketing channels.
What steps to follow to maximize your mobile Web search visibility in 2016? Take a look at this actionable steps and criteria!
Learn to tackle the most common ecommerce SEO issues and opportunities before they become horror stories.
Learn how to prioritize your ecommerce SEO process to maximize your visibility and achieve your online store organic search traffic and revenue goals.